PIPER LYMAN Portfolio-2016

P I P E R R . LY M A NA RT D I R ECT I O N & D E S I G N

C R E AT I V E M A R K E T I N G S O LU T I O N S F R O M CO N C E PT T H R O U G H CO M P L E T I O N


Piper Lyman is an energetic, focused and award-winning graphic designer with

communication skills that enhance her rapport and understanding of client and

vendor needs. She has conceptualized and executed projects with a focus on

promotion and marketing in a wide range of business environments. Piper

has managed projects that have guided companies like L-3 Communications,

Arthur Frommer’s Budget Travel, Good Housekeeping and The Art Guild in

new directions that were radical departures from previous marketing efforts

resulting in fresh brand identity changes, impacting media kits, sell pieces, and

other associated materials. Piper’s effective managerial skills include setting up

work flow systems, budget control and team unity. Her commitment to clients

is exhibited in her reliable and timely delivery of quality work. As a graduate

of Rhode Island School of Design, Piper prides herself on her deep-rooted

talent for typography and page layout.

PIPER R. LYMAN • ART DIRECTION & DESIGN

SELFLarge-scale, 28-page book printed on extra heavy matted card stock bound within a white lucite casing for presentation to Esteé Lauder. Presentation succeeded in improving the preconcieved look of the brand.


SELFWinners spotlighted across digital, mobile and print platforms.


Budget TravelArt direction and design of media kit which jump-started new brand identity carried out across all marketing and promotional items. “Real People” media sheets are part of the over 30 pages designed to be used with the media kit. Project included art direction of photoshoots.

Budget TravelArt Direction and design of holiday gift coasters sent to clients and business connections. Project included design of 8 “travel stickers”.



Budget TravelArt direction and design of trade show materials: banner, t-shirts and luggage tags.


Sheba Medical CenterArt direction and design of 16-page fundraising brochure targeting premium American donors. Emotional photographs depicted a typical day at the Israeli hospital. Project included supervision of copy writing and art direction of photoshoots.


HGTV MagazineArt direction and design of an advertorial spread for Rust-oleum products highlighting outdoor project ideas.


Men’s Fitness2016 Media Kit distributed both digitally and in print. Established a new look across all marketing materials which elevated the brand.


Geller Capital ManagementArt Direction and design of 8-page brochure sent to existingclients announcing launch of new company. Project included logo design, tag line creation, art direction of illustration and supervision of copy writing.


The Art Gui ldArt direction and design of postcards promoting a variety of exhibits on view at The Art Guild’s gallery.


SELF MagazineDesign of inbook and digital ads promoting the new SELF Made Collective. Vertical and horizontal digital layouts enhanced the user experience.

GET TO KNOW SOME OF THE BLOGGERS BEHIND OUR SELF MADE COLLECTIVE

SELF’s exclusive network of SELF Made women who are passionate about all things health, wellness, beauty, and style. 4

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To read the latest from these women and the other members of the Collective, visit SELF.com/flash or promotions.SELF.com

1 STEPHANIE LEE of Beauty by Lee BeautybyLee.com @beautybylee

2 DANICA NEWON of Chic Runner ChicRunner.com @chicrunner

3 KENDALL JOHNSON of Styled Snapshots StyledSnapshots.com @styledsnapshots

4 CAMILLE STYLES of Camille Styles CamilleStyles.com @camillestyles

PROMOTION

Photo: Buff Strickland

GET TO KNOW SOME OF THE BLOGGERS BEHIND OUR SELF MADE COLLECTIVE

SELF’s exclusive network of SELF Made women who are passionate about all things health, wellness, beauty, and style.

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PROMOTIONGET TO KNOW SOME OF THE BLOGGERS BEHIND OUR SELF MADE COLLECTIVESELF’s exclusive network of SELF Made women who are passionate about all things health, wellness, beauty, and style.

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To read the latest from these women and the other members

of the Collective, visit SELF.com/flash or promotions.SELF.com





PROMOTION

Full Page 1/2 Page

Get to know

some of the

bloGGers

behind our

selF Made

ColleCtive

SELF’s exclusive network of SELF Made

women who are passionate about all

things health, wellness, beauty, and style. 4

1

2

3


1 stephanie lee

of Beauty by Lee

BeautybyLee.com

@beautybylee

2 daniCa newon

of Chic Runner

ChicRunner.com

@chicrunner

3 kendall Johnson

of Styled Snapshots

StyledSnapshots.com

@styledsnapshots

4 CaMille styles

of Camille Styles

CamilleStyles.com

@camillestyles

proMotion

Photo: Buff Strickland

L-3 CommunicationsArt Direction and design of 24-page brochure which introduced a new conceptual brand identity for all printed collateral. Project included creation of new tag line: “People. Power. Precision.” and collaboration of copy writing.



L-3 CommunicationsArt direction and design of business to business advertising. Language and visuals to match new brand identity. Project included collaboration of copy writing.


Scholastic AudioArt direction and design of packaging for a soft cover book and CD for a variety of titles. Project included logo and tagline design for new division.


Good HousekeepingArt direction and design of invitation for “Take your Mother to Lunch Day” which introduced the tone and graphics of the event. Project included all event collateral such as signage, name tags, menus cards, gift bags and thank you cards.


Good HousekeepingArt direction and design of 8-page advertorial insert sponsored by Oscal to educate women about osteoporosis. Originally seen in Good Housekeeping magazine, Oscal requested re-prints for distribution through physician’s offices.

Carl Nelkin, MusicianArt direction and design of CD packaging including 16-page booklet. Project included all image creation.



Hearst Integrated Media Custom content spread for Unilever/Walmart program with adjascent double-sided cardstock tip-in of individually perforated gift tags. Produced in several titles within the Hearst portfolio.

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Custom wrapping can make the gift set they’ll use every day also the gift they’ll truly remember! And no one knows this better than celebrity party planner

Bronson van Wyck (whose homemade gifts are a season tradition). With simple everyday finds and Personal Care Gift Sets available at Walmart,

he’s helping you wrap-up all your gift giving with a personal touch.

FIND THESE AND OTHER PERSONAL CARE GIFT SETS PLUS ALL YOUR WRAPPINGS MATERIALS AT WALMART THIS SEASON (FOR LESS).

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Wrapped with Care

GIVE PERSONAL CARE GIFTS YOUR PERSONAL TOUCH

“ Simple wrapping adorned with a photo of you and the recipi-ent celebrates what the season’s all about.”

FOR THE SPA ENTHUSIASTFor an everyday spa-like indulgence, give the Caress Emerald Rush Gift Set.

• 18 oz. Body Wash • 18 oz. Body Wash• Premium Body Pouf • Jeweled Pumice Stone

Mix restful water-blue papers topped with a tea infuser (inspired by the body wash’s white tea essence).”

“

Try a masculine graphic paper wrapped with a stylish web belt in his favorite color.”

Chalkboard paper, red velvet ribbon and a crystal brooch are both personal AND chic.”

Wrap with cra� paper, wood grain shelf-liner, twine and cutout leaves–secured with a fi shing lure or compass.”

FOR MR. CONFIDENTHelp him stay calm and cool daily with the Axe Harmony Gift Set.

• 16 oz. Shower Gel• 4 oz. Bodyspray• 4 oz. Bodyspray• Shower Detailer• Toiletry Bag

Rub-on words and a nod to this season’s metallic trend truly refl ect how much you care.”

FOR THE OUTDOORSMANThe Dove Men+Care Clean Comfort Gift Set refreshes after every adventure.

• 13.5 oz. Body Wash • 12 oz. Shampoo• 2.7 oz. Deodorant • 1 oz. Face Wash

FOR THE STYLISTAThe Tresemmé Keratin Gift Set will make any woman feel runway-ready.

• 25 oz. Keratin Smooth Shampoo• 25 oz. Keratin Smooth Conditioner• 3.3 oz. Keratin Smooth Nourishing Serum• 8 oz. Keratin Smooth Heat Pro Shine Spray

FOR THE AUTHENTIC ORIGINALThe Dove Gift Set helps her true beauty shine through–naturally.

• 24 oz. Body Wash • 12 oz. Shampoo• 4 oz. Beauty Bar • White Body Pouf

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FOR THE CAREER WOMANShe’ll feel strong, sleek and con�ident with the Suave Awapuhi Gift Set.

• 12.6 oz. Awapuhi Ginger Anti-Break Shampoo• 12.6 oz. Awapuhi Ginger Anti-Break Conditioner• 6 oz. Awapuhi Ginger Strengthening Leave-In Crème• 12 oz. Awapuhi Body Wash• Body Pouf

Fast Company Art direction and design of 5-page advertorial section pitchedto Clear for placement in Fast Company.



The Art Gui ld Fundraising event invitation including RSVP card and membership application. Graphics set the tone for this branded experience.


SELFTwo-sided sell sheet for both print and digital use.


Landmark on Main StreetArt direction and design of over 40 flyers announcing upcoming performances. Color palette distinguished the separate series being offered for the season.


Walk MS/ Team RizzaArt direction and design of event collateral for a food andwine fund raising event. Project included naming the event and designing the “Stepping Out” logo, as well as, designing the “Team Rizza” logo. Collateral included invitations, posters and other signage, along with wearable merchandise.

Nassau County Museum of ArtArt direction and design of new logo carried out on a sticker design used as a budget conscience solution for gift shop packaging as well as other needs within the museum.



Hearst Integrated Media Olay custom content across print and mobile platforms in several titles. Seen here: Redbook & Marie Claire.

ExfoliatE twicE a wEEkRegularly sloughing away the surface of your skin helps fade excess pigmentation faster.

BE PatiEntYour over-pigmentation problem didn’t suddenly appear overnight. Expect to see gradual results in two to eight weeks.

Fed up with dark spots that just won’t fade? Don’t fret. Here’s the scoop on how to reveal a brighter, more radiant complexion.

Get more skin-saving tips at Olay.cOm—your face will thank you.

Hormonal discolorationtends to look like a hazy veil on your whole face, while spots left behind from acne are located in the exact spot of the original pimple. These two tend to fade over time. However, UV-related age spots, those small, flat, brownish marks on face, shoulders, arms, and hands, can be cleared with an intense over-the-counter targeted treatment.

How to DEal, BrougHt to you By

unDErstanD tHE unDErlying issuE

There’s a reason why your skin started overproducing pigment in the first place. Whether it’s triggered by hormonal changes, post-inflammatory hyperpig-mentation (a.k.a. acne scars) or sun exposure, knowing what’s responsible is half the battle.

COVER UPSwap foundation for Olay cc cream Total Effects Tone correcting moisturizer with Sunscreen Broad Spectrum 15. This does it all, from providing natural-looking coverage to accelerating skin-cell renewal (which helps diminish the appearance of dark spots).

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DiscolorationDilemma

want morE HElP?

Go to Olay.com and watch our video on deep cleansing with the

Pro-X microdermabrasion+ advanced cleansing

System!

Don’tforgEt

tHE

sunscrEEn!

SPOt tREat

Brighten dark patches with a concentrated skin-softening serum that doubles as a potent lightener. Lightweight and hydrating, Olay Pro-X Spot Fading Treatment

can help treat skin that’s mottled with dark pigmentation.

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Want more amazing quick-change tips? Go to Youtube.com/olaY for Get-GorGeous ideas.

gleam team Dust a little shimmer powder on clavicles, shins and arms to give your body sexy definition and a glowy boost…or simplify your routine with Olay Quench Body Lotion with Shimmer, formulated with cocoa butter and vitamin B3, to keep you hydrated while making you glow!

Post-work dinner plans? No need for a complete overhaul; these tips will tweak your look in 60 seconds flat.

INSTANT MAKEOVERS

presented by

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23smooth things oVer Glowing skin always looks fresh. Get a flawless face with a great moisturizer that’s got built-in primer technology, like Olay Regenerist Advanced Wrinkle Revolution Complex. It uses optical skin care technology and advanced micro fillers to instantly smooth the appearance of fine lines.

moVe Your part Chances are you’ve gotten into the habit of parting your strands in the exact same place every single day. Here’s a hot tip: Simply switch it to the other side to completely volumize hair.

4amp up Your arches A pair of polished power brows is perfect punctuation for your face. Make a strong statement by filling in sparse spaces with pencil.


Hearst Integrated Media Custom content for pet products for three Hearst titles: O, The Oprah Magazine, Marie Claire and Good Housekeeping

Hearst Integrated MediaDesign of advertorial spread for Netflix’s Orange is the New Black to appear in Esquire.


Hearst Integrated MediaDesign of advertorial spread for Netflix’s Orange is the New Black to appear in Cosmopolitan.

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Potato ChiP Bag Big Boo’s hiding her “homemade red” in a bag-turned-wine cozy was one of the show’s most inspired diYs.

orange is the New Black with a 1-MoNth FREE tRiaL. Sign up is easy at Netflix.com

“oNB” is sure to take binge watching to a new level as fans (and wannabes) gear up for the SEaSoN 2 PREMiERE, JuNE 6

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WATCH

To survive, Lorna fantasizes about being

Natalie Wood by wearing her hair and red lipstick.”

– aCtRESS YaEL StoNE on her West side story-loving character

‘‘

goNE giRL among the “book mess” that keeps Piper sane is Gillian Flynn’s psychological thriller that explores whether a journalist husband murdered his wife.

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track every book the show mentions on tumblr: booksofoitnb.tumblr.com

CLiP-iN BLoNd ExtENSioNWith little to express her uniqueness, character tasha “taystee” Jefferson makes the most of a single blonde weave.

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go to oNBprisonbreakout.com to find out which character is most like you and enter to win a Netflix membership for you and a friend.

CRoCK Potmiss Claudette uses it to simmer ramen and take a welcomed break from cafeteria food. it’s also a good hiding spot for the missing electrical shop screwdriver.

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haiR dYEeven on the inside, a girl’s gotta look good. red is one of the few inmates with the connections to get a steady supply of dye and other valuable illegal goods.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lorem lectus, tempus vitae fermentum sed, rhoncus sit amet lacus. Donec quis lectus turpis. Mauris ornare suscipit enim. Maecenas sed diam felis. Sed elementum massa a felis mollis consequat. Nulla adipiscing libero rhoncus fermentum lacinia. Sed commodo dapibus ante, ut venenatis ante dictum vitae. Nullam venenatis, eros a malesuada ornare, massa justo eleifend lacus, egestas viverra purus diam id dolor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis lectus turpis. Donec quis lectus turpis. Mauris ornare suscipit enim. Maecenas sed diam felis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris orn suscipit enim.

10 Metallics are very in this season.”

— SoPhia

‘‘duCt taPEsophia’s duct tape “metallic” sandals conveyed the charac-ter’s desire to feel feminine, says costume designer Jenn rogien.9

10Things the Inmates Can’t Live Without

SURVIVAL GUIDE

For first-season fans of the Netflix original series Orange Is The New Black, surviving 6 months without new episodes might seem like a prison sentence! that’s because this tale of convicted yuppie Piper Chapman (taylor schilling) is mUCH more than just a fish-out-of-water story. and its characters and props so nuanced that many have already reached pop culture icon status!

We chose 10 things that help inmates survive on the inside. Use them as you count down the days to the SEaSoN 2 PREMiERE JuNE 6th!

1JaLaPENo PEPPERSdenied food, Piper calls on her artisinal soaps background to get her food privileges reinstated by making Chef red a lotion out of jalapeño peppers.

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4Yoga MatFound to reduce prisoner stress, yoga is taught in the danbury prison where the real Piper did her time–and inspired the character, Yoga Jones.

Surviving here is all about perspective.”

— Yoga JoNES‘‘

3hoodiE as iconic to bible-thumping Pennsatucky as her stringy hair, the hoodie is one of the few commissary items inmates can buy to help them stand out in a sea of uniforms.

Taryn is brilliant at manipulating her

hoodie—with the hood, the pockets, the zipper up and

the zipper down.” – CoStuME dESigNER

JENN RogiEN on actress

taryn Manning

BEhiNd-BaRS BEautYWhile most institutions do not allow makeup, the minimum-security prison that Litchfield lockup’s modeled after has products for purchase in its commissary.

sure, four shades of eye shadow, four shades of lip gloss, and five foundations, may not rival the cosmetics counter! (But with the show’s inmates turning to powdered fruit punch and petroleum jelly to make lip stain, it will have to do.)



Fish

Tacos

Today @ ThE GRiLL

Cafe 57 • Hearst TowerArt direction, design and illustration of posters advertising cafe specials. Visuals to match new brand identity.

SchnitzeltODAY @ the ActiOn StAtiOn

THIS week @ THe acTIon STaTIon

FrIed rIce

THIS week @ THe acTIon STaTIon

MIddle eaSTern

PITa


Hearst Integrated MediaDesign of advertorial spread and two-sided postcard for Almay to appear in Cosmopolitan, Marie Claire and Redbook.


C R E AT I V E M A R K E T I N G S O LU T I O N S F R O M CO N C E PT T H R O U G H CO M P L E T I O N

Documents

PIPER LYMAN Portfolio-2016