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SEARCH ENGINE OPTIMIZATION & SOCIAL MEDIA. Anna Bloch Interactive Marketing Analyst. Bari Mogil Senior Interactive Marketing Specialist. WHAT IS SEARCH E N GINE OPTIMIZATION ?. S E O. WHY IS IT IMPORTANT ?. DRIVES MORE VISITORS TO YOUR LISTING PAGES. - PowerPoint PPT Presentation
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SEARCHENGINE OPTIMIZATION
&
SOCIALMEDIA
Anna Bloch Interactive
Marketing Analyst
Bari MogilSenior Interactive
Marketing Specialist
WHAT ISSEARCH ENGINE OPTIMIZATION?
SEO
WHYIS IT IMPORTANT?
DRIVES MORE VISITORS TO YOUR
LISTING PAGES
40% OF TRAFFIC TO CORCORAN.COM COMES FROM SEARCH ENGINES
WHAT IS REFERRAL TRAFFIC?AND WHY DO WE CARE?
VISITORS COMING TO US FROM
OTHER SITES
HOW DOES GOOGLE SEARCH WORK?
WHAT IT ISWHERE IT IS
THINK LIKE A SEARCHER WRITE ACCORDINGLY
BEST PRACTICES
KEEP IT RELEVANT
NEIGHBORHOOD SEARCHESLOCATION, LOCATION, LOCATION
IRRELEVANT CONTENT
FRESH IS BESTBIOS & DESCPRITIONS
WORST PRACTICES
ABBREVIATIONS
NOT ENOUGH INFORMATION
KEYWORD STUFFING
VAGUE, ASPIRATIONAL & ‘ARTISTIC’ LANGUAGE
“Indefinably exquisite, this charming, sumptuous and truly
pulchritudinous townhouse delights the eye and stirs the
soul.”
“Indefinably exquisite, this charming, sumptuous and truly
pulchritudinous townhouse delights the eye and stirs the
soul.”
“Flexible 2 bedroom, 1.5 bath space that offers two private outdoor areas, a patio off the lower level and a fantastic garden. This contemporary home is located in a 19th Century Federal-style masterpiece, the perfect marriage of modern detail wit a richly historic pedigree. All units feature high ceilings, gorgeous wide plank floors, and top of the line stainless steel appliances and fixtures including Miele, Kohler, and Grohe.
With excellent subway access and a five-minute stroll from Prospect Park, The Modern Townhouse also finds itself beautifully surrounded by fabulous restaurants and shopping”
“This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slope townhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”
“This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slope townhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”
RECAP
LOOK AFTER YOUR PAGES
THINK LIKE A SEARCHER
ALWAYS BUILD SEO INTO YOUR MARKTING PLANS
DO’S AND DON’T OF LISTING DESCRIPTIONS
DO…..USE KEYWORDS 3-4 TIMES IN FIRST PARAGRAPHKEEP DESCRIPTION LENGTH IN MINDUSE KEYWORDS THROUGHOUT DESCRIPTION AS
MANY TIMES AS POSSIBLEUPDATE YOUR LISTING DESCRIPTIONS EVERY 2-3
WEEKS
DON’T…..KEYWORD STUFFUSE ABBREVIATIONSUSE VAGUE or ARTISTIC LANGUAGE
SOCIAL MEDIA
1.28 BILLIONACCOUNTS CREATED
75% INTERATIONALUSERS OUTSIDE
THE U.S.
700 BILLION MINUTES
SPENT ON FACEBOOK EACH MONTH
AVERAGE OF 338 FRIENDS
(20% OF THEM THEY DON’T KNOW)
LINKED IN
300,000,000+REGISTERED MEMBERS
EVERY SECOND 2 NEW MEMBERS
SIGN UP
500 MILLIONTWEETS PER DAY
6,000TWEETS PER SECOND
618,725TWEETS PER MINUTE DURING THE WORLD
CUP FINAL
BREAKING NEWSHAS CHANGED
RECAP
SELECT THE NETWORK THAT
WORKS BEST FOR YOU
