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STOCKHOLM | СТОКГОЛЬМ | 斯德哥尔摩

Page 54

FLOWER POWER:

discover the Swedish

fragrances inspired

by nature

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Stockholm BOSS Store Biblioteksgatan 1 Phone +46 8611 4240

BIRGER JARLSGATAN 5 · STOCKHOLM NATHALIESCHUTERMAN.COM

ALTUZARRA AQUAZZURA ALEXANDER WANG BALENCIAGA CÉLINE CHLOÉ CHARLOTTE OLYMPIA DOLCE & GABBANA

DRIES VAN NOTEN EQUIPMENT FENDI GIVENCHY GIAMBATTISTA VALLI IRO JAMES PERSE JOSEPH KENZO LANVIN MIU MIU

MARNI MARY KATRANTZOU MISSONI MALO MONCLER MATTHEW WILLIAMSON MARC JACOBS PRADA 3.1 PHILLIP LIM

RAG & BONE SAINT LAURENT STELLA MCCARTNEY SOPHIE BILLE BRAHE TABITHA SIMMONS TOM FORD TODS

THE ROW TIBI THEORY TORY BURCH VINCE VALENTINO

B IRGER JARLSGATAN 13

NK DEPARTMENT STORE HAMNGATAN 18 -20

STOCKHOLM

GEORGJENSEN.COM +45 7012 3420

T H E F U S I O N

C O L L E C T I O N

Quality Guaranteed by Copenhagen Amber Museum

C O P E N H A G E N S T O C K H O L M B E I J I N G S H A N G H A I H O N G K O N G M A C A U D U B A I

Glow from the depth of your soul

House of Amber · 22 Birger Jarlsgatan · Stockholm

C O P E N H A G E N S T O C K H O L M B E I J I N G S H A N G H A I H O N G K O N G M A C A U D U B A I

16

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@shopcontent

Welcome to Stockholm

Maybe you’re already familiar with Stockholm, or perhaps it’s the

frst time you’ve visited this vibrant capital city. Either way, SHOP

magazine is sure to ofer something to surprise you. Discover Stylein,

a quintessentially Scandinavian fashion label, in our feature on page 62.

In this edition, we also profle Skultuna, a brass company set up over

400 years ago (page 70) and visit the new store from Swedish sneaker

maker Eytys (page 46).

SHOP is part of Global Blue, the Tax Free Shopping market leader

that helps you save up to 19% when shopping in Sweden. We publish

guides to over 40 destinations across Europe and Asia. Our international

insider knowledge means we are ideally placed to tell you about the top

global brands you’ll fnd in Stockholm. For the very latest information,

visit globalblue.com.

Be sure to sign up for your free Global Blue Card for the simplest

way to shop tax free without flling in Tax Free Forms by hand, and

enjoy exclusive members-only discounts and promotions too: visit

globalblue.com/join.

Emma Cheevers

EDITOR’S LETTER

Athens and Thessaloniki

Austria

Austrian Alps

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Чехия

Düsseldorf

Estonia

Frankfurt

French Riviera

دليل ألانيا德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Istanbul

Italy

Lake Saimaa

Lebanon

London

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Milan

Munich

Nuremburg

Oslo

Paris

巴黎

Portugal

Prague

Riga

Rimini and Riccione

Rome

Seoul

Singapore

Stockholm

Stuttgart

Switzerland

Tokyo

Vienna

Vilnius ILL

US

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ION

: IS

AA

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ON

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CONTRIBUTORS

18

globalblue.com

ILL

US

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: AN

DR

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Josh Sims

For this edition of SHOP

Stockholm, freelance journalist

and editor Josh Sims takes an

in-depth look at the historic

Swedish brass company

Skultuna. Josh also writes for

Wallpaper, Esquire and the

Financial Times among others.

Katy Young

Katy Young has been a beauty

journalist for more than a

decade, working for Harper’s

Bazaar and the Telegraph

Online. For this issue of

SHOP she has researched

some of Sweden’s leading

fragrance companies.

Andrew Nye

London-based illustrator

Andrew Nye has a love for

vector illustration and created

this season’s cover for SHOP

Stockholm. His graphic and

conceptual approach makes

him the perfect choice for

this cover. The illustration

shows a perfume bottle

being sprayed, with the

vapour becoming a fower,

in reference to our feature

on page 54 about natural

Swedish fragrances.

Read more about

our illustrations at

global blue.com/covers.

Verity Hogan

History graduate Verity

Hogan swapped writing

about crinolines for more

contemporary clothes when

she moved to London to

pursue a career in journalism.

Verity is now employed as

SHOP’s features editor.

NK ACCESS

SOPHISTICATED ACCESSORIES

FROM PRESTIGIOUS BRANDS.

The key to a successful outfit lies in the details. NK Access is home

to an impressive range of accessories from a wide range of fashion

brands. Discover bags, shoes, jewelry and other accessories from

both international and national well known fashion brands.

Alexander McQueen, Bottega Veneta, CB made in Italy, Dodo,

Dolce Gabbana, Lara Bohinc, Loewe, Maria Nilsdotter, Moreau,

Sophie by Sophie, Sophie Gyllenhammar, Tom Ford.

Welcome to NK Access.

MONDAY–FRIDAY 10AM–8PM. SATURDAY 10AM–6PM. SUNDAY 11AM–5PM. HAMNGATAN. +46 8-762 80 00. NK.SE.

SHOP FLOOR

20

EDITOR IAL

Editor-in-chief

Emma Cheevers

PUBLISH ING

Publisher

James Morris

GL OBA L BLU E S W E DE N

Managing director

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Chief Executive Officer

David Baxby

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SHOP is published by

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Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur afer publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2015 Global Blue

Managing editor

Sally McIlhone

Cover illustrator

Andrew Nye

Contributors

Maria Kirchen-Hill, Josh Sims,

Katy Young

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Production assistant

Katie Muxworthy

Features editor

Verity Hogan

City guide and lifestyle editor

Isabella Redmond Styles

Fashion editor

Ximena Daneri

News editor

Hannah Lewis

Fashion and news assistant

Theresa Harold

Fashion coordinator

Fani Mari

Fashion and news intern

Rebecca Fearn

Chief sub-editor

Hester Lacey

Copy editors

Katie Davis, Sue Flook,

Claire Gervat, Ann Morphew,

Harriet O’Brien

Picture editor

Kirsty Andrews

Creative editor/deputy picture editor

Sarah Beyts

Assistant picture editor

Grace Bird

Picture assistants

Mónica R Goya, Sarah Walker

Art direction

Design by S-T

Artwork editor

Adam Dhaliwal

Artworking assistants

Dionne Hélène, Milkha Lala,

George Trinick

Artworking intern

Samantha Junak

CONTENTS

22

Above: Sweden’s beautiful scenery inspires its fragrance brands

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PRODUCTS

26 Check Out

SHOP selects a standout piece from

Stockholm this season

28 My Favourites

Rodrigo Gutierrez Benavente, founder of

the label A.O.CMS, and fashion designer

Martin Bergström, reveal their top tips for

spring/summer 2015

32 Products

Key looks for the season, from fashion and

footwear to jewellery and accessories

38 Street Style

Our pick of Stockholm’s best dressed for

spring/summer 2015

N E WS

40 Shop Window

One store not to be missed in Stockholm

42 News

Seasonal updates on shops, services and

new products

F E AT U R E S

54 Cover Story: Perfect Scents

Sweden’s perfume labels make the most

of the country’s rich natural produce and

minimalist aesthetic to produce enticingly

fresh fragrances. By Katy Young

62 Pure and Simple

With its clean lines and refned silhouettes,

Stylein epitomises the Scandinavian

aesthetic. Sally McIlhone meets designer

and founder Elin Alemdar

70 Metal Masters

Heritage brass company Skultuna,

established more than 400 years ago,

is undergoing a revival as it embraces

a new modernist design aesthetic, Josh

Sims discovers

76 New Directions

Designers at Fashion Week Stockholm

are stepping away from classically

Scandinavian style by introducing colour,

texture and retro-infuences, Verity

Hogan reports

EXPERIENCE

84 Café Culture

A new wave of artisan cafés and bakeries

is perking up Stockholm’s famed cofee

culture. SHOP visits some of the best

88 Stay In Style

SHOP’s guide to the world’s most

exclusive hotels

p.54

S T E L L A M c C A R T N E Y H U G O B O S S M A R C B Y M A R C J A C O B S

R A L P H L A U R E N A C N E S T U D I O S B U R B E R R Y H O P E

B L K D N M B Y R E D O R O D E B J E R [ A N D O T H E R S ]

CONTENTS

24

E SSE N T I A L S116 How To Shop Tax Free

The simple steps to saving money on your shopping

T R A NSL AT IONS118 Русский Перевод126 美文翻译

POSTC A R D130 SHOP writes home about H&M

GU I DE93 Maps and guides to the key shopping areas

of Stockholm, plus SHOP’s unique view of the city’s sights

114 My City

Leila Lindholm, the owner of Leila’s General Store, shares her Stockholm recommendations

globalblue.com

ONLINE

ENGLISH | Р УС СКИЙ | 中文

The latest in luxury shopping and travel is updated every day at globalblue.com

Follow the Global Blue editors

on the move for up-to-the-

minute shopping tips and

insider information.

@shopcontent

/globalblue

/globalblue

@环球蓝联-GlobalBlue

@GlobalBlue

/GlobalBlue

/GlobalBlueRu

GET SOCIALFASHION

COMPETITIONS

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Elegance is an attitude

Simon Baker

Conquest Classic Moonphase

26 | PRODUCTS

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A RARE FIND

The result of a collaboration between House

of Amber and Danish jewellery designer Mai

Manniche, these earrings ofer a refreshing

alternative to the yellow and orange hues

typically associated with amber, featuring

a striking mix of rare green and brown

coloured stones. Formed from the resin of

trees hardening over millions of year, amber

often features inclusions of air bubbles that

give the stones a cloudy appearance. It can

also include insects and plants preserved in

the substance, which makes certain pieces

extremely valuable. Transparent amber is also

prized for its rarity, making the quality of the

amber in this collection notable for its clarity

as well as for its colour. Green amber is found

in the tropical regions of South America and is

typically between three and four million years

old. Set into rose gold-plated sterling silver, the

warm tones of gold and rich brown perfectly

complement the spectacular green stones. gl

House of Amber Divine earrings,

SEK 3,375,

House of Amber,

Birger Jarlsgatan 22,

114 34 Stockholm,

+46 (0)8 663 8869,

houseofamber.com

* for map go to page 102

CHECK OUT

smålandsgatan 10 11146 stockholm

28 | PRODUC TS

Save up to 19% by shopping tax free, see page 116

Rodrigo Gutierrez Benavente is the founder and creative director of A.O.CMS, which he established in Stockholm in 2006. The label focuses on comfort and design, and has built a reputation as a purveyor of high-quality wardrobe staples. Stocked in boutiques around Europe and Asia, A.O.CMS makes Nordic chic accessible to clients in other parts of the world. Here, Rodrigo shares his eclectic tastes with Theresa Harold

aocms.com

MY FAVOURITES: Rodrigo Gutierrez Benavente

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SHOP | 29

4. ‘My favourite piece from our SS15 collection is the unisex Imitation Denim Shirt. It’s made out of fne lamb’s nappa leather and printed with denim-blue coloured patterns. It’s an expensive imitation of something cheap, which is very representative of how my head works in terms of product design’ A.O.CMS shirt, SEK 3,499,Aplace, Bruno Galleria, Götgatan 36, 118 26 Stockholm, +46 (0)8 643 3110, aocms.com

5. ‘On the top of my wishlist for the season is Our Legacy’s sweatshirt in white mussola’ Our Legacy sweatshirt, SEK 1,000, Our Legacy, Jakobsbergsgatan 11, 111 44 Stockholm, +46 (0)8 611 1010, ourlegacy.se

1. ‘My favourite homewares store is Svenskt Tenn. Visitors should defnitely check out the printed plates’ Svenskt Tenn plate,

45cm, SEK 520; 65cm, SEK 820,Svenskt Tenn, Strandvägen 5, 114 51 Stockholm, +46 (0)8 670 1600,svenskttenn.se

2. ‘When it comes to travelling, I can’t do without my Bowers & Wilkins C5 in-ear headphones. There is no competition’Bowers & Wilkins C5 Series 2

headphones, SEK 1,498,Hi-Fi Klubben, Fleminggatan 89, 112 45 Stockholm, +46 (0)8 650 7946,bowers-wilkins.com

3. ‘If you’re looking for a Stockholm souvenir, these unisex Pia Wallén wool slippers are a good choice’Pia Wallén slippers, SEK 600,Asplund, Sibyllegatan 31, 114 42 Stockholm, +46 (0)8 662 5284,piawallen.se

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Martin Bergström is a highly creative fashion designer. Taking inspiration from everything from cabbages and outer space to waste materials and forgotten handicraft techniques, his clothing fuses organic shapes and couture-like construction with a playful aesthetic. Based in Stockholm, he shares some of his favourite products with Ximena Daneri

martinbergstrom.com

MY FAVOURITES: Martin Bergström

1. ‘My favourite products from my collection this season are the custom-made colour splash platform Virus shoes. Contact me via my website to order a pair’ Martin Bergström Virus shoes,

price on request, martinbergstrom.com

2. ‘This is one of my favourite fragrances’Humiecki & Graef Bosque

perfume, 100ml, SEK 1,400, Cow Parfymeri, Mäster Samuelsgatan 9, 111 44 Stockholm, +46 (0)8 611 1504, humieckiandgraef.com

3. ‘Christina Salongen has been my skin therapist for almost 15 years. The salon sells the brand EmerginC, which gets my skin in shape’EmerginC Phytocell Serum, 30ml,

SEK 699, Christina Salongen, Birger Jarlsgatan 23, 111 45 Stockholm, +44 (0)8 611 2015, emerginc.com

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5. ‘Nitty Gritty has lots of diferent brands, ofering a nice mix; it’s very Stockholmish. I go there to buy Cire Trudon scented candles’Cire Trudon scented candle,

SEK 550, Nitty Gritty, Krukmakargatan 26, 118 51 Stockholm, +46 (0)8 658 2440, trudon.com

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4. ‘Jus is the best shop in town. It has a great selection of avant-garde names including Ann Demeulemeester, Maison Martin Margiela and Comme des Garçons’Jus, Brunnsgatan 7, 111 38 Stockholm, +46 (0)8 206777, jus.se

32 | PRODUCTS

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4. Louis Vuitton sunglasses,

SEK 3,350, Louis Vuitton, Birger Jarlsgatan 5A, 111 45 Stockholm, +46 (0)8 611 9200, louisvuitton.com

3. Acne Studios bangle, SEK 2,600, Acne Studios, Norrmalmstorg 2, 111 46 Stockholm, +46 (0)8 611 6411, acnestudios.com

1. Stutterheim raincoat, SEK 2,395, Stutterheim, Åsögatan 132, 116 24 Stockholm, +46 (0)8 408 103 98, stutterheim.com

2. Tiger of Sweden jeans, SEK 999, Tiger of Sweden, Jakobsbergsgatan 8, 111 44 Stockholm, +46 (0)8 440 3060, tigerofsweden.com

OFF-DUTY STYLE

Be the hero of downtime dressing with these laid-back pieces

1 2

globalblue.com

SHOP | 33

8. Cos T-shirt, SEK 490, Cos, Biblioteksgatan 3, 111 46 Stockholm, +46 (0)8 5450 1050, cosstores.com

7. Victorinox watch, SEK 5,490, Klockmaster Fältöversten, Karlaplan 13, 115 20 Stockholm, +46 (0)8 661 6192, victorinox.com

5. Sandqvist bag, SEK 1,995, Sandqvist, Swedenborgsgatan 3, 118 48 Stockholm, +46 (0)7 6221 0475, sandqvist.net

6. Diesel boots, SEK 2,399, Diesel, Biblioteksgatan 9, 111 46 Stockholm, +46 (0)8 644 5588, diesel.com

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1. Filippa K boots, SEK 2,600,

Filippa K, Grev Turegatan 18,

114 46 Stockholm, +46 (0)8 5458 8888,

flippa-k.com

2. Dr Denim jeans, SEK 599,

Dr Denim, Bondegatan 46,

116 33 Stockholm, +46 (0)7 6863 7687,

drdenimjeans.com

3. Efva Attling earrings, SEK 1,700,

Efva Attling, Biblioteksgatan 14,

111 46 Stockholm, +46 (0)8 611 9080,

efvaattling.com

4. By Malene Birger coat,

SEK 5,099, By Malene Birger,

Biblioteksgatan 12, 111 46 Stockholm,

+46 (0)8 611 0120, bymalenebirger.com

CITY STYLE

Combine dusty shades of stone with

washed denim and a splash of gold for

the ultimate in daytime chic

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LEGENDARY LUXURY.

Cartier is a perfect reason to visit NK Juvelsalong, one of the most exclusive watch and jewellery departments in Europe. From among

an exquisite selection of international and Swedish brands, we present the Cartier watch collection. Welcome to NK Juvelsalong.

MONDAY–FRIDAY 10AM–8PM. SATURDAY 10AM–6PM. SUNDAY 11AM–5PM. HAMNGATAN. +46 8 –762 80 00. NK.SE.

36 | PRODUCTS

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5. Verso Super Facial oil,

SEK 1,650, Cow Parfymeri,

Mäster Samuelsgatan 9,

111 44 Stockholm, +46 (0)8 611 1504,

versoskincare.com

3. Chanel lipstick, SEK 365,

NK Kosmetik, Hamngatan 18-20,

111 47 Stockholm, +46 (0)8 762 8000,

chanel.com

4. Gucci scarf, SEK 1,850, Gucci,

Birger Jarlsgatan 1, 111 45 Stockholm,

+46 (0)8 5450 0544, gucci.com

1. Louis Vuitton shoes, SEK 4,600,

Louis Vuitton, Birger Jarlsgatan 5A,

111 45 Stockholm, +46 (8) 611 9200,

louisvuitton.com

2. Maria Nilsdotter necklace,

SEK 10,400, Maria Nilsdotter,

Sturegatan 6, 114 35 Stockholm,

+46 (0)8 611 9300, marianilsdotter.com

THE MIDAS TOUCH

What is it about a splash of gold that takes everything to the next level?

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4

Drottninggatan 39, 111 51 Stockholm

Tel: 08-100718, info@franksur.com

www.franksur.com

WELCOME TO OUR WORLD

CHRONOMAT

AIRBORNE

STREET

STYLE

38 | PRODUCTS

Save up to 19% by shopping tax free, see page 116

Stockholm’s most

stylish denizens take

casual chic to the

next level through

the clever use of

accessories. Whether

they go classic with

Hermès, urban with

Adidas or edgy with

Valentino, these street

style stars know it’s all

in the details

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40 | NEWS

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SHOP WINDOW

FABLED BEAUTY

Skincare specialist Aesop has just opened

its frst Swedish store. The brand, which is

renowned for its top-quality skin, hair and body

products, has long been praised for its use of

natural ingredients and many of its products,

such as the Parsley Seed Cleansing Masque,

are favourites of beauty editors and clients.

Architects Katarina Lundeberg and Fredric

Benesch of In Praise of Shadows, along with

artist Lies-Marie Hofmann, have collectively

designed the new store, which honours

Aesop’s minimalistic nature. Walls are painted

cream, while all furniture and decorations

are made from wood, creating a rustic feel.

Trained consultants are always on hand in

this impressive shop, which stocks the brand’s

complete range. rf

Aesop,

Jakobsbergsgatan 5-9,

111 44 Stockholm,

+46 (0)8 611 1945,

aesop.com

* for map go to page 105

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mon–fri 10–18, sat 10–17.

maxital aB – franchisee max mara

sPortmax.com

42 | NEWS

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THE VENUE THAT ROCKS

The Hard Rock Cafe in Stockholm

celebrates its 30th anniversary this year, and to

mark the occasion it has recently undergone an

extensive refurbishment. The Rock Shop will

be twice as large and promotions, including

live music events, will run from March until

December. Don’t leave without picking up

a Hard Rock Cafe classic tee – this is a style

staple that should be in every wardrobe. mhk

Hard Rock Cafe,

Sveavägen 75,

113 50 Stockholm,

+46 (0)8 5454 9400,

hardrock.se

PLAY WITH PRINTS

Liven up your wardrobe and your home with Finnish brand

Marimekko. In the latest womenswear collection, the label’s

recognisable prints are splashed across a wide range of items,

from scarves to dresses, with the season’s designs showing

abstract oceans, jungles and fowers. Marimekko frst found

fame for its unique approach to interior design, and the same

enticing prints can be found adorning towels, fabrics and even

kitchen equipment in its Stockholm store. mkh

Marimekko, Norrmalmstorg 4,

111 46 Stockholm, +46 (0)8 440 3275, marimekko.com

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BRIGHT LIGHTS

Luxury home accessories label Skogsberg

& Smart was founded by Magnus Skogsberg

and Mimmi Smart, former advertising

professionals who decided to sell their own

products. Their frst, the beautiful Hurricane

lamp, is still a standout piece. Made from

hand-blown glass in Bohemia, which is widely

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acknowledged to be the location of the world’s

leading glassblowers, the design is available

in four sizes and four colours – silver, gold,

bronze and rose. When a lit candle is placed

inside, an atmospheric glow is created, which

can be enjoyed inside or outside. hl

NK Hem & Inredning,

Hamngatan 18-20, 111 47 Stockholm,

+46 (0)8 762 8031, skogsbergsmart.com

* for map go to page 105

44 | NEWS

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DIAMONDS BY DESIGN

Located on one of Stockholm’s oldest

shopping streets, Goldbar Jewellery &

Design is ideal for those looking for a special

gift. Goldsmith Lotta Torstensson creates

jewellery with a distinctly Scandinavian

aesthetic and her collections are elegant,

expressive and timeless. The Papilio collection

of rings, earrings and bracelets is inspired

by butterfies, orchids and the button tiara

which is traditionally worn by the crown

princess of Sweden. Each piece features an

intricate pattern of brilliant cut diamonds

and is available in red gold or white gold.

Items are made to the client’s specifcation;

visit the studio on Köpmangatan to see what

Torstensson can create for you. mhk

Goldbar Jewellery & Design,

Köpmangatan 16,

111 31 Stockholm,

+46 (0)8 612 8058, goldbar.se

* for map go to page 106

NEW HORIZONS

This season, quintessentially British brand

Burberry has taken inspiration from intrepid

travel writer Bruce Chatwin for its menswear

collection. There’s a strong focus on a vivid

palette of cyan, cerise and cobalt blues, which

contrast against punches of yellows, burnt

orange and reds, and big block-colours are

set across relaxed tailored trousers and

knitwear. Burberry’s staple trench coat has

been reinvented in deep plum nubuck suede,

while the season’s look is completed with

oversized leather bags decorated in large,

characterful script, with touches of denim

and trainers completing the label’s laid-back

luxury look. rp

Burberry,

Biblioteksgatan 6,

111 46 Stockholm,

+46 (0)8 611 8208,

burberry.com

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Save up to 19% by shopping tax free, see page 116

EVEN MORE IN STORE

Åhléns City has recently expanded its already impressive ofer. A personal shopper service is now available, where fashion and beauty appointments can be booked with a specialist, while a home décor advice facility has also been introduced. In addition, the store

MAZE OF MINIMALISM

Swedish sneaker maker Eytys has recently opened its very frst store, in the city where it was founded. The shop, which has been designed in collaboration with cabinet maker Axel Wannberg, sells the brand’s own collections, as well as pottery by Jessica Hans, Konst-ig books, Swatch watches and Yung Lean merchandise. The white walls have built-in storage for accessories while mint green and glass cabinets are dotted around displaying other items. These details make for a modern and fresh boutique, which is worth hunting out during your trip. rfEytys, Luntmakargatan 15, 111 37 Stockholm, +46 (0)8 6844 2080, eytys.com

has opened a vast children’s section on the top foor. Aiming to take them on a journey of discovery, the space has been inspired by the natural heritage and fairy tales of Scandinavia. Catering for babies upwards, the colourful and creative area aims to provide everything children need, under one roof. hlÅhléns City, Klarabergsgatan 50, 111 21 Stockholm,+46 (0)8 676 6000, ahlens.se

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Save up to 19% by shopping tax free, see page 116

NUMBER ONE FOR WATCHES

Swedish watch brand TID has just opened its

frst standalone store. Founded in 2012, TID has

progressed rapidly and the new shop refects the

watchmaker’s distinctive designs, which are laid-

back and simple. The store follows a modern,

minimalistic scheme, in which white walls,

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pine furniture and concrete foors all feature.

Timepieces are displayed in large shelving units

around the store, which sells some of TID’s most

recognisable timepieces and straps, including

the No 1 watch, with its concave face, NATO

strap and stainless steel case. rf

TID Watches,

Torsgatan 59,

113 37 Stockholm, +46 (0)70 457 5988,

tidwatches.com

F I L I P P A - K . C O M

50 | NEWS

Save up to 19% by shopping tax free, see page 116

DESIGNER VISION

The delightful Nathalie Schuterman

boutique on the prestigious Birger Jarlsgatan

is an essential destination for those looking

for designer womenswear. Clothing, shoes,

bags and accessories from a wide range of

international brands are available, including

Céline, Valentino, Stella McCartney and

Marc Jacobs. There’s also the opportunity to

discover local names such as Stockholm-based

silversmith All Blues, fragrance specialist

Byredo, Flattered – which makes luxury ballet

fats, and contemporary clothing label Totême.

With everything you need from casual daywear

to statement evening ensembles, Nathalie

Schuterman is sure to inspire you this season. gl

Nathalie Schuterman,

Birger Jarlsgatan 5,

111 45 Stockholm,

+46 (0)8 611 6201,

nathalieschuterman.com

* for map go to page 104

SWEDEN MEETS SWITZERLAND

Swedish watch label Sjöö Sandström has

just launched a new timepiece, the Royal

Capital, featuring a movement from Swiss

company Vaucher Manufacture Fleurier.

This collaboration fuses Swedish design with

Swiss watchmaking, resulting in a timepiece

that balances Scandinavian minimalism

with Swiss horological expertise. Vaucher

Manufacture Fleurier is renowned for its

highly trained craftspeople and it only works

with a few selected companies, making the

Royal Capital a landmark piece for Sjöö

Sandström. hl

NK Juvelsalong,

Hamngatan 18-20, 111 47 Stockholm,

+46 (0)8 762 8455, sjoosandstrom.se

* for map go to page 105

52 | NEWS

Save up to 19% by shopping tax free, see page 116

PERFECT IMPERFECTIONS

A Prada catwalk show is never just about

the clothes, and the spring/summer 2015

event was no exception. It was about the set

(lilac-coloured sand dunes), the soundtrack

(courtesy of Frédéric Sanchez) and even the

canapés (squares of chocolate on a piece of

dry bread). And, because nothing is ever

incidental with Miuccia Prada, these

elements combined to produce a subtle

alchemy. Brocade took centre stage, albeit

slightly the worse for wear, as with each look

the clothes seemed to be gently unravelling.

There were 30 brocades in the collection,

all faithfully reproduced from antique textiles

exclusively for Prada. From fraying silks to

patchwork panels, the clothing looked as if it

had survived a tragedy and then been lovingly

restored. This was an ode to craftsmanship

and to the role of fashion in preserving

such skills. th

Prada,

Birger Jarlsgatan 11,

111 45 Stockholm,

+46 (0)8 660 5700,

prada.com

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WATCH THIS SPACE

Exciting things are happening at Krons Ur

which has just completed a major renovation and

redesign. The expanded store, which aims to be

the most stylish and modern watch boutique in

the city, has introduced a Rolex shop-in-shop,

which is the frst new point of sale in Sweden for

the Swiss brand in many years. Among the other

labels available are Omega, Breitling, IWC,

Chopard and Tag Heuer, making this a must-

visit destination. mhk

Krons Ur, Hamngatan 14, 11147 Stockholm,

+46 (0)8 5451 3650, kronsur.com

* for map go to page 105

STOCKHOLM C I TY CENTRE , GREV TUREGATAN 14T • COPENHAGEN C I TY CENTRE , NY ØSTERGADE 4

COPENHAGEN A I R PORT, NYTORVT • SYDNEY C I TY NSW, 89 MARKET S TREE

w e l c o m e t o o u r f l a g s h i p s t o r e s

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PERFECT

SCENTS

Sweden’s perfume labels make the most of the country’s rich natural produce and minimalist aesthetic to produce

enticingly fresh fragrances. By Katy Young

It may not be the frst country to come to mind

when thinking of fne fragrance, but Sweden

has produced a clutch of luxury labels which

are attracting international attention and

acclaim. Specialising in fresh fragrances, often

made with natural ingredients, these companies

often provide alternatives to the denser

formulations created elsewhere in Europe.

Orifame was set up 47 years ago in a small,

two-room ofce in Stockholm. Brothers Robert

and Jonas af Jochnick launched the label hoping

to bring Sweden’s clean-living lifestyle and

fresh natural scents to the rest of the world.

Named after the medieval royal banner of

France, the label now ofers 216 fragrances

for men and women, has an annual turnover

of €1.5 billion and is sold in 60 countries.

In addition to its concept store in Stockholm,

the company employs a team of three million

door-to-door sales staf. The reason for this

approach, according to Magnus Brännström,

CEO and president of Orifame, was because

56 | FEATURES

consumers in the 1960s often felt more at ease

trying and selecting a product at home, rather

than approaching often very beautiful women

who worked in beauty stores.

Another factor behind the company’s

success is the high calibre of the people on

board. Two of the world’s greatest modern

perfumers are behind the company’s scents

– Jean Jacques and Francis Kurkdjian – who

also create fragrances for other international

names including Elie Saab, Burberry and

Givenchy. Today, Orifame’s perfumes include

seductive blends using notes such as black rose,

amber, jasmine and patchouli as well as fresh

scents featuring green basil, vanilla orchid and

orange blossom.

Byredo is another leading Swedish

perfumer: established in 2006, its product

range is manufactured entirely in Sweden.

The label’s founder Ben Gorham spent the

majority of his formative years in Canada but

now lives in Stockholm, and his fragrances

are thoroughly Swedish. ‘The spirit and the

look of Byredo refect the Scandinavian design

/118 126 Previous page: Stockholm’s perfumers take infuence from the city’s natural surroundings

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WELCOME to the Centre of Modern Design

Enter the department store Illums Bolighus

and enjoy an exclusive world of quality

and world-famous international and Danish

design. On several foors of inspiring dis-

plays you will fnd only the very fnest in

exquisite design, kitchenware, tablware,

lamps, carpets, textiles, furniture and fashion.

STOCKHOLM · MALMÖ · WWW.ILLUMSBOLIGHUS.SE

58 | FEATURES

Previous page (clockwise from top lef): Orifame Voyager Woman eau de toilete; Heather in bloom, Sweden; Orifame concept store

Swedish brands are ensuring that the country makes its mark on the international fragrance market

aesthetic – a love for pared-down minimalism,’

he explains. ‘Our fragrances are not cluttered

and you can smell the ingredients clearly, which

is important for me. One’s surroundings are

important in the creative process – a perfume

maker is always infuenced by the environment.’

‘The Swedish enjoy great structure

and form and I do agree that my particular

aesthetic prefers considered simplicity,’ says

Gorham. ‘I like the notes to have space and for

the fragrance concepts to be communicated

clearly. Less is defnitely more when it comes

to great ingredients.’ Gorham has recently

started using more Swedish ingredients in

Byredo’s fragrances, such as wild Angelica

and lingonberry. The 1996 scent, inspired by

a photograph of a young girl taken by Inez van

Lamsweerde and Vinoodh Matadin, features

notes of icy juniper berries, along with leather

and black amber in a typically minimalist mix.

Niclas and Christine Lydeen, the couple

behind Agonist, believe that their range of

seven luxury fragrances owes a great deal

to Swedish culture and heritage. ‘Our hard PH

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Above (clockwise from lef): Byredo founder and creative director Ben Gorham; the brand’s Black Safron eau de parfum uses notes of juniper berries; angelica and lingonberry are used in the Flowerhead eau de parfum; Agonist workshop; the brand’s No 10 White Oud unisex fragrance; the brand’s founders Christine and Niclas Lydeen

work and focus on detail is very Swedish,’

says Niclas Lydeen. ‘The human aspect and

our sustainable approach is also something

that comes from our Swedish heritage. The

feeling and tone of the brand comes from the

poetic beauty of Sweden’s nature and culture:

the shifting seasons, the cold, dark winters and

the beautiful light in the summer, the poems

of Karin Boye, the images of Ingmar Bergman

and so on.’ The result is a range flled with

evocative sounding scents such as Arctic Jade,

Isis and Vanilla Marble.

From Byredo’s light forals to Orifame’s

exotic spice and Agonist’s handmade blends,

Swedish brands are ensuring the country makes

its mark on the international fragrance market.

‘The world of fne fragrances has opened

up in the last few years,’ explains Gorham.

‘Countries that have not had the same historical

and cultural relationship with fragrance that

France and Italy have had are getting involved

and bringing a new spirit to the industry.’

orifame.com, byredo.com,

agonistparfums.com

F I N D Y O U R N E A R E S T S T O R E AT M Q . S E

With its clean lines and refned silhouettes,

Stylein epitomises the Scandinavian aesthetic.

Sally McIlhone meets designer and founder

Elin Alemdar

PURE

AND

SIMPLESwedish women always seem to be one step

ahead of the crowd when it comes to style.

Casually pairing dresses with trainers is

on point and wardrobes are minimalist

and functional, stripped of unnecessary

fuss in favour of high-quality, multifunctional

investment pieces. Refecting this trend, and

taking pride of place in many Scandinavian

wardrobes, is Stylein, a luxury Swedish label

from designer Elin Alemdar.

Alemdar has been working in the fashion

industry since 2001 and has seen how the

international style community has increasingly

embraced Swedish aesthetics during this time.

‘I started doing Paris Fashion Week trade

shows and I saw a huge amount of interest

from the Asian countries eight years ago,’

explains Alemdar. ‘Now the Swedish trend

is peaking worldwide, not only in fashion but

also in lifestyle. Why that is the case is really

Lef: Stylein spring/summer 2015 /120 127

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64 | FEATURES

Above (from top): Stylein spring/summer 2015 presentation; the brand’s designer and founder Elin Alemdar

hard to answer because when you’re in your

own bubble, you don’t really have perspective.

Success has borne new success and having

brands such as Acne putting the spotlight

on Swedish fashion helps a lot.’

Stylein is clearly one of the labels

beneftting from the Scandinavian style

explosion but, unlike directional fashion giants

Acne, Stylein focuses on pared-back, refned

silhouettes with edge. ‘Sometimes simplicity

is the best, but it’s also the hardest to design.

People might think it’s easy to design simple

styles but, in fact, the opposite is true,’

says Alemdar.

It’s this commitment to streamlined style

that has seen Stylein become a leading label

for classic wardrobe staples, something that fts

perfectly with the Swedish predilection for eco-

friendly living and environmental concerns.

‘The long-term investment in buying a piece

that you can adapt for diferent situations is a

reaction against mass consumption, fast trends

and throwaway fashion,’ Alemdar continues.

where life is sweet

REGERINGSGATAN 48 | NORRL ANDSGATAN 13OPEN 10–20 | SAT 10–18 | SUN 11–17 | MOODSTOCKHOLM.SE

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MOOD STOCKHOLM

If you’re tired of the usual malls,

Mood Stockholm is a breath of fresh

air. Designers, architects and interior

decorators came together, and the

result is Mood Stockholm: three levels

with 60 hand-chosen beauty, fashion

and interior design shops, plus some of

Stockholm’s most popular restaurants.

Welcome!

66 | FEATURES

Above (all): Stylein spring/summer 2015

Stylein’s spring/summer 2015 collection contains hints of print, texture and metallics but these are used intelligently to enhance the overall aesthetic and take it in a new direction

‘Stylein has always been focused on the

thought that an item of clothing is a precious

thing and that you should be able to wear it

for a long time, in many diferent ways. That’s

why we love simple designs: you can add your

accessories, your make-up or even just your

personality, to complete the outft.’

Even with a staunch commitment to

simplicity, it’s sometimes easy to be swayed by

sweeping trends for graphic print and searing

colour schemes. Thankfully, Stylein has stayed

true to its philosophy. ‘Something that’s been

very important for me is to keep believing in

the core aesthetics that we stand for. You stay

consistent and don’t deviate just because that’s

what the market is asking for,’ says Alemdar.

‘That took me quite a few years to understand.

In the past, if after a fashion show I got the

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response “Oh, you could really see that was

Stylein” I saw it almost as a negative comment,

but nowadays I understand that it’s positive.’

That’s not to say that the label is stuck in

a rut. Stylein’s spring/summer 2015 collection

contains hints of print, texture and metallics

but these are used intelligently to enhance the

overall aesthetic and take it in a new direction.

‘Of course we have to reinvent ourselves, but

within the world of Stylein.’

Although Alemdar is heavily infuenced

by the Swedish design aesthetic, she also

fnds inspiration in New York, the place

where she studied and launched her line 14

years ago. ‘It took a place like New York for

me to realise that I wanted to do this kind of

job and bring out this Scandinavian luxury

line,’ says Alemdar. ‘In New York anything

is possible and this infuenced me more than

my heritage in a way, maybe not the aesthetics

but the feeling of “Let’s try this and let’s risk

everything and be brave about it”.’

After 14 years in the industry, having taken

risks and reaped the rewards, many might

expect a designer’s passion to start to wane.

Not so for Alemdar. ‘To see someone wearing

our designs is still the ultimate achievement,’

she confrms. ‘I still do a victory dance in my

mind because I’m humbled that someone stood

in a queue and paid for our specifc design.

That’s still a very exciting thought.’

As Stylein continues to dominate

wardrobes across Sweden and worldwide,

it’s clear that Alemdar will be doing her

victory dance for many years to come

stylein.com

F IND YOUR S T OR E AT K A PPA HL .C OM

At KappAhl fashion is all about YOU.

We bring you afordable, in style fashion for

women, men and kids. We ofer a mix of basic key

items to the latest trend hits, everything that

makes you look good every day of your life.

Above: English caption xxxxx qui ofciducius ma nit fuga. Faccus in coreratus nistora nat quam aborecepere, et modi quis cum facil

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METAL Heritage brass company Skultuna was established more than 400 years ago.

Set up by the king of Sweden, it still supplies the royal family.

Above: Russian caption xxxxx qui offciducius ma nit fuga. Faccus in coreratus nistora nat quam aborecepere, et modi q

MASTERSIt’s now embracing a new modernist design aesthetic, resulting in intriguing

homewares, jewellery and accessories. Josh Sims fnds out more

72 | FEATURES

Previous page: Skultuna’s plant pots by Monica Förster and candlesticks by Richard Huton

When looking at the latest products

from Stockholm homeware

manufacturers Skultuna, many

would be convinced that the company is a

recent start-up. Its modern pieces, in brass

or sterling silver, are sleek and minimal, and

are perfect examples of Scandinavian design.

In fact, the company was founded in 1607,

by the then king of Sweden, Karl IX.

Skultuna has specialised in brass items for

over 400 years and is now a world-leader in the

skills required to shape and fnish the material.

With a frm eye on its heritage, the company

is an ofcial supplier to the Swedish royal

family, but it has also developed by bringing

on board cutting-edge designers from Sweden

and from other countries. Its new Via Fondazza

vases are by Italian designer Paolo Dell’Elce,

and collaborations have also been set up with

Thomas Sandell, Olof Kolte, Claesson Koivisto

Rune, Monica Förster and Folkform.

What unites these designs, according

to Skultuna’s managing director Viktor

Blomqvist, is timelessness. ‘This is a quality

that comes from being honest with materials,’

/122 128

IN STYLE

SINCE 1906

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WOMAN: Max Mara, Mayla, Gant, Daniel Hechter, Armani Jeans, Basler, Acne, Barbour, Bally, Tiger of Sweden, Hugo, Colmar, Busnel, Laurèl, Valerie, Atelier Gardeur, Repeat, Ralph Lauren, Wolford, Maria Westerlind, Stenströms, Hugo Boss, Morris, Marina Yachting, Mason’s, Pennyblack, Rodebjer, Snoot, Comma m f.

74 | FEATURES

he says. ‘Historically, Scandivanian countries

were very poor, with little time for anything

lavish and that was not useful. Where others

made in gold, we made in pine – and then

painted it grey.’

Skultuna has undergone something of a

revival in recent years. When Blomqvist joined

the company in 2004, brass wasn’t fashionable,

and he feels that Skultuna was, for a while,

concentrating on ‘overly complicated’ designs.

The material is now enjoying a revival, and

Skultuna has embraced a rawer and more

industrial aesthetic. ‘Brass has become a very

hot material,’ explains Blomqvist. ‘We’re

making brass products at a fast pace for an

international market. It was a big no-no in

design until recently – everything had to be

in brushed steel. One appeal of brass is its

gold-like look. It’s a very warm material with

an organic quality. It’s extremely durable, but

needs to be cared for.’

Skultuna’s craftspeople are world experts in working with brass

Previous page (from top): Skultuna factory in Västmanland province, founded in 1607; Skultuna’s London Collection, designed by Lara Bohinc

SHOP | 75

Above (clockwise from lef): Skultuna managing director Viktor Blomqvist; Via Fondazza vases designed by Paolo Dell’Elce; chandelier in the workshop; Collage collection designed by Folkform

From sand casting and turning to

blasting, grinding and brushing, Skultuna’s

craftspeople are world experts in working with

brass. According to Blomqvist, brass looks

particularly good in candle light, which is why

the company continues to make candle holders.

Its most recent range, the London Collection,

has been devised by jewellery designer Lara

Bohinc.

When it comes to jewellery items, Skultuna

has been Sweden’s largest cufink maker for

some 30 years – its Crown design is a classic –

and it has also launched a fashion accessories

line, which includes leather bracelets by Italian

designer Lino Leluzzi.

Although Skultuna is now producing

smaller items for the home and for personal

wear, it has a tradition of making rather

larger pieces, namely chandeliers. Its frst

was created for a church in Enköping in

1619, and while it has been careful to ‘keep

reinventing itself and not live of the old

classics’, the company still makes around

500 chandeliers a year. ‘We keep expanding

our collaborations with hot design teams,

and yet I’m astounded every year that we

sell so many chandeliers,’ says Blomqvist.

He attributes this to the fact that many

people have a ‘classic’ taste in design, and

states that Skultuna, with its long history,

is ideally placed to meet this demand.

Skultuna is the perfect example of a very

long-established company that also has its eye

frmly on the present. Visitors to Stockholm

can now experience Skultuna’s collections in

its frst concept store, located in the centre of

the city at Grev Turegatan 18. The company

is also catching the world’s attention: last

year, its Flowerpots, by Monica Förster, won

Wallpaper’s award for best product design.

Brass, it seems, is back

skultuna.com

76 | FEATURES

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Previous page: Filippa K spring/summer 2015Above (from top): House of Dagmar; Ida Klamborn, both spring/summer 2015

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As the Scandinavian aesthetic continues

to be emulated and exalted across

Europe, Fashion Week Stockholm is

becoming an ever-more important fxture on

the fashion calendar. Certain trends recur

each season: colour palettes are generally

muted, with black, grey and white dominating,

layering generally features, and minimalism

reigns. The spring/summer 2015 collections

presented in Stockholm incorporated all of

these characteristics but also ofered a rich

array of fresh ideas, from clashing textures

and feminine, emphasised waists to grunge-

inspired references.

The 1990s resurgence stormed onto

the catwalks of designers at every end of the

style spectrum, from Cheap Monday to Ida

Klamborn. Checked lumberjack shirts were

worn loosely or tied low-slung around waists,

denim came distressed and acid washed, and

apron-style skirts were layered over slim-ft

trousers. The combination of skirts worn over

trousers was a recurring theme throughout

Fashion Week Stockholm, ranging from

pleated A-line styles teamed with skinny

leather trousers at House of Dagmar to loose

tunics layered over wide-legged trousers at

Carin Wester.

/124 128

80 | FEATURES

Above (from lef): BACK; Carin Wester, both spring/summer 2015

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Skirt and trouser combinations weren’t the

only unusual pairing on display. Texture took

the place of embellishment, adding interest to

otherwise sleek silhouettes, and designers were

not afraid to clash: Ann-Sofe Back’s difusion

line BACK featured oversized densely fringed

coats thrown over soft, close-cut dresses and

sleek cotton tank tops paired with asymmetric

matte leather wrap skirts, while Carin Wester’s

distressed knitted sweaters gave edge to foaty

chifon mid-length skirts.

This was a fashion week with a rebellious

streak and many designers took the opportunity

to mix up typically subtle Scandinavian

palettes with a splash of colour. The cool white

and taupe tones that dominated Filippa K’s

collection were combined with pufs of powder

pink while shades of grey were spiced up with

zesty citrus accents. Whyred’s spring/summer

2015 range also incorporated block colours:

taking inspiration from German collage-artist

Kurt Schwitters, accents of colour appeared

across the outfts, from metallic fabrics used

on collars and cufs to fashes of pillar-box red

and navy on jacket panels.

Despite this modern approach to colour,

many of the looks presented on the catwalks

of Fashion Week Stockholm had a surprisingly

traditional and feminine feel. A defned waist

featured in almost every collection, from the

classic styles of Carin Wester to the more

alternative oferings by up-and-coming duo

AltewaiSaome. Wester’s belted trenches and

buckled jumpsuits provided a sleek take on the

trend while AltewaiSaome’s range featured low-

slung side ties on silk dresses and wrap-around

tops, and coats in beige and grey gained their

colour from red and rich mahogany belts.

Designer Ida Klamborn closed the week

with a show that refected almost all of the

event’s main trends. Her monochrome palette

was infused with khaki green, neon pink

and orange; soft, translucent fabrics were

paired with heavy sequins, and waists were

LEGENDARY LUXURY.

Bulgari is a perfect reason to visit NK Juvelsalong, one of the most exclusive watch and jewellery departments in Europe.

We have an exquisite selection of international and Swedish brands; one fine example is Bulgari. Welcome to NK Juvelsalong.

MONDAY–FRIDAY 10AM–8PM. SATURDAY 10AM–6PM. SUNDAY 11AM–5PM. HAMNGATAN. +46 8 –762 80 00. NK.SE.

82 | FEATURES

Above (from lef): designer Ida Klamborn; Filippa K spring/summer 2015

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emphasised with cropped tops and crossover

detailing. ‘In my work, I always aim to fnd

a balance between colour, shape and material,’

Klamborn explained. ‘For spring/summer

2015, I continued to work with elongated

and foating silhouettes in materials such as

neoprene, silk and denim.’

Klamborn was also one of the very few

designers at Fashion Week Stockholm to

incorporate print into her collection, which

was seen in full skirts that hit just above the

knee, on textured rufes on light sweatshirts

and on the base of voluminous tunics worn

over trousers. ‘I have created a very specifc

print based on a spray-painted lily in orange

and pink,’ says Klamborn. ‘The idea behind

the print came up as I noticed how people in

Stockholm used fowers to cover xenophobic

signs painted on ofcial buildings in the

city. The painted fowers symbolise a way to

take action and show opposition by creating

something beautiful.’

Along with the streak of rebellion, almost

every collection presented at Fashion Week

Stockholm displayed traits that the fashion

community has come to regard as Scandinavian

signatures. Filippa K presented pieces that were

cut close to the body, using drapes and pleats

to add texture, while Carin Wester looked to

the Far East with her contemporary, minimalist

collection which was flled with simple lines and

light structuring.

By retaining elements of a proven winning

formula, Swedish designers gave themselves

the perfect blank canvas for a spot of

experimentation at Fashion Week Stockholm,

resulting in one of the most engaging events on

the European fashion calendar. Classic Swedish

style remains at the heart of every collection

but designers are becoming more willing to

mix these traditional elements with more

daring touches. And with results like these,

it’s been well worth the risk

fashionweek.se, annsofeback.com,

carinwester.com, flippa-k.com, whyred.se,

altewaisaome.com, idaklamborn.se

Looking for Swedish fashion? Step into PK-huset

and fall in love. Here you’ll fnd youthful brands

like design fagship Acne, classical Boomerang

and boho chic Odd Molly. The Norweigan men’s

fashion chain Volt harbours plenty of stylish

Swedish brands, for example J. Lindeberg, Whyred,

Filippa K, and Nudie. PK-huset is situated in the

heart of Stockholm’s shopping district, next to NK.

Get ready to experience passion for fashion.

Welcome to PK-huset.

ACNE | APOTEKET | BOOMERANG | CALIROOTS COFFEEHOUSE BY GEORGE | HAIR & FACE | HALLBERGS GULD

HEADSPOT | JOE & THE JUICE | KRONS UR | MATHILDE ET SA VIE POLARN O. PYRET | SAIL RACING | SCORETT | SHE STORE

SUSHI YAMA | THE BODY SHOP | UR & PENN | VOLT ZANZLÖSA ZMYCKEN

WEEKDAYS 10–20 | SATURDAY 10–18 | SUNDAY 12–17

P K H U S E T . C O M | HAMNGATAN 14 (Next to NK).

Pashion by

globalblue.com

84 | EXPER IENCE

CAFÉ CULTUREA new wave of artisan cafés and bakeries is perking up Stockholm’s famed cofee culture. SHOP visits some of the best

Said to drink more cofee per person than those in any other country, the Swedes are experts when it comes to sourcing and preparing this hot drink. It’s no surprise, then, that the national tradition of fka, loosely translated as ‘cofee break’, is an integral part of Swedish culture. Typically, fka involves drinking cofee and socialising, and is usually accompanied by a pastry or cake, and countless cafés in Stockholm cater for this daily ritual. The choice of sweet treats is impressive, from cinnamon, cardamom or semla buns to princess cake – a sponge cake flled with cream and topped with marzipan. Traditional versions are widely available, while a new generation of talented bakers is making tempting new creations.

SHOP | 85

P Ä R L A N S

Although located in the city’s hip Södermalm district, Pärlans has a charming old-fashioned aesthetic. It specialises in traditional sweets, and is known for its caramels which are lovingly handmade on the premises. The favours range from classics such as vanilla, to sea salt, passion fruit and apple cinnamon and the Swedish favourite, liquorice. Other traditional sweets are also available, in addition to homemade caramel sauces. Pärlans, Nytorgsgatan 38, 116 40 Stockholm, +46 (0)8 660 7010, parlanskonfektyr.seP

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86 | EXPER IENCE

globalblue.com

F A B R I Q U E

Fabrique’s artisanal sourdough bread is

so popular that the company now has 11

outposts across Stockholm. This traditional

bread is made by hand using using only

natural ingredients and baked in a stone oven.

D R O P C O F F E E R O A S T E R S

Joanna Alm and Erik Rosendahl, the people

behind Drop Cofee Roasters, have a

passion for the beverage. The beans used are

sustainably grown, fairly traded and roasted

at the company’s roastery, in small batches to

ensure the best-quality aromas. And, as you’d

expect, each cup of cofee is meticulously

made by award-winning baristas. There’s an

inviting range of homemade cakes and pastries

to accompany your cofee for the perfect fka

break, while toasted sandwiches and soups are

also available.

Drop Cofee Roasters,

Wollmar Yxkullsgatan 10,

118 50 Stockholm,

+46 (0)8 4102 3363,

dropcofee.com

The Nybrogatan branch is the ideal spot for

a fka break, and we particularly recommend

the bakery’s version of the traditional Swedish

cardamom bun and the blueberry swirl.

Fabrique,

Nybrogatan 6,

11434 Stockholm,

+46 (0)8 661 8300, fabrique.se

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SHOP | 87

G R E E N R A B B I T

Chefs Martin Berg and Mathias Dahlgren

are well respected in Sweden. Dahlgren’s

restaurant at the Grand Hotel has two-

Michelin stars, and the pair has worked

together for over a decade. Turning their

talents to baked goods, they set up the

Green Rabbit last year. Try the rye bread,

which is made according to a traditional

Scandinavian recipe, and the pastries, which

are quickly attracting a devoted fan base.

The Green Rabbit is open for breakfast,

while at lunchtime, soup and Swedish open

sandwiches are served.

Green Rabbit,

Tegnérgatan 17,

111 40 Stockholm,

+46 (0)8 204626, greenrabbit.se

globalblue.com

88 | EXPER IENCE

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THE GREYHOUND ON THE TEST

Set on a quintessentially English high street,

the Greyhound on the Test ofers the perfect

antidote to city life. The seven individually

decorated bedrooms feature soothing colour

palettes, extremely comfortable beds and

locally produced lavender toiletries. Be sure to

dine at the in-house restaurant; the acclaimed

menu is based on high-quality British produce

which is simply prepared to bring out the

ingredients’ natural favours. Breakfast is

similarly impressive – the classic full English

comes highly recommended.

The Greyhound on the Test,

31 High Street, Stockbridge,

Hampshire SO20 6EY, +44 (0)1264 810833,

thegreyhoundonthetest.co.uk

The world’s fnest hotels boast locations in the most desirable city districts,

interiors that demonstrate meticulous attention to detail and amenities that

range from Michelin-starred restaurants to luxury spas ofering state-of-

the-art treatments. SHOP shares its pick of some of the very best

STAY IN STYLE

SHOP | 89

PERA PALACE HOTEL JUMEIRAH

Famous guests such as Agatha Christie, Greta

Garbo and Alfred Hitchcock have stayed at

the Pera Palace Hotel Jumeirah, which still

captivates visitors today. Sample an Apple

Fantasy tea and a Paristanbul pastry at

Patisserie de Pera on the ground foor before

going up to your room in the frst lift installed

in Istanbul. Be sure to visit the sumptuous

Agatha Restaurant and Orient Bar, inspired

by Christie’s legacy, during your stay. The

hotel’s tranquil spa is the perfect place in which

to relax after a day visiting the city’s bustling

bazaars and luxury malls.

Pera Palace Hotel Jumeirah,

Meşrutiyet Caddesi 52, Beyoğlu, Istanbul,

+90 (0)212 377 4000, jumeirah.com

90 | EXPER IENCE

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HOTEL IM

WASSERTURM

Situated within a 140-year-old water tower,

Hotel im Wasserturm is one of Europe’s most

unusual places in which to stay. Although

the hotel is located in the centre of Cologne

there is a peaceful ambience throughout its

78 light and spacious rooms. French designer

Andrée Putman has ensured that the building

is the centre of attention with his pared-back

monochrome décor and juxtaposing of cream

walls with dark wood. The lively bar and

wellness area with spa and fully-equipped gym

are popular with guests and local people while

the spectacular roof terrace, home to La Vision

restaurant, ofers panoramic views of the city’s

landmarks.

Hotel im Wasserturm, Kaygasse 2,

50676 Cologne, +49 (0)221 20080,

hotel-im-wasserturm.de

BANKE HOTEL

One of Paris’s most characterful hotels, Banke

is located within the former headquarters of a

bank at the heart of the Opéra district. Guests

will be impressed as soon as they enter the

lobby, which is crowned with a spectacular

glass cupola, while each of the 94 suites

features refned décor with tones of chocolate

and cream. The interior strikes the perfect

balance between honouring the bank’s original

features and embracing contemporary design,

while the extensive art collection includes works

from Egyptian, Roman and Buddhist cultures.

Check into the prestigious Lafayette Suite to

experience the utmost luxury.

Banke Hotel, 20 rue Lafayette, 75009 Paris,

+33 (0)1 5533 2225, hotelbanke.com

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BIBLIOTEKSGATAN 16

City Hall of StockholmDo what Nobel Prize laureates, royalty and regular people

do. Take a break and surround yourself with 18 million golden

mosaic tiles, 8 million bricks and 10,000 organ pipes, plus a lot

more, in one of the world’s most famous city halls.

Shop, and in the summer you can visit the tower with its

fantastic view of Stockholm – The Capital of Scandinavia.

Welcome to the City Hall of Stockholm.

Photo: Yanan Li

CITY HALL OF STOCKHOLM

Hantverkargatan 1

+46 8 508 29 058

stockholm.se/cityhall

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Above: Kastellholmen is one of the 14 islands that comprise Stockholm

GU I DE | 93

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Global Blue’s guide ensures you make the most of your trip to Stockholm with a look at the city’s must-visit destinations, from the best restaurants to the fnest fashion boutiques. Start with our highlights before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/stockholm.

A GLIMPSE OF STOCKHOLM

94 | GUIDE

globalblue.com

SNAPSHOTS OF A CITY

‘With almost never-ending

daylight, summer is the best

time to discover Stockholm’s

picturesque islands’

Maritza Forsell, photographerP

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SHOP | 95

Follow our team’s travels on

Instagram @shopcontent. Tag

us in your city pictures when

sharing them and you might

see them in print!

RIDDARGATA

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THE ROYAL THEATRE

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FOTOGRAFISKA

96 | GU I DE

STOCKHOLM

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KARLAPLAN

MUSEUM OFFAR EASTERNANTIQUITIES

VASA MUSEUM

GRÖNA LUND(THEME PARK)

NORDIC MUSEUMJUNIBACKEN

MODERNA MUSEET

MUSEUM OF ARCITECHTURE

MUSEUM OF SPIRITS

SKANSEN

Tourist Information

1 Aesop

Explore beauty brand Aesop’s first

Scandinavian store.

Aesop,

Jakobsbergsgatan 5-9,

111 44 Stockholm,

+46 (0)8 611 1945,

aesop.com

* featured on page 40

2 Goldbar Jewellery & Design

Goldbar Jewellery & Design

specialises in bespoke jewellery for

very important occasions.

Goldbar Jewellery & Design,

Köpmangatan 16,

111 31 Stockholm,

+46 (0)8 612 8058,

goldbar.se

* featured on page 44

3 Filippa K

Master Scandinavian chic with

the help of womenswear brand

Filippa K.

Filippa K,

Biblioteksgatan 2,

111 45 Stockholm,

+46 (0)8 611 8803,

filippa-k.com

* featured on page 76

4 Byredo

Discover the distinctive Swedish

fragrances at perfumer Byredo.

Byredo,

Mäster Samuelsgatan 6,

111 44 Stockholm,

+46 (0)8 5250 2610,

byredo.com

* featured on page 54

5 Skultuna

Delve into the rich heritage of

brass company Skultana.

Skultuna,

Grev Turegatan 18,

114 46 Stockholm,

+46 (0)8 5458 3555,

skultuna.com

* featured on page 70

HIGHLIGHTS

98 | GU I DE

Kungsgatan

Non-Global Blue RetailerGlobal Blue Retailer Department Store

Featured In This Issue

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PRIMO CIAO CIAO

For an alternative to cinnamon buns and open sandwiches, pay a visit to Primo Ciao Ciao Italian restaurant. It has several branches located throughout the city, all serving fresh and authentic Italian cuisine. Expect appetite-whetting antipasti such as

creamy burrata with aubergine, walnuts and sundried tomatoes, as well as an impressive selection of well-made pizzas. Classic pasta dishes including carbonara and sausage arrabbiata are also highlights. Primo Ciao Ciao,Hantverkargatan 76, 112 38 Stockholm, +46 (0)8 653 9023, primociaociao.com

SHOP | 99

globalblue.com

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MISS VOON

Miss Voon restaurant specialises in Asian favours which guests can experience through a menu of small plates. There’s a great selection of meat, fsh and vegetarian dishes, from lobster tacos with pineapple, to pork belly buns with kimchi and cucumber; three to four dishes are recommended for dinner. Seafood lovers should head to the

sashimi bar where options include king scallops, yellowtail and wild prawns. There’s also an impressive cocktail list which features Asian ingredients, such as the Stranger in Moscow which is made with sake, vodka, ginger, apple, cardamom and lemon. Miss Voon, Sturegatan 22, 114 36 Stockholm, +46 (0)8 5052 4470, missvoon.se

100 | GUIDE

Drottninggatan South Drottninggatan North

KLA

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INDISKA ●DIN SKO ●

STADIUM ●INTERSPORT ●

CLAS OHLSON ●BROTHERS ●

KAPPAHL ●H&M ●

DEA AXELSSONS ●

FRANKS UR ●

JERNS ●

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LE MIRAGE ●

STYLE COUNCIL ●

BOK & BILD ●

ROYAL HOME ●

ART STOCKHOLM ●

● FEET FIRST

● H&M

● UR & PENN

VAGABOND ●

● ROB ENGSTRÖM● CARLINGS● DRESSMANN● SURPRISE

● BUTIK INGEBORG

● FACE

● PODIUMDROTTNINGGATANS ● KARAMELLAFFÄR● J-SHOP● ROCKZONE

● H&M AND H&M HOME

Åhléns

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CREOLE ●SALT ●FACE ●

3 ●CARLINGS / BIK BOK ●

WEEKDAY ●MQ ●

ALBREKTS GULD ●BR LEKSAKER ●

ESPRIT ●VERO MODA/JACK & JONES ●

MANHATTAN ●JOY ●

LINDEX ●THE BODY SHOP ●

BUTTERICKS ●JC ●

SCORETT ●

● WHYRED● FRÖKEN SÖT● ZOE● SYNOPTIK

● LJUDMAKARN

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● LJUNG

● SALT MEN

● BOOKBINDERS DESIGN

● MAKE UP STORE

● CITY OPTIK STOCKHOLM● SIDEN CARLSSON● G-STAR● DESIGNTORGET

● KICKS

● TELENOR

● WILHELM PETTERSSON● ZARA● ACCENT● SALT● STEP IN WATCH CENTER● VERO MODA● DRESSMANN● GULDFYND● HALLBERGS GULD● UR & PENN● SYNSAM● DIABLESS● H&M AND H&M HOME

SANN DESIGN ●JUVELERARE DAVID HARPER ●

BRUD OCH FEST ●SHOCK ●

STOCKHOLM

OBSERVATORY

● JOHANNAS GARDEROB

● SMYCKES VERKSTADEN

● PÄLS

● PISTILL

● TAJ MAHAL

Non-Global Blue RetailerGlobal Blue Retailer Shopping Centre

Place Of Interest

Department Store

102 | GUIDE

LÄSTMAKARGATAN

BRAHEGATAN

GREVTUREGATAN

JAKOBSBERGSGATAN

RIDDARGATAN

STORGATAN

MAJORSGATAN

NYBROGATAN

STUREGATAN

NORRLANDSGATAN

HUMLEGÅRDSGATAN

NYBROGATAN

LINNÉGATAN

SIBYLLEGATAN

JUNGFRUGATAN

BIRGERJARLSGATA

N

BIRGERJARLSGATA

N

Östermalmstorg

CRO

CKET

T &

JO

NES

●

OD

D M

OLL

Y ●

DEI

CY

'S A

CCES

SO

AR

ER ●

TELI

A ●

AN

GEL

A C

●S

KIN

DEE

P ●

BY

MA

RJA

● N

ATU

RE

●

BR

UK

A D

ESIG

N ●

Sturegallerian

● G

RA

NIT

● E

RIC

SK

OG

LUN

D

● B

AN

G &

OLU

FSEN

● D

IS IN

RED

NIN

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DO

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LAS

● P

HA

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AC

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TRÖ

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● A

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STR

ON

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● P

RÊT

À P

OR

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● S

KO

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TIEB

OLA

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● T

ELEN

OR

LUCI

AN

O P

AD

OVA

N ●

HOUSE OF

● A

MBER

SØ

RS

AN

D ●

● B

OG

GI M

ILA

NO

● F

ILIP

PA K

MA

N●

MO

RR

IS

STUREGATAN HUMLEGÅRDSGATAN

● ETON● MARIA NILSDOTTER

● GANT RUGGER

● W.A.BOLIN HOVJUVELERARE

Humlegårdsgatan & Sturegatan

globalblue.com

BOGGI

Menswear brand Boggi is synonymous

with quality and Italian sartorial fair. This

summer’s collection mixes sharp tailoring

and luxury fabrics with a laid-back aesthetic.

Blue is the colour of the season for the

Boggi man and the collection is full of

variations on the hue, including plenty of

light, dusty shades. Italian tailoring-inspired

suits feature micro- and macro-overcheck

patterns as well as three-button jackets with

a concealed third button, a signature of

high-quality Neapolitan tailoring. Boggi,

Sturegatan 10,

114 36 Stockholm,

boggi.it

P.26

7forallmankind.com

STOCKHOLM - Birger Jarlsgatan 17A

104 | GUIDE

Bibliotekstan

Nybrogatan

Non-Global Blue RetailerGlobal Blue Retailer Shopping Centre

Place Of Interest

Department Store

Featured In This IssueRestaurant

PK-Huset

BIB

LIOT

EK

SG

ATA

N

SMÅLANDSGATAN

Norrmalmstorg

MÄSTER SAMUELSGATAN

N

OR

RL

AN

DS

GA

TAN

GREV T

UREGATAN

JAKOBSBERSGATAN

BIRGER JA

RLSG

ATAN

BIRGER JA

RLSG

ATAN

NY

BRO

GAT

AN

KUNGSGATAN

RIDDARGATAN

MARC O'POLO ●& OTHER STORIES ●

LYCKORINGEN ●DIESEL ●

RIZZO ●

REPLAY ●KAREN

MILLEN ●KAPLANS ●

URBAN OUTFITTERS ●

COS ●NILSON

SHOES ●LONGCHAMP ●NYMANS UR ●

FACE STOCKHOLM ●HUGO

BOSS ●

PEAK ● PERFORMANCE

● TOMMY HILFIGER

● EFVA ATTLING

● CAMPERWOHLIN ● URHANDEL

● MICHAEL KORS● BY MARLENE BIRGER● RALPH LAUREN

● BURBERRY

● J LINDEBERG

● BO BERGGREN URHANDEL

● SEPHORA

● FILIPPA K

BIB

LIOT

EK

SG

ATA

N

STUREPLAN

Sturegallerian Mall

RIDDARGATAN 12 ●

BUBBLEROOM ●

ONE PIECE ●

JUPITER ●

RÖHNISCH ●

BRÄDKULTUR ●

APLACE●

MAKEUP STORE ●

BENINGTON ●

BÅGAR & GLAS ●

AMORESS ●

BOOMERANG ●

● LINSEN● ILSE JACOBSEN

● BIANCHI

SVENSK● HEMSLÖJD

● SALOMON

● INTERFLORA

● NORRØNA

● HOLLYWOOD

SPORTSWEAR● PAUSE

● HESTRA● HOUDINI● MQ● SYNSAM

● QUIKSILVER● HAGLÖFS

● THE NORTH FACE

Mood Stockholm

CASHMERE ●

BITTE KAI RAND ●ANNE HOLTBLAD ●

TRIWA ●CASALL ●

MARUSCHKA DE MARGÓ ●

STUREOPTIKERN ●

BRUUNS BAZAAR ●

TWIST &● TANGO

PATRIK AF● FORSELLS

● FILIPPA K● SKULTUNA

● NARA CAMICE

● MIVA

● GEGGAMOJA

● HEMTEX SOVRUM

● LA CHEMISE

● PRADA

● NATHALIE SCHUTERMAN

● ORIFLAME CONCEPT STORE

Pa & CoStory Hotel

RID

DA

RG

AT

AN

SIBYLLEGATAN

AN

NYBROGATAN NYBROGATAN

HU

ML

EG

ÅR

DS

GA

TA

N

TH

E B

OD

Y S

HO

P ●

JOL

E ●

AF

RO

AR

T ●

IND

ISK

A ●

SE

BA

ST

IAN

SC

HIL

DT

●

FR

ED

MA

NS

UR

●

SV

EN

SK

SL

ÖJD

●

NO

RD

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A G

AL

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T ●

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JER

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●

SA

ND

BE

RG

●

PR

INC

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EN

TL

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AN

SH

OP

●

SY

NS

AM

●

FO

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LIG

HT

●

ÅK

E F

AL

K U

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AN

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L ●

FIR

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H ●

● G

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● T

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CA

SE

FA

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HÄ

LS

OK

OS

T

● Ö

RT

AG

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NS

● V

ILL

ER

OY

& B

OC

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● N

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HO

US

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Y F

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DIN

● P

AR

FU

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● S

MA

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● S

CA

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● D

IF

● W

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MY

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● Ö

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MA

LM

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● D

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AR

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NN

A ●

P.114

P.50

P.52

P.44

SHOP | 105

Birger Jarlsgatan, JakobsbersgatanMäster Samuelsgatan & Smålandsgatan

Hamngatan & Norrmalmstorg

PK-Huset

BIB

LIOT

EK

SG

ATA

N

HAMNGATAN

HAMNGATAN

SMÅLANDSGATAN

Norrmalmstorg

MÄSTER SAMUELSGATAN

N

OR

RL

AN

DS

GA

TAN

GREV T

UREGATAN

JAKOBSBERSGATAN

BIRGER JA

RLSGATA

N

● LAGERHAUS

● ÅMELLS KONSTHANDEL

● M

AX MARA

● M

ULBERRY

● BOTTEGA VENETA

● ZADIG & VOLTAIRE

● O

SCAR JACOBSON

● M

-STORE

GANT ●

ZARA HOME ●

ENGELBERT ●

GEORG JENSEN ●

PRADA ●

LIVLY ●

L'ETUI ●

CHURCH’S ●

LOUIS VUITTON ●

NATHALIE

SCHUTERMAN ●

SAVANNAHS ●

GUCCI ●

ÖSTERMALMSTORG T-BANA

7 FOR ALL MANKIND ●

FABIANA FILIPPI ●

KURT RIBBHAGEN ●

SVENSKT TENN ●

RicheKitchen

PK-Huset

HAMNGATAN

HAMNGATAN

R

EG

ER

ING

SG

ATA

N

SMÅLANDSGATAN

Norrmalmstorg

ZA

RA

●

H&

M ●

ST

AD

IUM

●

KJ

EL

L &

CO

●

● ACNE

● O

LE

LY

NG

GA

AR

D

● N

ES

SIM

S

● A

SIC

S

● IL

LU

MS

BO

LIG

HU

S

● X

XL

● D

ES

IGU

AL

● D

EIC

HM

AN

N

MASSIMO DUTTI ●

EDBLADS ●

NK

Gallerian

UR

&P

EN

N ●

KR

ON

S U

R ●

HA

LL

BE

RG

S G

UL

D ●

VO

LT

●

MARIMEKKO ●

BIB

LIO

TE

KS

GA

TA

N

SMÅLANDSGATAN

MÄSTER SAMUELSGATAN

NO

RR

LA

ND

SG

AT

AN

JAKOBSBERSGATAN

BIR

GE

RJA

RL

S

WE

SC

●

RO

DE

BJE

R ●

BIG

& T

RE

ND

Y ●

TIG

ER

OF

SW

ED

EN

●

● A

BC

D

● A

ES

OP

ZA

NZ

LÖ

ZA

● Z

MY

CK

EN

● O

UR

LE

GA

CY

HA

PP

Y

● S

OC

KS

● B

LK

DN

M

YV

ON

NE

CH

RIS

TA

●

JOV

EN

IA JU

VE

LE

R ●

● C

OW

● P

UR

E S

TO

CK

HO

LM

● H

ES

TR

A

BIB

LIO

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KS

GA

TA

N

BY

RE

DO

●

ST

EL

LA

MC

CA

RT

NE

Y ●●

WH

YR

ED

MA

RC

BY

MA

RC

JAC

OB

S ●

AR

MA

NI C

OL

LE

ZIO

NE

●

LA

CO

ST

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HO

PE

●

H&

M

ME

N ●

SO

LO

●

WO

LF

OR

D ●

HA

GL

ÖF

S ●

SELECTED SHOPS IN NK:

HUNKYDORY

NK JUVELSALONG

NK KOSMETIK

NK HOUSE OF DAGMAR

NK SKOR & ACCESSOARER

P.43 & 50

P.5

2

P.42

P.4

0

106 | GUIDE

Västerlånggatan

EDBLADS ●

PRAS

MUNKBRO

LEDEN

SVARTMANGATA

N

KÖPMANGATAN

SCHÖNFELDTSGRÄND

BOL

KÅKBRINKEN

KÅKBRIN

KEN

TRÄDGǺRDSGATAN

TYSKABRINKIN

KINDSTUGATAN

VÄSTERLÅNGGATAN

VÄSTER

LÅNGGATA

NSTORKYRKOBR

INKEN

SLOTTSBACKEN

KORNHAMNSTORG

KORNHAMSTORG

STORANYGATA

N

STORANYGATA

N

LEJONSTEDTSGRÄND

OLARS ULLA ●

LEATHER FACTORY ●

LITTLE SWEDEN ●

CLASSIC SWEDISH

SOUVENIR ●

APOTEKET KORPEN ●

● UR & PENN

● FOWADI

● OLD TOWN SOUVENIRS

● CLASSIC SWEDISH SOUVENIR

INAYA ●

IRIS HANTVERK ●

HANDKRAFT SWEA ●

TRÅNGT & TREVLIGT ●

THEODORÉS HOME ●

MOON RAVEN ●

ANIQA ●

POIZEN ●

INDUS ●

BRUNOS BILDVERKSTAD ●

● SKÄRGÅRDSKATTEN

● KRISTALLRUMMET

● M

ATS JONASSON

● THE ANIM

AL LOVERS STORE

● GAMLA STANS HANTVERK

● SNA FASHION LINK

● LE MIRAGE

● DORA STYLE

● ACCESS

● SWEDISH SOUVENIRS

● W

ASA CRYSTAL

● GIOVANNI S

KOR

● ROYAL AMBER● RUNSTENEN

GOLDBAR JEWELLERY & DESIGN ●

THE BODY S

HOP ●

ÅSTRÖMS K

APPOR ●

DIVA ●

KERSTIN A

DOLPHSON ●

LUCKY CHARM ●

ROCK TOWN ●

INDO N

ORDIC ●

KERSTIN A

DOLPHSON ●

INDIS

KA ●

SETTELS SANDALER ●

GALLERI COBRA A

RT ●

SOL & M

ÅNE ●

STEPS

BOUTIQ

UE ●

DESIGN G

AMLA S

TAN ●

GERD INEZ ●

● E

PALL

● M

ANHATTAN

● M

ODE ROSA

● C

ARISM

A ART

● B

UTIK IC

E

● G

USTAV MELLBIN

● G

ALLERI ELONORA

● S

NÖ

● O

SKARS GULD &

SILVER

● A

DOLPHSON & W

ADLE PRESENT

● G

EORG SÖRM

AN

● P

ASHMINA

● S

ILVER

● E

. TORNDAHL

● V

ÄSTERLÅNGGATAN 65

● M

ÅLERÅS CRYSTAL GALLERY

● L

ITEN A

MANDA

● H

ANDSKBUTIKEN

● H

ANDFASTE

● B

UTIK S

THLM

● R

OZZ SILVER

● O

LEAN

A

1252 SOUVENIRS ●

CLEMONTIN ●

Global Blue Retailer Non-Global Blue Retailer

P.44

We know everybody loves sports – all you have to do is fnd a sport to suit you. That’s why we always offer top sports and sports fashion brands at affordable prices. Visit the biggest sports chain in Scandinavia – life is more fun with a bit of get up and go! www.stadium.se

Sports and sports fashion. At affordable prices.

108 | GU I DE

Österlånggatan

TELEGRAFGRÄND

SKEPPP

ARKA

RLSGR

ÄND

BRUNNSGRÄND

JOHANNESGRÄND

BOLLHUSGRÄND

BAGGENSGATAN

ÖSTERLÅNGGATAN

ÖSTERLÅNGGATAN

ÖSTERLÅNGGATAN

● STICKA

● GERTRUD BÅGE● AUREA VITA

● ANNTORPS VÄV● BRILLIANT GALLERY

● HILDA HILDA

● KONSTEXPO

● CASTOR

ANNIKA BERTILSDOTTER● GULDSMED

● GALLERI HG

STICKERIET LEOPARD ●

LO MANLI ●

HIMIKO ●

KNITS ●

BLÅ GUNGAN ●

KALIKÅ ●

GUNILLA ANNWALL KONST & PRESENT ●

TRAFIK NOSTALGISKA FÖRLAGET ●

ORIGINAL GLOBAL ART ●

ZNOGG ●

ESTERS SHOWROOM ●

● GALLERI T

● GALLERI HAGSTRÖM

globalblue.com

BANG & OLUFSEN

When it comes to sound, Danish audio expert Bang & Olufsen knows its stuf. The company not only creates some of the best-quality headphones and home audio systems in the world, but also prides itself on pushing the boundaries of premium sound. It’s no surprise, then, that Bang & Olufsen has launched the world’s frst high-end, compact wireless speakers. The new BeoLab 17 speakers, most recently reinvented in a matte black fnish, are beautifully minimalist, crafted from a single piece of extruded aluminium. With their Bluetooth wireless connectivity they can be used throughout your home, ensuring you are surrounded by premium sounds whatever you’re doing. Bang & Olufsen,Sturegallerian, Grev Turegatan 11A, 11446 Stockholm, +46 (0)8 611 6030,bang-olufsen.com

Home of Swedish design

Look for your closest store at designtorget.se

or shop on-line.

110 | GUIDE

Götgatan

SANKT PAULSGATAN

HÖGBERGSGATAN HÖGBERGSGATAN

HÖKENS GATA

ÖS

TG

ÖT

AG

AT

AN

GÖ

TG

AT

AN

● F

AC

E S

TO

CK

HO

LM

● K

&U

S

● J.L

IND

EB

ER

G

● BYGGFABRIKEN

MA

RIT

ZA

●

AD

D N

AT

UR

E ●

SK

IVH

ÖG

EN

●

● K

RIS

TA

LL

RU

MM

ET

PO

PL

IN ●

ST

YL

EIN

●

Sankt Paulsgatan, Hökens Gata & Högbergsgatan

Non-Global Blue RetailerGlobal Blue Retailer Shopping Centre Featured In This Issue

SANKT PAULSGATAN

SVARTENSGATAN

HÖGBERGSGATAN HÖGBERGSGATAN

KOCKSGATAN

ÅSÖGATAN ÅSÖGATAN

HÖKENS GATA

FOLKUNGAGATAN

GÖ

TG

AT

AN

GÖ

TG

AT

AN

GÖ

TG

AT

AN

GÖ

TG

AT

AN

● MÄSSINGMÄSTER● SHIRT FACTORY

● MAKE UP STORE● FRÖKEN SÖT● TWIST & TANGO

● THE BODY SHOP

● BELLE SHOES

● GLITTER

● MONKI● WEEKDAY● APLACE● GÖTGATSBACKENS HÄLSOKOST● FILIPPA K● PHARMACY

● MÄSSINGMÄSTER● GRANIT● PRESS STOP● DESIGNTORGET● FACE STOCKHOLM

● VILA

● REFERENCE AUDIO● SÖDER BOKHANDEL● LJUNG● MANGLE VINTAGE● HATTBAREN● GULDSMEDJAN

● BOLIA

● DUXIANA● O&D SPORT● ELEGANZ STHLM● GALLERI HANTVERKET

● MIXAGE

● SÖDEROPTIKEN

K&US ●

M-ZONE ●

LUSH ●G26 ●

SYNOPTIK ●IITTALA ●

GÖTA UR & SMYCKEN ●BON SHOE ●

TSHIRT STORE ●GINA TRICOT ●

ORDNING & REDA ●CARLINGS ●

BIK BOK ●

POCKET SHOP ●

MARITZA ●GÖTGATAN 42 ●

GUDRUN SJÖDÉN ●DEZZO ●

MARIE JO ●HOUSE OF WATCHES ●

ELECTROLUX HOME ●JOHN PELLE SPORT ●

SMART EYES ●DRESSMANN●

DETAILS ●

BARNBUTIKEN ●

HEMTEX ●

Brunogallerian

Skrapan

MADE INSTOCKHOLM

Sweden is known worldwide for its

contemporary design, but it also

values traditional crafts. The Made

in Stockholm store, located in the old

town, showcases locally made pieces.

Expect to fnd glassware and silverware,

pottery, silk and lambskin items. The

owners, silversmith Tommy Berggren

and glassblowers Emma Bergström and

Cecilia Boström, all have workshops

on the island of Fjäderholmarna, which

members of the public are welcome to

visit during the summer.

Made in Stockholm,

Västerlånggatan 58,

Stockholm 111 29,

+46 (0)8 411 4607,

madeinstockholm.nu

Östgötagatan, Södermannagatan,Nytorgsgatan & Renstiernas Gata

BONDEGATAN BONDEGATAN

SK ÅNEGATAN SK ÅNEGATAN

ÅSÖGATAN ÅSÖGATAN ÅSÖGATAN

ÖS

TG

ÖT

AG

AT

AN

ÖS

TG

ÖT

AG

AT

AN

NY

TO

RG

SG

AT

AN

NY

TO

RG

SG

AT

AN

RE

NS

TIE

RN

AS

GA

TA

RE

NS

TIE

RN

AS

GA

TA

FOLKUNGAGATAN FOLKUNGAGATAN

KOCKSGATAN KOCKSGATAN

SÖ

DE

RM

AN

NA

GA

TA

NS

ÖD

ER

MA

NN

AG

AT

AN

CHILD ●

ANTIKVARIATHUNDÖRAT ●

COLORS OF AFRICA ●

● BABER & BOOKS

● SOFO'R PETS

● BENGANS.SE

● ITIK DESIGN

4SOUND ●

SMILEY VINTAGE ●GALLERI AXEL ●THESEGO TO 11 ●

FRU LOTTA ●

KRUKMAKERI ANN JUNSJÖ ●DARLING ●

● KING LILY

● COCTAIL DELUXE● APPARTEMENT● AN IDEAL FOR LIVING STOCKHOLM● GRANDPA

● TUA SKINNKLÄDER

● V AVENUE SHOE REPAIR

DU

ST

Y D

EC

O ●

MANOS ●

LARSSON FURNITURE ●

PHARMACY ●

SMINK OCH● MASKERADBUTIKEN

● GUITAR PEOPLE

● WILD HEART

● NINA STOCKHOLM

● 6/5/4 ACNE ● MINI RODINI ●SHOESCAPE ●

VICTORIA ●SILVIA INREDNINGAR ●

Global Blue Retailer Non-Global Blue Retailer

MONKI

Encapsulating eclectic Scandinavian style

like no one else, Monki’s womenswear

collections are always fashion forward

and fun. The spring/summer 2015 range

combines the brand’s signature cool and

kooky aesthetic with athletic and streetwear

elements. Expect metallic details, scuba

fabrics and boxy silhouettes alongside

fuorescent touches and eye-catching,

graphic prints.

Monki,

Götgatan 19,

116 46 Stockholm,

+46 (0)8 640 0841,

monki.com

SHOP | 111

112 | GU I DE

Folkungagatan

Kocksgatan

Global Blue Retailer Non-Global Blue Retailer Restaurant

Featured In This Issue

Bar

KOCKSGATAN KOCKSGATAN

FOLKUNGAGATAN FOLKUNGAGATAN FOLKUNGAGATAN

GÖ

TG

AT

AN

SÖ

DE

RM

AN

NA

GA

TA

N

ÖS

TG

ÖT

AG

AT

AN

NY

TO

RG

SG

AT

AN

RE

NS

TIE

RN

AS

GA

TA

● H

ÄS

TB

ITE

N

● A

LB

ER

TS

HE

RR

MO

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● T

JAL

LA

MA

LL

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● G

AL

LE

RI G

AL

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● M

OB

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XP

ER

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● A

UR

EA

VIT

A

● G

RY

NIN

GE

N

● M

ILD

A M

AT

ILD

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● M

AT

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IAL

● C

OL

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● 4

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●

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AB

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●

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●

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ON

●

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O.E

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●

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●

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●

KOCKSGATAN KOCKSGATAN KOCKSGATAN

ÅSÖGATAN ÅSÖGATAN ÅSÖGATAN

SÖ

DE

RM

AN

NA

GA

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Valuing honest, good-quality food, Rolfs Kök, headed up Johan Jureskog and Johan Andersson, invites guests to see the creation of each plate of food in its completely open kitchen. The seasonally focused menu comprises simple but expertly made dishes such as cod liver with capers, browned butter and lemon, and pork conft with cabbage, beer-braised onions and roasted garlic. Rolfs Kök,Tegnérgatan 41, 111 61 Stockholm, +46 (0)8 101696, rolfskok.se

SHOP | 113

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Katarina Bangata & Skånegatan

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114 | GUIDE

Above (clockwise from lef): Rosendals Trädgård; Södermalm; Skeppsholmen; burger at Phil’s Burger; natural produce at Urban Deli

‘My favourite area would have to be

Djurgården. It’s an island in central

Stockholm, and a very green area of the city.

It has lots of great restaurants, museums and

galleries so there are plenty of things to enjoy.

On my days of I love to head there as it’s a

beautiful place to stroll around and my kids

love it, too.

‘However, it’s not really a great place for

shopping; it’s more of an area for picnics or

having a long lunch. My favourite district for

shopping is the centre of Stockholm. Mood

shopping centre, where my store is based,

and the streets around are particularly good.

‘I would say that the most underrated

pastime in the city is sitting outside people

watching with a glass of wine or cofee in

hand. Swedish people are very stylish and it’s

interesting to see the diferent street fashions.

I’m most likely to be found doing this at

the café at Rosendals Trädgård, which

is a beautiful garden with a café and shop.

During the summer, it’s great to come with a

picnic blanket and relax in the orchard.

‘One of my other favourite cafés is

Urban Deli * p.113 in Södermalm. I

usually go there for breakfast when I’m at

my Stockholm apartment. The food is good

and there’s a great atmosphere. Nytorget 6

* p.113, just along the road, is also a lovely

breakfast spot - it’s very charming. Both

of these cafés are very hip right now. The

restaurants and cafés in Mood are also very

appealing: there is a Spanish restaurant, PH

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MY CITY: LEILA LINDHOLM

TV presenter and cookery book author and publisher,

Leila Lindholm is the owner and designer of Leila’s

General Store, a concept shop that ofers a great array of

stylish kitchenware, from amazing gadgets to handmade

tools and beautiful textiles. She shares her Stockholm

address book with Isabella Redmond Styles

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Bouqeria; there are Asian restaurants;

and there are places serving traditional

Scandinavian food such as smørrebrød -

Danish open sandwiches.

‘When I have friends visiting, I take

them to Mariefred, the little town where I

live. It’s very colourful and picturesque. As

Stockholm is a city of islands, I also take

them for a boat ride in the archipelago. A

stroll along any area of the waterside in

Stockholm is always beautiful, too, and it’s

also a great idea to rent a bike as the city is

very cycle friendly.

‘Skeppsholmen is another small island in

the city that is lovely to walk around. There is

a modern art museum with a great shop and

there are lots of good restaurants.

‘I always recommend that visitors stay

in either the Lydmar Hotel or the Story

Hotel * p.104. The dining room at the

Lydmar is beautiful and has wonderful views.

‘The view of Stockholm from

Södermalm is my favourite outlook in the

city. There are plenty of viewing points on

the island and as there are hills there, you can

look down on the city.

‘There’s also a fantastic sushi place in

Södermalm that is little more than a hole

in the wall. It’s next to Medborgarplatsen

underground station, it’s called Akki Sushi,

and the sushi is really authentic. Another of

my local discoveries is a great place called

Phil’s Burger. I love burgers so it’s always

good to fnd a new place making them well.’

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Stortorget 2, Old Town, Stockholm. Subway: Gamla stan. Buses: 2, 3, 43, 53, 55, 71 and 76.www.nobelmuseum.se

Visit the museum shop Literature, science toys, chocolate medals

T e Nobel PrizeT e Nobel LaureatesAlfred Nobel

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TRANSLATIONS

118

РУССКИЙ ПЕРЕВОД

54: Perfect Scents

Идеальный Аромат

Основными составляющими изысканных шведских ароматов являются исключительно натуральные ингредиенты и традиционный скандинавский минимализм, – рассказывает Кэти Янг

Когда речь заходит об элегантных парфюмах, вряд ли кому-то на ум придут скандинавские бренды, хотя в Швеции было создано немало роскошных ароматов, пользующихся большой популярностью во многих странах мира. Местные бренды, специализирующиеся в основном на свежих композициях из натуральных компонентов, составляют неплохую конкуренцию своим

европейским партнерам.Компания Orifame появилась 47 лет

назад в небольшом стокгольмском офисе. Братья Роберт и Йонас аф Йохник мечтали познакомить мир со шведским стилем жизни и свежими натуральными ароматами. Косметическая марка, название для которой было взято из средневекового королевского знамени Франции, предлагает 216 ароматов для мужчин и женщин в 60 странах мира, а ежегодный оборот компании на сегодняшний день составляет 1,5 миллиарда евро. Без учета концептуального магазина в Стокгольме, компания насчитывает 3 миллиона сотрудников, торгующих продукцией вразнос. По словам генерального директора компании Магнуса Бренштрёма, такой нестандартный подход был обусловлен тем, что в 1960-х годах покупательницам было намного комфортнее выбирать необходимый товар у себя дома, нежели у прилавка перед лицом шикарных продавщиц. Еще одним секретом успеха компании являются первоклассные специалисты. Так, разработкой ароматов Orifame занимаются две звезды парфюмерного мира – Жан Жакуй и Францис Куркджиян, в послужной список которых входят такие марки, как Elie Saab, Burberry и Givenchy. Сегодня духи Orifame представлены соблазнительной серией ароматов, включающих нотки черной розы, янтаря, жасмина и пачули, а также свежие ароматы базилика, ванильной орхидеи и цветов апельсина.

Byredo – еще один шведский парфюмерный бренд, основанный в 2006 году, чья продукция производится исключительно на территории Швеции. Основатель компании Бен Горхам провел большую часть своей жизни в Канаде, однако сейчас он живет в Стокгольме и его творения насквозь пронизаны шведской гармонией. «Образ Byredo отражает эстетику скандинавского дизайна, а именно – любовь к лаконичности и минимализму, –

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120

поясняет он. – Наши духи не перенасыщены деталями и вы можете различить отдельные ингредиенты, что для меня очень важно. Для творческого процесса большую роль играет окружающая атмосфера, поэтому для парфюмера важно, где он живет и работает».

«Шведы предпочитают большие структуры и формы, и в своем творчестве я склоняюсь к осмысленной простоте, – говорит Горхам. – Мне нравится, когда ноты имеют пространство, а композиция передается ясно и выразительно. Когда речь идет о сильных ингредиентах, то здесь действует принцип „лучше меньше да лучше“». В последнее время Горхам начал уделять все больше внимания шведским ингредиентам, таким как дудник лесной и брусника. Аромат «1996», вдохновленный фотоработами Инес ван Ламсвеерде и Виноодх Матадин, содержит характерный лаконичный букет из можжевеловых ягод, кожи и черного янтаря. Создатели бренда Agonist Никлас и Кристин Лидеен считают, что их коллекция из семи роскошных ароматов многим обязана шведской культуре. «Наше трудолюбие и внимание к деталям – это очень по-шведски, – говорит Никлас Лидеен. – Гуманный и экологичный подход к производству также воплощает шведский стиль жизни. Образ нашего бренда навеян лирической красотой шведской природы и культуры: это и смена времен года, и зимняя стужа, порывистые ветры и солнечное лето, поэмы Карин Бойе и образы Ингмара Бергмана». Результатом их труда стала коллекция нежных и выразительных ароматов, таких как Arctic Jade, Isis и Vanilla Marble. Шведские парфюмерные бренды, начиная от легких цветочных ароматов Byredo и заканчивая пряными композициями Agonist, помогают стране заявить о себе на международной арене. «Мир изысканных ароматов стал более открытым в последнее время, – поясняет Горхам. – Страны с менее развитой парфюмерной промышленностью, чем во Франции и Италии сегодня наполняют индустрию новым, ранее не замеченным смыслом». orifame.com, byredo.com, agonistparfums.com

62: Pure and Simple

Роскошь По-Скандинавски

Чистые линии и изысканные силуэты творений Stylein являются воплощением скандинавской эстетики. Салли МакИлхоун встретилась с дизайнером и основателем марки – Элин Алемдар

Если дело касается чувства стиля, то, похоже, что шведским женщинам удается всегда оставаться на шаг впереди остальных. С завидной легкостью они сочетают платья и спортивную обувь, а их гардеробы по-минималистски изящны и практичны. Вместо сотни ненужных вещей в ход идут дорогие, но качественные и многофункциональные модели. Именно такой подход воплощает роскошный шведский бренд Stylein под руководством дизайнера Блин Алемдар.

Госпожа Алемдар начала свою карьеру в индустрии моды еще в 2001 году и с тех пор была неоднократным свидетелем успеха шведской эстетики, обратившей на себя внимание специалистов моды по всему миру. «Я стала принимать участие в Парижских Неделях моды и восемь лет назад я увидела огромный интерес к нашим работам со стороны азиатских стран, – говорит Алемдар, – теперь же шведский стиль завоевал популярность во всем мире, причем это касается не только одежды, но и стиля жизни. Почему так случилось сказать сложно. Если постоянно крутиться на месте, то новых перспектив не появится. Успех порождает новый успех, потому бренды привлекающие внимание мировой общественности к шведской моде, так как это делает Acne, оказывают стране неоценимую помощь».

Экспансия скандинавского стиля определенно только на руку Stylein, но в отличие от таких модных гигантов, как Acne, компания специализируется на непринужденных, изысканных силуэтах. «Во многих случаях простота смотрится лучшего всего, однако достичь ее бывает не так просто. Некоторые считают, что создать простой дизайн ничего не стоит, однако все

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наоборот», – считает Алемдар.Стремление дизайнеров Stylein к

обтекаемым формам позволило бренду стать одним из ведущих производителей классических вещей, которые как нельзя лучше соответствуют экономичному образу мышления, присущему шведам. «Долгосрочное инвестирование в универсальные вещи явилось реакцией на культуру массового потребления, скоротечные тенденции и одноразовую моду, – говорит Алемдар. – Одной из ключевых концепций марки Stylein всегда была ценность одежды, а также ее долговечность и универсальность. Именно поэтому мы стремимся к простому дизайну, который впоследствии дополняется аксессуарами, макияжем и конечно вашей индивидуальностью».

Даже не смотря на абсолютную приверженность простоте, остается большая вероятность поддаться искушению ультрасовременных трендов, графических принтов и пронзительных красок. К счастью марка Stylein осталась верна своей философии. «Для меня вера в нашу ключевую эстетику всегда имела первостепенную важность, – говорит Алемдар. – Чтобы прийти к такому пониманию я потратила не один год. Раньше, когда после шоу-показа мне говорили: “Да, это был типичный Stylein”, я считала это негативной оценкой, но сейчас я понимаю, что все как раз наоборот».

Это не означает, что компания застряла на одном месте. Коллекция весна-лето 2015 содержит много намеков на принты, текстуры и металл для усиления общей эстетики и придания ей нового направления. «Конечно, нам приходится многое пересматривать, но при этом мы стараемся придерживаться концепции Stylein».

Несмотря на то, что дизайнер предана шведской эстетике, это не мешает ей черпать вдохновение в Нью-Йорке, где она училась и основала свою марку 14 лет назад. «Нью-Йорк помог мне понять, чем я должна заниматься в жизни, а именно – основать линию роскошной скандинавской одежды,

– говорит Алемдар. – В Нью-Йорке все становится возможным. Большое влияние на меня оказала не столько местный стиль, сколько популярный девиз – “Давайте пробовать, рисковать и быть смелыми”».

За 14 лет работы в индустрии моды дизайнер неоднократно рисковала, одерживая в результате триумфальные победы. Тем не менее, ее пыл от этого не убавился. “Видеть кого-то в одежде нашей марки для нас большое достижение, – говорит она. – В эти моменты я всегда искренне радуюсь и для меня большая честь осознавать, что человек специально стоял в очереди и платил деньги, чтобы носить наши вещи. Эта мысль до сих пор вызывает у меня приятное волнение”. Тем временем Stylein продолжает завоевывать гардеробы современных дам, а его дизайнер дарить всем роскошь и волшебство.stylein.com

70: Metal Masters

Мастера Металла

Латунная фабрика Skultuna, основанная более 400 лет назад, переживает второе рождение и осваивает современную эстетику дизайна, – рассказывает Джош Симс

123

«Латунь стала довольно востребованным материалом, – поясняет Бломквист. – На данный момент у нас большое количество заказов по всему миру. Если раньше ценилась лишь отполированная сталь, то теперь люди обратили внимание на естественную красоту латуни. Это очень теплый материал с органическим качеством. Он невероятно прочен, правда нуждается в уходе».

На сегодняшний день компания практически не знает себе равных в таких процессах как отливка, очистка, шлифовка и отделка латуни. По мнению Бломквиста, латунь особенно хорошо смотрится при свете свечи, именно поэтому компания продолжает выпускать изящные подсвечники. Последняя серия «London Collection» была создана под руководством ювелирного дизайнера Лары Бохинч.

Что касается ювелирных украшений, то вот уже как 30 лет Skultuna удерживает лидирующую позицию среди шведских производителей запонок. Кроме того компания запустила линию аксессуаров, куда вошли кожаные браслеты итальянского дизайнера Лино Лелуззи.

Ассортимент изделий Skultuna в основном представлен мелкими предметами интерьера и товарами для личного пользования, но встречаются и более крупные вещи, к примеру, люстры. Самая первая была создана для церкви Enkoping в 1619 году. И хотя компания «не перестает переосмысливать и открывать все новые и новые вещи, не желая довольствоваться успехами прошлого», с ее конвейеров ежегодно сходит около 500 классических люстр. «Мы поддерживаем сотрудничество с талантливыми дизайнерами из многих стран, и каждый год результаты продаж люстр не перестают меня удивлять», – говорит Бломквист. По его мнению, это связано с тем, что многие покупатели до сих пор предпочитают классику, а компания Skultuna, опирающаяся на свой многовековой опыт, идеально отвечает их требованиям.

Skultuna – прекрасный пример давно зарекомендовавшего себя производства,

Взглянув на продукцию стокгольмского производителя предметов интерьера Skultuna, многие могут подумать, что компания открылась совсем недавно. Современные изделия бренда, сделанные из латуни и серебра, отличаются стильным минималистским дизайном и служат хорошим примером скандинавской ремесленнической традиции. К слову, компания была создана еще в 1607 году королем Швеции Карлом IX.

На протяжении 400 лет компания Skultuna специализируется на латунных изделиях и является мировым лидером в своей отрасли. Первоклассное качество и оригинальный дизайн позволили компании завоевать доверие самого королевского двора. Однако прогресс не стоит на месте, и к работе над новыми коллекциями привлекаются уже не только местные мастера, но и иностранные дизайнеры. Новая серия ваз Via Fondazza, к примеру, выполнена итальянским дизайнером Паоло Дель Эльче, кроме того, бренд проводит многочисленные коллаборации с такими знаменитостями, как Томас Сандел, Улофа Кольте, Клэссон Койвисто Руне, Моника Форстер и Folkform.

По словам Виктора Бломквиста, генерального директора Skultuna, изделия бренда имеют одну общую особенность, а именно – неподвластность времени. «Все дело в качестве, которое возникает благодаря мастерству обращения с металлами, – говорит он. – Изначально, скандинавские страны не могли похвастаться большими богатствами, поэтому не тратили много времени на создание излишеств и не нужных вещей. То, что в других странах делалось из золота, у нас вытачивалось из древесины и окрашивалось в серый цвет».

В последние годы Skultuna пережила своего рода возрождение. Когда Бломквист присоединился к компании в 2004 году, латунь не была так популярна, и, к тому же, какое-то время Skultuna уделяла слишком много времени усложненному дизайну. Сегодня же этот материал снова вернулся в моду, и изделия Skultuna приобрели более смелую и индустриальную эстетику.

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76: New Directions

Новое направление

Дизайнеры северной Европы постепенно уходят от классического скандинавского стиля, предпочитая цвет, текстуры и стиль ретро. Верити Хоган рассказывает о трендах Недели моды в Стокгольме

Скандинавская эстетика пользуется большой популярностью в Европе: у нее появились не только последователи, но и подражатели. На этом фоне Модная неделя в Стокгольме становится значительным событием стильного мира. Некоторые ее тренды возвращаются из сезона в сезон: в приглушенной цветовой палитре доминируют черный, серый и белый, неизменной остается многослойность и минимализм. Исключением не стали и показы сезона весна/лето 2015. Однако в новых коллекциях отчетливо прослеживаются совершенно новые идеи – от неожиданных текстур и женственных зауженных талий до гранжевых элементов.

Стиль 1990-х вернулся в коллекции дизайнеров, работающих в самых разных стилях – от Cheap Monday до Ida Klamborn. На подиумах можно было увидеть клетчатые рубахи, навыпуск или с поясом почти на бедрах, нарочито выбеленные или протертые джинсы и юбки-фартуки поверх зауженных брюк. Сочетание юбки и брюк – вообще сквозная тема на Модной неделе в Стокгольме. Причем вариации могут быть самые разные, от плиссированного «колокола» с кожаными скинни у House of Dagmar до свободных туник поверх

широких брюк у Carin Wester.Это далеко не единственная

неожиданная комбинация на модных показах в Стокгольме. Вместо обычной отделки, дизайнеры использовали сочетания текстур, заостряя тем самым мягкие силуэты. В целом, появилась небывалая смелость в сочетаниях. Например, в диффузной линии BACK от Ann-Sofe Back объемные пальто из грубой шерсти с плотной бахромой надевались поверх мягких узких платьев, а асимметричная кожаная юбка с запахом сочеталась с приталенными хлопковыми топами на узких бретельках. Дизайнер Карин Вестер соединила вытянутые вязаные свитера с легкими шифоновыми юбками средней длины.

Черты бунтарства можно заметить практически во всем. Так, многие дизайнеры не упустили шанс подмешать в мягкую скандинавскую палитру яркие цвета. В коллекции Filippa K доминировали белый и серо-коричневый тона, и их выгодно оттеняли брызги нежного розового, а все вариации серого оказались пикантно подчеркнуты цитрусовыми акцентами. В весенней коллекции Whyred также преобладают чистые цвета. Ориентиром послужило творчество немецкого художника-коллажиста Курта Швиттерса, поэтому яркие дополнения характерны для большинства комплектов, будь то металлические ткани в воротниках и манжетах или вставки насыщенного красного и синего на пиджаках.

Вместе со столь актуальным подходом к цветовой палитре, многие образы на подиумах Модной недели Стокгольма оказались неожиданно традиционными и женственными. Силуэты с зауженной талией есть почти в каждой коллекции: у Carin Wester – классические, а у молодого дуэта AltewaiSaome – альтернативные вариации. В частности, тренчи с поясом и комбинезоны с пряжками Carin Wester демонстрируют весьма спокойную трактовку этой тенденции. А AltewaiSaome повязал пояса-ленты на шелковые платья и топы с запахом, а также ремни контрастных

которое постоянно держит руку на пульсе индустрии дизайна. Так, в прошлом году серия цветочных горшков, созданная Моникой Форстер, получила престижную награду журнала Wallpaper за лучший дизайн. С последними коллекциями Skultuna поклонники могут ознакомиться в концептуальном бутике бренда, расположенном в самом центре Стокгольма.

Похоже, что латунь снова в моде.skultuna.com

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116: When you shop the world, shop

tax free

Совершая покупки по всему миру,

совершайте их с Tax Free

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках, совершенных в около 270,000 магазинах, расположенных в самых лучших шоппинг районах мира.

Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.

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Контакты:taxfree@globalblue.com+421 232 111 111Потратьте минимум SEK 200 и сэкономьте до 19% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.

интересных событий в европейском стильном календаре. В основе каждой коллекции – по-прежнему шведская классика. Но теперь дизайнерам все больше хочется сочетать эту традицию с более смелыми решениями. А таким результатом, эта игра, определенно, стоит свеч.fashionweek.se, annsofeback.com, carinwester.com, flippa-k.com, whyred.se, altewaisaome.com, idaklamborn.se

цветов, красного и коричневого, на пальто бежевого и серого оттенков.

Дизайнер Ида Кламборн закрывала Неделю моды показом своей коллекции, которая вобрала в себя почти все ее главные тренды. Хаки, неоновый розовый и оранжевый цвета разнообразили преобладающую монохромную палитру. К мягким, полупрозрачным тканям дизайнер добавила утяжеляющие блестки. А укороченные топы и перекрывающие друг друга полы одежды подчеркивали зауженную талию силуэтов. «Я всегда нацелена на поиск баланса между цветом, формой и текстурой, - объясняет Кламборн. – В коллекции весна/лето 2015 я развиваю тему удлиненных и свободных силуэтов с помощью неопрена, шелка и денима».

Кламборн оказалась одной из немногих на этой Модной неделе в Стокгольме, кто добавил принт на юбках до колена, текстурированных полах легких свитшотов и объемных туниках. «Я сделала весьма характерный принт – оранжевые и розовые лилии, нарисованную распылением, - комментирует дизайнер. – Эта идея пришла мне в голову, когда я увидела, как жители Стокгольма рисовали на улицах цветы, чтобы закрасить ксенофобские надписи на зданиях города. Эти цветы символизировали способность демонстрировать несогласие и реагировать через создание чего-то красивого».

В то же время почти все коллекции, представленные на Модной неделе в Стокгольме, так или иначе, отражают стиль, который модное сообщество считает скандинавским. Бренд Fillipa K представил облегающие модели, где для большей плотности используется драпировка и складки. Карин Вестер вдохновлялась Дальним Востоком, поэтому для ее современной минималистской коллекции характерны простые линии и легкие конструкции.

Сохранив доказавшую свою успешность эстетику скандинавского стиля, шведские дизайнеры открыли новое поле для экспериментов. И это сделало Модную неделю в Стокгольме одним из самых

globalblue.com

126

瑞典香水品牌充分运用该国的丰富自然资源与极

简主义美学，制造出引人入胜的清新香氛。Katy

Young带您领略

谈到高级香氛，瑞典或许并非人们首先想到的国

家。然而该国已诞生了一系列获得国际关注与盛赞

的奢华香氛品牌。这些专注于制造清新香氛，并多

采用天然成分的品牌，为人们提供与来自欧洲其他

地区的浓郁配方截然不同的选择。

47年前，Orifame诞生于斯德哥尔摩的一处

两间房的办公室中。Robert与Jonas af Jochnick

兄弟创立了该品牌，期望将瑞典洁净的生活方式

与清新天然的香氛带到世界的其他角落。该品牌

因法国中世纪王室旗帜得名，产品涵盖216款男用

与女用香水，年营业额15亿欧元并在60个国家有

售。除了位于斯德哥尔摩的概念店，公司还雇佣了

多达300万人的上门推销团队。采用这种销售方法

的原因，据Orifame的首席执行官与总裁Magnus

Brännström指出，是因为在1960年代消费者们觉

得在家挑选产品，要比前往美容店铺与漂亮女销售

美文翻译接触更为轻松愉悦。

公司成功的另一个重要因素是核心团队的高素

质。公司产品的幕后功臣是两位举世无双的当代调

香师——Jean Jacques与Francis Kurkdjian——

他们同时也为国际知名品牌Elie Sabb、Burberry

与Givenchy等调制香水。 今日，Orifame的香氛

产品包括使用黑玫瑰、琥珀、茉莉和广藿香调制的

撩人混合香调，以及用绿罗勒、香草兰花与橙花等

调制出的清新配方。

Byredo是另一个瑞典香水领军品牌：公司成

立于2006年，产品全部在瑞典制造。品牌的创始人

Ben Gorham早年成长于加拿大，但如今已迁居斯

德哥尔摩，他的香水也是完全瑞典式的。“Byredo

的精神与外观体现了斯堪的纳维亚式的设计美

学——对于朴素极简主义的热爱，”他解释道。“我

们的香水并不纷乱，你可以清晰辨别出成分，这点

对我很重要。一个人周遭的环境对其创作过程非常

重要——香水制造商永远都会受到环境的影响。”

“瑞典人喜爱良好的结构性与形态，我也认

同从个人审美而言偏好简单，”Gorham表示。“我

喜欢那些留有空间让香水概念得以清晰传播的香

调。对于高品质的原料而言，单纯一定比复杂好。”

Gorham最近开始在Byredo香氛中使用更多瑞典

原料，例如野生当归和越橘。1996香水的灵感来自

于Inez van Lamsweerde与Vinoodh Matadin

拍摄的一张相片中的年轻女孩，以冰杜松子为主

香调，配以皮革与黑琥珀气味，是一款典型的简约

配方。

Agonist品牌的幕后推手Niclas与Christine

Lydeen夫妇，坚信他们七款高级香水产品的诞生

很大程度上归功于瑞典文化和遗产。“我们孜孜不倦

地追求细节，这是非常瑞典式的工作方法，”Niklas

Lydeen表示。“对于人性以及可持续发展的关注，

同样来自于我们的瑞典根基。品牌带给人们的感

觉与主基调来源于如诗如画的瑞典自然风光与文

化：季节的变换、冰冷漆黑的冬天与夏日的美丽光

线，Karin Boye的诗歌，Ingmar Bergman的影像

等等。”这一切造就出一款款听上去让人浮想联翩

的香氛作品，例如“北极翡翠”（Arctic Jade）、Isis

与“香草大理石”（Vanilla Marble）等。

从Byredo的清新花香到Orifame的异域辛辣

及Agonist的手工配方，一系列瑞典品牌正帮助该

国在国际香氛界留下自己的印记。“高级香氛的世界

在过去几年变得越发开放，”Gorham解释道。“那

些并不拥有法国或意大利那样悠久制香史与香氛

文化的国家，正不断改进产品并将新的精神带入这

个行业。”

orifame.com,

byredo.com,

agonistparfums.comPH

OT

O: M

IKA

EL

GÖ

TH

AG

E

54: Perfect Scents

完美香氛

127

简洁的线条和精致的轮廓，Stylein 的身上集中

体现了北欧美学。本期，Sally McIlhone将对话

Stylein品牌设计师和创始人Elin Alemdar

在时尚方面，瑞典女人似乎总能够先人一步。她们可

以将礼服和运动鞋搭配得恰到好处,她们的衣橱里

洋溢着简约实用的味道：扔掉冗杂，转投高品质、多

功能的单品。由设计师Elin Alemdar打造的瑞典

高端品牌Stylein反映了这一趋势，骄傲地占据了许

多北欧衣橱。

Alemdar自2001年起就开始在时尚行业工作，

在此期间她见证了国际风尚界越来越接受瑞典美

学。“八年前我开始参加巴黎时装周展销会，发现许

多亚洲国家对此非常感兴趣，”Alemdar解释说。“

现在瑞典的潮流趋势蜂拥至全世界，无论在时尚方

面还在生活方式上。为什么会这样真的很难解释，

因为一旦你躲在自己的小圈子里，你真的很难洞见

到这一切。成功会带来新的成功，比如说Acne这

样成功吸引世界聚焦瑞典时尚的品牌对我们大有

裨益。”

62: Pure and Simple

简单而纯粹

Stylein 显然是在北欧风尚大潮中获益的品牌

之一，但是不同于标杆性的时尚巨头Acne，Stylein

更着力于削减的背部和精致而有型的轮廓。“有的

时候简洁就是最好的，但这也是最难去设计的。人

们可能会觉得设计简洁的风格很简单，但事实上却

恰恰相反，”Alemdar说。

正是这种致力于精简风格的承诺让Stylein成

为了经典衣橱主打单品的顶级品牌，这也完全符合

瑞典对环保生活和生态问题的偏爱。“买一件可以

适用于不同场合的衣服是一项长期投资，这是对大

众消费、快销潮流和一次性时尚的反击，”Alemdar

继续说。“Stylein一直专注于这样的一个理念，一

件衣服是一样宝贵的东西，你应该可以以各种方式

穿很长时间。这就是为什么我们喜欢简单的设计：

你可以加入自己的配饰、妆容甚至仅仅只是自己的

个性，来搭配整体的服装。”

即便对简洁有着如此坚定的承诺，有时候也

很容易被风靡的图形印花和华彩配色的潮流趋势

所左右。值得庆幸的是，Stylein一直坚守着自己的

理念。“有的时候坚信我们所秉持的核心美学观非

常重要。坚持自己的道路，而不是仅仅因为市场的

需求就偏离这条道路，”Alemdar说。“我花了好几

年的时间才明白这一点。在过去，一场时装秀结束

后如果我收到的反馈是‘噢，你可以看出来那就是

Stylein’，我觉得这基本上是一个负面的评价，但现

在我明白了这其实是积极的。”

但这并不是说这个品牌就是固守陈规。它的

2015年春夏季系列包含了印花、纹理和金属的元

素，不过这些都被巧妙地应用于提升整体美感，并

将品牌引入一个新的方向。“我们当然需要改造自

己，但改造的范围是在Stylein的世界里。”

虽然在很大程度上Alemdar是受到了瑞典设

计美学的影响，她也在纽约找到了灵感，14年以前

她在这里学习并推出了自己的产品线。“纽约这样

的地方会让我意识到我想要从事的工作，然后就有

了这个北欧奢侈品产品线，”Alemdar说。“在纽约

任何事情都可能发生，从某种程度上来说这比我自

己的文化对我的影响更大。也许这并不是美学观，

而是一种‘让我们尝试一下，让我们不顾一切勇敢面

对’的感觉。”

在时尚行业摸爬滚打14年，冒过险也收获过回

报，很多人可能会觉得一个设计师的激情开始消磨

殆尽。但是对于Alemdar来说这样的时刻还没有到

来。“看到有人穿我们的设计仍然非常有成就感，”

她说。“我仍然会在我的脑海里跳胜利之舞，因为

我很感激有人愿意排队为我们的特别设计付钱。一

想到这就让人非常兴奋。”随着Stylein持续主导瑞

典和世界各地的衣橱，很显然Alemdar在接下来的

几年还会跳她的胜利之舞。

stylein.com

PH

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128

创立于400多年以前的传统制铜公司Skultuna通过

应用一种全新的现代主义设计美学，正经历着一场

复兴。Josh Sims报道

当人们看到斯德哥尔摩家居用品制造商Skultuna

的最新产品时，许多人会相信这是一家才起步的创

业企业。由黄铜或白银打制的现代器皿简洁时尚，

堪称斯堪的纳维亚设计的典范。事实上，这家公司

创立于1607年，是由当时的瑞典国王卡尔九世一手

创办的。

Skultuna在专业制铜方面拥有超过400年的经

验，现如今是铜制品塑形和饰面技术领域的世界级

领导者。做为瑞典皇室的官方供应商，这家公司不仅

扎根于历史传承，更通过和瑞典及其他国家的新锐

设计师合作，进一步发展了自身实力。其全新的Via

Fondazza花瓶由意大利设计师Paolo Dell’Elce

打造；除此以外，公司还与Thomas Sandell，Olof

Kolte，Claesson Koivisto Rune，Monica Förster

和 Folkform等设计方建立了合作。

根据Skultuna董事总经理Viktor Blomqvist

的说法，这些设计的共同点在于一种历久弥新的品

质。“这种品质源于对材质的忠诚，”他说。“从历史

上说，斯堪的纳维亚半岛上的国家都很穷，很少会

有时间花在任何奢侈而不实用的东西上。其他地方

的人用黄金做东西，我们就用松树，然后再把它涂

成银色。”

近些年来，Skultuna正在经历一场复兴。在

Blomqvist 于2004年加入公司时，黄铜并不怎么时

髦；而且他觉得Skultuna在过去的一段时间内一直

侧重于“过于复杂”的设计。这种材料现在正重获

70: Metal Masters

金属大师

新生，而Skultuna采用了一种更为原生态也更加工

业化的美学。“黄铜已经成为了一种非常热门的材

料，”Blomqvist解释说。“我们正以非常快的节奏生

产黄铜制品，以适应国际市场的需求。这曾经是设计

上一个很大的禁忌——所有东西都必须由磨砂的钢

筋制成。直到最近才有所改变。黄铜最大的吸引力之

一就是它犹如黄金一般的外观。它是一种非常温暖

的材质，拥有一种纯天然、无公害的品质。它非常耐

用，但也需要保养。”

从砂型铸造到喷砂、打磨和涂刷，这家公司现在

是黄铜制品塑形和饰面技术领域的世界级领导者。

根据Blomqvist的说法，黄铜在烛光下看上去特别

好，这也是为什么公司不断推出烛台设计。其最新的

London Collection烛台系列是由珠宝设计师Lara

Bohinc打造的。

在谈到珠宝首饰，30多年来Skultuna是瑞典最

大的袖扣生产商——它的Crown皇冠设计堪称经

典——它还发布了一个时尚配件产品线，其中包括

了由意大利设计师Lino Leluzzi设计的皮手镯。

虽然现在Skultuna正在为家居和个人着装生产

小型物件，它也有制作大件物品的传统，那就是吊

灯。它的第一盏吊灯是于1619年为Enkoping的一所

教堂而造的。尽管Skultuna一直小心翼翼的“重塑

本身而不是安于旧的经典”，这家公司每年仍然会生

产大约500只吊灯。“我们一直在扩大和热门设计团

队的合作，然而我也很惊讶每年我们会卖出去这么

多吊灯，” Blomqvist说。他将这归功于很多人对设

计有一种“经典”式的品位，并指出拥有悠久历史的

Skultuna非常适合去满足这种需求。

Skultuna完美诠释了一家历史悠久的公司通

过将目光聚焦于现代，吸引了全世界的目光：去年

由Monica Förster设计的Flowerpots花盆赢得了

Wallpaper的最佳产品设计奖。斯德哥尔摩的观光

客们也可以在Skultuna位于市中心的第一家概念店

亲身体验它的产品系列。

欢迎回归黄铜时代。

skultuna.com

在斯德哥尔摩时装周上，设计师们摒弃了传统

斯堪的纳维亚风格，引入了色彩、纹理与复古风

潮。Verity Hogan报道

随着北欧美学持续被全欧洲尊崇与效仿，斯德哥尔

摩时装周正成为时尚日历上愈加重要的大事件。在

每季都可见到相同的趋势回归：配色一般都相当沉

静，被黑色、灰色和白色主导，通常会使用多层次设

计，极简风格则统领全场。在斯德哥尔摩时装周上发

76: New Directions

时尚新风向

129

当您在全球顶级购物区中的27万多家商店消费时，

环球蓝联（Global Blue）购物退税服务（Tax Free

Shopping）为您节约购物开销。

每年有两千六百多万名游客通过环球蓝联（Global

Blue）获得购物退税，您怎能错过？您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

（Global Blue）服务，然后遵循我们简单的退税

过程：

1. 消费购物

无论您在哪里消费，请索要环球蓝联退税表格

（Global Blue Tax Free Form），并记得保存小

票。

2. 申请退税

当您准备回家时，您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章，然后再到环球蓝联

的退税点领取您的退税款。

联系方式：

taxfree@globalblue.com

+421 232 111 111

最低消费SEK 200即可节约高达购买价格19%的

税。请注意：最终退款将包含增值税总额，但是要扣

除管理手续费。部分机场还将以退税申请表为单位

收取现金退税手续费。

116: When you shop the world, shop tax

free

畅购全球，尊享退税

外墙的排外标语时，获得了这一灵感。这款喷绘印花

象征着通过制造美丽事物来采取行动、表达反对立

场的态度。”

随着叛逆精神节节胜利，斯德哥尔摩时装周上

演的每个系列都流露出被时尚界视为斯堪的纳维亚

招牌特质的痕迹。 Fillipa K推出了紧贴身体剪裁

的服饰，并使用垂坠与褶皱来增添肌理感，Carin

Wester则借鉴远东风格，在自己摩登极简的系列中

使用简单线条与轻质结构。

通过保留被验证屡获成功的元素，瑞典设计师

们在斯德哥尔摩时装周为自己找到了完美的空白实

验画布，从而也将其变为欧洲时尚日历上最吸引人

的盛事之一。传统瑞典风格仍旧是每个系列的核心，

但设计师们越发倾向于以更大胆的笔触描绘传统元

素。基于其催生的杰出作品，这是值得一试的风险。

fashionweek.se, annsofeback.com,

carinwester.com, flippa-k.com,

whyred.se, altewaisaome.com, idaklamborn.se

表的2015年春夏系列依旧保留了这些特点，但同时

引入了精彩纷呈的新概念，从冲突的素材到女性化

特质，从强调腰线到借鉴邋遢摇滚风格。

1990年代的潮流回卷了秀场中每位设计师的T

型台，从Cheap Monday 到Ida Klamborn。格子

伐木工衬衫松散地披着或松垮地束在腰间。牛仔面

料经过磨破与酸洗处理，紧身裤装外套着围裙式短

裙。将裙子穿在长裤外是整个斯德哥尔摩时装周反

复出现的主题， House of Dagmar以打褶A字裙

搭配紧身皮裤，Carin Wester则将宽松罩裙叠穿在

宽腿裤外。

裙裤同穿并非是唯一不同寻常的搭配。纹理取

代装饰物为时髦廓形锦上添花，设计师们也毫不畏

惧冲突：Ann-Sofe Back的副线BACK推出了超

大尺寸的毛茸大衣，密集流苏覆盖着柔软贴身的连

衣裙，并配以磨砂皮不对称裹裙与时尚棉背心；同

时Carin Wester以磨破针织毛衣搭配漂浮感雪纺

中长裙。

在这个充满叛逆精神的时装周上，诸多设计师

趁此机会在斯堪的纳维亚柔和色系中加入斑斓色

彩。主导了Filippa K系列的冷白色与灰褐色中调入

了粉桃红色，深浅不一的灰色系则被加入璀璨明快

的柑橘色调。Whyred的2015年春夏系列同样运用

了鲜艳色块：从德国拼贴艺术家Kurt Schwitters的

作品中获取灵感，个性色彩贯穿了整个系列，从用

于领口与袖口的金属面料，到夹克上耀眼的邮筒红

与海军蓝。

虽纷纷采用摩登配色手法，本次斯德哥尔摩时

装周上的许多造型还是惊人地传统与富于女性气

息。几乎每个系列中都出现了强调腰部的设计，从

Carin Wester的经典款到新近崭露头角的设计组

合 AltewaiSaome的不同诠释。Wester的束腰带风

衣与搭扣连体服搭上了这趟风潮，AltewaiSaome的

系列则包括底部带有侧面系带的丝绸连衣裙与包裹

式上衣，连同以红色与浓重桃心木色腰带点睛的米

色与灰色大衣。

设计师Ida Klamborn以一场集结本季所有趋

势的作品发布，为时装周完美收官。她在自己的单一

色调中注入卡其绿、荧光粉与橙色；用柔软、半透明

的织物搭配厚重亮片，并以短款上装与交叉细节强

调腰部。“在设计中，我总是试图找到色彩、形状与

材质间的平衡，”Klamborn解释道。“在2015年春

夏，我继续使用氯丁橡胶、丝绸与牛仔等面料，打造

修长灵动的廓形。”

Klamborn也是斯德哥尔摩时装周上极少数在

作品中使用印花的设计师之一，见诸于她的及膝连

衣裙、褶皱纹理轻薄T恤与罩在长裤外量感十足的

郁金香裙。“我根据喷绘的橙色与粉色百合创作出

一款特别的印花，” Klamborn表示。“当我看到斯

德哥尔摩的人们用花朵来覆盖喷绘在城市官方建筑

globalblue.com

POSTCARD

130

H&M

One of Sweden’s most successful fashion

brands, known today for its trend-led young

fashions and sell-out designer collaborations,

H&M’s history dates back further than you

may think. The clothing company opened

in 1947 with a womenswear store in the

town of Västerås, just outside of Stockholm.

Originally called Hennes, the company’s name

was changed to Hennes & Mauritz in 1968,

when the hunting and fshing equipment store

Mauritz Widforss was acquired; clothing lines

for men and children were introduced in the

same year. In 1974 the brand was listed on the

Stockholm stock exchange and was abbreviated

to H&M, as we know it today. Since then, the

company has grown into a global brand with

over 3,500 stores delivering the hottest fashion

trends around the world. gl

H&M,

Hamngatan 22,

111 47 Stockholm,

+46 (0)3 314 0000, hm.com

* for map go to page 105

We are celebrating F. A. Lange’s 200th birthday –

by devoting every minute to our watches.

F. A. Lange devoted his entire life to perfecting the mechanical watch. He invented pioneering

designs and production methods and developed totally new precision measuring instru-

ments – based, for the very first time, on the metric system. Today, we also passionately

pursue the perfection of every watch down to the smallest detail – for example of the Lange 1.

Its balance spring was specially developed to match its movement and crafted at the Lange

manufactory. Entirely in keeping with the ultimate in precision. www.alange-soehne.com

Biblioteksgatan 1 · Tel. 08-545 061 60 · Stockholm · www.nymansur.com

The spirit of travel.

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