Social Media & Health ProfessionalsSarah Gallagher, Academic Liaison Librarian
Health Sciences Library@sarahlibrarina
Today
How can we use social media to support our career, collaborate with others and find updates on new research?
• What is Social Media?• What do you use?• How to do it?• Rules of engagement• Follow #physiophd and tweet
Digital Footprints
• Linked In / Facebook /Twitter / Academia.edu
• What are the differences / uses?
• Your academic / professional brand
• Keep safe – mind your content
• DISCUSS
Source: http://www.flickr.com/photos/olliebray/5542813754
Which does what?
Facebook – connect with family / friends
Twitter – microblog / network
Linked in – network /employment / CPD / business
Source: Social Media Statistics for NZ http://catalyst90.com/
Date Facebook Twitter Linked in
2012 - June 2,148,080 351,108 576,178
2011 - Oct 2,080,940 87,875 499,364
OtagoSource: http://www.otago.ac.nz/administration/policies/otago026259.html
Professional Policy
Consultation paper for the Revised Standards of Practice for Physiotherapy NZ “Effective Communication - Social Media” (p15)
Having a presence
Exercise
List 5 adjectives you’d want to be described as professionally.
List 5 adjectives you’d never want to be described as professionally.
• What are you allowed to share?• What’s interesting?• What are you passionate
about?• What amazing thing did you
do?• What small human moments
can you share?
Source: Geek Girls Design Camp https://www.geekgirlsguide.com/_asset/hy8wt9/Design-Camp.pdf [June 2012]
But, what do we say?
• Who’s your audience?• What do they need to know?• What do you want them to
know?• What have you got that they
need (resources and services)• Does HOW you get this
message across REALLY MATTER?
• What’s important is WHAT you say and HOW you say it.
Doing it safely
• Personal v professional accounts
• Workplace practice• Be responsive v reactive• Be open and honest • Consider keeping separate
services for personal and professional use
• Social Media and the Medical Profession [video]
• Fear of Facebook: Private Ordering of Social Media Risks Incurred by Healthcare Providers
Source: http://www.flickr.com/photos/slayer23/2133360871
7 degrees of connectedness
• 1 = Lurker• 2 = Novice• 3 = Insider• 4 = Colleague• 5 = Collaborator• 6 = Friend• 7 = ConfidantSource: http://langwitches.org/blog/wp-content/uploads/2012/06/7degreesofconnectedness.png
Source: http://www.flickr.com/photos/sleepychinchilla/1763412503
Why use Social Media?
• Become a better clinician• Make professional connections• Contribute to the body of
knowledge• Influence healthcare conversations• Get educated• Promote better health amongst the
public• Sell your services• Peer review research
Source: http://physiotherapy.asn.au/images/communications/social%20media%20inmotion.pdf
Source: http://www.flickr.com/photos/opensourceway/5364620846
• How to use it, mentions, RTs, DM, hashtags, searches, lists
• Follow people in the field / practice (make lists)
• Follow publishers / research institutes / researchers / industry
• Spammers and how to deal with them
• Go to the website and see if they have an SM presence
• #physiophd
Source: http://www.flickr.com/photos/id-iom/6871086722
Doing it
• Start by searching keywords or hashtags #• #physio• #physiotherapist• #physiotherapy• #phdchat
• Use these to find people / institutions to follow• @apaphysio• @PEDro_CEBP• @JOSPT• Use these to find people /
institutions to follow• https
://twitter.com/PTJournalClub Source: http://www.flickr.com/photos/cobalt/7217055290
How physicians do it
http://storify.com/NZDoctor_news/tweeting-for-answers-to-a-difficult-diagnosis
Literature
• Keywords: “social media”, professionalism, “internet use”, “medical ethics”, communication policy”, “code of conduct”
#OUTweCon
Tweet your thesis! #OUTweCon
Now on 27 Augusthttp://www.otago.ac.nz/news/events/otago035302.html
References
• Consultation paper for the Revised Standards of Practice for Physiotherapy NZ http://www.physiotherapy.org.nz/Folder?Action=View%20File&Folder_id=191&File=SOP%20Full.pdf
• Fear of Facebook: Private Ordering of Social Media Risks Incurred by Healthcare Providers http://works.bepress.com/cgi/viewcontent.cgi?article=1002&context=nicolas_terry
• Geek Girls Guide https://www.geekgirlsguide.com/designcamp/ • Health Students use of social media http://www.asahp.org/pdf/JAH_40%202-Giordano%20.pdf • InMotion Sept 2011
http://physiotherapy.asn.au/images/communications/social%20media%20inmotion.pdf • Networking and social media http://careers.unc.edu/students/networking-and-social-media• Seven Degrees of Connectedness http
://langwitches.org/blog/2012/06/07/seven-degrees-of-connectedness/ • Social Media and the Medical Profession
http://ama.com.au/system/files/node/6231/Social+Media+and+the+Medical+Profession_FINAL+with+links.pdf
• To tweet or not to tweet: How companies are reining in social media http://www.flickr.com/photos/opensourceway/5364620846/
• University of Otago web policy http://www.otago.ac.nz/administration/policies/otago003330.html• University of Otago web guidelines http://
www.otago.ac.nz/administration/policies/otago026259.html