Social Media for Business & ProfessionalsChicago Computer SocietyJune 29, 2011

What is social media?

Or, is it…

Your way to connect with your customers

Their way to connect with you

Is it…

What is the social web?

Every 60 seconds

Source: Media Bistro http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds-infographic.jpg

Why does my business need Social Media?

WOMM CycleYou give clients something to

talk about

They tell their friends

Who tell their friends

Everyone comes back to

buy more

You sell more

Where do we start?

Social media is…

Tools and tech

Platforms

Language

Communication

A way to talk with customers

A way for customers to talk with you

A way for customers to talk for you

Measurement

Impact

Results

I am guessing you have heard of most of these…

But it isn’t just the tools…It’s how and what you share too….

Connect without spamming

SM Success in Seven Steps

1. Be yourself2. Be connected3. Do it when you have time4. Watch for problems5. Share the best – not just your

stuff6. Be where your business is7. Monitor with tools but respond as a

human

3 social sites you should know about

So, let’s talk about what you don’t know about… Quora Amplify Social Mention

What is the next big thing?

Wrap up Have a great story Follow the seven steps Be the best – and make sure that your

customers know it!