RETAIL MANAGEMENT

Submitted by :JAI BAKLIYA

D Mart is a chain of hypermarket and supermarkets in India started by R K Damani. As of 2016, it has 98 stores spread across Maharashtra, Gujarat, Telangana, Andhra Pradesh, Madhya Pradesh and Karnataka, and a recent purchase of property in Rajkot shows that it is well advancing towards expanding across India.

MISSION

“TO BE THE LOWEST PRICED RETAILER IN THE AREA OF OPERATION / CITY / REGION.”

VISION IT IS OUR CONTINOUS ENDAVOUR TO

INVESTIGATE, IDENTIFY & MAKE AVAILABLE NEW PRODUCT CATEGORIES FOR CUSTOMER’S EVERYDAY USE & AT THE BEST VALUES THAN ANYBODY ELSE

CATEGORY OF PRODUCTS

1. Grocery2. Fruit & Vegetables3. Beverages4. Frozen Food5. Dairy products6. Personal and Home care

Contd.

7. Footwear8. Cosmetic Items/ Beauty care9. Medicines 10. Household utensil11. Fashion accessories12.Apparels/Garments

TARGET GROUP

Value conscious Upper / Lower middle income customers.

Pros :

The store looks good from outside the building has 3 floors and it is situated at a very busy locality.

There are attendents in every section of the store in order to help

Frequent announcements are made for the customer in order to make them aware about discounts and new products

The store is well-lited Store is spacious and clean There shelf edge labels everywhere in the store Discounts and all are very nicely displayed

Contd.. Every product has some kind of discount on it Products are neatly organised The store provides basket and trolley services to its

customers The store has 7 POS for easy and quick billing Signage are hung on the ceiling for easy visibility Store is fully air conditioned All the products are new there were no expired or old

products There is an elevator service also in the store.

Cons:

The entry of the mall is very small which generally does not look good and inconvenient for customers.

The store cannot accommodate large crown at once

Poor space utilization in the store.Because of less number of POS it becomes

inconvenient for the customers to stand in a queue

Contd..

There were male security guards outside women toilets and changing rooms

On the 1st floor bags and luggage were displayed in unorganised manner.

Over stuffing of of some products could be seen in some parts of the store

THANK YOU