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Page 30
QUALITY TIME:
Switzerland’s luxury shopping scene
moves onwards
SWITZERLAND | ШВЕЙЦАРИЯ | 瑞士 | سويسا
www.airport-dutyfreeshopping.com
WELCOMES YOU TO
ZURICH & GENEVA
AIRPORTS
AT THE HEART OF EVERY JOURNEY.
women– menswear
ZÜrich — Bahnhofstrasse 12/18 & storchengasse
basel — freie strasse 74
st. moritZ — Via serlas
gstaad — Palace strasse 1
Emma Cheevers
EDITOR’S LETTER
10
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Welcome to Switzerland
Maybe you’re already familiar with Switzerland, or perhaps it’s the frst
time you’ve visited this spectacular country. Either way, SHOP magazine
is sure to ofer something to surprise you. Discover the exciting variety
of concept stores in our feature on page 30. In this edition, we also meet
designer Julian Zigerli (page 20) and enjoy some of the country’s best
chocolates (page 36).
SHOP is part of Global Blue, the Tax Free Shopping market leader
that helps you save money when shopping in Switzerland. We publish
guides to over 40 destinations across Europe and Asia. Our international
insider knowledge means we are ideally placed to tell you about the top
global brands you’ll fnd in Switzerland. For the very latest information,
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Be sure to sign up for your free Global Blue Card for the simplest
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As you’re visiting Jelmoli,
⁄
why not explore Zurich!
–
globalblue.com
Grace Bird
Grace Bird is SHOP’s assistant
picture editor, a role that
involves taking photographs
for the print and online
editions. She is a keen traveller
and loves all kinds of art, with
a unique style inspired by her
trips to all corners of the world.
CONTRIBUTORS
Enrica Casentini
Italian illustrator Enrica
Casentini created this season’s
cover for SHOP Switzerland.
Enrica’s colourful, elegant
and clever style made her
the perfect choice for our
cover, which is based on the
shopping experiences that
Switzerland ofers. It combines
a rich variety of products,
from jewellery to watches
and accessories, and portrays
them in bright and summery
tones. To fnd out more about
Switzerland’s new retail
options see page 30.
Read about our cover
illustrations at
globalblue.com/covers.
ILL
US
TR
AT
ION
: EN
RIC
A C
AS
EN
TIN
I
Caterina Mazzolai
Caterina Mazzolai is
SHOP’s production editor.
She moved from Italy to
the UK after graduating
in modern languages in
Pisa. She holds an MA in
publishing from the London
College of Communication.
Yuan Fang
Yuan Fang is SHOP’s Chinese
editor. After majoring in
fnance and economics, she
moved to the UK where
she gained an MA from the
London College of Fashion.
Yuan is now is responsible for
all SHOP’s Chinese content.
12
PH
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PH
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OR
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TOMMY HILFIGER STORES
STÜCKI SHOPPING, BASEL • WESTSIDE, BERN • BAHNHOFSTRASSE 24, ZÜRICH
14
EDITOR IAL
Editor-in-chief
Emma Cheevers
PUBLISH ING
Publisher
James Morris
SHOP FLOOR
Online managing editor
Kirsty Welsh
Online production assistant
Marina Nelson
Online assistant
Emily Scrivener
Chinese editor
Yuan Fang
Associate Chinese editor
Junjie Dou
Chinese contributing editor
Qingya He
Chinese editorial assistants
Yunhan Fang, Yangzi Liang
Chinese translators
Xun Ji, Yin Shi, Chenguang Yi
Russian editor
Anastasia Nemchenok
Associate Russian editor
Daria Orlova
Russian translators
Diana Fitkulina, Teena Garnik,
Gary Ramazanov
Arabic editor
Haneen Malaeb
Dane Consultancy
Commercial editor
Gemma Latham
Commercial artworking assistant
Aaron Carline
AVP business development manager
Patrice Janet
Head of digital
Eamonn Leacy
Digital campaign manager
Nina Kobalia
Digital marketing executive
Wenhan Zhang
Digital marketing intern
Anastasia Budieva
Product manager
Devesh Sankadecha
Digital intern
Sammy Ha
Advertising and partnership manager
Riccardo Canini
Chief Executive Officer
David Baxby
Chief Traveller Officer
Craig Le Grice
SHOP is published by
Global Blue
Group headquarters
Global Blue SA,
Route de Crassier 7,
CH-1262 Eysins, Switzerland
Corporate registration number
5565726923
globalblue.com
Managing editor
Sally McIlhone
Cover illustrator
Enrica Casentini
Production editor
Caterina Mazzolai
Acting production editor
Ruairidh Pritchard
Production assistant
Katie Muxworthy
Features editor
Verity Hogan
City guide and lifestyle editor
Isabella Redmond Styles
Fashion editor
Ximena Daneri
News editor
Hannah Lewis
Fashion and news assistant
Theresa Harold
Fashion coordinator
Fani Mari
Fashion and news intern
Rebecca Fearn
Chief sub-editor
Hester Lacey
Copy editors
Katie Davis,
Sue Flook,
Claire Gervat,
Ann Morphew,
Harriet O’Brien
Picture editor
Kirsty Andrews
Creative editor/
deputy picture editor
Sarah Beyts
Assistant picture editor
Grace Bird
Picture assistants
Mónica R Goya, Sarah Walker
Art direction
Design by S-T
Artwork editor
Adam Dhaliwal
Artworking assistants
Dionne Hélène,
Milkha Lala,
George Trinick
Artworking intern
Samantha Junak
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue
GL OBA L BLU E
S W I TZ E R L A N D
Managing director
Thorsten Lind
Country manager
Ronald Christen
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Danielle Willert
Marketing coordinator
Ralph Wutscher
Global Blue,
Zürichstrasse 38,
CH-8306 Brüttisellen,
Switzerland
SHOP is published by Global Blue
Group headquarters
Global Blue SA,
Route de Crassier 7,
CH-1262 Eysins,
Switzerland
Corporate registration number
5565726923
globalblue.com
CONTENTS
16
Above: chocolate cake at Max Chocolatier in Lucerne, one of the country’s fnest confectioners
PRODUCTS
18 Check Out
SHOP selects a standout piece from
Switzerland this season
20 My Favourites
Designer Julian Zigerli reveals his top tips
for shopping in Switzerland
22 Products
Key looks for the season, from fashion and
footwear to jewellery and accessories
N E WS
26 Shop Window
One store not to be missed in Switzerland
27 News
Seasonal updates on shops, services and
new products
F E AT U R E
30 Cover Story: Creative Thinking
Concept stores are presenting exciting
new retail options across Switzerland,
says Sally McIlhone
E X PE R I E NCE
36 Sweet Thing
For chocolate lovers, there are few sweeter
destinations than Switzerland, says Isabella
Redmond Styles
GU I DE
40 Maps and guides to Switzerland’s top shops
and destinations
E SSE N T I A L S
52 How To Shop Tax Free
The simple steps to saving money on
your shopping
T R A NSL AT IONS
53 Русский Перевод
55 美文翻译
57
SOU V E N I R
58 The essential item to bring home
p.36
www.hublot.com • twitter.com/hublot • facebook.com/hublot
B O U T I Q U E S
GENÈVE • PARIS • LONDON • BERLIN • NEW YORKMIAMI • BEVERLY HILLS • LAS VEGAS
MOSCOW • DUBAI • TOKYO • HONG KONG • SINGAPORESAINT-TROPEZ • CANNES • COURCHEVEL • GSTAAD
18 | PRODUCTS
Save money by shopping tax free, see page 52
CHECK OUT
escapement. By doing away with the traditional
anchor and anchor wheel, and replacing
them with two silicon impulse wheels, Ulysse
Nardin has created a structure that requires
no lubrication, and there is minimal friction.
Shown here in 18-carat rose gold with a
brown alligator strap, this is more than just a
timepiece; it’s a masterclass in engineering right
there on your wrist. th
Ulysse Nardin Freak Cruiser watch,
CHF80,000, Les Ambassadeurs,
Bahnhofstrasse 64, 8001 Zürich,
+41 (0)44 227 1717, ulysse-nardin.com
* for map go to page 42
WATCH WIZARDRY
Ulysse Nardin was just 23 when he founded
his eponymous watchmaking company in
1846. Since then, the Swiss brand has built
a reputation for innovation and excellence.
The Freak concept watch by Ulysse Nardin
caused a great stir when it was launched in
2001. Now the new Freak Cruiser model has
been unveiled. Using all the cutting-edge
technologies at its disposal, Ulysse Nardin
has accomplished a magnifcent feat of
watchmaking with the patented dual Ulysse
Save money by shopping tax free, see page 52
Julian Zigerli is a cutting-edge designer who has won international acclaim for his innovative menswear collections. After graduating from the Berlin University of Arts in 2010, he returned to his home town of Zürich where he founded his eponymous label. In 2012, he scooped a Swiss Federal Design Award with his autumn/winter 2012/13 collection entitled To Infnity and Beyond. He shares his insights on the Swiss shopping scene with Theresa Harold
MY FAVOURITES: Julian Zigerli
20 | PRODUC TS
1. ‘Edition Populaire has a great selection of handcrafted goods for your home’Edition Populaire, Geroldstrasse 23, 8005 Zürich, +41 (0)44 515 2200,editionpopulaire.ch
2. ‘Aesop has beautiful products and beautiful stores to match’Aesop moisturiser, 60ml, CHF57,Aesop, Bärengasse 4, 8001 Zürich, +41 (0)44 361 8700, aesop.com
5. ‘My top look from my spring/summer 2015 collection has to be the apple sweater and apple shorts. It’s a total look made of beautiful Swiss cotton jersey with bold black and white stripes all over’Julian Zigerli sweater, CHF275,
and shorts, CHF210, julianzigerli.com
3. ‘I’m so in love with the Dior collections’Dior, 60 rue du Rhône, 1204 Geneva, +41 (0)22 310 6255,dior.com
4. ‘I have around fve signature fragrances, one of which is Bleu de Chanel. Once you fnd a scent that suits you, you won’t want to change to any others’Bleu de Chanel, 50ml, CHF93, Jelmoli, Seidengasse 1, 8021 Zürich, +41 (0)44 220 4411, jelmoli.ch
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SHOP | 21
2 4
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22 | PRODUCTS
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Save money by shopping tax free, see page 52
1. Cartier ring, CHF65,500,
Cartier, 35 rue du Rhône, 1204 Geneva,
+41 (0)22 818 5454,
cartier.com
2. Tod’s bag, CHF2,000, Tod’s,
Bahnhofstrasse 32, 8001 Zürich,
+41 (0)43 422 8422,
tods.com
4. Burberry Prorsum dress,
CHF1,770, Burberry, 8 rue Céard,
1204 Geneva, +41 (0)22 311 3425,
burberry.com
3. Salvatore Ferragamo Murano
glass bangle, CHF955,
Salvatore Ferragamo,
104 rue du Rhône, 1204 Geneva,
+41 (0)22 818 1361, ferragamo.com
EMERALD CITY
This stunning outft will see you
from brunch to cocktails
in the utmost style
3
1
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SHOP | 23
globalblue.com
1. Raymond Weil watch, CHF1,900,
Olivier Zbinden, 17 rue du Mont-Blanc,
1201 Geneva, +41 (0)22 732 5505,
raymond-weil.com
2. Hedon helmet, CHF469,
Denim & Iron, Birmensdorferstrasse
199, 8003 Zürich, +41 (0)43 344 5533,
hedon.com
3. Marc O’Polo coat, CHF379,
Marc O’Polo, Sihlcity, Kalanderplatz 1,
8045 Zürich, +41 (0)43 243 0727,
marc-o-polo.com
4. Church’s shoes, CHF710,
Church’s, 59 rue du Rhône,
1204 Geneva, +41 (0)22 311 6631,
church-footwear.com
MAN ABOUT TOWN
Gentlemen, the time has come to
embrace your secret-agent alter ego
1
2
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4
24 | PRODUCTS
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Save money by shopping tax free, see page 52
5. Stuart Weitzman shoes, CHF415,
Stuart Weitzman, Steinmühleplatz 1,
8001 Zürich, +41 (0)44 210 2125,
stuartweitzman.com
SLEEK
AND CHIC
Cultivate a clean-cut,
polished style with
these classic pieces
3
1
2
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5
3. Götti sunglasses, CHF290,
Style de Vue, 2 rue des Eaux Vives,
1207 Geneva, +41 (0)22 736 3093,
gotti.ch
4. Bally bag, CHF2,195,
Bally, Grendelstrasse 8,
6004 Lucerne,
+41 (0)41 410 5726,
bally.com
1. Swarovski earrings, CHF129,
Swarovski,
7 rue du Marché, 1204 Geneva,
+41 (0)22 310 8811,
swarovski.com
2. Omega Constellation Pluma
watch in light coral, CHF10,250,
Omega, Bahnhofstrasse 48,
8001 Zürich, +41 (0)44 216 9000,
omegawatches.com
SHOPPING IS
BETTER WHEN
YOU DO IT
TAX FREE.
Join Global Blue for free, explore your city, find the best stores, and save money on everything you buy.
globalblue.com/join
26 | NEWS
Save money by shopping tax free, see page 52
SHOP WINDOW
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collections, timepieces and jewellery, and
the recently revealed lower ground foor
encompasses all the men’s product lines.
Founded in 1854, the French brand is renowned
worldwide for its distinctive luxury travel goods,
and has become an extensive lifestyle brand.
With views of Lake Geneva, bespoke services
and private shopping areas, the Louis Vuitton
Geneva store is sure to delight all clientele who
pass through its doors. gl
Louis Vuitton, 33 rue du Rhône,
1204 Geneva, +41 (0)22 311 0232,
louisvuitton.com
* for map go to page 47
LOUIS VUITTON’S ADDED ALLURE
The recently renovated Louis Vuitton store in
Geneva is not only better, but bigger, too. The
boutique has been located on rue du Rhône for
more than 30 years, but has been expanded
considerably to house the full array of Louis
Vuitton products. The ground foor is home
to the brand’s striking travel accessories and
leather goods. The frst and second foors,
which opened last year, contain the women’s
SHOP | 27
globalblue.com
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PRADA COMES TO TOWN
The frst Prada boutique in Geneva has
rapidly become a must-visit destination.
Located on rue du Rhône in the heart of the
luxury shopping district, it is the brand’s largest
store in Switzerland and has two entrances,
inviting customers into diferent sections: one
for the women’s collection and the other for the
men’s. The boutique is spread over two foors
and presents women’s and men’s ready-to-
wear, leather goods, accessories and footwear
collections. The new shopping space uses
the hallmark materials of Prada’s worldwide
identity, from black metal to green fabric, and
overlooks the city and Lake Geneva through
large windows. The store is also home to an
exclusive formalwear section, which houses the
brand’s made-to-measure service. es
Prada, 49-51 rue du Rhône,
1204 Geneva, +41 (0)91 986 6320,
prada.com * for map go to page 47
HAPPY BIRTHDAY HILFIGER
This year is the 30th anniversary of the
founding of Tommy Hilfger, and the spring
collection of the American lifestyle brand is a
perfect showcase of the reasons for its longevity.
The signature Hilfger blend of dressed-up
glamour and dressed-down east-coast American
style is featured in crisp white silhouettes, while
a dash of rock ’n’ roll style is added with the
inclusion of accessories. Scarves splashed with
stars, along with trilbies and ankle boots, add
a grungy edge to the clean lines and colours of
the spring collection. The brand is opening a
new store in Lucerne in April and another in St
Moritz in August, making this a great year for
Tommy Hilfger in Switzerland. hl
Tommy Hilfger, Bahnhofstrasse 24,
8001 Zürich, +41 (0)44 210 2626,
tommy.com * for map go to page 42
28 | NEWS
Save money by shopping tax free, see page 52
WELCOME BACK BOSS
Last year Hugo Boss in Zürich opened
its doors to a newly redesigned fagship
store. The interior has more retail space and
is beautifully lined with stylish black steel
structures, LED strips and fabric wall panels.
Zürich’s newly refurbished Boss boutique also
focuses on refective elements, with high-
gloss surfaces and several mirrored walls.
The new space is classic and sleek, providing
visitors with a gloriously luxurious shopping
experience. A generous range of the brand’s
collections is stocked, with women’s clothing,
shoes and accessories on the ground foor and
menswear on the upper foor. An exclusive
made-to-measure area is also now in operation,
which highlights the overarching exclusivity
and sophistication of this fagship branch. rf
Hugo Boss, Bahnhofstrasse 39, 8001 Zürich,
+41 (0)44 221 3900, hugoboss.com
* for map go to page 42
CLEAN CUT
To mark the 130th anniversary of Victorinox,
the brand has opened its frst fagship store in
Zürich. Founded at Ibach-Schwyz near Zürich,
the Swiss company now has two fagships in the
native country of the famous Swiss army knife.
The new shop is centrally located at Rennweg
58 and has 220 square metres of retail space.
The interior design features materials that
refect the core values of Victorinox: oak for
tradition; steel for the famous knife; concrete
for modernity; and red to represent the brand’s
logo. It carries everything from travel gear and
timepieces to fashion and fragrances. Of course
there is a special area dedicated to the pocket
knife, and here customers can personalise their
very own at an interactive station. Choose from
a range of colours, sizes and functions to create
a product to your specifcations. th
Victorinox, Rennweg 58, 8001 Zürich,
+41 (0)44 229 6070, victorinox.com
* for map go to page 42
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THE EPITOME OF STYLE
Fine watch manufacturer Vacheron
Constantin has designed a store that exudes
luxury and sophistication just as much as its
timepieces do. The brand’s Geneva boutique
has recently reopened after refurbishment
and features an elegant taupe and black colour
scheme along with grand ceiling lights, plush
seating and glass display cabinets. The two-
storey space is decked in leather and wood
and is located on place de Longemalle, which
is adjacent to rue du Rhône. The boutique
is designed to serve a cosmopolitan clientele
while also honouring the brand’s connections
with the people of Geneva (this, after all, is the
city where Jean-Marc Vacheron frst set up his
workshop). The ground foor displays the entire
range of Vacheron Constantin collections, as
well as a vintage line. In addition, the frst foor
features a private lounge. Two watchmakers are
permanently on hand in this impressive store,
which is a highlight of the city. rf
Vacheron Constantin,
1 place de Longemalle, 1204 Geneva,
+41 (0)22 316 1740, vacheron-constantin.com
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BAGS OF STYLE
Founded in 1976, German brand Modern
Creation München, better known as MCM,
ofers luxury leather goods, apparel and
footwear for the modern traveller. The brand
has become the go-to label for fashion-forward
men and women looking for style with a
diference, and is famous for its quirky and
youthful take on luxury. At its extensive Zürich
store, visitors can explore the graphic spring/
summer collection, which has been inspired by
the culture of digital gaming. Look out for the
elegant Milla bag, an everyday tote available
in electric shades of red, yellow and blue, or
subtler tones of rose, apricot and grey. Or pick
up the ultra-mini Bebe Boo backpack with its
innovative multi-functional strap which allows
it to be worn as a rucksack, a cross-body bag, a
shoulder bag or a waist bag. mkh
MCM, Münsterhof 13, 8001 Zürich,
+41 (0)44 368 1600, mcmworldwide.com
* for map go to page 42
CREATIVE THINKINGConcept stores ofer carefully curated product selections,
striking interior design and expert advice. PH
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SHOP | 31
CREATIVE THINKINGIt’s a combination that has inspired the opening of exciting new
retail options across Switzerland, as Sally McIlhone reports
32 | FEATURES
Previous: AP&Co, ZÜrich
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‘Geneva is a wonderful place and we felt it deserved a better shopping landscape. We look for the most interesting and relevant brands and make them available here’ – Nicolas Trannoy, Correspondances
Switzerland typically takes a measured
approach to retail reinvention. Rather
than jumping on fast-moving trends, the
country’s style leaders prefer to watch and wait
patiently for a movement to prove successful
before championing it on the shopping
streets. Take, for example, the concept store.
These one-of boutiques have become part
of the Swiss shopping scene only in recent
years and the universal high quality of these
new additions shows that sometimes a more
considered approach pays dividends.
Stores such as Correspondances and
Concept Sud in Geneva ofer diverse fashion
options for the city’s most stylish residents.
Menswear concept store Correspondances
aims to revitalise the appearance of the city by
breaking with tradition. ‘Towns in Europe tend
to look more and more similar – same shops,
same brands – so it becomes very repetitive
and boring,’ explains the store’s owner Nicolas
Trannoy. ‘People are tired of seeing the same
thing and are looking for a more genuine
/ 53 5557
SHOP | 33
Above (clockwise from lef): a selection of books at Correspondances concept store, Geneva; P25 boutique, Lucerne; Viu tortoiseshell sunglasses available at P25; Panda Bag by Art/C available at Concept Sud, Geneva
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approach. Geneva is a wonderful place to
live and we felt it deserved a better shopping
landscape. We look for the most interesting,
relevant brands and make them available here.’
The store ofers a mix of modern
menswear, high-end sneakers, music
and cookbooks and aims to highlight the
connections between its diverse product ranges
for its visitors. ‘If you are able to understand
and appreciate the savoir faire in menswear
you are most certainly able to appreciate
music or photography with a similar approach,’
Trannoy explains.
Bertram Seitz, owner of Concept Sud,
also wanted to challenge conventional retail
models when he opened his Geneva-based
store. ‘I wanted to shake the place up by
bringing something diferent, an alternative
to the luxury environment in Geneva,’ explains
Seitz. ‘I’ve created a very personal space where
people can discover avant-garde and timeless
designers. It’s a niche boutique that celebrates
slowness, happiness and identity.’
34 | FEATURES
Above (clockwise from lef): bow tie by Friday Tieday at AP&Co, ZÜrich; co-owners of No 2, ZÜrich , Adrienne Purkert and Dominique von Albertini; the No 2 store interior; clothing display at AP&Co, ZÜrich
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labels. Nothing is more special than owning
a unique designer piece with its own story.’
Even in smaller cities such as Lucerne,
concept stores are on the rise. P25 boutique
was one of the frst to open. ‘We saw a great
opportunity to combine all our passions and
present them to an audience here,’ explains
owner Uriel Koller. ‘Although Zürich and other
cities in Europe are easily accessible, we want
to ofer something to locals and visitors to our
great city and we believe we can keep up on
the national and international stage.’
P25’s selection of high-end womenswear
is focused on brands that are newly established
or have limited availability. ‘We give young
entrepreneurs, including Viu and Dillysocks
of Zürich, a platform in Lucerne, and we also
work with local artists and creatives,’ says
Koller. ‘We want to make you feel right at home
and encourage you to dream.’ For spring/
summer 2015 the store is aiming to extend
its already impressive range beyond fashion.
‘We increasingly want to put our focus on
accessories, books, curios and furnishings,’
Koller explains.
Zürich’s concept store ofering has
recently been bolstered by the opening of
menswear boutique AP&Co in September
2014. Co-owners Jeroen van Rooijen, Reto
Caprez and Nico Pesko spotted a gap in the
menswear market and developed the idea from
there. ‘We felt there was a missing link for
men who look for heritage, quality and spirit,
not just fashion brands; a place where you can
fnd specialities,’ says van Rooijen. ‘We have
a strong history in made-to-measure and felt
it would be good to give it a contemporary
environment, bridging the worlds of business
and leisurewear.’ The store ofers a diverse
selection including knitwear and shirts by Nico
Pesko, neckwear by Friday Tieday and made-
to-measure by Alferano.
Seitz co-owns the store with his wife Maha
Daoudi Seitz and the pair aims to promote
contemporary designers from a range of felds,
from fashion and jewellery to art and interior
décor. ‘We have products on ofer by between
six and eight designers and we strive to renew
the selection every month,’ says Seitz. ‘At the
moment Maroc ‘n’ Roll luxury leather goods
and Said Mahrouf are two of the most popular
SHOP | 35
PH
OTO
: LO
REN
Z R
ICH
AR
D P
HO
TOG
RA
PH
Y
Zürich’s women will fnd an array of
delights at No 2. Co-owner Adrienne Purkert,
who runs the store with Dominique von
Albertini, describes it as a little wonderland.
‘There are two storeys flled with menswear,
womenswear and accessories. Next door, in an
old garage, you’ll fnd an atelier with an eclectic
mix of vintage furniture, books and candles by
Astier de Villatte. You have to work your way
through the labyrinth,’ says Purkert.
It looks likely that 2015 will be a big year
for the store. ‘We’ve opened a new shop at
Neumarkt 20 in the Old Town in Zürich. In
spring, we go live with our new e-shop and
we’ll have another big project in the summer,’
Purkert explains. ‘This is the year to visit
Zürich – and us.’
correspondances-shop.ch,
concept-sud.com,
ap-co.ch,
numbertwo.ch
globalblue.com
36 | E X PE R I E NCE
SWEET THINGFor chocolate lovers, there are few more tempting destinations than Switzerland, as Isabella Redmond
Styles fnds out
Switzerland is home to some of the world’s best loved chocolatiers. The country’s chocolate is internationally renowned for its high quality and wonderful favours, so it will come as little surprise to learn that the Swiss have the highest rate of chocolate consumption per head in the world. Swiss chocolate producers uphold their prestigious reputation by their commitment to using only the very best ingredients, and by their manufacturing methods which embrace both traditional recipes and inspired favour pairings. Whether you’re in Geneva, Zürich or Lucerne, there are plenty of places to learn about the country’s historic chocolatiers and, more importantly, taste some of their delicious creations, too.
SHOP | 37
C O N F I S E R I E S P R Ü N G L I
Confserie Sprüngli has been renowned in Zürich for more than 175 years. Set up by David Sprüngli and his son Rudolf, both of whom had a strong, pioneering spirit, the family-run business is now in its sixth generation. Its pralines, trufes and sumptuous patisserie are made using traditional recipes and high-quality ingredients. Try the signature Luxemburgerli, which can be seen in Sprüngli’s exquisite window displays. These dainty mini macaroons make the perfect gift or mid-afternoon pick-me-up. Confserie Sprüngli, Bahnhofstrasse 21, 8001 Zürich, +41 (0)44 224 4646, spruengli.ch
38 | EXPER IENCE
globalblue.com
T E U S C H E R
Dolf Teuscher began his chocolate business
in a small town in the Swiss Alps in 1932. Today
the company has passed from father to son and
is regarded as one of the best chocolate makers
in the world, with stores in Asia, North America
and the Middle East. The key to its success is its
devotion to original recipes and its commitment
M A X C H O C O L A T I E R
Established in 2009, Max is a small and
charming Lucerne chocolate maker headed
by chocolatier Matthias Frész. Its handmade
chocolates are created with natural ingredients
and the company searches near and far to
fnd the best produce, whether that’s cream
and meadow fowers from nearby in the Swiss
Alps or green tea, rum and mountain cofee
from further afeld. The seasons dictate what
visitors will fnd inside the welcoming boutique.
Popular products include elderfower trufes
(in summer) and fruits of the forest marzipan.
A range of ice cream is available from March to
November, ofered in 25 favours. These include
Arriba made with 72% chocolate, and intriguing
combinations such as edelweiss and lime.
Max Chocolatier, Schweizerhofquai 2,
6004 Lucerne, +41 (0)41 418 7090,
maxchocolatier.com
to using the best natural ingredients possible.
Every Teuscher chocolate is made with only the
fnest raw materials from around the world, from
cocoa to fruit and nuts. The champagne trufes
are bestsellers, available beautifully packaged
in a variety of boxes. A wide range of other
choices includes delicate pralines and exquisitely
presented biscuits.
Teuscher, 2 rue du Rhône, 1204 Geneva,
+41 (0)22 310 8778, teuschergeneve.com
SHOP | 39
C A N O N I C A
The Canonica shop at Geneva Airport’s
railway station is a must-visit for serious
chocolate lovers. Every Canonica chocolate is
made according to traditional Swiss chocolate-
making methods, from grinding the beans to
adding the fnishing touches. The company
uses only the best cocoa beans to ensure
maximum favour and aroma. The raspberry
ganache with toasted sesame seeds won frst
prize at the 2013 Salon des Chocolatiers et
du Chocolats. This year, Canonica’s master
chocolatier, Samuel Romagne, is one of the six
fnalists in the World Chocolate Masters.
Geneva International Airport,
1215 Le Grand-Saconnex,
+41 (0)22 717 7619,
canonica.com
40 | GUIDE
Above: the Limmat river runs through the centre of ZÜrich
Global Blue’s guide ensures you make the most of your trip to Switzerland with a look at the city’s must-visit destinations, from the best boutiques to the must-see attractions. Start with our highlights before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/switzerland.
A GLIMPSE OF ZÜRICH
PH
OTO
: SW
ISS
-IM
AG
E.C
H/B
RU
NO
ME
IER
GUIDE
SHOP | 41
BEATE
NGASSE
SCHÜTZENGASSE
WERDMÜHLEST
RASSE
LÖWENSTRASSE
LÖWENSTRASSE
FÜSSLISTRASSE
SCHIPFE
TALACKER
TALACKER
NÜSCH
ELERSTR
ASSE
NÜSCH
ELERSTRASSE
SANKT PETERSTR
ASSE
MÜN
ZPLATZ
PELIKANSTRASSE
ZAHRINGERSTRASSE
NIEDERDORFSTRASS
NIEDERDORFSTRASSE
MÜNSTERGASSE
OETENBACHGASSE
KUTTELGASSE
FORTUN
AGASSE
AUGUSTINERGASSE
MÜNSTERHOF
SCHIFFLÄ
NDE
BASTEIPLATZ
RENNWEG
RENNWEG
GESSNERALLEE
INGASSEN
STO
RCHENGASSE
LIMMATQUAI
LIMMATQUAI
LIMMATQUAI
USTERISTRASSE
MÜHLESTEG
LIMMATQ
UAI
TALSTRASSE
TALSTRASSE
FRAUMÜNSTERSTRASSE
BAHNHOFPLATZ
BAHNHOFQUAI
LOWENSTRASSE BAHNHOFBRÜCKE
SCHANZENGRABEN- PROMENADE S
TADTHAUSQUAI
WÜHRE
URANIASTRASSE
URANIASTRASSEMÜHLESGASSE
SEIDENGASSE
BAHNOF
STRASS
E
BAHNHOFSTRASSE
BAHNHOFSTRASSE
BÄRENGASSE
BAHNHOFSTRASSE
ZÜRICH MAIN STATION
ALFRED ESCHER MEMORIAL
Lindenhof
ST. PETER’S CHURCHROMAN BATHS
CITY HALL
WATER CHURCH
GROSSMÜNSTER
FRAUMÜNSTER ABBEYHANS WALDMANN
MEMORIAL
PARADEPLATZ
Weinplatz
FOUNTAIN OF THESQUARE BEARS
OBSERVATORY URANIA
ZÜRICH
Place Of Interest Train Station Global Blue Refund Ofce
page
42
page
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42 | GUIDE
FÜSSLISTR ASSE
OETENBACHGASSE
NÜ
SCHELER
STRA
SSE
PELIK
ANSTRASSE
ZA
HR
ING
ER
ST
RA
SS
E
CL
AR
IDE
NS
TR
AS
SE
LÖW
EN
ST
RA
SS
E
SC
HIP
FE
NIE
DE
RD
OR
FS
TR
AS
S N
IED
ER
DO
RF
ST
RA
SS
E
TALA
CK
ER
TALACKER
SCH
IFFLÄN
DE
BASTEIPLATZ
RE
NN
WE
G
WÜ
HR
E
S
TA
DT
HA
US
QU
AI
BA
HN
HO
FQ
UA
I
BLEICHERWEG
LIM
MA
TQ
UA
I
TALSTRASSE
L
OW
EN
ST
RA
SS
E
BAHNHOFBRÜCKE
WERDM
ÜHLEST
RA
SS
E
UR
AN
IAS
TR
.
UR ANIASTR ASSE MÜHLE S G A S SE
BÄRENGASSE
LIMM
ATQU
AI
B
AH
NH
OF
ST
RA
SS
E
BA
HN
HO
FS
TR
AS
SE
B
AH
NH
OF
ST
RA
SS
E
LIM
MA
TQ
UA
I
L
IMM
AT
QU
AI
SIHLSTR ASSE
● C&A
SWAROVSKI ●BONITA ●
THE BODY SHOP ●CLAIRE'S ●
YENDI PARIS ●H&M ●
MOBILE ZONE ●GOLDHAUS ●FIELMANN ●
OCHSNER SPORT ●COOP VITALITY ●
● DÜRR
● YVES ROCHER● GÖTTE OPTIK
● TISSOT
● DIESEL
● MANGO
● KURZ● CHRIST
● MODISSA● REPLAY
● BOGGI● DAVIDOFF
● LES AMBASSADEURS● RIETHMÜLLER● FRANZ CARL WEBER
● LONGCHAMP
● OCH SPORT● BATA
● BUCHERER
● PKZ● TEUSCHER● BURBERRY ● BRUNOS● HUBLOT
● CHOPARD● FERRAGAMO● TOGAL● PIAGET● GÜBELIN
● TOD'S ● LOUIS VUITTON
● MADAME ZÜRICH
● STRÄULI SPORT & MODE● LACOSTE
● FOTO GANZ● JOHN R WULLSCHLEGER
● BIJOUTERIE URECH
● MIU MIU
● MONCLER
● TOM FORD
● TÜRLER● BLANCPAIN
● LORO PIANA● JIMMY CHOO● TOMMY HILFIGER● GROSS COUTERE
● STEFANO ● RICCI● TIFFANY & CO● TROIS POMMES
● NAVYBOOT● KOCHOPTIK
● MAGGS
● HEINICKE UHREN● MUSIK HUG● ERNST LOOSLI
VAN LAACK ●
WYSSBROD ●SALIS & VERTES ●
AIRBIJOUX ●A C BANG ●
WEINBERG ●
KOCHOPTIK ●
HACKETT ●
BULGARI ●BOTTEGA VENETA ●
MONTBLANC ●ERMENEGILDO ZEGNA ●
ARMANI ●
CARTIER ●
HUGO BOSS ●CHANEL ●
VAN CLEEF & ARPELS ●BIJOUTERIE MEISTER ●
BREGUET ●BEYER ●
PATEK PHILIPPE ●
WE ●THOMAS SABO ●
LANDOLT-ARBENZ ●IWC ●
ST ANNAHOF ●MASSIMO DUTTI ●
VISILAB ●
The QuarterAPPLE ●
BIG ●
BELDONA ●
NAVYBOOT ●
● FIDELIO
TROIS POMMES ● ● LA PERLA
Jelmoli
Manor
Globus
● BOVET
● NAVYBOOT
CENTRAL ● JEWELLERY
● DOLMETSCH
● CASHEMERE HOUSE
● EYE’S ART ● MEISTER UHREN
● FALKE
● PATRIZIA PEPE ● DOLCE & GABBANA
● TROIS POMMES
TROIS POMMES ●
BOGNERSPORT ●
● MCM
● MEISTER UHREN
● GASSMANN
● LAS PERLITASParade-Platz
OSSWALD ●
Central
● GRIEDER
SPRÜNGLI ●
● STEIFF
● FIDELIO Ü
● BALLY
● PRADA
SCHWEIZER● HEIMATWERKE
Cantineta Antinori
Hiltl
Pavillon
● VIERI
● PKZ WOMEN
● P
KZ M
EN
Zeughauskeller
CHRIST ●
● ZARA ● VICTORINOX ● SANDRO
● TISSOTKUTTELGASSE
● TH
OM
AS
SABO
OMEGA ●
BRIONI ●
PAUL & SHARK ●
● BRUNELLO CUCINELLI
● GUCCI
● MORESCHI
● BOGNER
● FURLA
● IRO
● PRADA VOMO
● LEDER LOCHER
● AUDEMARS PIGUETVESTIBULE ●
SCHWEIZER ● HEIMWERKER
BOUTIQUE ROMA ●
● HERMÈS
ROLEX ●CHRISTIAN DIOR ●
Global Blue Retailer
Bahnhofstrasse
SELECTED
STORES IN
JELMOLI:
LONGCHAMP
ZARA
FUST
CHRIST
FALKE
BENCI BROTHERS
Shopping Centre/Mall
Restaurant
Department StoreNon-Global Blue Retailer
SELECTED STORES IN
THE QUARTER:
BELDONA
BIG
ESPIRIT
EX LIBRIS
H&M
NAVYBOOT
V PHARMACY
P.28
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P.29
P.27
P.28
Featured In This Issue
SWISS CHAMP DIVEMASTER SPECTRA
EXPLORER JACKET FRAGRANCE
FUNCTIONALITY IS PART OF OUR FAMILY
Flagship Store Zürich | Rennweg 58
Flagship Store Genève | Rue du Marché 2
Brand Store Brunnen | Bahnhofstrasse 3
MAKERS OF THE ORIGINAL SWISS ARMY KNIFE | VICTORINOX.COM
44 | GUIDE
GENEVA
RUE P
ÉCOLA
RUE SISMONDI PL. DES ALPES
RU
E DE V
UACH
E
RUE D
E MALATREX
RUE D
E MALATREX
RUE DE LA RÔTISSERIE
RU
E DU
GÉN
ÉRA
L- DU
FOU
R
RUE DE-CANDOLLE
RU
E D
E L
A C
OR
RA
TE
RIE
RUE DU VIEUX-BILLARD
PLACE NEUVE
RU
E VERDAIN
E
RUE JEAN-PETITOT
RUE DE HASSE
RU
E FR
AN
ÇO
IS-D
IDAY
RUE DE LA CROIX-ROUGE
R
UE SAIN
T LAGER
BD. E
MIL
E-JAQUES-DALCROZE
RUE N
ECKER
RUE D ES E
TUVES
RUE-AM
I-L�VRIER
PON
T DU MO
NT-BLAN
C
RUE DE L’ATHÉNÉE
RU
E D
E L'A
RQ
UE
BU
SE
RU
E D
E R
OIS
RUE PRUEHIL
IPPE-P
L
A
VE
NU
E D
U M
AI
RUE DU RHÔNE RUE DU RHÔNE
RUE DU STAND
RUE DU MARCHÉ
R
UE
R.-
CÉ
AR
D
QUAI DE L A POSTE
RU
E DE C
OU
TAN
CE R
UE D
E L
A T
OU
R-D
E-I'LLE
RU
E DE LA CITÉ GRAND-RUE
RUE DE LA SERVETTE
BOULEVARD JAM
ES -FAZY
QUAI DU GÉNÉR AL GUISAN
RUE T
ERREAUX-D
U-T
EMPLE
RUE DU TEMPLE
RUE D
U M
ANDEMEN
T
RUE D
E BERN
E
RUE KLÉBERG RUE F
RANÇOIS-B
ONIVARD
QUAI TURRETTINI
QUAI DES BERGUES
QUAI DU M
ONT-B
LANC B
OU
LE
VA
RD
JAM
ES
-FAZ
Y P
ON
T D
E L
A C
OU
LOU
VR
EN
IER
E
BO
ULEVA
RD
GEO
RG
ES-FAV
ON
Place de laFusterie
Parc des Bastions
PlaceDe-Grenus
Place deLongemalle
Place duMolard
GENEVA MAIN STATION
RATH MUSEUM
GRAND THEATRE
PATEK PHILIPPE MUSEUM
MUSÉE D'ART ET CONTEMPORAIN
ST. PIERRE CATHEDRAL
INTERNATIONAL MUSEUMOF THE REFORMATION
Chez Ma Cousine
Manora Restaurant
Café de Paris
Genève Tourisme& Congrès
La SIP
Beau Rivage
Le Baroque
Brasserie des Halles de L'ile
JET D’EAU
L'HORLOGE FLEURIE
Roofop 42
Place Of Interest Tourist Information
Hotel
Train Station Restaurant
Bar Global Blue Refund Point
page
46
page
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page
48
46 | GUIDE
Rue du Mont-Blanc
RUE ROUSSEAU
R
UE
CO
RN
AVIN
RUE DU C
ENDRIER
RUE A
MI-LÉVRIE
R
RUE FRANÇOIS
-BO
NIV
ARD
RUE DU MONT-BLANCRUE DE CHANTEPOULET
QUAI DES BERGUES
SWATCH ●HORLOGERIE BIJOUTERIE O.ZBINDEN ●
MARIONNAUD ●ROBERT RASCHLE ●
ESPACE TEMPS ●ORANGE ●
HORLOGERIE CADHOR ● CHRIST ●
THE GIFTBOX ● LA MOUTON A 5 PATTES ●
● BUCHERER
DRAKE STORE (MEN) ●
● LE MOUTONS A 5 PATTES
● BENOIT DE GORSKI
● U
LYSSE NARDIN
LA CHEM
ISERIE
● T
RADITIO
NELLE
LA MAISON DE● L'HORLOGERIE
MADISON STORE ●
BIJOUTERIE KUNZ ●
CHRONOMETRIEKUNZ ●
● MONTRES SA
● BIJOUTERIE B & B
Manor
DRAKE STORE (WOMEN) ●
COUTELLERIE DU JET D'EAU ●PASTORE-NICOLET SA ●
KRESS OPTIC ●PHARMACIA PLAZA ●
Four Seasons Hotel des Bergues
TABAC RHEIN ●
PILI CARRERA ●
● HAROLD W.
Global Blue Retailer Non-Global Blue Retailer Department Store Hotel
PATEK PHILIPPE
Legendary watchmaker Patek Philippe celebrated its 175th anniversary last year, and to mark the great occasion the Swiss company launched several rare handcrafted limited-edition models. Intended as a homage to Geneva, the birthplace of Patek Philippe, and to the company’s artisanal legacy, these show-stopping pieces demonstrate the intricate techniques used by Patek Philippe’s watchmakers for nearly two centuries, such as engraving, enamelling and guilloching. Patek Philippe, 41 rue du Rhône, 1204 Geneva, +41 (0)22 809 5050, patek.com
Rue du Marché Rue du Rhône
Global Blue Retailer Non-Global Blue Retailer Department Store
RUE D'ITALIE
R . ROBERT-CÉARD
RU
E D
U R
HÔ
NE
R
UE
DU
RH
ÔN
E
R
UE
DU
RH
ÔN
E
R
UE
DU
RH
ÔN
E
RU
E D
E L
A C
ON
FÉ
DÉ
RA
TIO
N R
UE
DU
MA
RC
HÉ
R
UE
DE
LA
CR
OIX
-D'O
R R
UE
DE
RIV
E
CO
UR
S D
E R
IVE
Place deLongemalle
Place duMolard
Place de la
Fusterie
Placedu
Port
● PHARMACIA POPULARIE● PHOTO HALL● MARIONNAUD● KOOKAÏ
● BIJOUTERIE BADER● COOP CITY● PKZ MEN
● H&M
● CLARENCE CHRONOMETRIE SA
● SWAROVSKI
● BERSHKA
● OCHSNER SPORT
● LONGCHAMP
● MICHAEL KORS ● MOLARD SOUVENIRS● TALLY WEIJL● DOUGLAS● FIELMANN● CHARLES VÖGELE
● BATA
● ESPRIT● WE● CYRILLUS
● DIESEL
● ACUITIS
HISTOIRE● DE PLAIRE
● SWISSCOM● CHRIST
● CHEMISERIE CENTRALE
● VISILAB● PEGGY SAGE● YVES ROCHER
● ICE WATCH● VERO MODA● MARIONNAUD● KOOKAÏ
● GODIVA CHOCOLATIER
CHEMISERIE CENTRAL ●
TENTATION BIJOUX ● CALIDA ●
SAN MARINA ●VISILAB OPTICIENS ●
CHOPARD ●CONFÉDÉRATION CENTRE ●
VICTORINOX ●MANGO ●
BENETTON ●
MARIONNAUD ●
HUGO BOSS ●AMARANTE ●
PROMOD ●NAVYBOOT ●
BCBGMAXAZRIA ●SWATCH ●
H&M ●
INTERDISCOUNT ●
C&A ●
BLUE LEMON ●LACOSTE ●
FRANZ CARL WEBER ●
DAVIDOFF ●L’OCCITANE ●
APPLE ● IMPORT PARFUMERIE ●
GUESS ●
NAF NAF ●
DESIGUAL ●
DEVERNOIS ●BERDOZ OPTIC ●
FNAC ●
GGG GILLES ●
Globus
Bongénie
RUE D'ITALIE
R . ROBERT-CÉARD
RU
E D
U R
HÔ
NE
R
UE
DU
RH
ÔN
E
R
UE
DU
RH
ÔN
E
R
UE
DU
RH
ÔN
E
RU
E D
E L
A C
ON
FÉ
DÉ
RA
TIO
N R
UE
DU
MA
RC
HÉ
R
UE
DE
LA
CR
OIX
-D'O
R R
UE
DE
RIV
E
CO
UR
S D
E R
IVE
TOUR-MA ÎTRESSE
Place deLongemalle
Place duMolard
Place de la
Fusterie
Placedu
Port
● JAEGER LE-COULTRE● ROGER DUBUIS
● HYSEK● APOSTROPHE
● BOUCHERON ● L RAPHAËL
CHRISTIAN● LOUBOUTIN
● ARMENIO ARMANI● OFFICINE PANARAI
● TIFFANY & CO
● JAHAN BIJOUTERIE● ADLER● CHOPARD● DE GRISOGONO● GRAFF● CHATILA● VAN CLEEF & ARPELS● OMEGA
● LOUIS VUITTON
● CARTIER● SERGIO ROSSI
● ZENITH WATCHES
● HERMÈS
● PATEK PHILIPPE
● CHANEL● BUCHERER
● CÉLINE● BALLY
● PRADA
● MARCONI
● VHERNIER● BOTTEGA VENETA
LE MOUTONS● A 5 PATTES● CHURCH'S● APOLLINAIRE● SHOW OFF
● HÄSTENS
● TOUZEAU
IWC SCHAFFHAUSEN ●AESCHBACH ●
SIMETO ●
COOP CITY ●
JIMMY CHOO ●
BULGARI ●
BLANCPAIN ●
BREGUET ●PIAGET ●
LEONARD ●HARRY WINSTON ●
TIMOTHY OULTON ●
ZARA ●
GÜBELIN ●CHRISTIAN DIOR ●
FENDI ●LES AMBASSADEURS ●
LANVIN ●
LORO PIANA ●ERMENEGILDO
ZEGNA ●BENOÎT DE GORSKI ●
VERSACE ●FRED ●
DS MONTES ET BIJOUX ●BIJOUX BURMA ●
GUCCI ●
VILEBREQUIN ●DRAKE STORE ●
MARINA RINALDI ●SALVATORE FERRAGAMO ●
LA PERLA ●HOGAN ●
TOD'S ●AUBADE ●
MAX MARA ●ESCADA ●
ORFELIS ●
BOGGI ●DIVINO AMORE ●
LA COUPOLE ●
KAREN ● MILLEN
VERMOREL FOURRURES ●
NOTTING HEEL ●
● MONCLER
TOURBILLON ●
RUE DE L A TOUR-MA ÎTRESSE
SHOP | 47
P.26
P.27
Featured In This Issue
48 | GUIDE
Rue Robert Céard
Place du Molard
Place de Longemalle
R. ROBERT-CÉARD
RU
E D
U R
HÔ
NE
RU
E D
U R
HÔ
NE
RU
E D
E L
A C
RO
IX-D
'OR
RU
E D
E R
IVE
LA TOUR-MA ÎTRESSE
Place deLongemalle
Placedu
Port
RUE DE LA TOUR-M A ÎTRESSE
● M
ON
TB
LA
NC
●
CÉ
LINE
● V
ER
SA
CE
● D
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FOXTOWN
For those who love fashion, FoxTown Factory Stores at Mendrisio is a must-visit. The FoxTown complex houses 160 stores, including a range of prestigious international designers, homeware and accessories. Brands range from Armani, Bally and Burberry to Prada and Ferragamo. The outlet is just 7km from the Italian-Swiss border and boasts seven restaurants and bars, a dressmaker, a currency exchange ofce and a Global Blue Tax Free refunds point. FoxTown Factory Stores, Via Angelo Maspoli 18, 6850 Mendrisio, +41 (0)848 828888, foxtown.com
Global Blue Retailer Non-Global Blue Retailer
P.29
Featured In This Issue
SHOP | 49
LUCERNE
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KKL LUZERNCAPSJESUIT CHURCH
FRANCISCAN CHURCH
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CITY HALL
MUSEUM SAMMLUNG ROSENGART
Place Of Interest Train Station Global Blue Refund Ofce Tourist Information
020.0113002
SHOP | 51
MU
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NAVYBOOT ●
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HERMÈS ●COMME ÇA ●
Grieder
Kramgasse, Rössligasse,Weggisgasse, Hertensteinstrasse,Grendelstrasse, Kapellgasse & Kapellplatz
Global Blue Retailer Non-Global Blue Retailer Department Store Featured In This Issue
BUCHERER
Heritage watchmaker H Moser & Cie and fne jeweller Bucherer have a lot in common. These independent companies from German-speaking areas of Switzerland were founded in the 19th century and so it is natural that they are long-time collaborators. Their most recent project – an addition to the existing Venturer line – is the Venturer Small Seconds Bucherer Edition. In white gold and with a 1960s convex design, the watch is inspired by H Moser & Cie’s historic pocket watches. Be sure to seek out this watch while in Lucerne, as it is exclusively available in Bucherer boutiques in Switzerland, Germany and Austria.
Bucherer, Schwanenplatz 5, 6002 Lucerne, +41 (0)41 369 7700, bucherer.com
52
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/
WHEN YOU SHOP THE WORLD,SHOP TAX FREE
Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.
Please note that the fnal refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.
[email protected]+421 232 111 111 or +800 32 111 111
Refund Ofce Details
Zürich Hauptbahnhof, SBB Change OfceMendrisio, FoxTown Factory StoresSt Moritz, Reisebüro GlisentiInterlaken, BLS Ofce
When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Ofces.
Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts. So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.
1. Shop 2. Claim
TRANSLATIONS
53
30: Creative Thinking
Творческое Мышление
Салли МакИлхоун рассказывает о концептуальных бутиках Швейцарии, предлагающих новые увлекательные возможности для шоппинга.
Швейцария, как правило, проявляет довольно взвешенный подход к новинкам в розничной торговле. Вместо того чтобы гоняться за скоротечными трендами, модные авторитеты страны предпочитают наблюдать и спокойно ждать, пока то или иное направление основательно себя не зарекомендует, после чего его можно со спокойной душой предлагать покупателям. Взять, к примеру, концепт-стор. Подобный тип бутика появился на шоппинг-арене Швейцарии сравнительно недавно, а качественно новый уровень предоставляемых в нем услуг уже начал приносить заметные плоды.
Такие магазины, как Correspondances и Concept Sud в Женеве предлагают стильным жителям города самый разнообразный ассортимент модных новинок. Концептуальный бутик мужской одежды Correspondances стремится преобразить городской облик, бросая вызов традиции. «Европейские города постепенно становятся похожими друг на друга – везде одни и те же магазины, одни и те же бренды – это быстро наскучивает, – поясняет владелец магазина Николас Транной. – Люди устали видеть везде одно и то же, им хочется чего-то оригинального. Женева замечательный город и нам показалось, что он заслуживает лучшей шоппинг-инфраструктуры. Мы отыскиваем наиболее интересные, актуальные бренды и предлагаем их нашим покупателям».
В магазине представлен настоящий
РУССКИЙ ПЕРЕВОДкоктейль из новинок мужской одежды, роскошных кроссовок, музыки и поваренных книг, но, несмотря на такой эклектичный подход, посетители могут найти единую связь, объединяющую весь ассортимент. «Если вы способны со знанием дела подойти к мужской одежде, тогда, скорее всего, вы смогли бы по достоинству оценить музыку или фотографию», – поясняет Транной.
Открывая свой магазин Concept Sud в Женеве, Бертрам Зайтц, также надеялся внести позитивные перемены в привычную модель розничной торговли. «Я хотел создать нечто оригинальное, некую альтернативу наскучившей роскоши Женевы, чтобы немного оживить город, – поясняет Зайтц. – В результате у нас получилось очень интимное пространство, где люди могут познакомиться с авангардными и классическими дизайнерами в беззаботной атмосфере нишевого бутика».
Зайтц управляет магазином вместе со своей супругой Маха Дауди Зайтц. Их объединяет стремление продвигать изделия дизайнеров, работающих в самых различных сферах, от одежды и украшений до искусства и интерьера. «Мы предлагаем покупателям вещи от шести-восьми разных дизайнеров и стараемся ежемесячно обновлять весь ассортимент, – говорит Зайтц. – В настоящий момент большой популярностью пользуются роскошные изделия из кожи Maroc ’n Roll и Said Mahrouf. А что может быть лучше оригинальной дизайнерской вещи со своей собственной историей?».
Даже в небольших городках, таких как Люцерн, начинает появляться все больше концепт-сторов. Одним из первых в здесь открылся бутик P25. «Идея собрать воедино все предметы нашего увлечения и предложить их местной публике показалась нам просто великолепной, – поясняет владелец Уриил Коллер. – Хотя Цюрих и
globalblue.com
54
другие европейские города расположены не так уж и далеко от нас, мы хотим предложить наши услуги местным жителям и гостям нашего замечательного города, и мы верим, что сможем сделать это на достойном уровне».
Ассортимент P25 включает первоклассную женскую одежду совсем новых брендов либо тех, что выпускают эксклюзивные коллекции. «Мы предоставляем молодым талантам, таким как Viu и Dillysocks, платформу для реализации их творческих способностей, кроме того, мы поддерживаем сотрудничество со многими местными мастерами», – говорит Коллер. – Мы хотим, чтобы посетители могли чувствовать себя как дома и никогда не переставали мечтать». К началу сезона весна-лето 2015 планируется расширить и без того впечатляющий ассортимент. «Мы стараемся уделять больше внимания аксессуарам, книгам, сувенирам и мебели», – объясняет Коллер.
В сентябре 2014 года созвездие концептуальных магазинов Цюриха пополнилось новым бутиком мужской одежды AP&Co. Сооснователи Йерун ван Роойен, Рето Капрез и Нико Песко заметили незаполненную нишу на рынке мужской одежды, это и побудило их к действию. «Нам показалось, что мужчины, предпочитающие не просто модные бренды, но качественную одежду со своими традициями и душой, оказывались в затрудненном положении, – говорит Роойен. – У нас есть большой опыт в производстве готовой одежды, и мы почувствовали, что настало время направить его в современное русло, разрушив мосты между понятиями делового и повседневного стиля». Бутик предлагает эклектичный выбор, включающий трикотаж и рубашки Nico Pesko, кофты Friday Tieday и прет-а-порте от Alferano.
В бутике No 2 жительниц Цюриха ждет немало приятных сюрпризов. Владельцы Адриенн Пуркерт и Доминик фон Альбертини называют его маленькой страной чудес. «У нас есть два этажа, на которых расположились отделы с мужской и женской одеждой, а также аксессуарами.
В старом гараже по соседству с нами располагается салон с впечатляющим выбором мебели, книг и свечей Astier de Villatte. По пути вам придется преодолеть целый лабиринт», – говорит Пуркерт. Похоже, что 2015 год будет для магазина большим событием. «Мы открыли новый бутик в Цюрихе на улице Neumarkt 20, в самом центре Старого города. Весной заработает наш интернет-магазин, а летом нас ждет еще один большой проект, – поясняет Пуркерт. – В этом году однозначно стоит посетить Цюрих, а заодно и нас». correspondances-shop.ch, concept-sud.com, facebook.com/pages/P25, ap-co.ch, numbertwo.ch
52: When You Shop The World,
Shop Tax Free
Совершая покупки по всему миру, совершайте их с Tax Free
Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира.Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям. 1. В магазинеГде бы вы не совершали покупки, попросите Tax Free форму Global Blue и не забудьте сохранить ваши чеки.2. При выездеПо пути домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов.Контакты:[email protected]+421 232 111 111 или +800 32 111 111Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
55
概念店提供精挑细选的产品组合，令人惊叹的店堂
设计，以及专业贴心的服务。这一切为瑞士零售业带
来灵感，涌现出数家激动人心的品牌概念店。Sally
McIlhone报道
瑞士人往往对零售业的革新持谨慎态度。与其紧紧
追随瞬息万变的潮流，瑞士的时尚大师更喜欢耐心
观察和等待，直到某一潮流已经大行其道，才会将
其引上购物街头。品牌概念店就是其中一个例子。
这些独树一帜的精品店在近几年才成为瑞士街头一
景。这些新兴店铺往往品质极佳，这无疑印证了：有
时，谨慎亦是明智之举。
瑞士日内瓦的Correspondances和Concept
Sud等精品店为时髦的日内瓦人带来了多样的时尚
选择。男装品牌概念店Correspondances大胆突破
传统，意欲让城市面貌焕然一新。“欧洲的城镇看
上去越来越相似——一样的商店，一样的品牌——
这令人感觉非常雷同、非常乏味，”店主尼古拉斯·特
拉诺（Nicolas Trannoy）解释道。“人们厌倦看到
类似的东西，更期待独树一帜之作。日内瓦是个非
常适合居住的地方，我们认为日内瓦应拥有一个更
好的购物环境。我们搜罗一些最有趣的相关品牌，
把它们带到日内瓦。”
该店销售各类时尚男装、高端运动鞋、音乐和
烹饪书籍，旨为顾客突出店内不同产品种类之间的
联系。特拉诺解释说：“如果你能够理解和欣赏男
装的魅力，那么你一定能够用相似的方式品味音乐
或摄影。”
Concept Sud的店主伯特伦·塞茨（Bertram
Seitz）在日内瓦开设总店之初，同样想挑战传统的
零售模式。“我希望开设一家截然不同的商店，在日
内瓦的奢侈品界引入另一种模式，从而引起轰动，”
塞茨表示。“我创造了一个私密的空间，人们可以在
美文翻译
30: Creative Thinking
异想天开
精品店里探索前卫的、经典的设计师品牌，尽享悠
闲节奏、无限乐趣与尊贵身份。”
塞茨和他的妻子玛哈·道迪·塞茨（Maha
Daoudi Seitz）一同开设了这家店，他们志在希望
从时装、珠宝、艺术和内饰等不同领域宣传当代设
计师。塞茨表示：“我们拥有六至八位设计师的产
品，我们每月都会努力对产品进行更新。目前，皮革
品牌Maroc ’n Roll和Said Mahrouf是人气最高
的两个品牌。没有什么能比拥有一件有着独特故事
的设计师作品更美妙了。”
甚至在卢塞恩（Lucerne）这样的小城市，品牌
概念店也如雨后春笋般涌现出来。P25就是首批精
品店中的一家。“这是一个绝佳的机会，我们得以将
满腔热情呈现给这里的市民，”P25店主乌列·科勒
（Uriel Koller）解释道。“虽然我们大可在苏黎世
或欧洲的其他城市开店，但是我们希望回馈卢塞恩
的市民和来此圣地的游客，我们坚信这家店能够在
国内和国际舞台上紧跟潮流。”
P25的精选高端女装主要集中于新创立的品
牌或限量版品牌。科勒表示：“我们在卢塞恩为青
年创业者提供了一个展示平台，它们包括来自苏黎
世的Viu和Dillysocks等品牌，我们也会和当地的
艺术家和设计师合作。我们希望给你一种归属感，
鼓励你去梦想。”2015年春夏季，该店希望在多样
品牌的基础上，将触角伸向时装以外的领域。“我
们越来越关注饰品、书籍、古玩珍品和家具，”科勒
解释说。
男装精品店AP&Co于2014年9月开业，进一
步丰富了苏黎世的品牌概念店。合伙人杰伦·范鲁
洋（Jeroen van Rooijen）、雷托·卡佩兹（Reto
Caprez）和尼可·佩斯科（Nico Pesko）看到了男
装市场隐藏的机遇，从中获取了灵感。“我们认为，
对于那些不单追求时尚品牌，更加注重经典、品质PH
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52: When You Shop The World,
Shop Tax Free
畅购全球，尊享退税
当您在全球顶级购物区中的27万多家商店消费时，
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When You Shop The World,
Shop Tax Free: 52
عندما تتسوق حول العال، تسوق من دون دفع الضيبة
والروح وليس مجرد عن الوضة، مكان يكن أن تجد فيه ابتكارات مميزة. نحفل بتاريخ عري“ ف اللبس الصممة بحسب الطلب ففكرنا بتطعيمه بنفحة معاصة من خلل ربط عالي اللبس
الرسمية واليومية.” يقدم التجر مجموعة متنوعة تشمل ملبس Friday وربطات عن“ من Nico Pesko محبوكة وقمصانا من
.Alferano وملبس بحسب الطلب من Tieday
تجد نساء زيورخ مجموعة كبية من القطع الثية لهتمم ف Adrienne Purkert تصفه الؤسسة الشيكة .No 2 متجر
التي تديره مع Dominique von Albertini بأرض العجائب الصغية. فتقول: “إنه عبارة عن طابقي مليئي بلبس للرجال والنساء والكسسوارت. وف كاراج قديم ملص“، تجد مشغل
يحوي تشكيلة مميزة من الثاث والكتب والشموع العريقة من Astier de Villatte. عليك أن تش“ طريقك ف كل هذا.” يبدو
أن سنة 2015 ستكون عظيمة للمتجر. افتتحنا محل جديدا ف Neumarkt 20 ف منطقة Old Town ف زيورخ. وسنبدأ بتشغيل محلنا اللكتون عب النتنت ف الربيع ولدينا مشوع
ضخم ف الصيف. إنه العام الثال لزيارة زيورخ وزيارتنا.” ،correspondances-shop.ch
،concept-sud.com ،facebook.com/pages/P25
،ap-co.chnumbertwo.ch
和内涵的男性来说，市场上有一个空档，而在我们
店里他们可以获得满足，找到不同寻常的东西，”范
鲁洋说道。“我们的量身定制产业历史悠久，我们认
为应该结合现代的背景，将商务服饰和休闲服饰融
合在一起。”精品店出售各式各样的精选男装，包括
Nico Pesko的毛衣和衬衫，Friday Tieday的领饰
和Alferano的定制成衣。
No 2品牌概念店为苏黎世女性带来无限期
待和喜悦。店主艾德丽安·普克特（Adrienne
Purkert）和多米尼克·范阿尔贝蒂尼（Dominique
von Albertini）共同开设这家店铺，艾德丽安更将
之称为“迷你仙境”。“两层楼挂满了男装、女装和
饰品。在隔壁的旧车库中还有一间工作室，Astier
de Villatte的古董家具、书籍和蜡烛星罗棋布。你
一定要亲自探索一番这个小小的迷宫，”普克特说
道。对于该店来说，2015年可谓意义重大。普克特
解释道：“我们在苏黎世旧城区的Neumarkt 20开
设了一家新店。春季，全新网店即将上线；夏天，我
们还有另一个大型项目。2015年，请到苏黎世和No
2品牌概念店看一看。”
correspondances-shop.ch,
concept-sud.com,
facebook.com/pages/P25,
ap-co.ch, numbertwo.ch
57
ترجمة باللغة العربية
Creative Thinking: 30
تفكي ابتكاري
التاجر التخصصة تقدم خيارات تجارية جديدة مثية للهتمم ف Sally McIlhone أرجاء سويسا، تقرير
مدروسة نحو إعادة ابتكار نوذجية مقاربةتعتمد سويسا بطريقةالتجارة. وبدل من تتبع الوضة التسارعة بعجالة، يفضل رواد
السلوب ف البلد الراقبة وانتظار نجاح حركة معينة قبل اعتمدها ف شوارع التسوق. خذ عل سبيل الثال، التاجر التخصصة. ل
تنخرط هذه الحلت الفريدة من نوعها ف عال التسوق السويسي إل ف السنوات الخية وتبهن جودة هذه الضافات الجديدة أن
القاربة الدروسة تفض أحيانا إل نتائج أفضل. Conceptو Correspondances توفر بعض التاجر مثل
Sud ف جنيف خيارات متنوعة ف مجال الزياء لكث سكان الدينة تألقا. يهدف متجر Correspondance التخصص
بلبس الرجال إل إعادة إحياء إطللة الدينة من خلل فك :Nichols Trannoy ارتباطها بالتقاليد. يقول صاحب التجر
“تيل الدن ف أوروبا إل التشابه أكث فأكث؛ الحلت نفسها والعلمات التجارية نفسها، فتستحيل متكررة ومملة. سئم الناس
رؤية الشياء ذاتها وباتوا يبحثون عن مقاربة أكث أصالة. با أن جنيف مكان يحلو فيه العيش، شعرنا أنها تستح“ مساحة تسوق
أفضل. بالتال نبحث عن أكث العلمات التجارية إثارة وملءمة ونجلبها إل هنا.”
يقدم التجر مزيجا من ملبس الرجال العصية والحذية الرياضية الفاخرة والوسيقى وكتب الطهي ويهدف إل تسليط الضوء عل
الروابط بي مختلف منتجاته. يشح Trannoy قائل: “إن كنت قادرا عل فهم وتقدير الهارة الكامنة ف ملبس الرجال، ل شك أنك ستتمكن من تقدير الوسيقى أو التصوير بقاربة ممثلة.”أراد Bertram Seitz، صاحب متجر Concept Sud أن يتحدى ناذج التجارة التقليدية عندما افتتح متجره ف جنيف.
يشح قائل: “أردت أن أحدث ثورة من خلل خل“ شء مختلف، يشكل بديل عن بيئة الفخامة السائدة ف جنيف. فابتكرت مساحة
خاصة إل حد كبي، حيث يكن الشخاص اكتشاف مصممي مبدعي وآخرين ل تقيدهم حدود الزمن ف محل فريد من نوعه
يلتزم البساطة والسعادة والهوية.” Maha Daoudi Seitz التجر مع زوجته Seitz يتلك
ويهدف الزوجان إل التويج لصممي معاصين ف عدة مجالت، من أزياء ومجوهرات إل فن وتصميم داخل. يقول Seitz ف
هذا السياق: “لدينا منتجات من ستة إل ثانية مصممي ونعمل جاهدين لتجديد التشكيلة كل شهر. من العلمات التجارية البرز
Saidللسلع الجلدية الفاخرة و Maroc ‘n Roll لدينا النMahrouf. ل شء يضاهي امتلك قطعة فريدة من نوعها لها
قصة.”وحتى ف مدن أصغر مثل Lucerne، تشهد التاجر التخصصة
.P25 ازدهارا ملحوظا الن. من أول الحلت التي افتتحت محليقول الالك Uriel Koller: “وجدنا أنها فرصة عظيمة لندمج
أهواءنا مع بعضها البعض ونقدمها إل الجمهور هنا. وعل الرغم من سهولة النفاذ إل زيورخ ومدن أوروبية أخرى، أردنا تقديم
شء إل سكان مدينتنا العظيمة وزوارها ونعتقد أنه باستطاعتنا أن نواكب الساحتي الحلية والعالية.”
تركز مجموعة P25 من اللبس النسائية الفاخرة عل العلمات التجارية الناشئة أو التوافرة ف أماكن محدودة. يقول Koller: “نعطي أصحاب العمل الصاعدين بن فيهم Viu و
Dillysocks من زيورخ، منصة ف Lucerne كم نعمل مع
فناني ومبتكرين محليي. نريدك أن تشعري كم وكأنك ف النزل ونشجعك أن تحلمي. لربيع/صيف 2015، يهدف التجر إل توسيع نطاق عمله الثي للهتمم خارج حدود الزياء. يشح
Koller قائل: “نود أن نزيد من تركيزنا عل الكسسوارات
والكتب والقطع البتكرة والثاث.”تعززت مجموعة التاجر التخصصة ف زيورخ مؤخرا نتيجة افتتاح
محل AP&Co للبس الرجال ف أيلول/سبتمب 2014. لحظ Nicoو Reto Caprezو Jeroen van Rooijen الؤسسونPesko ثغرة ف سوق ملبس الرجال فاستوحوا الفكرة من هناك. يقول van Rooijen: “شعرنا أنه ثة حلقة مفقودة بالنسبة إل
الرجال الذين يبحثون ف العلمات التجارية عن الرث والجودة
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native breed famed for their long manes and
tails. Skilled artisans then transform the hair
into a distinctive fabric with an inimitable
sheen, and it’s from this that the Akris tote is
made. The bag is trimmed with box calf and
fnished with graphite-coloured hardware, and
with its distinctive trapezoid shape it makes a
bold visual statement while still being roomy
enough for all your daily essentials. th
Akris Ai horsehair bag, CHF3,600,
Akris, Seestrasse 463,
8038 Zürich, +41 (0)44 480 1617, akris.ch
MONGOLIAN MAGIC
Established 90 years ago in the historic town
of St Gallen, Akris has become synonymous
with understated chic. To this day, the brand
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has a fascinating background. Its story begins
on the vast, grassy plains of Mongolia where
horsehair is collected from herds of morj, the
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