Santhosh M MathewE-Mail: santhomm@gmail.com

Mobile: +91-9567350678

Professional Synopsis

Sales and marketing professional with nine years track record of finding Innovative and creative marketing solutions to build business; developing and communicating unique product/service benefits via brand and trade management in a Game-Changing manner.

A strategic planner, team player and collaborative partner with proven ability of facing challenges head on, executing sound decisions & displaying exceptional commitment to driving an organization / department’s objective whilst retaining Customer Focus.

Specialties: ATL & BTL, Strategic Business Planning, Innovative marketing, Franchise Management, Retail Operations, 

Employment Scan

Sales Manager–HCL Infosystems – January 2016 - Present

oOwner of Complete Revenue Targets for the Distributor /Retail Partners for Devices and Gears (GT) for own territory as well as SO’s territory.

oResponsible for overall Territory Business Planning & Execution

oResponsible to identify, grow and manage distribution Infrastructure within the Territory.

oMaintaining and monitoring channel partners’ Return on investment.

oResponsible for distributor level sales forecast.

oComplete ownership of all Business Systems & Processes for Territory assigned.

oResponsible for increasing wallet share within the existing accounts.

oExecution of sales & marketing inputs.

Marketing Manager–HCL Infosystems - Branch in Charge for Microsoft Mobiles Kerala & South Tamilnadu. February 2014 to December 2015

o Overall responsibility of Brand Health in the marketo Co ordination of visual merchandising in trade and branded retailo Work collaboratively with Microsoft communications and business teams to create

and manage cross-organizational, integrated communication strategieso Coordination of communications projects with vendors and contractors for the

development and production of promotional materials.o To implement and monitor the Marketing communication activities of the brando Execute branch level marketing communications strategy and ensure consistency

in brand communication across touch points/segments/channelso Develop and manage vendors towards effective implementation of Marcom

assignmento Gathering intelligence on competition communication activities

o Coordination with various departments to ensure that all marketing activities are aligned to the overall brand strategy, ensuring all stakeholders have bought in to overall plan

Achievements

o Successfully handled Nokia to Microsoft brand change over across Kerala and South Tamilnadu covering retail and priority stores

o Received best marketing execution award from Microsoft for the successful Onam promo which resulted in 100% value growth and 84% growth in activations

o Maintained healthy visibility share of Lumia in retail which resulted to sustain in 24% market share in Kerala which was highest in South India despite insufficient product portfolio

o Tie up with leading outlets ensured visibility and activations programs named ‘face on display, windows on wheels, experience windows and other regional festival promos helped to educate consumer about windows 8.1

o Successfully implemented retail education program for windows 10

Manager–Marketing Communications Havells India LTD, Cochin. Nov 2011

Specific responsibilities

Marketing Communicationso Devising and implementation of Brand campaignso ATL & BTLo Events ,Activations & Sponsorshipso Identify and create platforms to raise visibility of the organization externally

amongst various stakeholderso Track and audit the brand and develop strategies to enhance brand in the industry

and amongst peerso Planning and Operationso Develop and effectively administrate the plan and budget for communications at a

branch levelo Develop local communications strategy and programs in line with country /

business / Group strategy. Design implementation tactics/budget accordingly.o Generate maximum support to Havells single brand image and all divisions’

business activities via integrated communications approach.o Ensure compliance with Havells global communications guidelines and standards.o Responsible for developing corporate and business communications products and

tools incl. press releases, company events, advertisements, company brochures, customer magazines, etc.

o Vendor development and managemento Implementation of marketing strategies and brand building exercises to increase

market share of the region.

Promotions (BTL)

Customize and execute specific promotions, Trade shows and events targeting, geographies, categories, Profiles

Participate actively in identifying and influence winning mix to maximize potential of project.

Assistant Manager –Marketing CommunicationsTATA Teleservices LTD, Cochin - March 2009 to Nov 2011

Role

o Conceptualization, coordination with advertising agencies, / vendor, agencies to develop creative for Ads, which includes: print, POS, outdoor and radio.

o Responsible for Conventional Brand Health, effective delivery of communication campaign with brand building/Cost effective through circle level media.

o Ensure all brand communications and brand media campaigns are executed as per the TATA DOCOMO Brand Guidelines

o Handle production & execution of all out of the shop visibility elements like Signage, POS

o Handle all Events and sponsorshipso Coordination with other departments like, SCM, HR, U&R and acquisition, to ensure

that all marketing activities are aligned to the overall brand strategy, ensuring all stakeholders have bought in to overall plan.

o Handling of regional public relations activities of the brand.Achievements o Brand launch of TATA DOCOMO service in Keralao Instrumental in the successful launch of 3 G service in Keralao Developing the merchandising model o Signage and POS deployment plan and implementationo Effective utilisation of budget without any deviations

July’07 to Mar’09 with HDFC Bank, Cochin as Asst. Manager

Roleo Responsible for developing marketing plans and driving all regional promotions

programs for the financial organisation. Instrumental in planning and executing activities to support business objectives for respective regions

o Coordinated simultaneous advertising campaign and multiple direct promotional programs including marketing campaigns, product and program brochures

o Working closely with product managers during product development to ensure that the communication convene the objective and were executed on time and within budget.

o Working closely with trade show managers to develop regional and national trade show strategies and execution plans.

o Visibility for the branch/ product to induce footfalls.o Acquisition led programs.o Lead generation activities

Highlightso The Gold run - designed to promote HDFC Bank Gold Baro Welcome NRIs- a special campaign targeting NRI Customerso Network Campaign –To highlight the network strength of Bank post acquisition of

CBoP o Happy Holidays – KIDS celebration with the objective to promote Kids advantage

account

Jun’06 to July 07 with Impresario Event Management, Cochin as Client Service Executive

Roleo Responsible for conceptualization, visualization, presentation & Execution of Events

for corporate world o Developing marketing communications for the company, Initiating trade shows

presentations, direct mail campaigns and advertising.

Highlights

o Communications Manger of Kingfisher October festival at Cochin-2006.

o Client Service Manager the Doha Bank Investment meets in Cochin at Nov. 2006o Executed the launch of T V S Star City Electric Start at Trissur -Dec 2007o In charge of IDEA all Kerala promotionso Event Manager Miss Kerala 2007.

Educational Credentials

2006 : Master of Management from Marian College of MG University (Secured 74%)2003 : Graduation in Economics from University of Kannur, (Secured 65%)

Personal Minutiae

Date of Birth : 14th May 1982Mailing Address : Methalayil, Chapparapadava Post, Mangara, Kannur–670 581

(Kerala, India)Nationality : IndianPassport Details : G9870615 Marital Status : MarriedLanguages Known : English, Hindi, and Malayalam