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Keynote Presentation from the Calgary Salesforce Essentials event on April 3, 2013
Citation preview
Daniel DebowSVP, Salesforce Work.com
@ddebow
Connect With Your Customers In A Whole New Way
Become a Customer Company
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other !nancial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible "uctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the !nancial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent !scal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
IBM 2012 Study of 1,709 CEOs, General Managers, and Global Business Leaders
For some time, businesses have been re!ning and optimizing their networks of suppliers and partners.
But something just as revolutionary has been happening—the sudden convergence of the cloud, social and mobile spheres—connecting customers, employees and partners in new ways...
Become a customer company.
Become a Customer Company.
Become a CustomerBecome a CustomerBecome a CustomerBecome a CustomerBecome a Customer
ConnectedDrivenObsessedFocusedTrusted
CompanyCompanyCompanyCompanyCompany
Become a Customer Company: Connect with Your Customers in a Whole New Way
Cloud
Social
ConnectedProducts
ConnectedCustomers
ConnectedPartners
ConnectedEmployees
Mobile
Community
Our Mission:Cloud Computing Driver, Catalyst and Evangelist
Mainframe Enterprise Cloud ComputingClient/Server
Today1960s 1980s
#1 in Cloud Computing and Customer Relationship Management
#2 Highest Performing
#1 Sales, Service,
Marketing Product
#1 Cloud Computing
Market Share
#1 Innovation 2011, 2012
#1 Innovation
Canada is Key to Salesforce’s Success
Investing Innovating Transforming+900 Employees Social Acquisitions Leading Companies
Canadian Companies are Succeeding with Salesforce
Enterprise
Medium
Small
1%
Time Equity Product445,000+Hours Service
17,500Non-profit
organizations
$40 M+Grants
1960s 1980s Today
Cloud
Today’s Platform Connects an “Internet of Things”
Mainframe Server
SNA LAN/WAN LTE
Terminal ClientUsers
DevicesProducts
1,000s 1,000,000s 1,000,000,000s
x 10x 100x 1,000x 10,000x 100,000x
1960sMainframeComputing
1970sMini
Computing
The Customer Revolution
1980sClient ServerComputing
1990sCloud
Computing
2010sSocial
Revolution
2000sMobile
Computing
Social Mobile Big Data Community
Apps Cloud Trust
Customer Revolution
Customer Companies Engage on Social Channels
Share Feeds, Pro!les, Groups, and Files
4.5 Billion Social Users
Reach Customers Anywhere
Touch & Local Apps
1.7 Billion Touch Devices Shipped in 2012
Collect Customer, Product, and Usage Data
Gain Insights About Customers
450 Billion Business Transactions / Day by 2020
For Customers, Employees, and Partners
Private & Public Communities
Single Sign-on with Secure, Portable Identity
Customer Companies are Apps Companies
Use Apps to Interact with Customers
Build an Ecosystem of Partners
$111 Billion Industry in 2012
18% YOY Growth
Salesforce.com: #1 Enterprise Cloud Vendor
Earn Customer Trust
Build Relationships on Equal Terms
Respect Privacy, Identity & Money
Social Mobile Big Data Community
Apps Cloud Trust
Customer Revolution
Companies Disconnected From Their Customers
Is Your Company Connected?Your Customers, Employees, and Partners are Connected...
How do you become a customer company today?
Become a Customer Company: Connect with Your Customers in a Whole New Way
Cloud
Social
ConnectedProducts
ConnectedCustomers
ConnectedPartners
ConnectedEmployees
Mobile
Community
VideoCustomer Company
What is a Customer Company?
Connected Merchandise
Retail
Connected Content
Media
CPG
Connected Goods Connected Cars
Automotive
Insurance
Connected Agents & Products
Retail Banking
Connected Banking Products
Healthcare
Connected Medical Devices
Connected Machines
Manufacturing
Connected Devices
High Tech
Communications
Connected Stores
Seven Questions To Become a Customer Company:
1. How do you listen to every
customer?
2. How do you engage on
every channel?
5. How do you create customer,
partner, and employee
communities?
6. How do you connect your
products?
7. How do you become an
apps company?
3. How do you sell as a team?
4. How do you service
customers everywhere?
ConnectedProducts
ConnectedEmployees
ConnectedPartners
ConnectedCustomers
+
1. How Do You Listen to Every Customer?#1 Social Marketing Application
Social Media Command Centers: Pepsi, Dell, American Red Cross & More
Spring ’13: Social Insights
94% Improved Brand Monitoring with Marketing Cloud
2. How Do You Engage On Every Channel? #1 Sales, Service, & Marketing Platform
Deliver a Seamless Customer Experience
37% Improved Campaign Effectiveness with Salesforce
Video
Mike BrosseauSenior Sales Engineer
Demo
3. How Do You Sell as a Team?Chatter: Collaborate on Deals
Data.com: Enrich Your Pro!les
Work.com: Motivate and Align Sales Teams
27% Increase in Sales with Sales Cloud
4. How Do You Service Customers Everywhere?#1 Customer Service & Support App
Service Cloud Mobile
Customers: Philips, Intuit, Activision, Nissan
37% Improved Customer Satisfaction with Salesforce
Video
Pivot Data Centres is a Customer Company
Data Centre Solutions
200 Employees
Operates 3 Data Centres in Alberta
Michael KouryCEO
5. How Do You Create Communities?Employee, Customer, Partner Social Networks
195,000 Enterprise Social Networks on Chatter
Next Generation Salesforce Chatter
30% Fewer Meetings with Chatter
6. How Do You Connect Every Product?1.7 Billion Networked PCs
3.5 Billion Networked Products by 2015
Mike BrosseauSenior Sales Engineer
Cirrus OilDemo
Irving Oil is a Customer Company
Canada’s Largest Re!nery
800 Retail Locations
Founded in 1924
Derek CoolingDirector of Sales
#1 Cloud Platform
Fast and Easy to Build Mobile and Desktop Apps
Heroku for Customer Apps
Force.com for Employee Apps
7. How Do You Become an Apps Company?
Video
Become a Customer Company: Connect with Your Customers in a Whole New Way
Cloud
Social
ConnectedProducts
ConnectedCustomers
ConnectedPartners
ConnectedEmployees
Mobile
Community
Salesforce: Customer Company Architecture
Iden
tity Chatter
Data.com
Multi-Tenant Infrastructure
Sales Service Marketing Work.com AppExchange
Data Model
Sale
sfor
ce P
latfo
rmAp
plic
atio
ns
Force.com Heroku Touch
Any SocialNetwork
Any Device
Back EndSystems
Any App
AppExchange Apps
ERP
Finance
Public or Private Apps
ConnectedCustomers
ConnectedProducts
ConnectedPartners
ConnectedEmployees
Learn More Today
Networking and Lunch in the Cloud Expo12pm - 1pm
How to Get the Most Out of Salesforce Sessions1pm - 2pm
Salesforce for Beginners
Salesforce.com Platform
Salesforce for Oil & Gas
Salesforce.com Service Cloud
Macleod Ballroom
Macleod E1
Macleod E2
Macleod E3
Thank you.