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80+ of the top 100 ecommerce companies in India use and recommend
PayUbiz and PayUMoney
All payment optionsLargest collection of payment methodsto help you serve wide range of customers
Credit Cards: Visa, Mastercard, Amex, Diners
Debit Cards: Visa, MasterCard, Maestro, RuPay
Net banking: 44+ Banks
EMI for 8 Banks: All major issuers
International payments & Multi Currency Gateway
Cash cards and Wallets
PayUMoney Wallet
Standing Instructions: Visa, MasterCard
IVR
PayU Biz Payment Gateway
Best Conversion rates Typically 12%
higher than competition
State of the art Proven
TechnologyPatent Pending Algorithms, Dynamic Switching, Retry Framework, Intent to Pay
Amazing Customer Service
(Technical, operational, Accounts) which responds
immediately
Reduce your costs Transactional cost,
technology development cost, accounting cost
Higher Sales
Best conversion rates in the Industry
12% higher conversion rateCompared to competition
“The difference in conversion rates between PayU and a very large competitor in steady state is more than 12%. PayU Delivers” – goibibo
Customer Testimonial
Increased conversion rate means –• More paying customers• Better consumer experience• More Revenue
DYNAMIC SWITCHINGCutting-edge transaction routing across multiple acquirers
Addressing PG issues through Dynamic Switching
• We give each of our merchant multiple acquirers or PGs to process their Visa/Mastercard/Maestro i.e. card transactions
• Dynamically choose the best gateway for every transaction to maximize conversion rates
• Dynamic Switching (DS) increases success rates by 2.00-2.25%
Payment
Gateway 1
Payment
Gateway 2
Payment
Gateway 3
Dynamic Switching
How are transactions switched?
• Uptime• Response time including latency• Fluctuations and Success Ratios
Health of Gateway/Acquire
r
• Certain bins do better on certain gateways (e.g. onus done by data)
• International and Maestro issuesBin-Based Switching
• At time of retry, determine if acquirer responsible for failure
• Preference of a transaction for a gateway
Local Transaction History
Additional things we do• Only certain gateways process Maestro. We achieve this mapping
automatically via bin-based switching
• We also know if a user has entered junk data in CVV/Expiry and that needs to be rejected for successfully processing Transaction.
• We also know if a Visa/Mastercard customer has forgotten entering
CVV/Expiry, in which case we ask for it again
• We identify Back Button Press and are able to offer a Retry Option to customer in more than 60% of cases.
Auto Retry and Recommendation1. Sometimes as high as 10%
Customers Retry Transaction due to failures at first attempt
2. Almost 50% of these transactions get successful with Retry on Second Attempt
3. Retry Framework impacts overall conversion by 4% positively
4. Informing customer of Indicative Failure Reasons improves success on next attempt
5. Though basic, but not available with other PSPs
Real-time Netbanking downtime identification1. About 2-2.5% of Netbanking
transactions get impacted by scheduled or unscheduled downtime
2. We determine this in real time (due to our transaction flow of more than 500,000 txns/day)
3. You can access this information via APIs or we can bounce the transaction back to you reporting it as net banking down
4. You (or us) can inform the user and ask him to choose alternative payment option. You (or us) can also ping back the user when payment method is available again
Real-time card issuer downtime identification• Our transaction volume of
more than 500K txns/day becomes our strength
• We maintain 7000+ bin healths per minute across 5 payment gateways
• Access to this information available via APIs
Transaction Process Flow - Analytics
State of the art Payment Analytics
• Complete transparency into both successful and unsuccessful transactions
• Classification of transaction by their intent to pay
• Insights into the user’s payment behavior
• See all the reports graphically in real time
Get PCI DSS easily
Use PayU’s libraries and iFrame to collect card details on your website
With PayU, your PCI DSS requirements reduced by 90%. Get it in about 2 weeks at 1/5th the cost!
Express Checkout• A store card feature to your customers and
makes the online payment a 1-click job• Ultra secure offering and reduces the
transaction time by manifolds
Completely customizable Payment Page
Customize colors,
fonts, sizes, borders, logo etc. using an
easy “Do it yourself” section.
You can also add a
custom note for specific
transactions.
Store card Feature
Credit/Debit Card
• Offer a Store Card solution to your Repeat customers for Seamless transactions.
• The customer has to enter only the CVV and 3-D secure password when doing the next transaction.
• The feature is extremely secure where the card details are saved in an encrypted form and can be edited/removed anytime by the user.
Easy Integration
Integration Engineers to
resolve all your queries.
Plug and play kits for over 15 shopping carts
Sample codes in PHP,
JSP, .NET, Ruby, Python and
more
Integrate within days if not hours!
We also think about your accounts team
• Billings tab to tell you in detail about your payments, settled transactions and transactions waiting to be settled.
• We Auto-capture all your transactions. No need to do it manually.
• Settlement in T+2. Most times for card payments, we achieve T+1.
85% fewer next-day Netbanking recon issues with PayU
Verify/update APIs with all banks
In case of no
response from
PG/dropped transaction
, we call bank’s
update API to get the status of
the transaction
This helps in near
real-time status
update and merchant does not wait for next-day recon for
final status
Next-day recon issues
reduced to 0 in case of cards and by about 85% in case of
NetBanking
We have this API with 26
Banks. For major
Players like SBI, AXIS this API
results in a success
rate improveme
nt by 1-1.5%.
Accept Payments beyond your website• Collect payments on phone• Offer Store Card Solution on IVR for
Repeat customers.• On-the-Fly OTP Generation.• Offer Retry Feature to your customers on
IVR Transactions.• Integrate with your CRM easily
IVR Payments
Email Invoicing • Send an email to collect your payment• No need of integration• Create and send professional e-invoice to
your customers• The customer receive and can pay online
in a single click
Best in class Risk Management• Offer comprehensive risk management system
which works in over 16 countries– Velocity and Value rules on all possible parameters– Positive and Negative databases– Device Fingerprinting– Neural Network
• Tie-up with the best Global Risk Processor (sees about 10% of world’s transactions) for your international transactions.
THE IMPORTANCE OF MOBILE
How mobile grew at PayU• ~20% of transactions in mid-late 2013
• ~50% of transactions by end-2014– Mobile dominates (85%) in case of movie ticket
booking etc.
• PayU grew 4x in this timeframe
• Mobile transactions volume growth ~= 2.5 * 4 = 10x!
2FA on mobile: Challenges• One Time Password (OTP)– No uniformity: OTP lengths vary from 4-8 digits– Hard to remember (+ friction of switching apps)– Increased chances of a typo or misread
• Bank pages not optimized for mobile devices
• Banks having different flows to manage 2FA
Android app SDK and
custom browser to simplify OTP
experience
Beautiful experience in case of OTP
Every bank page precision-mapped
Mobile SDK advantages• Improve customer experience and reduce
drops at OTP page
• Analytics to help you decode user behaviour
• Detailed transaction funnel including issuing bank page load time, second factor authentication chosen (OTP/VbV), SMS status (received/not received) and final approval status from the customer
