Seminar “Napredni marketinški standard“i “Standard investicijskog okruženja, 22.-24. rujna 2010.

OUTREACH – Marketing Abroad to Potential Investors

Matt Connolly

• Some Principles

• What Investors Want

• Branding Croatia as an Investment Location

Some Principles• Research target investors

• The purpose is to secure a visit to Croatia, where you will have more time

• Explain who everyone is and why they are there

• Brevity, all on 10/15 power points (know precise answers!)

• Focus on why the Investor should be interested

• Clear Message and Unique Selling Proposition, why Croatia and the County

• Speak to the Slides, tell a story

• Follow Up, keep a foot in the door

What Investors Want

• World Bank Reports say the key points are:

Human Infrastructure: People, skills ,availability, cost, Universities,

Polytechnics, training

Physical Infrastructure: roads, telecoms, airports, sites

Support: What will the local and national authorities do to help, this

is the 4th standard

• Focus on these points, tell the investor how you meet his needs

• Focus on his business and the opportunity for him

• Appoint a person as Project Manager for each investment

Zernike

• Looking at Croatia HVA capability

• Talking to Research Institutes, Universities, High tech companies, finance

• Promising outlook in

Green Technology

Life Sciences

Healthcare

High Tech

Tourism

• But, the world doesn’t know

Zernike

• Develop integrated strategy involving all stakeholders

• Focus investment and marketing on areas of potential

• Proactive overseas marketing to attract FDI in these sectors

• Brand Croatia internationally as a location for HVA investment, coordinate with tourism, quality of life