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The Salesforce Admin Keynote Sarah Franklin @swbjoyce Mike Gerholdt @mikegerholdt Gillian Madill @gmadill LeeAnne Templeman @leeandroid

Dreamforce 2014 Salesforce Admin Keynote

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The Salesforce Admin Keynote

Sarah Franklin

@swbjoyce

Mike Gerholdt

@mikegerholdt

Gillian Madill

@gmadill

LeeAnne Templeman

@leeandroid

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of

the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking

statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service

availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future

operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of

our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,

new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or

delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and

acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and

manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization

and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our

annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and

others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be

delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.

Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Sarah Franklin

Senior Director, Admin Marketing

2014 is the year

of the salesforce admin!

1,300,000success community members

Salesforce Admins Bring Innovation to Life

Salesforce Admins Deliver Real Business Value

As of Aug 2014

Increase

Productivity

Take

Business

Mobile

Data

Driven

Decisions

Build

Custom

Apps

Giving Back

to the

Community

Salesforce Admins Deliver Real Business Value

As of Aug 2014

3,552,768 active

workflows

9,659,037 validation

rules

68,970,534 custom

fields

Salesforce Admins Make Users Happy

Salesforce Admin Digest

Tips & Tricks with a No Fluff Guarantee

Welcome to our new digest, packed full of useful tips, tricks and tutorials tohelp you be a rockstar admin and a hero to your company

Put Salesforce1 to work for you.

Tip 1: Reduce Time to Update OpportunitiesUse quick actions to reduce the amount of fields required forfrequent business events such as winning a deal or qualifying anopportunity.

Contributed by Mary Scotton

Tip 2: Directly Link to Salesforce1 in YourEmailsCustomize your email templates so that your users are sentstraight into the Salesforce1 mobile app. They will love how easythis is to use!

Contributed by Eanna Cunnane

Tip 3: Eliminate Emails and Paper for RoadWarriorsView, print, email, and even store files offline with Files & Groupsin Salesforce1. Your traveling sales reps and execs who useexternal files will thank you!

Contributed by Jennifer Wobser

Salesforce1 for AdminsWebinarHaven't started using the Salesforce1Mobile App? Learn tips and tricks fromawesome admins Shannon Grimm,Amanda Ream, and Jennifer Wobser.Hosted by Mary Scotton, this hour willkickstart your Salesforce1 Mobile Appsuccess!

Date: 04/23/2014Time: 10:00AM PT 

Register for the Webinar

Admin

Workshops

Our Admin Marketing Mantra: Good Stuff, No Fluff

Admin

Content

Admin

Website

Join us at

buttonclickadmin.com

Everyone of YOU is a

Salesforce Superhero

Introducing the Salesforce

#awesomeAdmin Superheroes

Mike Gerholdt

Admin Evangelist

Harness Your

Salesforce Superhero Powers

Take

business

mobile

Salesforce1: Make it All Mobile, Instantly

Download from your favorite app store now

Windows

Phone Store

Google

Play

Apple

App Store

Instantly deploy

mobile apps.

Turn all of your existing

configurations into mobile apps

without code.

SalesforceA: Manage Salesforce from Anywhere

Download from your favorite app store now

Windows

Phone Store

Google

Play

Apple

App Store

Everything Needed

for Admins on the

Go.

Securely and easily manage

users, features and

permissions.

Demo

Increase

productivity

& Efficiency

Introducing: Lightning Process Builder

A Workflow Tool for Everyone

Efficiency Created

With Clicks.

Translate business

requirements into processes

without any code.

Business Logic

All in One Place.

Centralize all of your business

logic into one easy to find

location.

Demo

Master

data

Introducing: Salesforce De-Dupe

Keep your users

happy and your

data clean.

Prevent duplicate data entry

on accounts, leads

and contacts.

Demo

De-dupe party

tonight @ 4:30 PM

admin zone

moscone west

2nd floor

Superhero Spotlight

Place

Customer or

Partner logo in

white area of

slide, centered

Salesforce.com Administrator

Business Systems Analyst

Salesforce Consultant

Dale Ziegler

Jennifer Wobser

Nick Lindberg

Place

Customer or

Partner logo in

white area of

slide, centered

Salesforce.com Administrator

Business Systems Analyst

Salesforce Consultant

Dale Ziegler

Jennifer Wobser

Nick Lindberg

Sarah Franklin

Senior Director, Admin Marketing

Build

custom

apps

Introducing: Lightning App Builder

Design-time builder for enterprise apps

Extensible design-

time palette.

Create custom components, or

install partner components from

the AppExchange.

Build for any device.

Anyone can drag & drop

components within a rich design

interface, and render for any

device.

Demo

Mentor &

give back to

the community

Admins Connect on the Salesforce Success Community

Engage with a

vibrant community of

1.3M+ Admins.

Ask questions, get answers.

Post tips and tricks. Connect

with other users.

success.salesforce.com

Superhero Spotlight

Place

Customer or

Partner logo in

white area of

slide, centered

Mariel Espinal

IT and Operations Associate

Place

Customer or

Partner logo in

white area of

slide, centered

Cheryl Feldman

Business Systems Analyst

Place

Customer or

Partner logo in

white area of

slide, centered

A job well done

Place

Customer or

Partner logo in

white area of

slide, centered

Vicki DiSalvo

Vice President Sales & Marketing Technology

Go forth and be a

salesforce superhero

Device Family Without Screens

Certification Logos for “Speaker Intro Slides”

For salesforce.com

use only

Guides for logo placement

Use to

introduce a

demo, video,

Q&A, etc.

Admin Superhero Spotlight