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CAN SOCIAL MEDIA REALLY HELP YOUR BUSINESS?
What Is Social Media
social media is basically a
conversationhi whats up?
socialmedia
Using Networks Such As
How Do You Reach Local Consumers Now?
In 2008, global ad spend in the social
networking arena exceeded US $2 Billion, with a global spend of over US$4 Billion forecast by 2011
-Cronos Partners
SOCIAL MEDIA MARKETING
Which Social Media Sites?
SEO & SMO Work Together
Hello. I’m SEO.
And I’m SMO.
• Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore
• Social Media is the new way to take your SEO strategy to the next level
• Social Media increases the number of high quality links & targeted traffic
What an Effective SEO/SMO Strategy Will Help With
Increase Brand
Awareness
Promote Products
Promote Services
Get Indexed Quickly
Dominate The Search Engines
Types of Social Media Campaigns and Tools
Social Network Campaign Authority Blog Social Blogging
Campaign Online Brand Reputation
Monitoring Interactive Site Elements
Custom Application Development
Video Optimization & Syndication
Social Bookmarking Campaign
Photo Sharing Campaigns
Social Media Services
The key is to work with you to understand your target market and then our team will analzye the industry to see which social media techniques will work best for your market
Social Marketing Analysis
Creative Concept
Development
Conversation Starter
Interaction
Tracking For Success
Incentivize
Our 6 Stage Methodology
Come Join The Conversation
TheOpportunity
Protect Your Brand
SOCIAL MEDIA SITES
ON THE TOP
• Number of current active Facebook users500 Million• Number of minutes spent on Facebook each day, worldwide8 BILLION• Number of status updates each day.60 MILLION• Number of users who becomes fans of pages every day15 MILLION• Total number of photos uploaded to Facebook each month. 4 BILLION• Number of videos uploaded each month. 17 MILLION• Total pieces of content shared by Facebook users each week. 3 BILLION• The number of 'events' created on Facebook per month. 6 MILLION• Number of active user groups on Facebook. 50 MILLION• Number of languages available on the site65• Current age of Facebook founder and CEO Mark Zuckerberg. 26
By The Numbers…
Facebook Tips
• Add personal profile• http://www.facebook.com/profile.php?id=13
00301237&ref=name• Add a page (business details)• http://www.facebook.com/pages/Leafield-U
nited-Kingdom/WSI-Internet-Marketing-and-Web-Design/135802883003
• Add links to blogs, videos, website etc.
YOU TUBE
Use of Social Media Today
More than 1 in 8 viewers
make a purchase after watching a video ad online eMarketer
YouTube Statistics
• 4th Largest Site on the Internet
• In January 2010, there were 32 billion VIDEO searches vs 23 billion normal searches
• In August 2008, YouTube became the #2 search engine replacing Yahoo
• You Tube is owned by Google
YouTube Statistics
77% of users coming to YouTube come
intending to watch 1 video but end up
watching several.
YouTube Statistics
Taking Your Commercials Online
Dominating Search With Video
WSI ACTUAL CASE STUDY
3600 Monthly Searches in
36 HOURS – FIRST PAGE RANKING
Over 16,000 Views
12,100 Monthly
Searches in Google
YouTube Tips
• Set up account• http://www.youtube.com/user/WSIUK#play/
uploads• Upload Videos• Tag Videos• Include link to website• Set channel tags(city, state, category)
Twitter Tips
• Set up account• http://twitter.com/WSIUK• Upload banner image (include text with
website URL)• Enter keywords in Bio• Include website URL
Linked In Tips
• Set up account• http://www.linkedin.com/in/csschofield• My Company = Website URL• My Blog = URL of Blog on Website• My RSS Feed = URL of RSS Feed
Social Media Increases…
Conversion Rates
Customeraccounts
Sales perCustomer Revenues
... and Decreases:
CustomerChurn
(attrition)
Customeracquisition
costs
Marketingcosts
Advertisingcosts Hiring
costs
Employeeturnover
Leveraging
SEO
SOCIAL MEDIA
About WSIWSI is a Global Research and Knowledge
based organization, specializing in Strategic Internet Marketing, Online Branding and Business Automation.
We are the LARGEST Internet Marketing Consulting Company in the World
#1 IT franchise 10 CONSECUTIVE years in a row
(ENTREPRENEUR MAGAZINE)
Presenter: Bradley Eisner
Digital Marketing Specialist
WSI
QUESTIONS?
718-454-4601bewsidigital.COM
