What Is Salesforce? | Salesforce Training - What Does Salesforce Do? | Salesforce Tutorial | Edureka

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What will you learn today?

Salesforce Products & ServicesWhy Choose SalesforceUse Case: HCLWhat Is Salesforce Today?1324

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Salesforce Started Off As ACRM Platform (SaaS)

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Deal TrackingProduct planning, manufacturing and shipping

Contact, Lead and Opportunity Management

CRM

What Is CRM?

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Traditional CRM vs Salesforce CRM

SALESFORCE CRMLower CostHosted on companys own serverTakes months or even years to set upDifficult to understand and useHosted on the cloudCan be set up in few days or weeksEasy to use and understandTRADITIONAL CRMHigh Cost

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Salesforce As APaaS Company

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Legacy Systems

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Salesforce Developer Platform

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What Is Salesforce Today?

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Salesforce Today

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Salesforce By The NumbersCustomers

Applications

InstallationsCRM Market Share

AppExchange Usage

70%Of Customers150,00019.7%2,7003 Million

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Salesforce Architecture

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Multi-Tenant Architecture

MULTI-TENANT ARCHITECTURE

Common Application for all ClientsSingle instance of a software serves multiple tenants.

Economical because resources and maintenance are shared.

All data for all customers is stored in a single database schema.

Provider has to update only one application and changes will get updated for all the clients.

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Meta-Data Architecture

Salesforce platform uses a metadata-driven development model.

Functionalities of an app are defined as metadata in a database.

Allows developers to concentrate only on building the application.

This increases developers productivity.

Polymorphic Application

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Services And Products Offered By Salesforce

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Services And Products Offered By Salesforce

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Services And Products Offered By Salesforce

2. Marketing Cloud3. Service Cloud1. Sales CloudBarclaysBarclays uses sales cloud to track broker relationships and the type and volume of mortgage deals.Financial TimesFinancial times uses marketing cloud to monitor and engage with social customers.Schneider ElectricWith service cloud, over 4,000 service agents solve over 10 million cases each year.

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Services And Products Offered By Salesforce

5. Community Cloud6. App Cloud4. Analytics CloudHoughton Mifflin HarcourtAnalytics cloud is helping HMH to visualize data, uncover new insights and immediately take actions.Pegasus SolutionsPegasus is using community cloud to let vendors connect directly with resellers, distributors, and partners to increase their sales.Coco-ColaCoco-Cola is powering multiple parts of its business with custom apps built on app cloud.

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Services And Products Offered By Salesforce

8. IoT Cloud9. Health Cloud7. Commerce CloudPoppinCommerce Cloud has helped Poppin unify B2B and B2C shopping experience.PhilipsThe IoT cloud is used by companys Digital Accelerator lab to develop connected products.Centura HealthHealth Cloud is helping Centura Health to understand patients beyond their charts.

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Services And Products Offered By Salesforce

11. Chatter10. Salesforce1ScanBizCardsBritannica Encyclopedia Using chatter, Britannica is able to log customer feedback in real time and integrate it in product development process.Salesforce1 is enabling ScanBizCards users to export a scanned card as a contact or lead.

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Salesforce Use Case - HCL

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Challenges HCL Faced

HCL wanted to move from legacy .NET platform called SFA for customer record management to a flexible platform.

HCL wanted to migrate to cater frequently changing business requirements.

HCL wanted to overcome the challenges of data redundancy and inconsistency caused by many applications.

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HCL Overcame Their Challenges Using Salesforce By Implementing

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HCL Use-Case SolutionAccount Management

Lead Management

Contact Management

Integration with Other Applications

Opportunity Management

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HCL Use-Case SolutionAccount Management

Contact Management

Opportunity Management

Integration with Other Applications

Inbuilt solution to capture, assign and convert leads from internal sources.Lead Management

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HCL Use-Case SolutionIntegration with Other Applications

Opportunity Management

Inbuilt solution to capture, assign and convert leads from internal sources.Lead Management

Account Management

Contact Management

Inbuilt solution for real-time search of customer details.

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HCL Use-Case SolutionIntegration with Other Applications

Opportunity Management

Inbuilt solution to capture, assign and convert leads from internal sources.Lead Management

Account Management

Inbuilt solution for real-time search of customer details.

Custom features to manage data flow after account conversion.Contact Management

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HCL Use-Case SolutionIntegration with Other Applications

Custom features to enable product pricing & create discounts to target their opportunities.Opportunity Management

Inbuilt solution to capture, assign and convert leads from internal sources.Lead Management

Account Management

Inbuilt solution for real-time search of customer details.

Custom features to manage data flow after account conversion.Contact Management

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HCL Use-Case Solution

Used Salesforce to integrate with SAP, ODS & BI.Integration with Other Applications

Custom features to enable product pricing & create discounts to target their opportunities.Opportunity Management

Inbuilt solution to capture, assign and convert leads from internal sources.Lead Management

Account Management

Inbuilt solution for real-time search of customer details.

Custom features to manage data flow after account conversion.Contact Management

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How did HCL benefit by choosing Salesforce?

Salesforce cloud platform enabled rapid deployment and brought about performance efficiency.

Salesforce Sales Cloud helped HCL develop a single application to standardize sales processes.

Salesforce App Cloud improved governance in areas like security and data integrity.

Ease of integration with 3rd party application improved productivity by 3-4 percent.

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What our learners have to say about us!Zakiuddin says, I am very thankful to the instructors and support team who are helping the students to achieve their goals in all the necessary and possible accepts. I, being an operations manager will recommend Edureka as an exceptional place to learn.Jonathan Tribhuwan, Sr. Lead Associate says, The instructors have deep knowledge and simple ways to educate us. I especially liked the way they take us through the SFDC platform instead of playing through the PPT.

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