Salesforce Platform Develop Now With The

#DevDay

Guillaume Roques @groques

in/groques groques@salesforce.com

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

800,000 developers

26 Billion API calls/quarter

2.5 Million Apps

2.5x increase in demand for force.com

developers

You are the makers.

You can’t make tomorrow’s apps on yesterday’s stacks

The Salesforce Platform

Chatter

Force.com Heroku Site.com

Database.com

Salesforce Touch Platform

AppE

xcha

nge

Sale

sfor

ce Id

entit

y

Your Apps Our Apps Any Apps

Leading Cloud Platform for Social and Mobile Enterprise Apps

Leading Cloud Platform for Social and Mobile Consumer Apps

Proven Market and Product Leader

Proven Leader

Customer Success

Trusted Platform

#1 PaaS for Developers #1 PaaS for Business Experts

#1 PaaS for ISVs

Leading Cloud Platform

1 Million+ installs on AppExchange

All Major Certi!cations

60 Billion+ Transactions/Quarter

App Fundamentals for the Enterprise

Mobile Social Identity Data Marketplace

Enterprise Mobile Apps

Mobile Social Identity Data Marketplace

Salesforce Touch

Salesforce apps on any device

Built with Salesforce Touch Platform

Amazing Customer Apps on the Salesforce Platform

Instant Mobile & Social APIs

Every object is instantly REST API enabled

Create Custom Apex REST Services

Social Chatter REST API

Native Geo-location !elds

SELECT Id, Warehouse_Location__latitude__s, Warehouse_Location__longitude__s,!Street_Address__c, Name !FROM Vendor__c !WHERE DISTANCE(Warehouse_Location__c, !GEOLOCATION(37.794539,-122.394717), 'mi') <= 10;!

Enterprise Mobile Container

OAuth2 Authentication

Leverage Existing Force.com Skills

Secure Of"ine Storage

Xcode Project Wizard

Securely Access Device Features & Salesforce Data

Access Salesforce data using JavaScript

Leverage local device features like camera, contacts etc.

Use any mobile web framework

Native SDKs for iOS & Android

Build Salesforce Apps in Objective-C & Java

Xcode New Project Wizard

Authorization screens & PIN code support

Mobile Social Identity Data Marketplace

Build an iOS mobile App with Visualforce

Demonstration:

The Importance of Identity

Mobile Social Identity Data Marketplace

Salesforce Identity lets apps work in the Enterprise

Access user context

Interact with social graph

Eliminate silo’ed Apps

Build context-aware apps with Force.com Canvas

Lightweight JavaScript SDK Consume Apps from

Anywhere

X-Domain XHR Calls

Context Sharing

Typical Force.com Canvas Apps

Retool Your Old Apps

Build Social Web Apps

Build Salesforce Apps in any language with Heroku

Create & deploy a context aware

Heroku App from Force.com Identity enables access

Salesforce data

Write Salesforce apps in any language

Mobile Social Identity Data Marketplace

Create a QuickStart App for the Enterprise

Demonstration:

The power of multi-language

Leverage 100,000s of open source libraries

Collaborate with millions of

developers

Build on your own reusable components

Unix Style Development

$ vi helloworld.rb!$ git init!$ git add .!$ git commit -m “first commit”!$ git push heroku master!

Announcing the Eclipse Plugin for Heroku

Template projects for Spring,

Play & more..

Instant deploy to Heroku

Java-Force.com template

Mobile Social Identity Data Marketplace

Force.com Java Apps on Heroku

Demonstration:

Enterprise App Marketplaces

Mobile Social Identity Data Marketplace

The New AppExchange (appexchange.salesforce.com)

1,700+ Apps

20k+ Reviews

1.4m+ Installs

The Consumer App Developer Opportunity

Platform

Packaging

Distribution

+

+

=

717,000 Appstore Apps ~$5 Billion Revenue

The Enterprise App Developer Opportunity

Platform

Packaging

Distribution

+

+

=

1,700 Apps

$700 Million Revenue

Enterprise: The Untapped Developer Opportunity

Consumer

Enterprise

$5.0b

717k

1,700

$700m

$6,900 per app

$412,000 per app

Build Apps, Not Invoicing Processes, With Checkout

App Fundamentals for the Enterprise

Mobile Social Identity Data Marketplace

The Salesforce Platform

Chatter

Force.com Heroku Site.com

Database.com

Salesforce Touch Platform

AppE

xcha

nge

Sale

sfor

ce Id

entit

y

Your Apps Our Apps Any Apps

Get the Books

Build Apps, & Career with the Salesforce Platform

Get Hands-on Get the Job

trigger getHands on Code__c ! (after update)!{ ! for(Workbooks__c w : currWbook)! { ! //insert learning here! }!}...!

http://developer.force.com https://devcenter.heroku.com/

Books for the holidays…

Thank You