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PRINT & WEBPRICE LIST 2017

The weekly magazine for all of SwedenThe weekly magazine for all of Sweden

1ICAKURIREN 41/16

ICAKURIREN.SE – DIN KOKBOK PÅ NÄTET!

TIDSAM 0706-41

7 388070 602991

4 1

HELENAS ORDMed bagaget

fullt av möten

FRÅGA INGEMAR

”Vi blir osams varje

gång vi går ut”

Nr 41 11 oktober 2016 29:90 kr Hela Sveriges veckomagasin

Så väljer du rätt matta

”Jag kunde inte

hindra mamma

från att dricka”

Alex Schulman Alex Schulman

i alla längderi alla längderHöstens kappor

MILJÖBOVARVi har granskat

8 olika bärkassar

key lime cheesecakekey lime Bjud på fräsch

Klädda golv

ICAKURIRENIcakuriren is the weekly magazine for all of Sweden. A mod-ern magazine and site with abundant reading - sti ll like no other! Icakuriren is a friend in your everyday life who helps you to make the best choices. Readers perceive the brand to be unique and genuine. It stands for usefulness, credibil-ity and inspirati on. For adverti sers it signifi es an eff ect.

INTERESTSHolidaying in Sweden or abroad: 83% (Sweden 79%)Cookery: 67% (Sweden 55%)Interior decorati on: 56% (Sweden 44%)Gardening: 54% (Sweden 40%)Wine and wine tasti ng: 35% (Sweden 30%)

CIRCULATION AND RANGECirculati on: 89,400 copies (TS full year 2016)Coverage: 401,000 readers (Orvesto consumer 2016 full year)Gender: Women: 66%, men: 34%Region: Metropolitan areas: 33%, Rest of the country: 67%Average age: 54Unique visitors to icakuriren.se: 146,000/weekEditi ons per year: 50

EXPENDITURE PER PERSON AND YEAR:Wine: SEK 1,865 (Sweden: SEK 1,798) Health foods: SEK 801 (Sweden: SEK 685) Interior decorati on: SEK 1,398 (Sweden: SEK 1,263) Garden products/fl owers: SEK 1,523 (Sweden: SEK 1,251)Charity: SEK 1,280 (Sweden: SEK 1,067)

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FORMAT/PRICES/PUBLICATION DATES

PUBLICATION SCHEDULE 2017

No Copy date At Subsc. Publ. Date

Nr 1/02 15 dec 03 jan 05 jan

Nr 03 30 dec 13 jan 17 jan

Nr 04 09 jan 20 jan 24 jan

Nr 05 16 jan 27 jan 31 jan

Nr 06 23 jan 03 feb 07 feb

Nr 07 30 jan 10 feb 14 feb

Nr 08 06 feb 17 feb 21 feb

Nr 09 13 feb 24 feb 28 feb

Nr 10 20 feb 03 mar 07 mar

Nr 11 27 feb 10 mar 14 mar

Nr 12 06 mar 17 mar 21 mar

Nr 13 13 mar 24 mar 28 mar

Nr 14 20 mar 31 mar 04 apr

Nr 15 27 mar 07 apr 11 apr

Nr 16 30 mar 12 apr 18 apr

Nr 17 03 apr 21 apr 25 apr

Nr 18 12 apr 27 apr 02 maj

Nr 19 21 apr 05 maj 09 maj

Nr 20 28 apr 12 maj 16 maj

Nr 21 08 maj 19 maj 23 maj

Nr 22 12 maj 26 maj 30 maj

Nr 23 18 maj 01 jun 05 jun

Nr 24 26 maj 09 jun 13 jun

Nr 25 02 jun 16 jun 20 jun

Nr 26/27 08 jun 22 jun 27 jun

Nr 28 26 jun 07 jul 11 jul

Nr 29 03 jul 14 jul 18 jul

Nr 30 10 jul 21 jul 25 jul

Nr 31 17 jul 28 jul 01 aug

Nr 32/33 24 jul 04 aug 08 aug

Nr 34 07 aug 18 aug 22 aug

Nr 35 14 aug 25 aug 29 aug

Nr 36 21 aug 01 sep 05 sep

Nr 37 28 aug 08 sep 12 sep

Nr 38 04 sep 15 sep 19 sep

Nr 39 11 sep 22 sep 26 sep

Nr 40 18 sep 29 sep 03 okt

Nr 41 25 sep 06 okt 10 okt

Nr 42 02 okt 13 okt 17 okt

Nr 43 09 okt 20 okt 24 okt

Nr 44 16 okt 27 okt 31 okt

Nr 45 23 okt 03 nov 07 nov

Nr 46 30 okt 10 nov 14 nov

Nr 47 03 nov 17 nov 21 nov

Nr 48 13 nov 24 nov 28 nov

Nr 49 20 nov 01 dec 05 dec

Nr 50 27 nov 08 dec 12 dec

Nr 51 04 dec 15 dec 19 dec

Nr 52 11 dec 22 dec 28 dec

ADVERTISMENT PAGES

2/1-pages 416 x 278 mm + 5 mm bleedPrice: SEK 129.000

1/1-page 208 x 278 mm + 5 mm bleed Price: SEK 71.500

2nd and 3rd Cover 208 x 278 mm + 5 mm bleed Price: SEK 82.000

1/1-page Back page 208 x 243 mm + 5 mm bleed Price: SEK 86.000

1/2-page horizontal208 x 139 mm+ 5 mm bleedPrice: SEK 42.900

1/2-page vertical 104 x 278 mm+ 5 mm bleedPrice: SEK 42.900

1/4-page vertical 45 x 252 mmNo bleedPrice: SEK 26.800

1/4-page horizontal 208 x 82 mm + 5 mm bleedPrice: SEK 26.800

1/4-page 104 x 139 mm+ 5 mm bleedPrice: SEK 26.800

CLASSIFIED ADVERTISEMENTS

Ad Format PriceET 1/32 47 x 31 mm 2.150 kr ET 1/16 95 x 31 mm 4.300 krET 1/16 47 x 63 mm 4.300 krET 1/8 95 x 63 mm 8.625 krET 1/4 192 x 63 mm 17.250 kr ET 1/4 95 x 128 mm 17.250 krET 1/2 192 x 128 mm 34.500 krET 1/2 95 x 260 mm 34.500 kr

ET 1/2

ET 1/2

ET 1/8

ET 1/16

ET 1/4

ET 1/32

ET 1/16

ET 1/4

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Tests show that a magazine supplement produces up to ten ti mes higher response frequency than unaddressed direct mail. Your supplement can furthermore have almost any appearance you want, and reach an affl uent target group at a very low contact cost. There are a large number of tried and tested types of supplements and acti viti es from which to choose:

• Fixed: stapled or glued on adverti sement and as sample.• Loose: max. format 208 x 278 mm, min. 105 x 148 mm.• Selected: full year subscribers, postcode, age.• Enclosed in plasti c: with acti vity lett er selected for, for example, retailers.• Co-produced: 4-32 pages, material high-resoluti on pdfs, 208 x 278 mm bleed.

PRICES SUPPLEMENTSWEIGHT IN GRAMS SEK/UNIT < 20 g 1:05 21–35 g 1:20 36–49 g 1:35 > 50 g ask for quotati on

Co-produced supplements (on the magazine’s paper)Ask for quotati on

SUPPLEMENTS

ICC-profi les for print can be downloaded atwww.egmontpublishing.se

QUICK MATERIAL GUIDE

Material ready for printingAll prepared adverti sing material that is sent in to the magazine must be ready and checked for printi ng. To be supplied inPDF format.

5 mm bleedAdverti sing material should be submitt ed as a PDF ready for printi ng with a 5 mm bleed.

300 dpiAll pictures in the adverti sement must have a minimum resoluti on of 300 dpi.

CMYKAll pictures must be defi ned in CMYK. Spot colours (PANTONE) are to be converted toCMYK.

CONTACTS

To book adverti sing: Questi ons concerning adverti sing material:sales department, switchboard: +46 (0)8-692 01 00 traffi cannons@egmont.se, switchboard: +46 (0)8-692 01 00 Annonshanteringwww.egmontpublishing.se

TECHNICAL SPECIFICATIONCREATIVE SOLUTIONS

You might want to do something out of the ordinary to become even more visible. In that case we have lots ofcreati ve soluti ons. Contact your sales representati ve to fi nd out more. Informati on is also available atwww.egmontpublishing.se

PRODUCTION OF ADVERTISEMENTSWe can assist with producti on of simple adverti sements.Adverti sing material that we receive for producti on can be sent in the following fi le formats: PDF, EPS, TIFF, JPG.All picture material should be 300 dpi for the best possible quality.Price: 245 SEK per every started period of 15 minutes.The fi nal cost for producti on of adverti sements will be specifi ed on your Adverti sing invoice.

DELIVERY OF ADVERTISING MATERIALDelivery address: traffi cannons@egmont.seName the material: format/customer/product/ Magazine/year/issue E.g. 1/1_customer_product_IK1704Address: Egmont Publishing, Annonshantering, 169 91 Solna

CANCELLATION RULES

For cancellati on later than 14 days before the copy date given in the price list, a booking fee of 25%

of the value of the space booked will be charged. If cancellati on takes place later than one week before the copy date, we reserve the right to invoice the agreed adverti sing rate.

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FORMATS & PRICES WEB 2017

SMALL MEDIUM LARGE

Panorama

Mobil

Newsletter

320 x 240 320 x 320 320 x 480

980 x 240 980 x 300 980 x 360

600 x 150 600 x 300 600 x 450

CPM 160 SEK CPM 200 SEK CPM 240 SEK

TECHNICAL SPECIFICATIONS

BANNER PACKAGES

STAND-ALONE FORMATS

PanoramaMobil

PriceCPM 200 SEKCPM 200 SEK

980 x 240320 x 240

CPM 250 SEKCPM 250 SEK

980 x 300320 x 320

CPM 300 SEKCPM 300 SEK

980 x 360320 x 480

600 x 300

Newsletter

1 SEK/each

Number of recipients: 26 000

Price Price

Special formatCPM 300 SEK

Format 650 x 650CPM 350 SEK

Special formatCPM 300 SEKSpecial formatCPM 300 SEK

WallpaperWallpaper

Format 650 x 650CPM 350 SEKFormat 650 x 650CPM 350 SEK

TakeoverAdd one of our creative formats for extra impact. Contact your sales contact for more information.

CREATIVE FORMATS

ADVERTISING MATERIALAd material should be sent according to the technical specifi -cati ons as given.

ADVERTISMENT PRODUCTIONWe can help with ad producti on of fl ash adverts. Contact your salesperson for prices. Ad material we receive for producti on can be sent in the following formats: EPS, TIFF, JPG. Photo material should be at least 72 dpi for best quality.

DELIVERY OF AD MATERIALAd material should be sent to:Email address: webbannons@egmont.se

Other delivery is according to agreement. Material should be deli-vered a minimum of three working days before the campaign start date for testi ng purposes. If adjustments must be made by Egmont Publishing the material should be sent sooner.

For more informati on see material specifi cati ons atwww.egmontpublishing.se

RULES FOR CANCELLATION:Cancellati ons later than 14 days before the material day (as given in the price list) will be charged a fee of 25% of the ad space value. Cancellati ons later than one week before material day will be char-ged the full amount.