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Social Media & Search Engines . Presentation by Xavier Buck 17.03.2011. How did/do Search Engines influence my businesses and how do I influence them. Today we will cover. Social Media Stats & Trends Key Players Benefits , Risks & How to Drive Traffic to your Website - PowerPoint PPT Presentation
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Social Media & Search Engines Presentation by Xavier Buck 17.03.2011
How did/do Search Engines influence my businesses and how do I influence them.
Today we will cover
• Social Media– Stats & Trends– Key Players– Benefits, Risks & How to
• Drive Traffic to your Website– Search engines, PPC Ads, Organic Indexation
• SEO abc, Domain, Backlinks, – Affiliate– Social Media
The big three
Unique Visitors to social media sites
Video on Facebook Stats
Social Media & Search Engines Presentation by Xavier Buck 17.03.2011
Like Button on website
Business Benefits
• Cost effective web updates
• Greater control of your web content
• Boosted organic Google listings
• Cost reduction on printed materials
• Strengthens networked connections
• Collaborative knowledge sharing
What can it do?
• Greater access marketing materials
• Greater reach marketing materials
• Facilitates word of mouth sharing
• Enables viral sharing
• Increases repeat business
Should you & what are the Risks
• Not enough followers / friends harm your brand• Globalisation of information moving faster than
you can.• Uncontrolled and inappropriate pro-active posts
(Chose your advocates carefully)• Inefficient reactive posts• Inability to identify and react to key stakeholders
Where to start?
Listen- Google Alerts- Tweetdeck- RSS
- Create a process
- Follow through
Drive Traffic to your site…
Traffic
Paid Search “PPC” Top and Right
Pay Per Click the fastest, most measurable way to drive traffic to your website
Paid Search “PPC” focus on
conversions
Search Engine
Optimization “SEO”
72% of People prefer to click on the ‘free’ or ‘natural’ search results
The ABC’s of SEO
A = ArchitectureClean code,
internal links, add a ‘site map’
B = Backlinks60,352 Links TO the site
Ron Jackson
Lists = great ‘Link Bait’ a reason for people to link to
your site
C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
Search Engine Optimize pages on your site. Add Keyword Phrases toFirst Paragraph, Middle and End
Add Meta Tags: Title, Description, H1, Alt Tag (‘view source’ reveals code)
SEMRush.com Measures Search SuccessTerms listed on the first 2 pages of Google
SEO
“Affiliate Marketing”affiliates send traffic
to your site as a virtual sales force
Amazon ‘affiliate’
code
“Affiliate” MarketingSolutions
SEO Banner
Advertising and eMail
Banner Advertising
(Test this through Google
AdSense)
eMail Marketing
Groupon.com is a huge success
SEO
Social Media
Facebook ‘Fan Pages’ business profiles. Also come up in Google
search results.
Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at
www.Facebook.com/DolphinEncounters
Facebook Advertising
It is simple to set up Facebook Advertising
Target by demographics and ‘likes’. Go from 500 Million to precise target
.043% .039%.021%
Test different ads
Twitter.com/DellOutlet has sold millions of dollars of
refurbished computer goods
YouTube is the #3 Website and #2 Search Engine!
Blendtec has had 100 Million video views!
AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
• Build it , by thinking in Keyword•Domain Name• Content• Backlinks• Drive traffic (Search, Affiliate, Social)• Create a ‘relationship’• RSS, Social Media, Facebook Likes
Conclusion on How to Benefit from Search Engines and Social Media
Tip: Domain Name & BacklinksKeyword Domain Name (analyze what people search for and get the domain)Backlink Structure (use your industry keywords in Backlinks)
Tip: ToolsFind out how people search!https://adwords.google.com/select/KeywordToolExternalhttp://SEMRUSH.com
See if domain available (primary or secondary market)http://Domaintools.comhttp://sedo.com
Check your international Google ranking via http://SEMRUSH.com
Tip: BooksRework (author: Jason Fried & David Heinemeier Hansson)Marketing in the Age of Google (Vanessa Fox)
“ Don't add technology to the way you do things; Change the way you do things when you see what the technology can do. ”
Thank you
Presentation available under: http://bit.ly/xbuck17
Xavier Buck [email protected] xavierbuck.com
