MEIATPEHB YHHBEP3HTET Bca cna a Mera1pea c1pyne c1yae

HO1AM H EAEMEHTH MEHAHMEHTA ceapc pan

Hpeae1:Meae1 Me1p: Mp Mxa Papen C1yae1: Hna Paa. 009/10/1500 Paana Hayn 013/10/1500 ayap 2011. rae

CABPA1 VBOP ........................................................................................................................................ 3 1.HOJAM MEHAHMEHTA ................................................................................................... 4 1.1.Meaernpyrne ee ............................................................................. 4 1..Meaer a pec ............................................................................................... 4 1.3.Meaercea rpya yn ............................................................................. 4 1.4.Meaerarncr .............................................................................................. 5 1.5.Meaerpec ypanaa praa ....................................................... 5 1.6.Meaer a peca .......................................................................................... 5 1.7.Meaer a aya ................................................................................................. 6

.TEOPHJE MEHAHMEHTA ................................................................................................ 8 .1.Fpparca repa ................................................................................................... 8 ..Fxenpcra repa .......................................................................................... 8 .3.Tepa rna a pan ....................................................................................... 8 .4.Tepa nynaa .................................................................................................... 8 .5.Knarrarne repe ............................................................................................... 9

3.EHEMEHTH MEHAHMEHT HPOHECA ........................................................................... 9 3.1.Hapae ................................................................................................................ 10 3..Opranae ........................................................................................................... 11 3.3.Bhee ...................................................................................................................... 11 3.4.Kpnaa ............................................................................................................ 11 3.5.Krpa ................................................................................................................... 1 4.3AKVuAK ...................................................................................................................... 13 5.HHTEPATVPA .................................................................................................................. 14 3

YBOB Capanepraaa,xnraeccr,cnenepacre rpeasapecaeaer,sapananereaepa, nceaepanerna.Tecyacacnpraaaa,npan, ap, pnar an penyea. Vpc re, cne n naaer naa e crryra caraccr re cra e eaer. 3aeaerceepenacenc aernecrnapare a pep, eaerpenyea,ypanaerpna,ypanaenpeern.Tepa eaeraeeapnnaceeerpaypnn(ypanae pnn)aacecepeaaaerappaanpyraaaa npya a pynncrn, a cne aca, anpne,aperr, crpanae rn. Meaere exnaycnpraaaa. (pnpen napnpen). Meaerpencranaayern.Karepa,erneyrey pac pnepe a nepa pec ypanaa ne aaa npene ernr.Kpcrecenpeheeerneypanaaanarexa cpencrna. Pacepeeaeryccyypanaaepecpanace pacaenenaaypecyypanaapaycepenyar rexeerne. He ayrp nay eaery nee yercr r ce e ne ncr anepearncr.Haeeaernncrareanerna ycr,aapcyrcrycnacranenrpananrae ennera. Ka cnaa nea eaera an ee na e eaer arncrenarpyeynaeycepeaapeaayyapen cranexena,eryennecrycyyrpeyr.ycraa craa eaera yre. Cn ce ca pan nn ycecr cccr naeecyacraneyaceheneeeeceeyrpana, cra, ecr na npyrx. On ce cy ca ena y y naa na e eaerpcyraycnacraepnanenrcraa.Tahe rpahenecy acraeapeyrar craa yerreaera eaepa cy cc na ace peayy anenee nyxnare. Vpnneypana yaeenanpencaaeaera,epe ap,aceaeraerenarcaneaceara,r.naepec, rpyayn,arncr,ayanca,pecypanaapraa, pecanp.Hreynpyrneyrnprneeaa repaaeaera,nerpenenrceapcrpanapeepncaa eeere eaera. 4

1. HO1AM MEHAHMEHTA Vpenxnxeneeaeaerennerpyecay pcyraeycnacranenrcrnapaarna.Feeaeraeaepa naaceeacrenyacrraannyxnar.Haa yne a a eaer crnapa enyy ne reperapa. 3a ene eaer ecaeaepanaynpyercnrccrea,anpyrere aae,rperarperpayaayyncyaaana ccrearyerpeaaaeaeranaarepecnaereae eaepe ppee a ane eaepcr ca. Caaeaeracepenn aypanae,aypanaepencrana cccrnacecrnapanepenpyrxyn.Meaercepaepenn apeypynhee,anepe cyc eppynheeecaena n ya eaera. Hecrencrnea ynepaaneaeaera.Oenp ecaceee.Mececarparcaparxaceara:a npyrneee,ayancaaneracccr,acea ypanaacrpyrypaypraa,apeca,aceaceacra crpya aya, a a a yercr.1 1.1.Meaee1 - apy1ne mee Meaereceanpyrneeecrynca naancceacnernepraaayeceynynpyyy, crycnnpyrneccreaneaeacpcnecneyey npypraae.Aeaeraypanaepnpenpraaaae crap00rna,nay0.neyeaerpacrayceyayy ncy, a nnana caa pan ycanpanae. 1.2.Meae1 a pec Meaerpencranapecapaa,pranaa,nhearpe apacnxanapraaepeecnxpraaxpecypcaa cecrnapcrnepraaen.Pae,neaann cy r cn eaepa (apae, praaa, nhee, rpa). 1.3.Meae1 - cea rpya ya Meaerceecarparacearpyaynecana ypanaynpanaepecaanaraaeanaynpyryn,pan eacr ncraa yrnphex, aenx ena. On eaepa anc e yceeapraaacrcneene,acrnpeecyrcne

1 Hreper crpaa: http://trzistesrbiie.com/menadzment/?pmteoriia 5

npyrneenrnpcrreeaepcyar.npeaep anaycnca.Hcrecapraacyepce npehye np praae anay cn ca. 1.4.Meae1 - a1nc1 Meaerearncrycepeaacraenpehex,yapenaprax ena,aapanpyrxyn.Tepecycepanaaaaanpyrx pea npey npeher anara. 1.5.Meae1 - pec ypanaa praa Beaecreaeercepcrarepaanaypanae pnpenpraa.Tecrecpenaaecrnpanepaeaeer annaaca.Meaeer epenycappnycnaaycenx crrna.Vrpanycrayrecrpanaeaepcpenya e,yrayrareeyaapeaanrapnpenx cyeara.BpeaaerenaaeaeraeeyneHrep Ppaepreereaccr(cccrnacecrnappanepan, ncnacecrypeyrarcyycanycayaraa)eerncr (pae panx ena, r e y ycexa cnae praae). 1.6.Meae1 a pmeca Meaerypecaccycanpcneaparepcrepece. Meaep y praaaa ay neca ca, ce yy a ayrera yneprera appay cnaynpyea.HrepPpaepar reperap acreaera,aananacyeaepycepanaycne praae,eenyynncrnnyyyreapraaepecypce pcrr a crnapee ena

. Hpea Ppaepy eaep rpea na: O panacyeyceracecrrye,naey ray penyee, a yneprer; O pan y pnyrn a pane yce; O ypana npyrne yrae npyrne nrnpy. VcanycananaaPpaepneeercnxepaaypany eaepa. V ray cy cenee epae: O yrnpnnae ena; O pranae; O rncae ypae;

HFpap(003).Meaemeeoveoaeuayrerarprny aapcrn Jae Paa Kap, Ferpan 6

O ppae; O pan anpna. 1.7.Meae1 a aya Meaere cea ayanca,yrncapraparepa,a ceancrpanaepeaypanaanpehecna,nyxnara npyrneccrea. Onanca pyana eaerace pecca npeca, a rpyy yn a ypana peca ccrea. Cyraeaeracecacrycrnapnayenapraaey yn.Hreaeppanecaynapex,payncrnye. Mehyr, cyra eaera e y ney nya. Cyra e na ce a cny rxnyapenyeaaececcreycepraeecray, nc y. 2. TEOPH1E MEHAHMEHTA Meaerepecpepaanpanaaycnapanayaeny rcpanyeacpeanaypeeypraaaa.Opraaapana npayenapraacyepraaacrpyrypa,ernepana, a ycaa ycex y cnay. Har (47-347 pe .epe) np ney pana a cny paacr, cpercr y pany narery pana. 3a yccranae eaepcx ya acy cy P. Fr H. Bar. O cy y n Cx 1800. rn.panccreeaeraacnynpehnaaaa,crpanaa rpra,apaepacpenaaa,apaepnne,yaanpna crypae cax nanaa3. VcrnpeeyBrcPeprOneynnpepcrepeey cnapaaaya:caeepanrnpeeaa10.5x,apaypananee cn10rna,aeycnapana,rpanycranapnanaacne acee rnpn na ae ycna acex nnn n neae pnne pra.ua Beepyneypraacarpayexa.Hca Byr Cacarpaypraayaeyayneyaexaa, pyanay e ce yn pea a npehyy ycne pana. Hayeaeracraerpeeanepnyrnypana.Tepe pycapneayepepnnreaera.Tepeyana panpearyneayapraaypanaepeepenyea cranayyrepypraaeypanaa.Aapaeacpan apan e ney : pan apane pece, pece aepae, epae a ae axnare, ne e nen pan nee npea e ea pera: 1. npehnae aer aapana, neapana aeeere npee npea pana,

3 Hapa Mpan / Hapa Frna, Ocne eaera, uCOM, Ferpan, 006 7

. rpy epee npeea aer erar 3. crpanae ryra npeea panae par xna. Tepneernecyneenneaapnyrncrnexara,r a na cna pan rpea na ce ar. Tep npc pany ayx acr: 1. nna rnpnx eraa; . epee nenr pana, epaa, axnara; 3. ap pana; 4. praa pana; 5. nea pana. Hencra Tepne repe cy : 1. exya a arpahnaa pana; . pana carpa a nnara a; 3. nea ype; 4. ena arpana a pan e aae. Ancrparn eaer acrae rpee na ce yrnpne pana pynhea ypanaa ec praaaa. Tnpa ne repe e Xep ua e yanapraaynnpxaxepapxcepaneany.Carpaenae ypanaeanaaarncr.Cncnypraarycenery ecrya,r:rexy,epay,accy,arry, paynncrney ancrparny. uacarpananprypanaaeaernaanecapa. 1) Hneapana panceceayyanpeheearncrrneana pnyrncr, )Ayrprer cypanacnycaanye;cre pa crnap ayrprer, 3) Pcarpea rnar cranapne, pace ycnee e, 4) Jencrn aneynn ce p encrapecrna; cnapannrnapacaenpynny,5)Jencrnypanaa cnaa penyeraaaparycanycaprpancypraae apyanaencrnypanaaacecaryayepraaa ycecr, 6)Hranaeenaxrepecarerepecy (repec praaecyana), 7)Hpanenarpahnae,8)Herpaaa npx paneeerapnacr, 9)Xepapxa aaccreayrprerarne eaneyaeaynacr,10)Pen craeareparcar pena, 11)Hpancr cyeyepraacepayrperpar panen, 1)Cracrca cracraceaneanaeaccr, 13) Harna pencranacarypraaenpayenanacnaena rpeanaacnynapepaccenerncrya, 14) Jencrn cra acex. uaecarpanacycnpynepanacerypenary cn rna praaa (y parhanae nar crya y praa)4.

Hapa Mpan / Hapa Frna, Ocne eaera, uCOM, Ferpan, 0068

2.1. Bppa1ca 1epa Bppa1ca1epa ernpaeMaxBeep, epraay pyanaca cranra nacr, , er ycaa ca cranra paacr. V pyanaepnpenxpraaaynnnearaaprepy paacrpraae5.Kaparepcreneapparcepraae:1) Ceaaa,)Paacr,3)Hpecaaa,4)Ayray anecr cye, 5) Peepcaaa cye, 6) Cracr cye,7) Bpee pacrpparcraapara.KpreBeepnerepecy:cracrpnne ancncracrpyea,anpxyxepapxeceaanpxynpcr, paa ycex. 2.2. Bxenpc1e 1epe Bxenpc1e1epe aneceaaeneaapanecry.Me Iperp nae nne repe X Y. H pn, rep X, yncy e, e ne na pane eranaypananrnerye;eyrxpararpeaxaanar, rpcar acrpaanar; pce ync e n na y ce anena. Tepa Ypercrananapceyncennay;perecyaa ncraeena,reayncycanecpe,yncy a pearn6. 2.3. Tepa 1na a paa Tepa1naapaa aananenerneanpehe aaeaaeypraa.Macnacaarpee:e rpee, a crypy, cae, ercre, caaryaaa. Ha na raa e nrnpenaXepepr,epycannarpcyrna.Hpn arpcyrnpay rcy:ycexypany,rycr apennaa, paa, ceanrnpcr,cacracrypanyrycrpacrapana.Ppyra rpya arpacyernpay rcy: ra penyea,nc pea percranea, nc pea enaa, n ara, pan ycn np. Mra crpanaa nnnyae rnae a pan cy naa pane nrnpe a neanaepnyrncrpanaacnynnnyarcarpaa.Hpece acrpanaepanayrpyacerycnecryrpcna:crpynhea, pee yae ncrpya . Pcrya nee pae epae nce ehy ana praae. 2.4. Tepa aynaa Tepeaynaa aneceneenyaypraayaa, erna,aa,rexac.Mernenynaacy:arear,c, necprn na. Kaparepcre cy crae acar pra, a rnpayenaneypaacranapraae.Ocneerne peanaa cy:

$tephen P. Robinson / Coulter Mary, Menadzment, Data status, Ferpan, 005

$tephen P. Robinson / Coulter Mary, Menadzment, Data status, Ferpan, 0059

1. nnnyaa erna-nne cr ane ayrprer, eaepcanc nye a cny aa, paa x ccr; . cyrarneerne-eaepcacrancnyeyperxn pcae cray capana; 3. rpyaerna-eaepcyryecapaneynecapaaa nae a y yee y peanay pea. 2.5. Kna11a1ne 1epe Kna11a1ne1epe cyerneapeanaepraacxpeaa cny pennhaa pnepy nerx nya. V ne repe ce ypaay erne: 1. Oepaxcranaacyneaaaeaerpraax, rexxnpyrxccreayyaaearaxpeea, xn paee cpnhee y ncy a apae; . Merne epere repe paeepera e aya a nae repcecneernerexeypanaaccreane. Henpraaecyacenee,rpeacrnecpne, nearpnay,acrnepane,carrpne,near nxnanp. Henpayrpearyepeaepere. Opana paa np ce y payapa; 3.Mernerepeccrea-ccreecyneaehyxcrnea,a npehyenarer,npcrycnpxycraaccrea.Henpehe eaa,craaaa.Hneaccrea:ayacraa(a ppnenerae),ycraa(apeaeacrpare), arncr(crarenae),aay(crxacre nerepcre),cracr(acraeecrae),ay pranaa(acapranae),xnneayca (aypanne,caypanneperyae),nararn(aarnpee rnpee).3arnpeccrecyeaypaeyeepre, arepepaacapyee,acyprnrracyrnpe ccre cy cc a npanae cex ya7. 3. EAEMEHTH MEHAHMEHT HPOHECA Kacpaeyrnpnnaeeaerrypapecapaa, pranaa,nhea,pnaerpe,ycyayanaaeaera ryaapec,nanayanacyeeereaerpeca canpa y ca ne: O apae; O pranae; O nhee; O pnaa; O rpa.

$tephen P. Robinson / Coulter Mary, Menadzment, Data status, Ferpan, 005.10

Oneeereaerpecacre,ayreparn,raynea yc yp-cen ncy. 3.1. Hapae Hapae e, a pec, eaepca ya ce npehyy en reyer cnaapanapraae,arpennhaenecaeynyx anaraa, a ycn y a rpea na ce npanay ana crnapyy en8. Cnaaynycreeneca,aapaanacecyereyaecene eneccr.Feapaaeryepaaypanarcanpee praa. 3.1.1. Bpc1e apaa V eaepc pac panae ana ce np cene eraaa: O eoehae,epernaeynycrycepanaepraaea yny peaa;O eemeaae,eraapaeecenpaepn n 10 rna;O Ceo aae, pan ce a cny epcernr aa a epn n 5 rna re ce pacra pana praae a anene epn;O Oeaae,yxnaranpeecepnnrnynaa,ece papahye cpenp a;O Oeame aae, pan ce a ena ece e ce np panep pacpehnae pnne pyaeycyra, pan cpeapecypca crnapea nr;O Teae,aa.rapaa,ncceaapaeaena na, eny cey ene nene cee. 3.1.2. mae peca apaa O Hpyae naraa;O Ceea naraa;O Aaa naraa; O Panae ana; O Hacpae ana; O Hpaee rpa ana. Hpnerpaepencranayppeyapanyaa,ernpraaae nae ana, a era ncranae nrnapay praa. Ca er a ce eanpanapecapaa,nereapenyc.Hapae pencrana cranapne a crae ae eaer peca

.

M. Fa, P. Cranp 'Meaem`, MF Herap, Ferpan 1998.

R. GriIIin W., Management, Houghton MiIIlin Company, Boston, New York 1999. 11

3.2. Opranae Kace crr en an,panyapanace ne ehy e ana. Crpyrypa a rra pa rpea nayne a a e arna a ene ycrane

. Opraaa e r: O Herpanaa,nyecenceaaneny,eaepax nacye enary nacr. Hpeyeceance ecrnapr pencr an - ype yre x ea ana e rpre xre, O Peerpana,crnapyecepeeenacraene pranaa,eencrypraaaaecyya panpc rpra ca panpc rpa. 3.3. Bhee Cnaapraaarpeanaanhcrn,epepanneynerye pranar e nhea cna. Eeer nhcrna cy: 1. nynae; . npanae y npyrx; 3. rncae. Canheerna,anepcrnaceecrnnnypeay. Hnepcrnepearnnee,aeaerpcrapary cnery.Hpnraepeaanepcrnaaeynecaeec npyrnerepaa,ncpnecrnecencarnepcrn, anaacceeeepepaanepcrnycnpraaaa.Oce aayrepecnaaayeapace,aeyceccrpaa yneecrernacrpraynepaycneanea.Henn nea (Jy) nepcrn e aae ena e ycepana arncr rpye aaeny.Aearenaeayrayeeraeanepcrna11. Vnaanayreneenaypanayncrnpyrna,nepcrn,nc nepc ypanae, crae ycn craa. 3.4. Kpaaa Kpnacecpanaynyyyencrarpeepenxnx aa eeeara pynhea. Hea n pana ycee pnae cy:

O V nepra pnpaa eaera, pa ce rnar crea xepapxca crpyrypa;

HFpap(003).Meaereenyenaeuayrerarprny aapcrn Jae Paa Kap, Ferpan 11M. Mcanen (1999) oeme v eovea-eada. Ferpan 1

O Aceeryepenxnpan,yya,crparerc eaerpayparpnparcanpehexepapxc pynne y pcycrny ecpen percraner pynna;O Xpraayaaecneaaaaeaccrycaa praae. 3.5. K1pa Kerpaenrnpcreaeraneanarpeyaeac eaerrpcae,ncrp.Meaeppaynarpy ae nye npehex, nayny pcanepncrcr narery xnrpana.Carpceanpana,aeneaerpec. Ha rp npcre rpcaa: O Hpenerna, pe er r e pec,O Krpayrypana,aceneanarcryrepaeyrcy rpyO Haana rpa, ycepea a peyrare peca. Vnpypraaeryecynpyrenpcrerpa:acca,pana, ecrepa, repa, np.

T. Moseley & T. Peters 8tfranci8edurpaa T. Herepca 13

4. 3AKYHAK Vnceapcpany,necacaeaera,e aenearenecar,epceaeraecarparcarn parx aceara. Hpen c na e pec, rpya yn, arncr, aya nca, pecypanaa praa, peca np., a c cxn re na e parx nea eaera. Mrreperapcypcrpyyananeyaeaera, arcyua,Beep,Tepnp.Paacce,rahe,cnanenpahayne repeeaera,anpyrarenaeaerpec.Vn ceapcpanycpaneenrpanaxrepaeaera,a rcypparca xenpcrarepa, arreparnaapan, repa nynaa narrarne repe. Vceneneynrceapcrpanapanccneeeere eaer pecaapae, pranae, nhee, pnay rpy. Meaeer pa na apa cne arncr, ae, nye, aepe nycraaanaepa.Hcrpeaanacaparacxeeeara aae a penyee.Hapae ena penyea aa xnr crnapnaa erananaraeaera.Meaerrpeanaaparpeepanna apaaccacpencrnayayypcrnapereaerpee. Ocrra,eaerpcraneaeracnyapeyycexay cnay a cny a yrnpnae crnapex peyrara.

Meaeryycnapxpeaeenppeaacana,acre na y ace percrane yece ne peacr. Peaac rpea na yne yera, a e pan.

Opranaeceyccranapencrnapacrae(praaa)yecy nernanecaanacnarenapraarnea. 3apan,pranaecenpneacnacrnapayaneeaxn npanae.Opranaeceneerpaycn(ana)pacneye nrnpcr ayrprer a ene ene praae e.

Cnaapraaarpeanaanhcrn,epepanneynerye pranarenheacna.Eeernhcrnacynynae,npanae ynpyrxrncae.Kpnacecpanaynyyy encrarpeepenxnxaaeeearapynhea,aeaer rpcerpyaenyenpehexaeaer pca nepncrcr narery pana acex. 14

5. AHTEPATYPA O HFpap(003).Meaereenyenae uayrer a rprny aapcrn Jae Paa Kap, Ferpan O Hreper crpaa: http://trzistesrbiie.com/menadzment/?pmteoriia O M. Fa, P. Cranp 'Meaem`, MF Herap, Ferpan 1998. O M. Mcanen (1999) oeme v eovea-eada. Ferpan O Hapa Mpan / Hapa Frna, Ocne eaera, uCOM, Ferpan, 006. O R. GriIIin W., Management, Houghton MiIIlin Company, Boston, New York 1999. O $tephen P. Robinson / Coulter Mary, Menadzment, Data status, Ferpan, 005. O T. Moseley & T. Peters 8tfranci8edurpaa T, Herepca