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PRINT & WEBPRICE LIST 2017
The weekly magazine for all of SwedenThe weekly magazine for all of Sweden
1ICAKURIREN 41/16
ICAKURIREN.SE – DIN KOKBOK PÅ NÄTET!
TIDSAM 0706-41
7 388070 602991
4 1
HELENAS ORDMed bagaget
fullt av möten
FRÅGA INGEMAR
”Vi blir osams varje
gång vi går ut”
Nr 41 11 oktober 2016 29:90 kr Hela Sveriges veckomagasin
Så väljer du rätt matta
”Jag kunde inte
hindra mamma
från att dricka”
Alex Schulman Alex Schulman
i alla längderi alla längderHöstens kappor
MILJÖBOVARVi har granskat
8 olika bärkassar
key lime cheesecakekey lime Bjud på fräsch
Klädda golv
ICAKURIRENIcakuriren is the weekly magazine for all of Sweden. A mod-ern magazine and site with abundant reading - sti ll like no other! Icakuriren is a friend in your everyday life who helps you to make the best choices. Readers perceive the brand to be unique and genuine. It stands for usefulness, credibil-ity and inspirati on. For adverti sers it signifi es an eff ect.
INTERESTSHolidaying in Sweden or abroad: 83% (Sweden 79%)Cookery: 67% (Sweden 55%)Interior decorati on: 56% (Sweden 44%)Gardening: 54% (Sweden 40%)Wine and wine tasti ng: 35% (Sweden 30%)
CIRCULATION AND RANGECirculati on: 89,400 copies (TS full year 2016)Coverage: 401,000 readers (Orvesto consumer 2016 full year)Gender: Women: 66%, men: 34%Region: Metropolitan areas: 33%, Rest of the country: 67%Average age: 54Unique visitors to icakuriren.se: 146,000/weekEditi ons per year: 50
EXPENDITURE PER PERSON AND YEAR:Wine: SEK 1,865 (Sweden: SEK 1,798) Health foods: SEK 801 (Sweden: SEK 685) Interior decorati on: SEK 1,398 (Sweden: SEK 1,263) Garden products/fl owers: SEK 1,523 (Sweden: SEK 1,251)Charity: SEK 1,280 (Sweden: SEK 1,067)
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FORMAT/PRICES/PUBLICATION DATES
PUBLICATION SCHEDULE 2017
No Copy date At Subsc. Publ. Date
Nr 1/02 15 dec 03 jan 05 jan
Nr 03 30 dec 13 jan 17 jan
Nr 04 09 jan 20 jan 24 jan
Nr 05 16 jan 27 jan 31 jan
Nr 06 23 jan 03 feb 07 feb
Nr 07 30 jan 10 feb 14 feb
Nr 08 06 feb 17 feb 21 feb
Nr 09 13 feb 24 feb 28 feb
Nr 10 20 feb 03 mar 07 mar
Nr 11 27 feb 10 mar 14 mar
Nr 12 06 mar 17 mar 21 mar
Nr 13 13 mar 24 mar 28 mar
Nr 14 20 mar 31 mar 04 apr
Nr 15 27 mar 07 apr 11 apr
Nr 16 30 mar 12 apr 18 apr
Nr 17 03 apr 21 apr 25 apr
Nr 18 12 apr 27 apr 02 maj
Nr 19 21 apr 05 maj 09 maj
Nr 20 28 apr 12 maj 16 maj
Nr 21 08 maj 19 maj 23 maj
Nr 22 12 maj 26 maj 30 maj
Nr 23 18 maj 01 jun 05 jun
Nr 24 26 maj 09 jun 13 jun
Nr 25 02 jun 16 jun 20 jun
Nr 26/27 08 jun 22 jun 27 jun
Nr 28 26 jun 07 jul 11 jul
Nr 29 03 jul 14 jul 18 jul
Nr 30 10 jul 21 jul 25 jul
Nr 31 17 jul 28 jul 01 aug
Nr 32/33 24 jul 04 aug 08 aug
Nr 34 07 aug 18 aug 22 aug
Nr 35 14 aug 25 aug 29 aug
Nr 36 21 aug 01 sep 05 sep
Nr 37 28 aug 08 sep 12 sep
Nr 38 04 sep 15 sep 19 sep
Nr 39 11 sep 22 sep 26 sep
Nr 40 18 sep 29 sep 03 okt
Nr 41 25 sep 06 okt 10 okt
Nr 42 02 okt 13 okt 17 okt
Nr 43 09 okt 20 okt 24 okt
Nr 44 16 okt 27 okt 31 okt
Nr 45 23 okt 03 nov 07 nov
Nr 46 30 okt 10 nov 14 nov
Nr 47 03 nov 17 nov 21 nov
Nr 48 13 nov 24 nov 28 nov
Nr 49 20 nov 01 dec 05 dec
Nr 50 27 nov 08 dec 12 dec
Nr 51 04 dec 15 dec 19 dec
Nr 52 11 dec 22 dec 28 dec
ADVERTISMENT PAGES
2/1-pages 416 x 278 mm + 5 mm bleedPrice: SEK 129.000
1/1-page 208 x 278 mm + 5 mm bleed Price: SEK 71.500
2nd and 3rd Cover 208 x 278 mm + 5 mm bleed Price: SEK 82.000
1/1-page Back page 208 x 243 mm + 5 mm bleed Price: SEK 86.000
1/2-page horizontal208 x 139 mm+ 5 mm bleedPrice: SEK 42.900
1/2-page vertical 104 x 278 mm+ 5 mm bleedPrice: SEK 42.900
1/4-page vertical 45 x 252 mmNo bleedPrice: SEK 26.800
1/4-page horizontal 208 x 82 mm + 5 mm bleedPrice: SEK 26.800
1/4-page 104 x 139 mm+ 5 mm bleedPrice: SEK 26.800
CLASSIFIED ADVERTISEMENTS
Ad Format PriceET 1/32 47 x 31 mm 2.150 kr ET 1/16 95 x 31 mm 4.300 krET 1/16 47 x 63 mm 4.300 krET 1/8 95 x 63 mm 8.625 krET 1/4 192 x 63 mm 17.250 kr ET 1/4 95 x 128 mm 17.250 krET 1/2 192 x 128 mm 34.500 krET 1/2 95 x 260 mm 34.500 kr
ET 1/2
ET 1/2
ET 1/8
ET 1/16
ET 1/4
ET 1/32
ET 1/16
ET 1/4
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Tests show that a magazine supplement produces up to ten ti mes higher response frequency than unaddressed direct mail. Your supplement can furthermore have almost any appearance you want, and reach an affl uent target group at a very low contact cost. There are a large number of tried and tested types of supplements and acti viti es from which to choose:
• Fixed: stapled or glued on adverti sement and as sample.• Loose: max. format 208 x 278 mm, min. 105 x 148 mm.• Selected: full year subscribers, postcode, age.• Enclosed in plasti c: with acti vity lett er selected for, for example, retailers.• Co-produced: 4-32 pages, material high-resoluti on pdfs, 208 x 278 mm bleed.
PRICES SUPPLEMENTSWEIGHT IN GRAMS SEK/UNIT < 20 g 1:05 21–35 g 1:20 36–49 g 1:35 > 50 g ask for quotati on
Co-produced supplements (on the magazine’s paper)Ask for quotati on
SUPPLEMENTS
ICC-profi les for print can be downloaded atwww.egmontpublishing.se
QUICK MATERIAL GUIDE
Material ready for printingAll prepared adverti sing material that is sent in to the magazine must be ready and checked for printi ng. To be supplied inPDF format.
5 mm bleedAdverti sing material should be submitt ed as a PDF ready for printi ng with a 5 mm bleed.
300 dpiAll pictures in the adverti sement must have a minimum resoluti on of 300 dpi.
CMYKAll pictures must be defi ned in CMYK. Spot colours (PANTONE) are to be converted toCMYK.
CONTACTS
To book adverti sing: Questi ons concerning adverti sing material:sales department, switchboard: +46 (0)8-692 01 00 traffi [email protected], switchboard: +46 (0)8-692 01 00 Annonshanteringwww.egmontpublishing.se
TECHNICAL SPECIFICATIONCREATIVE SOLUTIONS
You might want to do something out of the ordinary to become even more visible. In that case we have lots ofcreati ve soluti ons. Contact your sales representati ve to fi nd out more. Informati on is also available atwww.egmontpublishing.se
PRODUCTION OF ADVERTISEMENTSWe can assist with producti on of simple adverti sements.Adverti sing material that we receive for producti on can be sent in the following fi le formats: PDF, EPS, TIFF, JPG.All picture material should be 300 dpi for the best possible quality.Price: 245 SEK per every started period of 15 minutes.The fi nal cost for producti on of adverti sements will be specifi ed on your Adverti sing invoice.
DELIVERY OF ADVERTISING MATERIALDelivery address: traffi [email protected] the material: format/customer/product/ Magazine/year/issue E.g. 1/1_customer_product_IK1704Address: Egmont Publishing, Annonshantering, 169 91 Solna
CANCELLATION RULES
For cancellati on later than 14 days before the copy date given in the price list, a booking fee of 25%
of the value of the space booked will be charged. If cancellati on takes place later than one week before the copy date, we reserve the right to invoice the agreed adverti sing rate.
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FORMATS & PRICES WEB 2017
SMALL MEDIUM LARGE
Panorama
Mobil
Newsletter
320 x 240 320 x 320 320 x 480
980 x 240 980 x 300 980 x 360
600 x 150 600 x 300 600 x 450
CPM 160 SEK CPM 200 SEK CPM 240 SEK
TECHNICAL SPECIFICATIONS
BANNER PACKAGES
STAND-ALONE FORMATS
PanoramaMobil
PriceCPM 200 SEKCPM 200 SEK
980 x 240320 x 240
CPM 250 SEKCPM 250 SEK
980 x 300320 x 320
CPM 300 SEKCPM 300 SEK
980 x 360320 x 480
600 x 300
Newsletter
1 SEK/each
Number of recipients: 26 000
Price Price
Special formatCPM 300 SEK
Format 650 x 650CPM 350 SEK
Special formatCPM 300 SEKSpecial formatCPM 300 SEK
WallpaperWallpaper
Format 650 x 650CPM 350 SEKFormat 650 x 650CPM 350 SEK
TakeoverAdd one of our creative formats for extra impact. Contact your sales contact for more information.
CREATIVE FORMATS
ADVERTISING MATERIALAd material should be sent according to the technical specifi -cati ons as given.
ADVERTISMENT PRODUCTIONWe can help with ad producti on of fl ash adverts. Contact your salesperson for prices. Ad material we receive for producti on can be sent in the following formats: EPS, TIFF, JPG. Photo material should be at least 72 dpi for best quality.
DELIVERY OF AD MATERIALAd material should be sent to:Email address: [email protected]
Other delivery is according to agreement. Material should be deli-vered a minimum of three working days before the campaign start date for testi ng purposes. If adjustments must be made by Egmont Publishing the material should be sent sooner.
For more informati on see material specifi cati ons atwww.egmontpublishing.se
RULES FOR CANCELLATION:Cancellati ons later than 14 days before the material day (as given in the price list) will be charged a fee of 25% of the ad space value. Cancellati ons later than one week before material day will be char-ged the full amount.
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