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SEARCH AND SOCIAL MEDIA. Matt Cutts – Google Search. “There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." Interview with Mike Grehan: The future of search and outdated SEO methods. - PowerPoint PPT Presentation
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SEARCH AND SOCIAL MEDIA
Matt Cutts – Google Search
“There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."
Interview with Mike Grehan: The future of search and outdated SEO methods.
When asked what was the biggest threat to the dominance of the top search engines, I responded by saying that the threat would come from an unlikely place, social networking
Bill Tancer Hitwise SES New York 2006
Bill’s prediction holds true
myspace.com was the #1 upstream provider of traffic to Google, supplying an astonishing 8.2% of all traffic
1 in 20 web visits are to Social Media Sites
MySpace 82%
2.4 percent of MySpace traffic goes to online shopping and classified ad sites83 percent increase since March, 2006
Where is the audience? Audiences for nightly network, local TV
news and radio news have all slipped Newspapers, which also have seen
their audience decline significantly, are now stemming further losses with the help of their online editions
Source: Pew Research Center: The Maturing Internet News Audience
Where is the audience?
MySpace is feeding other industries too
Banks Financial institutions Telecommunications companies Online travel sites
Target Other New Media Sites Del.icio.us Newsvine Reddit Digg Moreover
Social Media in Google Wikipedia Del.icio.us
Syndicate Your News Content
Case Study
Keywords: dry skin, skin careUsing news search to create a new search term: shielding lotion
News Search and RSS
Created an RSS feed of articles about shielding lotion
Informed journalists/editors at the selected online magazines know about the feed
PRESSfeed on your news articles
Social Bookmarking
Google Blogsearch
Picked up 1785 times in other blogs and feeds
Showing up in forums
Keyword SearchesFor Shielding Lotion
Jan 2006 5 Feb 12 March 25 April 32 May 50 June 71 July 114
Search ranking in Google
Shielding Lotion 5Dry skin 21Dry skin care 17Dry skin treatment 15Dry skin solution 18Dry skin lotion 9
Traffic Increase Traffic is up 600% in one year Hard launch occurred in October Sales rising steadily
Google Web Search for Shielding Lotion
Hand me your business card:
Case Study
6-part series:RSS and Content Syndication
Social Media Opportunities in Internet Marketing
Useful URLs http://www.expansionplus.com
http://falkow.blogsite.com
http://www.press-feed.com
