Search Engine OptimizationBy:Monika Doshi

Agenda• Objective• What is SEO• How does SEO work?• Phases of SEO• Conclusion• Thank You

Objective

To give a basic understanding on how SEO i.e. Search Engine Optimization works.

What is SEO?• SEO is the process of maximizing the number of visitors to a

particular website by ensuring that the site appears high on the list of results returned by a search engine.

• It is the process of affecting the visibility of a website.

How SEO works?

Crawling

Indexing

ProcessingRelevancyCalculation

Retrieving results

Phases of SEO• Phase 1 : Website analysis and technical auditBrowser CompatibilitySite mapsDead linksMeta tagsKeywords density

Phase 2: On-page Optimization

Phase 3: Off-page optimizationSocial seeding

Back-linking

Submission of directories

Phase 4: Link PopularityCreating blogs and submitting on relevant blog websites

Guests posts

Bookmarking sites

Phase 5: Social channels submissionsThe process of getting more traffic through social media

websites

Gaining more attention

Phase 6: MaintenanceReview of the content

List of broken links

Monitoring competitor's rankings

URL structuring

Review of meta tags

Conclusion• While nobody can guarantee a top position in the organic

search results, proper search engine optimization can help.

• Since search engines like Google, Yahoo or Bing are so important today, it is important to ensure that your website is managed using SEO

THANK YOU