Social Media for Professionals

How to increase your social audience using the basics of

Twitter and LinkedIn

Susan Visser @susvis

Wait, What’s Twitter?

• In 2006, Twitter joined the online media world which has revolutionized the way Businesses market to other businesses and consumers.

• Twitter was created as a micro-blogging site.

• It allows users to tell a story in less than 144 characters using text, images, graphics, and video.

• The site currently has more than 125 million users, with over 350 million "tweets“ per day.

Twitter Fast Facts

• A mind blowing 300 billion tweets have been sent since inception

• Tweets with image links have 5 times the engagement rate

• There are over 20 million fake Twitter users

• Over 241 million monthly active Twitter users

• 184 million monthly active users using mobile

• The cost of a 24 hour promoted trend runs about $200 thousand

• China is the country with the most users with over 35 million

• 170 minutes – The average time per month spent by users on Twitter

• 63% of brands have multiple Twitter accounts

Why Should I use Twitter?

1. Connect with existing customers

2. Get feedback from customers

3. Spread ideas

4. Watch competition

5. Get messages to wider audience

Be Seen as the Expert You Are!

An Anatomy of a TweetProfile Picture

1Account Name

2Twitter Handle

3

Mention

4Link

5Hashtag

6

Term Description

Mention The @ sign is used to call out usernames in tweets

Hashtag (#) Is used before relevant keywords to categorize the tweets and to help users search for relevant topics

Twitter Handle Representation of your user name

Get Started!

• Create a Username: • A personal, public-facing username

• Keep it as short as possible

• Create a Profile: • Upload a business-appropriate photo of yourself.

• Web: Enter the address of your personal or professional website, blog, etc.

• Bio: Enter a short description about yourself and your profession

• Be sure to follow the IBM Social Media Guidelines. • You’ll find most of the guidelines familiar as they are similar to the BCG.

How to Tweet?

• Once you tweet, it is publicly posted on your twitter profile.

• People can follow your stream of tweets on their timeline.

• Every tweet is 140 characters or less.

• You can share text, videos, photos, and links.

Who to Follow?

• Follow others: customers, SMEs, etc

• Find people by looking at who others follow.

Who to Follow?

• Subscribe to lists: A list is a curated group of Twitter users. You can subscribe to lists created by others.

Become Effective by Using Tweetdeck!

• Tweetdeck lets you create a dashboard that allows you to see all the important twitter conversations, at a glance!

Increase your Eminence by adding POV

• In one easy step, add a point of view while you retweet a message, and schedule it to appear 5 hours from now.

Word-of-Mouth Marketing Opportunity

Help spread the word! See something you like? Be sure to like, comment, and favor tweets that promote IBM’s messages. Every click helps and IBMers are the company's best evangelists.

Using the Weekly Amplify

• Subscribe if you are not yet getting these weekly newsletters.

• 3-5 key messages are provided to be shared.

• Use the content to create your own message for any social channel.

• Or simply click the “Click to Tweet” button to add the tweet to your stream.

Using the Weekly Amplify

Use the weekly amplify as your guide to the recommended hashtags as well as the locations of the official social properties and resources.

The Power of LinkedIn

• LinkedIn, a social media designed for business professionals, was launched in 2003 to help market yourself and almost create an online resume for other professionals to see.

• LinkedIn has more than 200 million users and there is no better way to connect with clients and customers.

• Most likely you have a profile and a number of connections, but now is the time to use this incredible tool for sharing content to increase your status as an influencer.

Share using status updates on LinkedIn

• LinkedIn is set up similarly to Facebook, with status updates and like pages based on your interests and businesses.

• Update your status by sharing links to interesting articles, blogs, websites or video that are related to your area of expertise.

Post in LinkedIn Groups to Maximize Reach

• LinkedIn Groups are the biggest forums for professionals on the internet.

• With 1.5 million subject-specific groups, you’ll be able to find the perfect group to reach those interested in the same topic as yourself.

• Contribute to the right LinkedIn groups to maximize your reach. Join the conversation taking place in active discussions.

• Start discussions with posts that will increase your personal brand in specific groups that consist of professionals like yourself. They are most likely to be interested in what you post, and take action (should you want them to.)

Some LinkedIn Groups to Explore

• You can join up to 50 groups and can begin interacting with members and posting once you join a group.

• Database Developers and Architects Group: 30,115 members

• Database Experts: 18,627 members

• Database Administrator Professionals: 19,648 members

• Chief Information Officer (CIO) Network - The Group for CIOs: 125,668 members

• Business Intelligence, Big Data, Analytics, MIS Reporting & Database Group: 83,246 members

• DBA Professional : 10,772 members

• Big Data and Analyics: 93,207 members

• Banking and Finance Technologies : 62,187members

• CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO &... : 116,388 members

Become a Top Contributor

• Posting in groups will show others that you are an expert in the area and you’ll be labeled a Top Contributor.

• Others may contribute to the discussion.

• You’ll gain more connections in your network.

The End.See you on Twitter & LinkedIn!

@susvis