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DELIVER INNOVATION. NOW. George Hu, COO Parker Harris, Co-Founder

Salesforce Platform Keynote - Dreamforce 2012 - 9/18

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Page 1: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

DELIVER INNOVATION. NOW.

George Hu, COO Parker Harris, Co-Founder

Page 2: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.   The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.   Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Your Customer

Page 4: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Your Customer

Page 5: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

456 Million Tablets at Work

782 Million Smartphones at Work

Sources: “Gartner Forecast Media Tablets by OS WW 2010 to 2016,” “Gartner Forecast Mobile Devices, Worldwide 2009 to 2016,” “Forrester Info Workers Using Mobile And Personal Devices For Work

Page 6: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Current global IT debt is estimated to stand at $500 billion, with the potential to rise to $1 trillion by 2015

“ ”

$1 Trillion IT Debt Gap*

IT P

roje

cts

Time

Business Needs

IT Delivery Text

Source: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,” 6.22.12

Page 7: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Lotus Notes

Page 8: Salesforce Platform Keynote - Dreamforce 2012 - 9/18
Page 9: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Speed

Page 10: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Touch

Page 11: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Trust

Page 12: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Employee Apps

Force.com

Consumer Apps

Heroku

Websites

Site.com

Databases

Database.com

ISV Services

AppExchange

Touch Collaboration

Chatter

Identity Communities

Page 13: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Leading cloud platform for social and mobile enterprise apps

Report Builder Collaboration Mobile Form

Builder Process Builder Multicurrency

Control & Compliance Programmable

Chatter

Page 14: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Social Apps

Instant Deployment

Instant Scalability

Multi- Language

Open Architecture

Mobile

Leading cloud platform for social and mobile consumer apps

Page 15: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Deliver websites and digital marketing at the speed of social

HTML & CSS

Import Tools

Drag and Drop Studio

Integrated Hosting

Automatic Caching

Social Widgets

Collaboration

Chatter

Page 16: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Strong Performers Leaders

Strategy Weak Strong Strategy Weak Strong

Business Experts Strong

Performers Leaders

Weak

Current Offering

Strong

Risky Bets Contenders Strong

Performers Leaders

Developers ISVs

Weak

Current Offering

Strong Risky Bets Contenders

Weak

Current Offering

Strong Risky Bets Contenders

Strategy Weak Strong

Page 17: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

800,000 developers

Page 18: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

60 Billion Transactions / Quarter

Page 19: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

26 Billion API calls / Quarter

Page 20: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

9 Billion API calls

Page 21: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

2.5 Million Apps

Page 22: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Consolidated 1700 apps into 15 apps Built 26 additional apps in 6 months

Employee Apps

Force.com

Page 23: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Healthy Workplace App 2 Weeks

Employee Apps

Force.com

Page 24: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Social Shopping 6 Weeks

Consumer Apps

Heroku

Page 25: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Websites

Site.com

Franchise Websites 2 Weeks

Page 26: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Genentech Delivers Innovation. Now. Founder of biotechnology industry 11,000 employees 40 apps on the Salesforce Platform

Page 27: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Cindy Elkins VP, IT for Americas

@genentech

Page 28: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Parker Harris Co-founder

@parkerharris

Page 29: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Speed Touch Trust

Deliver Innovation. Now.

Page 30: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Speed Touch Trust

Deliver Innovation. Now.

Page 31: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Fastest Path from Idea to App

Infrastructure Services

Network Storage

Operating System Database

App Server Web Server Data Center

Disaster Recovery

Operations Services

Authentication Availability Monitoring

Patch Management Upgrades Backup NOC

Troubleshooting

Your Innovative

App Application Services

Security/Sharing Integration

Customization Web Services

Multi-Language Workflow

Built-in Services Touch

Services

Native iOS SDK Native Android SDK

HTML5 Xcode wizards

PIN code support Custom APEX

REST Geo-location Mobile

APIs

Social Services

Feeds Profiles

Status updates Groups

File sharing Approvals Messenger Presence

Platform Services

Globalization APIs

Security Analytics Search Identity

Page 32: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

We’re Listening

Force.com Canvas

Visualforce Charting

ISV Push Major Upgrade

Connected Applications

Environment Hub

Geolocation Custom fields

Organization-wide Permission Sets

User Sharing (Pilot)

Chatter Connect in Apex (Pilot)

Site Networking (Pilot)

Multilingual Sites (Pilot)

Page Breadcrumbs

Features in Winter ’13

Heroku Enterprise for Java

Enhanced Dashboard

Heroku Buildpacks

Native CLIs

Postgres

Page 33: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Now Bring Java and .NET Apps Easily into Force.com

Create a seamless user experience Break down siloed applications Leverage your existing developers and apps Easily make your existing apps social

Force.com Canvas Embed Any App

Page 34: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Salesforce Chatter Communities Creates Social Front Office

Collaborate with customers, partners, and employees Customize with open APIs Integrate with business processes

Chatter Communities

Page 35: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Announcing: Heroku Enterprise Java

Full stack Java Heroku runtime Continuous delivery Native Java tools Enterprise Support

Available Now. $1,000/month/app heroku.com/enterprise

Page 36: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Demonstration

Page 37: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Speed Touch Trust

Deliver Innovation. Now.

Page 38: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Write Once. Deploy Anywhere. On Any Device.

Salesforce Touch Platform

Deliver custom apps for any device

Native, HTML5, Hybrid

Every developer a mobile developer

Trust and Security

Page 39: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Comprehensive Mobile App Development Platform

Native Geo-location

Fields

Instant Mobile and Social

APIs

Enterprise Mobile

Container

Salesforce Touch Platform

Mobile Policy Management

Native SDK for iOS and Android

Page 40: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Build Any Kind of Mobile App

Fully Native Apps Hybrid Apps HTML5 Apps

Salesforce Touch Platform

Page 41: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Demonstration

Page 42: Salesforce Platform Keynote - Dreamforce 2012 - 9/18
Page 43: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Speed Touch Trust

Deliver Innovation. Now.

Page 44: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Facebook Has Become the Social Identity for Consumers

Millions of Apps

Page 45: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Enterprises Also Need a Trusted Social Identity

Make every app social

Eliminate siloed apps

Make Every App Trusted

Page 46: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

What if there were a single identity for all your enterprise apps?

With the trust of the Salesforce Platform?

Page 47: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

What if there were a Facebook Identity for the Enterprise?

Page 48: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Introducing: Salesforce Identity

Simple: Single Sign-On for cloud and mobile apps, with pre-integrated identity to other clouds

Trusted: Centralized access management and provisioning

Social: Easily connect social networks

Standards-based: Supports SAML 1.1 and 2.0, OAuth, OpenID Connect, and SCIM

Page 49: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Chuck Mortimore Sr. Director, Salesforce Platform

@cmort

Page 50: Salesforce Platform Keynote - Dreamforce 2012 - 9/18
Page 51: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Trusted Marketplace: AppExchange

World’s Leading Enterprise App Marketplace

1,700+ Apps・ 1.4m+ Installs・18k+ Reviews

Page 52: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Build Apps, Not Invoicing Processes, with AppExchange Checkout

A New Channel for Lightweight Apps Turn-Key Billing Trial Management

AppExchange Checkout

Page 53: Salesforce Platform Keynote - Dreamforce 2012 - 9/18
Page 54: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Salesforce Architecture

Social Front-End

Cloud, Social, Mobile

Heroku Force.com

Marketing

Site.com

AppExchange Service

Data.com

Work.com Sales

Chatter

Database.com

AppExchange Apps

ERP

Any System

Finance

Back-end Systems

Any Social Network

Salesforce Platform

Page 55: Salesforce Platform Keynote - Dreamforce 2012 - 9/18

Thank You

Page 56: Salesforce Platform Keynote - Dreamforce 2012 - 9/18