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INVITATION

The City of Santa Monica (the “City”) is pleased to announce a large scale, art‐inspired, transit and art‐

led development opportunity of a prime six‐acre site in the Bergamot Transit Village and Mixed Use

Creative District. Specifically, the City is seeking statements of qualifications and a brief narrative

description of a preliminary development concept from experienced developers and/or development

teams willing to enter into a public‐private partnership in accordance with the principles and procedures

outlined herein.

The Request for Qualifications (RFQ) process is intended to provide an opportunity for interested parties

to demonstrate their interest and capability to develop and enhance a major art center and mixed‐use

transit‐oriented commercial development project on the City‐owned property located at 2525 Michigan

Avenue, home to the Bergamot Station arts center. This will be the first step of a two‐step process.

After receiving initial RFQ responses, the City will identify a limited number of finalists to be invited to

respond to a more detailed Request for Proposals (RFP).

This RFQ explains the scope of the potential development, the submission requirements, and the

process that the City will use to evaluate submissions.

Responses to this RFQ are due by 3:00 pm, on Wednesday, July 11, 2012. We look forward to your

submittal.

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I. INTRODUCTION

The City of Santa Monica (“the City”) is comprised of 8.3 square miles with a balance of vibrant

commercial districts and neighboring residential communities. Santa Monica is situated on the

Westside of Los Angeles County, 16 miles from downtown Los Angeles. It is bordered by the City of Los

Angeles on three sides and the Pacific Ocean on the west. According to the 2010 Census, Santa

Monica's population is 89,736, or about 11,000 persons per square mile.

Santa Monica is a unique city with a spectacular setting inhabited by a progressive, civic‐minded

population. National Geographic recently named Santa Monica one of the world’s “Top Ten Beach

Cities.” Forbes magazine recently named Santa Monica one of the “most alluring” communities in the

nation, owing to its diverse community and cultural offerings, its stunning beachfront setting, and

enviable walkability.

Since its inception in 1886, the City has managed to maintain a clear identity and character while also

being a vibrant urban center in one of the most desirable metropolitan areas in the world. Santa Monica

has distinguished itself by following a clear set of priorities and guiding principles for sustainable growth

and development as codified through the recently adopted Santa Monica General Plan Land Use and

Circulation Element (LUCE).

Community members actively participate in the development of policies for the betterment of Santa

Monica and the City uses its own financial and land resources to effectuate positive change. In the past

two decades, the City has been at the forefront of cutting‐edge planning approaches, which emphasize

the pursuit of a diverse and inclusive environment that is pedestrian‐oriented and of a human scale.

The creative arts sector is a vital component of Santa Monica’s identity and economy. Santa Monica is

at the leading edge of the nation’s creative economy. The city has been a destination and a haven for

artists for more than a hundred years, which helps explain why Santa Monica has among the highest

concentration of creative individuals in the US—in terms of both residents and employees. Nearly half

of the adult population makes all or part of its living in arts‐related fields. Santa Monica houses some of

the nation’s key creative businesses including the Grammy Foundation, Jerry Bruckheimer Studios, MTV

Networks, Universal Music and Yahoo. Long popular with artists, the City has such a high gallery

concentration that Sunset magazine dubbed Santa Monica “Art City.” (See Attachment D for additional

information).

The stunning beach front setting, technology service offerings and quality of life have helped transform

Santa Monica into one of the world’s leading creative and business centers for the entertainment

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industry and emerging technologies. Santa Monica is also celebrated as “Silicon Beach” and the “Tech

Coast.” In 2007, the city adopted Creative Capital: A Plan for the Development of Santa Monica’s Arts

and Culture (Creative Capital) to help ensure on‐going vitality of its ever‐important creative sector (see

Attachment D for more information). The following overarching vision helps to guide the City’s

continued cultural development efforts:

“Santa Monica’s residents share a vision for their community that interweaves the arts,

cultural activities, entertainment and education throughout their lives, work, cityscape and

neighborhoods. They view culture as an inseparable component of what makes Santa

Monica exceptional, desirable and economically competitive. And they seek to integrate

culture more thoroughly into the fabric of the community.

Santa Monica’s cultural community envisions the arts and culture as an integral component

of civic life, incorporated into the values, policies and daily activities of the city. They see

culture like sustainability—an organic part of the community, not separate from it—

enriching and supporting Santa Monica’s civic life” (Creative Capital, 2007).

Unfortunately, the burgeoning local economy also poses a threat to the future of the arts. As identified

in both Creative Capital and the LUCE, the biggest threat facing the arts in Santa Monica is affordable

space—specifically, the high cost of real estate and the decreasing availability of affordable, small light

industrial spaces that have typically been used for arts‐related uses. As a result, many small start‐up

creative businesses are being forced to look elsewhere for space, be they an individual artist, a new

gallery, a graphic design firm or a post‐production studio. Large, established creative businesses are

facing space and cost hurdles to growing in Santa Monica. Therefore, a large number of the

recommendations of the cultural plan have to do with sustaining and expanding the existing cultural

infrastructure, both non‐profit and commercial.

A. BERGAMOT TRANSIT VILLAGE + MIXED USE CREATIVE DISTRICT AREA PLAN

(“Bergamot Area Plan”)

To further strengthen the City’s support and commitment to the arts, the LUCE (adopted in 2010)

integrated Creative Capital goals with land use strategies to form policies to guide future planning,

including: 1) Retain and enhance existing concentrations of art uses in Santa Monica; 2) Foster the arts

as an integral component of civic life, incorporated into the values, policies and daily activities of Santa

Monica; 3) Increase cultural participation and access, expanding cultural opportunities; 4) Capitalize on

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the concentration of creative people and resources; and 5) Create incubator spaces and flexible

employment spaces.

In areas that had traditionally been zoned for industrial and light manufacturing, the LUCE established

two new land use districts: the Bergamot Transit Village and the Mixed Use Creative District, both

anchored thematically by the Bergamot Station arts center. The LUCE called for a detailed planning

effort within the Bergamot Transit Village and Mixed Use Creative District Area Plan (Bergamot Area

Plan) to provide more specific guidance on local‐serving uses and amenities, development standards,

design guidance and an inventory of physical needs and financing mechanisms that should be employed

to realize the area’s transformation. A key goal is to reknit the City grid and promote road connectivity

based on a “complete streets” model, with the new Exposition Light Rail station at Bergamot Station art

center (opening in 2016) to serve as a central gathering point for the district, as well as an essential

element of the city’s overall transportation network.

Since early 2011, City staff has been working closely with the community on the preparation of the

Bergamot Area Plan. The Plan is being undertaken with support from a HUD Sustainable Communities

grant and consultants, including The Planning Center/Design Community and the Environment (DCE),

Strategic Economics, and Tom Nordyke, an acclaimed arts integration consultant. A project website,

www.bergamotplan.net, was established as a communication tool and as a repository of project

information including data from previous and upcoming workshops and other public outreach efforts.

The first phase of the Bergamot Area Plan was to create a conceptual plan for the Bergamot Station art

center, in order to give guidance to developers responding to this RFQ. The Bergamot Station Preferred

Concept is presented in Attachment A to this RFQ.

B. BERGAMOT STATION ARTS CENTER

In 1989 the City purchased certain property from Southern Pacific Railroad consisting, in part, of a 5.6‐

acre parcel at 2525 Michigan Avenue (the “Site”). The property was purchased with funding the City

secured from the Transportation Development Act and a loan from the Los Angeles County

Transportation Commission (now fully paid) with the goal of serving future transit needs and creating a

growing source of revenue for the city’s Big Blue Bus.

In 1994, the Site was leased to Bergamot Station, LLC. In turn, the LLC created the Bergamot Station arts

center as a temporary use of the existing industrial buildings on the 5.6‐acre City‐owned Site and on 1.8

acres of adjacent property that is owned by the LLC. Since that time, Bergamot Station has become a

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successful art destination with a core group of world‐renowned art galleries that are located in

structures on both properties. An arts community has formed there that includes the Santa Monica

Museum of Art, which is located on the privately‐owned portion of the property.

The imminent construction of the Expo Line at Bergamot Station will bring significant changes to the

Bergamot Station art center. The Expo station platform will involve demolition of an existing building on

the City‐owned Site (Track 16). After an extensive planning effort that involved community outreach

and local business input, the City Council endorsed a preferred conceptual plan for the Bergamot Station

arts center. The Preferred Concept presents the City’s desire to achieve the following objectives:

Retain the concentration of art galleries and other art uses;

Create revenue‐producing and visitor‐serving uses, including a hotel and restaurants;

Provide a place for a future museum; and

Deliver infrastructure improvements.

The Council’s goals for the site are expressed in the Developer Parameters and Project Objectives

(Section III) of this RFQ. Please refer to Attachment A for additional information on the preferred

development concept, and to Attachment C for links to the staff report and the video archive to listen to

the Council discussion.

The City’s planning exercise has focused only on the 5.6‐acre City‐owned Site. This RFQ identifies the

scope of the potential development, the submission requirements, and the process that the City will use

to evaluate submissions.

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project, subject to a discretionary review process and provision of community benefits (LUCE, Chapter 2.1‐42). The LUCE also includes some additional provisions for flexibility under certain circumstances. When complete, the Bergamot Area Plan and revised Zoning Ordinance regulations to implement that plan will also govern this site. The proposed development plan for the Bergamot Station arts center will be subject to the City’s standard regulatory review and approval process.

Upcoming Features A future at‐grade light rail station will be located immediately adjacent to the

Site at the southwest corner of Olympic Boulevard and 26th Street. It will serve as the City’s eastern‐most stop of the Expo Line, connecting Santa Monica to Downtown Los Angeles via Culver City and USC. There will be a total of three light rail stations constructed in Santa Monica. The rail line is expected to open in 2016 with a forecasted ridership of 64,000 passengers per day by 2030, and an estimated 3,500 passengers expected to embark/ disembark at the Bergamot Station stop. The station will also serve one of Santa Monica’s largest employment zones, the Bergamot Transit Village and Mixed Use Creative District, which currently has nearly 9,000 full‐time employees.

Ownership The land was purchased by the City in 1989. It will be conveyed to the selected team in

the form of an unsubordinated ground lease with a maximum 55 year base term plus

any option periods agreed to by the City and the selected developer.

III. DEVELOPMENT PARAMETERS AND PROJECT OBJECTIVES

The City is seeking qualified developers who can deliver a high quality commercial infill development at

Bergamot Station while maintaining its unique character as a destination for vibrant arts activities. The

City encourages creative responses from experienced developers that sensitively build upon the existing

success of Bergamot Station, preserve the remarkable concentration of high‐caliber arts uses, capitalize

on the market potential created by the new light rail station in keeping with the Preferred Concept

described in Attachment A, and support the City’s goals as outlined below.

The City has identified the following eight principal development objectives for the Site:

Maximize the preservation of existing buildings, with renovations necessary to extend their

useful life.

Maintain or increase the amount of arts‐related space that is affordable to non‐profit and arts

organizations.

Identify a location within the plan that could accommodate a museum.

Upgrade open space, infrastructure, and other amenities to support access to the light rail

station as well as improve the environment and functionality of the site.

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Bring additional uses which support the site as a cultural destination, including supporting

evening and weekend activity, as well as supporting the City’s revenue goals for the site.

For new development, create ground‐floor spaces which enliven the area and broaden/support

the cultural focus of the site.

Provide shared‐use parking necessary to support activities at the site.

Increase ground rent to the City in order to support the operations of the Big Blue Bus.

IV. DEVELOPMENT TEAM QUALIFICATIONS

Successful development of the Site will require a team of professionals that demonstrates the following

qualifications:

Demonstrated relevant experience in adaptive reuse of older structures and high‐quality infill

construction.

Demonstrated recent experience in high‐quality construction and management of transit‐

oriented mixed‐use projects consisting of a variety of uses including arts‐related, retail,

restaurant/café/bar, hotel and creative office uses, of at least $50 million in value.

Experience and ability to assemble a team with the appropriate specialties for design,

construction, market analysis, business recruitment and marketing.

Experience in managing, leasing, programming, and promoting an arts center that has local,

regional, national and international appeal.

Inclusion of a strong, creative architect on the team to demonstrate an innovative approach that

can balance iconic new development with sensitive preservation of some existing buildings.

Demonstrated ability to secure debt and equity financing for similar development at a cost of

$50 million or more.

Excellent references regarding development and management experience.

Demonstrated record of success in implementing sustainable development and building

practices.

Demonstrated success with similar public‐private partnerships.

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Demonstrated commitment to community participation, including at least one team member

who has had experience with working in Santa Monica.

Demonstrated experience with development of public and private parking, as well as innovative

parking solutions.

Knowledge of Americans with Disabilities Act (ADA) and universal accessibility standards and

guidelines.

V. SUBMISSION REQUIREMENTS

In order to be considered responsive to this RFQ, developer‐design teams shall submit six (6) copies of

the following information in bound document form and an electronic copy (in Word Document or PDF)

of the document containing the entire response on CD.

Responses must be submitted not later than 3:00 PM on July 11, 2012 to:

City of Santa Monica Economic Development Division Attn: Jennifer Taylor 1901 Main Street, Suite E Santa Monica, CA 90405 Facsimile and email submissions will not be accepted.

Submittal Document

A. Development Team

1) Letter of Introduction – Include a summary of the respondent’s basic qualifications,

experience, past projects of similar nature and size, and reasons for interest in this opportunity.

2) Team Members – Identify members of the development team and provide a brief description

of each team member including the following:

Principals involved in the project

Resumes of key team members

An organizational chart of the firm(s)

The name of person authorized to negotiate on behalf of the developer.

Lead contact for the team.

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B. Design Team

Identify key design consultants and describe their proposed role and relevant experience with projects

of similar nature and size, including adaptive reuse projects. The developer should indicate past

experience in working with this team.

C. Arts Center Management and Leasing Team

Identify the marketing and arts management expertise within the team, and describe their proposed

role and relevant experience.

D. Experience and References

Provide descriptions of at least three projects and no more than five projects that are directly analogous

to the project being proposed for the Site. Each project should detail the information listed below.

Please utilize the Project Summary Form (Attachment E).

1) Location.

2) Total development scope and size (including commercial component uses, arts and cultural uses,

and infrastructure improvements, if applicable).

3) Development schedule including explicit identification of time allotted to public processes and

entitlements.

4) Land acquisition cost and project construction costs.

5) The amounts of debt and equity funds used to finance the project. Please provide contact

information for the lender and equity providers for the project.

6) Any local, state and/or federal funding sources used to fund project costs. Please provide

contact information for a representative of each assistance source.

7) An overview of the investment return thresholds that were established during the

predevelopment process, and the returns that were actually achieved, including an identification of

the point in time that the project achieved a breakeven cash flow.

8) Description of the role of the development entity and unique challenges of the development.

9) Involvement of public agencies and their specific roles.

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10) Description of community outreach and participation processes.

11) Contact information for a representative of the jurisdiction in which the project was

constructed.

E. Proposed Project Description

The City does not expect a final development or design solution as a response to this RFQ. At a

minimum, however, the response should include a detailed narrative description of the preliminary

development concept for the site and description of land use mixes. The narrative must address how

the proposed project complements and enhances the existing role and function of the Bergamot Station

arts center and Expo light rail station, and also how it meets the other goals described in the City of

Santa Monica’s Preferred Concept (Attachment A). Additional supportive documents and illustrative

concepts that help to communicate the team’s vision are welcome but not required.

F. Financial Capability

Provide evidence of sufficient financial strength to undertake and successfully complete the Project,

including:

1) Annual reports or other public financial documents representing the company's financial

capability.

2) If the company is privately held and there is no public information, provide a combination of

documented evidence of prior transactions in which all or substantially all of the financing was

provided by the proposer, letters from banks and/or current or proposed financial partners

indicating the scale or recent loans, the size of the credit line, or other information that will

provide the City with assurance that entity can fund a project of this scale without unduly

stretching their resources. Please note: this information will be kept confidential.

3) A statement identifying the debt/equity and financial return threshold anticipated by the

project. Please note: this information will be kept confidential.

4) Identification of any projects/financing that the team, collectivity or individually, has defaulted

on.

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VI. COST LIABILTIY

The respondent shall bear all costs associated with submitting the proposal.

VII. STATEMENT OF RIGHTS AND UNDERSTANDING

The City reserves and may in its sole discretion, exercise the following rights and options with respect to

this Request for Qualifications (RFQ):

A. to accept, reject or negotiate modifications to any and all submissions as it shall, in its sole discretion, deem to be in its best interest; submission of an RFQ does not bind the City to any action or to any party. Submissions do not create or assume any relationship, agency or obligation by the City, its officers or employees.

B. to issue additional solicitations for qualifications and/or addenda;

C. to negotiate with any one or more of the respondents;

D. to waive any irregularities in any submission;

E. to select any submission as the basis for negotiations, and to negotiate with respondents for amendment or other modifications to their submission;

F. to conduct investigations with respect to the qualification of each respondent; and/or to obtain additional information deemed necessary to determine the ability of the respondent. This includes information needed to evaluate the experience and financial capability of the respondent.

VIII. SELECTION PROCESS

Responses will be evaluated upon the evaluation criterion outlined in Sections III and IV. The City

intends to review all responses submitted and shortlist the most qualified developer/design/master

lessee teams for interviews with the Selection Committee. These criteria will be used to make a

recommendation to Council regarding the selection of a development/design/master lessee team(s) to

be invited to participate in a Request for Proposals (RFP).

IX. TIMELINE

The following is the conceptual timeline for the RFQ/P process:

May 22, 2012: Issuance of RFQ.

July 11, 2012: Deadline for RFQ submittals.

July – August 2012: Review submittals.

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September/ October 2012: Issuance of the Request for Proposal (RFP) to the short list of qualified developer(s).

January 2013: Deadline for RFP submittal(s). (12 weeks)

January – March 2013: Review and select preferred developer, subject to Council approval.

March 2013: 90‐day Exclusive Negotiation period begins.

Note: All dates subject to change

XI. CONFLICT OF INTEREST

Developer‐Design Team(s) must comply with the requirements of all applicable federal, state and local

laws related to this Project, including those pertaining to conflicts of interest or appearance

thereof. Developer‐Design Team(s) must disclose any and all circumstances which could give rise to any

potential conflict of interest or appearance thereof in connection with its participation in the Project

with the City of Santa Monica, and its agents, representatives and consultants.

XII. QUESTIONS RELATED TO THIS SOLICITATION

All questions related to this RFQ solicitation are to be in writing. The Economic Development Division

may be contacted by fax at (310) 391‐9996, by e‐mail at mailto: [email protected] or by mail at City

of Santa Monica, Economic Development Division, 1901 Main Street, Suite E, Santa Monica, CA 90405.

Subject line for all communication should be “Bergamot Station RFQ.” City will provide written

responses and post question and answers at http://www.smgov.net/Bergamot RFQ/. Please check this

website prior to making a submittal.

All interested applicants are invited to tour the Bergamot Station arts center. It is open to the public

Tuesday through Friday from 10 a.m. to 6 p.m. and on Saturday from 11 a.m. to 5:30 p.m.

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ATTACHMENTS

A‐ City of Santa Monica Preferred Concept for Bergamot Station Art Center

B‐ Bergamot District Map

C‐ Useful Links

D‐ An Overview of Santa Monica’s Creative Economy

E‐ Project Summary Form

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A signature building for a museum (possibly Santa Monica Museum of Art or other) in the

center of the site, with access to the Expo Station, proposed as 2‐3 stories and about 20,000

square feet, possibly with shared theatre space and creative office uses on a third floor. This

building would also include a café that opens out to a new plaza and a museum gift store.

A shared parking structure with approximately 400 spaces, located within a portion of the

dashed area, to provide parking shared by Bergamot and the City Yards, pending the emergence

of a recommendation from the City Yards Master Plan process.

Upgraded open space with amenities, particularly near the Expo station where the City has

invested in side platforms to better access the station. Areas around the existing buildings and

remaining surface parking would be repaired to resolve drainage issues, repaved and restriped.

Additional restrooms that comply with ADA requirements would be provided to serve all

buildings on the site.

Renovations to existing buildings that are needed to extend their life, such as insulation, roof

repair, HVAC or other maintenance.

Potential Phase 2 creative office building with publicly accessible ground‐floor uses and a total

of 25‐35,000 square‐feet. Parking for this use would be built in the parking structure in Phase I,

and could be utilized for shared off‐site purposes until such time as it is needed to serve the new

building.

To review the full staff report presented to City Council on March 20, 2012:

http://www.smgov.net/cityclerk/council/agendas/2012/20120320/s2012%200320%208‐B.htm

To view the archived City Council meeting and hear the discussion:

http://www.smgov.net/video/ (March 20 Council Meeting)

ATTAC

CHMENT BB: BERGAAMOT DISSTRICT MMAP

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ATTACHMENT C: USEFUL LINKS

Bergamot Area Plan (City of Santa Monica Planning Department’s Project Website)

www.bergamotplan.net

Bergamot Station Arts Center

http://bergamotstation.com/

Creative Capital: A Plan for the Development of Santa Monica’s Arts and Culture

http://www.smgov.net/Portals/Culture/Resources/Cultural_Data_Project.aspx

City of Santa Monica General Plan Land Use and Circulation Element (LUCE)

http://www.shapethefuture2025.net/

Economic Impacts of Tourism in Santa Monica:

http://www.santamonica.com/local‐community/value‐of‐tourism/

Exposition Light Rail Project Information

http://www.smgov.net/bebp/project.aspx?id=25923

OTIS Report on the Creative Economy of the Los Angeles Region

http://www.otis.edu/creative_economy/

Santa Monica Alliance: Useful information for Santa Monica businesses and developers

http://www.santamonicaalliance.com/

Santa Monica Facts + Figures

http://www.smgov.net/Departments/HED/Economic_Development/Doing_Business_in_Santa_

Monica/Business_Climate/Business_Climate.aspx

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ATTACHMENT D: AN OVERVIEW OF SANTA MONICA’S CREATIVE ECONOMY

(Excerpts from “Bergamot Area Plan Community Workshop: The Creative Economy” and research

prepared by Bill Whitney, July 13, 2012):

“CREATIVE ECONOMY” IS MAJOR FORCE IN SOUTHERN CALIFORNIA REGION

Employs 304,000 persons in LA County

2nd largest cluster in the region behind tourism/hospitality

Well‐paid jobs

Multiplier effect: one direct job supports 1.5 indirect jobs (OTIS)

“Creative Economy” includes architecture/ interior design, entertainment, communication arts, visual +

performing arts, digital media, art galleries, fashion (design + production), and product/ industrial design

(e.g. furniture, toys).

CREATIVE ECONOMY IS VERY IMPORTANT TO SANTA MONICA

According to Creative Capital, the City’s vision for the development of Santa Monica’s arts and

culture in the community, the creative workforce represents nearly 9% of total city

employment, the highest percentage in the nation of cities reviewed, including San Francisco

and Los Angeles. As of 2007, Santa Monica had over 1,634 arts‐related businesses employment

11,464 persons. (By 2011, the number of arts‐related businesses increased to 1,763 but

employment dropped to 10,579 persons).

Santa Monica’s major creative clusters are: Information (#51)—publishers, motion picture/

video production, tele‐production/post‐production, sound studios, wireless communications/

Internet services; Professional, Scientific+ Technical Services (#54)—architecture/interior design,

graphic design, computer design/programming, scientific/technical services, advertising; and

Arts, Entertainment + Recreation (#71)—theatre companies, musical groups, independent

artists, writers and performers, promoters, agents, managers.

Nearly 40% of Santa Monica’s jobs are “creative” (2 in every 5)

This chart demonstrates the concentration of creative jobs in Santa Monica relative to L.A. County and

the state of California:

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Source: US Census, County Business Patterns

CREATIVE ECONOMY SECTORS HAVE LED THE GROWTH OF NEW BUSINESSES IN SANTA MONICA OVER

THE RECENT 10‐YEAR PERIOD, 1998‐2008

Over the period, the City added 649 net new businesses. Of this, 485 (75%) of the growth was in

the creative economic sectors.

The largest component was in the Arts, Entertainment et al. category—specifically the

“independent artists, writers + performers” cluster, which recorded 266 new businesses from

1998‐2008.

In contrast to many other sectors, data suggest that the number of creative businesses has

remained virtually constant, thus representing a relatively stable component in the local

economy.

Source: U S Census, County Business Patterns

CREATIVE ECONOMY BUSINESSES SHOULD CONTINUE TO BE ENCOURAGED IN THE CITY AT SUCH

FOCAL POINTS AS BERGAMOT STATION

State LA County Santa Monica

51. INFORMATION 2% 4% 9%

54. PROFESSIONAL, SCIENTIFIC 13% 12% 18%

71. ARTS, ENTERTAINMENT 2% 5% 11%

TOTAL 17% 21% 38%

PERCENT OF BUSINESSES IN CREATIVE ECONOMY SECTORS, 2008

1998 2008 Increase Percent

51. INFORMATION 557 632 75

54. PROFESSIONAL, SCIENTIFIC ET AL 1,072 1,199 127

71. ARTS, ENTERTAINMENT ET AL 446 729 283

SUBTOTAL, CREATIVE SECTORS 2,075 2,560 485 75%

ALL OTHER BUSINESSES 4,012 4,176 164 25%

TOTAL, ALL BUSINESSES 6,087 6,736 649 100%

GROWTH IN THE NUMBER OF BUSINESSES IN SANTA MONICA, 1998-2008

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They reflect the cultural goals of the City of Santa Monica that encourage artistic achievement

and promote culturally significant activities in local neighborhoods.

They have shown an ability to prosper in the community, and have provided economic stability

to the City during recent recessionary periods.

Their space requirements can be accommodated in the neighborhood‐oriented mixed‐use

settings that will be created in and around transit villages such as Bergamot Station.

By their nature, they are supportive of live‐work residential communities, which place low stress

on the regional transportation network in comparison to other types of businesses.

Relative to other businesses, creative economy jobs are relatively high paying and support a

significant amount of indirect employment in terms of support services in the local community.

The following page of information on the next page was produced by the Americans for the Arts in 2011:

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ATTACHMENT E: PROJECT SUMMARY FORM

Project Summary FormTo be completed for each comparable project cited in the proposal as relevant experience

Name of Responding Company Date

Project Name:LocationDevelopment dates (construction start) First openingProject DescriptionNumber of phases/ description of uses in each phaseWhat was the proposer's role in project?Did the development team include other members?If so, name Role

Describe unique challenges of the Development (Please attach detailed information separately as needed.)

Total Development Scope and Sizes: Site Area Total development size (sf. ft.)Retail (sq. ft.) Service (sq. ft.)Office (sq. ft.) Other (sq. ft.)Restaurant (sq. ft.)Hotel (# of rooms/franchise)Arts/ Cultural uses (describe)Entertainment uses (describe)Anchor tenants (retail, office, etc): (list)Other land uses (describe)Parking (# of Spaces/Type of Structure)Infrastructure improvements (describe)

Public Participation In: (Please attach detailed information separately as needed.)Public Assistance Land Writedown Grant Loan

Fee Waiver Tax Waiver Expedited ProcessingSpecial Entitlements

Involvement of Public Agencies and their Specific Roles:

Describe community outreach and participation processes:

Estimate time alloted to public processes and entitlements:

Funding and Costs: (Please attach detailed information separately as needed.)Land acquisition cost Project construction costsAmount of Debt Financing Equity ContributionLocal, State, and/or Federal funding sourcesThreshold Return on Total Investment Actual Return on Total InvestmentAttach information on any local, state and/or federal funding sources used to fund the project costs. Include contact information for the lender and equity providers for the project.

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Ownership:Name of original owner Original ownership percentage of respondentCurrent owner (if different) Current ownership percentage of respondent

References:Private Parties Name Title PhoneProperty ManagementConstruction lenderPermanent lenderLocal/State/Federal funding sourceOtherOtherOtherOtherOther

Public Sector PartnersFunction or relationship Name Title Phone