Social Media for Language Professionals

Prepared and Presented by: Faith MarcelMultiLanguages Conference, November, 2012

What is Social Media?Websites and applications that enable users to create and share content or to

participate in social networking.

Oxford English Dictionary, 2012

Twitter

Benefits of Social Media Use

Source: Michael A. Stelzner, 2010 Social Media Marketing Industry Report

More Benefits….

More Benefits for Language Professionals….

Benefit | Social Media Platform

Build your professional profile ✓ ✓ ✓ ✓Stay connected with professional organizations ✓ ✓ ✓ ✓Stay informed ✓ ✓ ✓ ✓Share information ✓ ✓ ✓ ✓Meet other professionals ✓ ✓ ✓ ✓Connect to language communities ✓ ✓ ✓ ✓

Source: Declaration on the Use of Social Media/Heads of Interpreting Services- aiic.net/page/3870

Time-Saving Tips and Strategies!

10 Strategies for Social MediaManagement

…for busy language professionals

1. Create a professional profile for multiple uses2. Choose a social media management tool for

your favorite sites (ie: Sprout Social, Tweetdeck)3. Schedule your time, posts or tweets4. Make a plan for your success5. Post across multiple social platforms

Social Media Management Applications

Source: Elise Moreau, About.com Guide

10 Strategies for Social MediaManagement

…for busy language professionals

6. Follow language industry leaders and trendsetters

7. Follow organizations you know and work for8. Use mobile or tablet devices to learn9. Expand your vocabulary10. Prepare posts or tweets in advance (file them!)

Hootesuite

Schedulers

Language Professional Connections

Professional DevelopmentContinuous Learning

Networking

Freelance Business Growth

ResourcesNew Tools

Social Media

Getting Started

Moving Forward…