- 1. Presented by: Narayan Gaonkar
2. IPhoneThe iPhone is a line of smart phones designed and marketed byApple Inc. It runs Apple's IOS mobile operating system.Headquarters located in Cupertino, California.Controls 23.3% of US Smartphone market.Global market share was 7% for 2008. Apples market sharehas grown to 13% in the first half of 2009.Sales of 5.4 million units in the second quarter of 2009Hoping to have iPhone in China within one year.Models are iPhone (first generation), iPhone 3G, iPhone3GS,iPhone 4, iPhone 4S, iPhone 5, iPhone 5S. Shares price $553.00. 3. competitors of iPhone are Samsung Electronics Co., Ltd.,Amazon.com, Inc., International Business Machines Corporation,Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc.etcMost popular application are IBook, Itunes, Mobi scopes,flow free,youtube etc.Vision:We believe that we are on the face of the earth to make greatproducts and thats not changing. We are constantly focusing oninnovating.Mission:Apple reinvented the mobile phone with its revolutionary iphoneand app store, and has recently introduced its magical ipad which isdefining the future of mobile media and computing devices 4. Product Strategies: Design a high-end smartphone in whichthe user experience is more important than making a slew offeatures availableMarketing strategies : Apple do not have a marketingbudget. They never advertise their mobile phone productsanywhere. That means no SEO, PPC, Social media, TV, Radioor print ads of any kind. They simply do not promote theiriPhones what so ever.Target Market Students Video Game players Rogers & Fido customers Mostly consumer based as shown by looks, availableapplication and marketing/advertising 5. IPhone Swot Analysis :Strengths: Innovative product Easy To Use Brand ImageWeaknesses: Corporate Brand Image Price Variety Using Touch FeaturesOpportunities: Increase in Demand and Expansion into New TargetSegment Upgrading PartnershipThreats: Competition 6. BlackBerry is a line of wireless handheld devices and services designed andmarketed by BlackBerry Limited, formerly known as Research In Motion Limited(RIM ).visionto provide solutions for the worldwide mobile communications market, includingthe software that allows the BlackBerry Smartphone to provide mobile access toemail, applications, media and the Internet.mission"To develop socially and professionally responsible and proactive managers andleaders with holistic perspectives and competencies. 7. Headquarters located in waterloo, OntarioControls over 55% of the US Smartphone marketGlobal market share was at 16% for 2008. The Blackberries havegrown market share to 19% in the first half of 2009.Revenue rose to $3.53 billion from $2.58 billion a year earlier.Sales are up about 40% compared to a year ago.Blackberry models are blackberry Curve & 3G,bold,z10,blackberrytorch etc.Most popular applications are Saylt built fo blackberry, Mirfo dontpanic, apps for instagram, BeMaps 10pro, etc.. 8. BlackBerrys strategy:By having over 30 million customers and being in over 200 countries it has giventhem an advantage.Blackberrys device design:Over the years, Blackberry has developed its designs based on the time periodsand moving with the developing technology.BLACKBERRY Target Customer: Business people Students 9. Blackberry Swot AnalysisStrengths Brand image Product FeaturesWeaknesses Global Coverage Dependence Cost of Ownership Blackberry FeaturesOpportunities Variety of Offerings for Mobile Workers Extends The Range Of Third-Party Blackberry DevicesThreats Competition 10. Total units sold by both iphone and blackberryfrom 2007-2013,Sales Unitsin Millions I Phone1.3920.7311.3972.2939.99150.26125.054.2 7.4 10.7 14.6 137.4 6.81601401201008060402002007 2008 2009 2010 2011 2012 2013Blackberry 11. Conclusion:RIM and Apple are the two dominant companies in Branding fortheir market place. RIM currently dominates the corporate sideof business professionals. Apple is currently dominatingconsumer markets with their new innovative Iphone. RIM has astrong customer base from professionals, whereas Appleattracts many average users. RIM has a good reputation in thesmart phone business.