Blackberry vs. iPhone

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Blackberry vs. iPhone. For years, Research in Motion’s (RIM’s) Blackberry has been dominant in the mobile device market. Its flexible design allowed users to check e-mail, make phone calls, and browse the Internet. - PowerPoint PPT Presentation

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  • Blackberry vs. iPhoneFor years, Research in Motions (RIMs) Blackberry has been dominant in the mobile device market. Its flexible design allowed users to check e-mail, make phone calls, and browse the Internet.

  • You can see a sign of RIMs success by looking at its revenue, which is the amount of money coming into the company from sales of Blackberry products. This is before expenses are taken into account.(Source: www.rim.com.)

  • Blackberry vs. iPhoneThis table shows RIMs revenue from 2000 to 2011. Throughout this period, the revenue shows an increase. (Revenue is in thousands of dollars.)

    YearRevenue: RIM2000$84,9672001$221,3272002$294,0532003$306,7322004$594,6162005$1,350,4472006$2,065,8452007$3,037,1032008$6,009,3952009$11,065,1862010$14,953,2242011$19,907,000

  • Blackberry vs. iPhoneHere is the graph of the revenue data, which shows dramatic increases from year to year.

  • Blackberry vs. iPhoneThis graph shows the percent increase in revenue from year to year. Note that although revenue increases every year, the percent increase from year to year goes down after 2008.

  • Net Income takes into account the expenses incurred and gives a better indication of the success of a company. Lets look at RIMs Net Income from 2000 to 2011.

  • Blackberry vs. iPhoneThis table shows the Net Income from 2000 to 2011. Note that some years show negative values, representing a profit loss for that year.

    YearNet Income2000$10,4982001-$6,2112002-$28,4792003-$148,6642004$51,8292005$213,3872006$382,0782007$631,5722008$1,293,8672009$1,892,6162010$2,457,1442011$3,411,000

  • Blackberry vs. iPhoneThis is a graph of the Net Income data.

  • Blackberry vs. iPhoneNow look at the percent increase in Net Income from year to year. Not only are there negative values, but since 2006 the Net Income has been flat to declining.

  • While RIM continues to generate more revenue each year, its becoming more expensive for them to do so. As a result, their Net Income declines.

  • Blackberry vs. iPhoneYou can see that the start of RIMs Net Income troubles coincide with the release of the first iPhone.

  • Blackberry vs. iPhoneRIMs Net Income problems got worse in 2008 with the release of the first Android phones.

  • Blackberry vs. iPhoneThe result of two huge competitive forces (Apple and the Android phones) has taken a toll on RIMs stock price, which has been in continual decline.

  • Blackberry vs. iPhoneAlthough RIM has a new CEO, its unclear what can be done to stem the tide of profit loss.

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