Boolean Search Operators And Social Media Search

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    29-Nov-2014

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How to use Boolean Search Operators in social media

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  • 1. Training Manual for Social Media Search Prepared for Attentio Brussels, 29th of April 2008
  • 2. ATTENTIO is the European source for measuring and monitoring Social Media !
  • 3.
      • To acquaint you with the
      • basics of
      • Social Media and the
      • lets go to
      • Scoopville !
  • 4.
    • For a quick and fun social media tutorial, lets go to Scoopville!
    Credit for video goes to CommonCraft at www.commoncraft.com
  • 5. creating queries , the Analysts specialty in measuring and monitoring Social Media through ATTENTIO
  • 6. View Study: Queries To make a good Query, there are certain rules that must be implemented. The idea is to cast a linguistic net as widely as possible but to pick up as little unwanted data as possible.
    • Query keywords must be made multilingual if the project is to track several linguistic markets.
    • OR : covers synonyms or alternate words, e.g. car OR cars OR coche OR auto
    • A query can only include up to 40 OR s
        • AND : covers the need to include two words together in an article,
        • e.g. Wheel AND bicycle
        • The above query tracks only wheels when mentioned in an article with bicycles (not necessarily wheels mentioned in an article with cars)
  • 7. View Study: Queries
    • Query keywords can include Punctuation to specify certain ideas.
    • () is used to close off a query: ( wheel AND bicycle ) .
    • This insures that two items are classified together
    • is used to contain two words side by side Mike Smith tracks an article only if it includes Mike Smith
    • (as opposed to an article that includes Mike AND Smith)
    • ~ # is used to insure that two or more words are found together within a certain number (#) of words
      • ("ING bank"~5) OR ("ING banque"~5) signifies that bank or banque must be found within 5 words of ING
  • 8. View Study: Queries
    • Query keywords PRACTICE to demonstrate query implementation.
    • find all car related articles that include Toyota and CARS :
    • (Toyota AND (car OR automobile OR vehicle OR cars OR automobiles OR vehicles OR auto OR autos))
    • find all car related articles that include GM or General Motors and CARS :
    • (("General Motors" OR "GM") AND (car OR automobile OR vehicle OR cars OR automobiles OR vehicles OR auto OR autos))
    • CAVEAT : the longer the query (and the more search rules used), the longer the time required to track the project.
  • 9. Testing Queries Queries require research and practice . There are a number of blog search engine sites where one can practice a query .
  • 10. Testing Queries: Outside A TTENTIO Blog Engine search sites like Technorati and Blogsearchengine , as well as the A TTENTIO sponsored public site Trendpedia are good places to practice different queries . Technorati http://www.technorati.com/ Blog Search Engine http://www.blogsearchengine.com/ Bloglines http://www.bloglines.com/ Google Blog Search http://blogsearch.google.com/ Trendpedia http://www.trendpedia.com/
  • 11. Testing Queries: Outside A TTENTIO Forum Engine search sites like Boardreader and Omgili , as well as the A TTENTIO sponsored public site Trendpedia are good places to practice different queries . BoardReader http://boardreader.com/ Omgili http://www.omgili.com/ Boardtracker http://www.boardtracker.com/