Payu Allegro Berlin

8/16/2019 Payu Allegro Berlin

1/22

Payments on MarketplacePayU & Allegro case

Emil Podlaszewski – PayU Group Products DirectorLukasz Nowak – Marketplace Chief Product Officer


2/22

{History

Business impact

Payments perceptionLessons learned

Future


3/22

2002 – 2009 Allegro Payments

FeaturesFee paid by Seller (fixed 0,10 USD + 2,9%)

Seller had to opt-in

Not integrated into the purchase process

Escrow – fee paid by Buyer

Results:

Average 140 000 transactions monthly (1,4% of total)

Average 4,3M USD monthly TPV (2,6% GMV)

Used mostly to pay for higher value purchases

Customer insight: „another way to suck money from us.”, „seems like another idea to get

commision fees twice”

3


4/22

Dymanics – 3 years

4


5/22

July 2009 – Pay with Allegro version 1

Change:FREE!

Optional for Seller and Buyer

Still not integrated into purchase process

5

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

1 2 3 4 5 6 7 8 9

Transactions paid with PZA - of total – first 8 m onths


6/22

July 2009 – Pay with Allegro version 1

ResultsFaster payments – 70% done under 1 hour from purchase

6

48h;

12%


7/22

Still not integrated

7


8/22

March 2010 – Pay with Allegro version 2

Mandatory for SellerPayment option integrated into purchase process

First shipping prices as a part of payment process

Enabled new functionalities (multipayment)

8

0,0%

20,0%

40,0%

60,0%80,0%

2 0 1 0

- 0 3

2 0 1 0

- 0 5

2 0 1 0

- 0 7

2 0 1 0

- 0 9

2 0 1 0

- 1 1

2 0 1 1

- 0 1

2 0 1 1

- 0 3

2 0 1 1

- 0 5

2 0 1 1

- 0 7

2 0 1 1

- 0 9

2 0 1 1

- 1 1

2 0 1 2

- 0 1

2 0 1 2

- 0 3

2 0 1 2

- 0 5

2 0 1 2

- 0 7

2 0 1 2

- 0 9

2 0 1 2

- 1 1

2 0 1 3

- 0 1

2 0 1 3

- 0 3

2 0 1 3

- 0 5

2 0 1 3

- 0 7

2 0 1 3

- 0 9

Transactions pa id with PayU

Transactions paid with PayU


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December 2010 – 1M Users paid with Allegro

9

0

200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

PayU users - 1st M


10/22


10

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

4 500 000

5 000 000

w r z . 0

9

p a ! . 0

9

l i s . 0

9

g r u . 0

9

s t y . 1 0

l u t . 1

0

m a r . 1 0

k w i . 1 0

m a j . 1 0

c z e . 1

0

l i p . 1

0

s i e . 1

0

Prognoz

a

0

500 000

1 000 000

1 500 000

2 000 000

2 500 000

3 000 000

3 500 000

4 000 000

4 500 000

w r z . 0

9

p a ! . 0

9

l i s . 0

9

g r u . 0

9

s t y . 1 0

l u t . 1

0

m a r . 1 0

k w i . 1 0

m a j . 1 0

c z e . 1

0

l i p . 1

0

s i e . 1

0

Prognoz

a

Forecast and realisation – no PayU users

Forecast and realisation – PayU users


11/22

Buyers opinion

11

57%

30%

9%

3%1%

16%

29%34%

14%

8%

0%

10%

20%

30%

40%

50%

60%

70%

definitelyyes

rather yes hard to say rather no definitely no

Pay with Allegro facilitates shopping

PwA

PwA-seldom


12/22

Buyers opinion

12

38%40%

19%

2% 1%

19%

30%

35%

13%

4%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

definitelyyes

rather yes hard to say rather no definitely no

Pay w ith Allegro increases Buyers' safety

PwA

PwA-seldom


13/22

Sellers opinion

13

58%

28%

7% 5% 3%

0%

10%

20%

30%

40%

50%

60%

70%

definitely yes rather yes hard to say rather no definitely no

Pay with Allegro speeds up shipping an item


14/22

Sellers opinion

14

43%

36%

15%

5% 2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


Pay with Allegro facilitates shopping


15/22

Sellers opinion

15

35%

32%

22%

7%

3%

0%

5%

10%

15%

20%

25%

30%

35%

40%


Pay w ith Allegro facilitates sales


16/22

Sellers opinion

16

42%

36%

16%

3%2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%


Pay w ith Allegro increases Buyers' safety


17/22

New possibilities

Guest shoppingActivation no required for buying

Simplified registration and faster activation

Basket – multipayment

Installments

17


18/22

Shopping cart + multipayment (launched in May 2011)

18


19/22

PayU Installements on Allegro (June – November 2012)

First, fully on-line installment processIncluding basket shopping form many Sellers

Instant payment to Seller

Prescoring based on the User history

19

0,00%

0,20%

0,40%

0,60%

0,80%

1,00%

1,20%

Share installments in GMV


20/22

Lessons learned

Mandatory payment is goodCharges are bad (for share)

Balance your take-rate and market conditions

Focus on popular payments channels/banks

Keep functional and financial platforms together

High compliance requirements

Anty Money Laundering

Adjust product to market conditions

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21/22

What is next

Credit card stored – 1clickNew payment channels – PEX,wallet

Balance your take-rate and market conditions

21


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THX

Documents

Payu Allegro Berlin