Samsung vs iPhone 5

7/30/2019 Samsung vs iPhone 5

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Case Presentation

On

Samsung's Galaxy S3 BeatApple's iPhone 5 in Q3

Presented By:Team: INFINITE

SALES MANAGEMENT


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CASE FACTS

Samsung sold 18 million models,compared with Apple's 16.2 million sales,in the third quarter of 2012.

Strong Galaxy Smartphone sales helpedSamsung report record profits in the threemonths to September. Net profit was 6.5tnwon ($5.9bn; 3.7bn), up 91% from a year

earlier.

The Galaxy S3 "has proven wildly popularwith consumers and operators," said

StrategyAnalytics - Neil Mawston.

NOTE: analysts say that one reason Samsung's phone wasable to wrest the top sales spot from Apple's iPhone 4 wasbecause many customers were waiting for the iPhone 5, which

was launched during the third quarter.


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LEGAL BATTLE

Samsung and its rival Apple have beenlocked in a series of ongoing legal battlesover patent infringement claims in various

countries. In October, sales bans in the US on

Samsung's Galaxy Nexus phone and its

Galaxy 10.1 tablet computer were lifted, in ablow to Apple.

Meanwhile, earlier this year, a US courtawarded Apple $1.05bn (652m) in damages,after ruling several of its software and


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GROUND WITNESS

Apple brought the case to the UK courts, alleging thatSamsung's Galaxy Tab 10 had infringed the designof its iPad.

But in July, Judge Colin Birss disagreed on the

grounds that Samsung's product was not as "cool". His ruling meant that Apple was denied the opportunityto impose a sales ban on Samsung's products.

Apple was forced on 18 October to publish a messagemaking it clear that Samsung had not infringed the

iPad's registered design. Apple was unsuccessful in appealing the ruling, and

was ordered to place a notice on its website,newspapers and magazines explaining thatSamsung had not infringed its designs.

The intention, judges said, was not to make Apple" rovel" but to remove "commercial uncertaint "


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SAMSUNG GALAXY S3-FACTS


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SAMSUNG GALAXY S3-MARKET SHARE

ABI Research has Samsung shipping55.5 million smart phones in Q3 2012 tograb a record 35 percent market share,

versus Apples 26.9 million smart phones(and 17 percent market share).


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CASE DISCUSSION

Commenting on the numbers in a statement,Samsung looks to be running away from thepack while Apples new product portfolio

continues to eat into its decreasing grossmargins.

Apple need to ship over 94 million smartphones in Q4 if it wants to match its 2011

shipment growth of 96 percent. Note: Analyst Juniper also reported 56.3

million Smartphone shipments in Q3 forSamsung vs 26.9 million for Apple.

Juniper said Samsungs flagship Galaxy SIII


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iPhone 5- FACTS


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iPhone 5 MARKET SHARE

According to sales data from Kantar World PanelComTech, the iPhone now has 53% of the U.S.Smartphone market,

its highest ever share of the market, up from just

37% a year ago. Android is at 42%, down from53% a year ago. The market share gains are being driven by strong

sales of the iPhone 5, which isreassuring considering all the doom and gloomabout iPhone 5 demand says -Kantar

In the five big European countries England,Germany, France, Italy, and Spain Android took61% of the market, up from 52% a year ago. Apple

picked up a few points of share, but not as manyas Android.
http://www.businessinsider.com/blackboard/iphone-5http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/analysts-iphone-5-2012-12http://www.businessinsider.com/blackboard/iphone-5http://www.businessinsider.com/blackboard/iphone-5http://www.businessinsider.com/blackboard/iphone-5


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PRODUCTION OF APPLE -iPhone 5

The components and labor required toconstruct the most basic iPhone 5 isestimated to cost US$207.

The 4G LTE module in the iPhone 5 alonecosts $34, $10 The 4G LTE module in theiPhone 5 alone costs $34.

Similarly, screens used in the iPhone 5costs $44, which is $7 more than thescreen of its predecessor. Mashable notedthat the profit margin of selling each

device is "huge" as the iPhone 5 retails for
http://en.wikipedia.org/wiki/Mashablehttp://en.wikipedia.org/wiki/Mashable


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Sales Strategy for Q4

Innovatively Designed iOS & Technology.

Product Innovation

Flexible, With Expandable Memory Advertising & Sales Promotion

Availability of products [ Reduce the Lead

time].

Unique retail strategy.


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Verdict

The battle between the iPhone 5 andSamsung Galaxy S3 is the very definitionof the case between iOS and Android.

The Samsung Galaxy S3 is more flexible,with expandable memory and a moremalleable OS.

However, the metal body of Apple's phonefeels a lot more premium, and is a muchfriendlier design for those with less thangiant hands. And with the larger 4in

screen,


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THANK YOUTEAM: INFINITE

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Samsung vs iPhone 5