Social Media & Health ProfessionalsSarah Gallagher, Academic Liaison Librarian

Health Sciences Library@sarahlibrarina

Today

How can we use social media to support our career, collaborate with others and find updates on new research?

• What is Social Media?• What do you use?• How to do it?• Rules of engagement• Follow #physiophd and tweet

Digital Footprints

• Linked In / Facebook /Twitter / Academia.edu

• What are the differences / uses?

• Your academic / professional brand

• Keep safe – mind your content

• DISCUSS

Source: http://www.flickr.com/photos/olliebray/5542813754

Which does what?

Facebook – connect with family / friends

Twitter – microblog / network

Linked in – network /employment / CPD / business

Source: Social Media Statistics for NZ http://catalyst90.com/

Date Facebook Twitter Linked in

2012 - June 2,148,080 351,108 576,178

2011 - Oct 2,080,940 87,875 499,364

OtagoSource: http://www.otago.ac.nz/administration/policies/otago026259.html

Professional Policy

Consultation paper for the Revised Standards of Practice for Physiotherapy NZ “Effective Communication - Social Media” (p15)

Having a presence

Exercise

List 5 adjectives you’d want to be described as professionally.

List 5 adjectives you’d never want to be described as professionally.

• What are you allowed to share?• What’s interesting?• What are you passionate

about?• What amazing thing did you

do?• What small human moments

can you share?

Source: Geek Girls Design Camp https://www.geekgirlsguide.com/_asset/hy8wt9/Design-Camp.pdf [June 2012]

But, what do we say?

• Who’s your audience?• What do they need to know?• What do you want them to

know?• What have you got that they

need (resources and services)• Does HOW you get this

message across REALLY MATTER?

• What’s important is WHAT you say and HOW you say it.

Doing it safely

• Personal v professional accounts

• Workplace practice• Be responsive v reactive• Be open and honest • Consider keeping separate

services for personal and professional use

• Social Media and the Medical Profession [video]

• Fear of Facebook: Private Ordering of Social Media Risks Incurred by Healthcare Providers

Source: http://www.flickr.com/photos/slayer23/2133360871

7 degrees of connectedness

• 1 = Lurker• 2 = Novice• 3 = Insider• 4 = Colleague• 5 = Collaborator• 6 = Friend• 7 = ConfidantSource: http://langwitches.org/blog/wp-content/uploads/2012/06/7degreesofconnectedness.png

Source: http://www.flickr.com/photos/sleepychinchilla/1763412503

Why use Social Media?

• Become a better clinician• Make professional connections• Contribute to the body of

knowledge• Influence healthcare conversations• Get educated• Promote better health amongst the

public• Sell your services• Peer review research

Source: http://physiotherapy.asn.au/images/communications/social%20media%20inmotion.pdf

Source: http://www.flickr.com/photos/opensourceway/5364620846

Twitter

• How to use it, mentions, RTs, DM, hashtags, searches, lists

• Follow people in the field / practice (make lists)

• Follow publishers / research institutes / researchers / industry

• Spammers and how to deal with them

• Go to the website and see if they have an SM presence

• #physiophd

Source: http://www.flickr.com/photos/id-iom/6871086722

Doing it

• Start by searching keywords or hashtags #• #physio• #physiotherapist• #physiotherapy• #phdchat

• Use these to find people / institutions to follow• @apaphysio• @PEDro_CEBP• @JOSPT• Use these to find people /

institutions to follow• https

://twitter.com/PTJournalClub Source: http://www.flickr.com/photos/cobalt/7217055290

How physicians do it

http://storify.com/NZDoctor_news/tweeting-for-answers-to-a-difficult-diagnosis

Literature

• Keywords: “social media”, professionalism, “internet use”, “medical ethics”, communication policy”, “code of conduct”

#OUTweCon

Tweet your thesis! #OUTweCon

Now on 27 Augusthttp://www.otago.ac.nz/news/events/otago035302.html

References

• Consultation paper for the Revised Standards of Practice for Physiotherapy NZ http://www.physiotherapy.org.nz/Folder?Action=View%20File&Folder_id=191&File=SOP%20Full.pdf

• Fear of Facebook: Private Ordering of Social Media Risks Incurred by Healthcare Providers http://works.bepress.com/cgi/viewcontent.cgi?article=1002&context=nicolas_terry

• Geek Girls Guide https://www.geekgirlsguide.com/designcamp/ • Health Students use of social media http://www.asahp.org/pdf/JAH_40%202-Giordano%20.pdf • InMotion Sept 2011

http://physiotherapy.asn.au/images/communications/social%20media%20inmotion.pdf • Networking and social media http://careers.unc.edu/students/networking-and-social-media• Seven Degrees of Connectedness http

://langwitches.org/blog/2012/06/07/seven-degrees-of-connectedness/ • Social Media and the Medical Profession

http://ama.com.au/system/files/node/6231/Social+Media+and+the+Medical+Profession_FINAL+with+links.pdf

• To tweet or not to tweet: How companies are reining in social media http://www.flickr.com/photos/opensourceway/5364620846/

• University of Otago web policy http://www.otago.ac.nz/administration/policies/otago003330.html• University of Otago web guidelines http://

www.otago.ac.nz/administration/policies/otago026259.html