Oklahoma Fashion Week

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OFW will spotlight local and out state fashion designers, models, hair stylists, makeup artists, boutiques, salons, fashion photographers, fashion design students and more. We invite all fashion retail to be part of this event

Text of Oklahoma Fashion Week

  • MARCH 24TH-30TH 2013

    50 Penn Place

  • Oklahoma Fashion Weeks MissionOklahoma Fashion Weeks mission is to provide a platform for Oklahoma fashion designers to showcase their creative and artistic talents, while helping and creating awareness for local

    nonprofit organizations.

    Oklahoma Fashion Week (OFW)We are pleased to host the First Annual Oklahoma Fashion Week, Fashion for a Purpose 2013. Running events will be held at 50 Penn Place and other OKC locations. OFW will spotlight local and

    out-of- state fashion designers, models, hair stylists, makeup artists, boutiques, salons, fashion

    photographers, fashion design students and more.

    Fashion for a Purpose theme will have a deeper meaning and be more than just a fashion statement. Thats why we are partnering with the Regional Food Bank of Oklahoma greater part of proceeds from this event will be donated to the Regional Food Bank of Oklahomas Food for Kids program and other non-profit organizations.

    Target DemographicsAge Range of Attendees: 18+ years old

    Anticipated Number of Attendees: 15,000

    throughout week

    Demographics: 85% Female, 15% Male

    Education: 90% college graduates

    Average Personal Income: $80,000+ per year,

    upper middle class.

    Attendees will include corporate executives,

    business professionals, VIPs, socialites and high-

    end fashionistas.

    2

    BENEFITING:

    MARCH 24TH-30TH 2013

    50 Penn Place

  • Oklahoma Fashion Week (OFW) respectfully requests that you and your company consider

    sponsoring this event. We have five sponsorship packages available, which can be viewed on the

    accompanying pages. We thank you in advance for your time and consideration. OFW is one of the

    most anticipated events in Oklahoma. We present a fresh opportunity to reach an affluent, trend

    setting and fashion-conscious market segment via one-of-a-kind branding and marketing platforms.

    OFW will radiate with first-class choreographed fashion shows, a high-impact video montage

    projecting company logos and more. The world of fashion will be watching Oklahoma. Take this

    opportunity and elevate your brand to a coveted visibility and be recognized locally and nationwide.

    Private Fashion Shows

    Trunk Shows

    Grand Opening Event

    Local Celebrity Appearances

    VIP Food & Fashion Parties

    Private Parties in Remington Suites

    Boutique / In-Store Events

    Red Carpet Event

    Silent Auction Event

    Exclusive VIP Goody Bag Items

    Student Designer Competition Awards

    Designer Competition Awards

    Sketch Competition Awards

    Fashion Seminars and Workshops Passport to Fashion

    COMPANIES WILL BE ABLE TO GAIN EXPOSURE, VISABILITY, IMAGE ENHANCEMENT, SAMPLING,

    REPOSITIONING, STRONG LOCAL APPEAL AND OTHER UNIQUE OPPORTUNITIES

    3

    SPONSORS BRANDING OPPORTUNITIES

    MARCH 24TH-30TH 2013

    50 Penn Place

  • 4Other brand inclusion

    Tickets to designer runway shows, backstage tours for VIP guests, invitations to special events

    and/or official parties. Individual dedicated events may also be created and produced for a sponsor

    or brand. OFW will be ideal for new product launch, ad campaigns, press conferences, celebrity-

    hosted events, and charity-related promotions.

    Main Event Sponsor - $200,000 Entire platform/all events & media Available for 1 sponsor exclusively Includes title naming rights to the event at all installationsEvent Sponsors designation and rights on custom promotions, installations and visibility on-site created to match sponsor needs and goals. All rights are valid on the entire event basis, with exclusive

    rights to use event name/logo in advertising and promotions

    On-Site Integration

    Event Sponsor will receive an on-site merchandising area to display products, distribute promotional

    materials, entertain VIPs, etc. Event Sponsor may design their area with their own branding,

    messaging or graphics and will gain valuable exposure throughout the week.

    Name/Logo Inclusion on Event Promotional & Collateral Materials

    Print Advertising On-Site Signage Volunteer T-Shirts Sponsor Credentials Show Schedule Official Program Publicity Outreach Efforts Extensive visual branding through the use of animations, projection technologies and standard collateral materials/signage throughout the venue

    Custom-designed staff and consumer clothing/apparel for giveaway or offered at retail prices Gift bag placement of promotional items Red carpet and step in repeater at venue entrance each day and night

    MARCH 24TH-30TH 2013

    50 Penn Place

  • ATTENDEES FOR THE WEEK AT PARTICIPATING LOCATIONS 5, 000 + During Sept 2-8

    LOCAL NEWSPAPER ADS / TWO CHOICES ONLY 300 ads 3 Months Prior

    3 MAGAZINES/ THREE MAGS ONLY 200 ads 3 Months prior

    FLYERS & POSTERS/ FASH ION DISTRIICT STORES 5,000 3 Months Prior

    LOCAL MAIL/ FASHION DISTRICT ONLY 5,000 3 Months Prior

    OKC RADIO/ TWO RELEVANT STATIONS 300 (60 days prior to event)

    OKC - TULSA TELEVISION 180 (30 days prior to event)

    GIFT BAGS 1000 (Kick off and closing)

    SPANISH TV OKC 80 spots (Two weeks prior )

    NBC 4, ABC 5, CBS 9 N/A

    2 VENUES/ PLUS PARTICIPATING STORES 2 major locations attendance

    OFW VIDEO 2 Video crews (6 days)

    EVENT TICKETS 24,000 (Up to 10 weeks prior)

    VIP PASSES/ KICKOFF AND CLOSING ONLY 1000 (5 days prior to event)

    POLE BANNERS/ FASHION DISTRICT ONLY N/A

    GUIDE BOOKS/ DIST AT KICKOFF PARTY & STORES N/A

    ONLINE FACEBOOK, TWITTER & YOUTUBE N/A TRANSIT SHELTER/ FASHION DISTRICT ONLY N/A

    STREET TEAMS/ FASHION DISTRICT ONLY N/A

    MOBILE/ GENERAL N/A N/A

    WILD POSTINGS AT FASHION DISTRICTS ONLY N/A

    ESTIMATED ONLINE IMPRESSIONS/OFW WEBSITE & PARTICIPATING VENUES

    (Pre and post events)

    GRAND TOTAL ESTIMATED IMPRESSIONS ESTIMATED VALUE: $

    5

    SPONSOR MARKETING REPORT ESTIMATED OFW 2013 TOTAL MEDIA IMPRESSIONS.MAGAZINES, GUIDE BOOK, ONLINE, RADIO, TV BROADCAST, NEWSPAPERS, STREET

    TRANSIT, POLE BANNERS, MOBILE, WILD POSTINGS, EVENT ATTENDANCE

    THE POWER

    of

    BRANDING WITH

    Style

    MARCH 24TH-30TH 2013

    50 Penn Place

  • Preview to Fashion Week at 50 Penn Nov 5, 2012 (Media only party). OFW event will take place

    in March 24th 30th 2013. If any one wants to sponsor the preview event, please let us know.At the preview party, only local media will be invited and a few VIP guests. We will have one designer

    showcasing a small fashion show. OFW will host a cocktail party with live music, other guest designers,

    boutique owners, hair stylists, makeup artists and models. There will be a silent auction benefiting the

    Police Athletic League (PAL). Event will be featured in local newspapers, magazines, radio, TV, Twitter,

    Facebook and e-mail blasts.

    6

    March 24th-30th 2013. After many fashion week events take place trough the city, the major biz

    expo and red carpet finale will take place at 50th Penn Place. Expo from 9 AM - 5 PM. Red

    Carpet Finale from 7- 11 PM . The expo will present several local and out of state designers,

    boutique exhibitors, hair stylists, makeup artists, fashion photographers, local artist, music and

    more. All exhibitors will be eligible to win the best of the best OFW awards. Awards will be voted by

    the general public and a panel of judges chosen by OFW. Public will be encouraged to vote online by

    visiting www.oklahomafashionweek.com . Voters may vote as many times as they wish. Day events

    will consist of a runway shows, food and wine tasting, silent auctions, local art exhibits, fashion

    workshops, fashion photography competition, make up and makeovers, gift bags, door prizes etc.

    There will be a food drive benefiting the Regional Food Bank of Oklahoma. Students designers will

    present last - to preview their up coming designs.

    See the weekly schedule of events on the following page

    Official Door Seal

    Fashion DistrictPassport to Fashion and 6x2.5 Inside

    Banner Stand

    MARCH 24TH-30TH 2013

    50 Penn Place

  • LET US KNOW ASAP OF ANY OFW EVENTS YOU ARE PLANNING TO SCHEDULE.

    IF YOU NEED IDEAS OR THEMES, LET US KNOW AND WE WILL ASSIST YOU.

    YOUR EVENT WILL BENEFIT THE REGIONAL FOOD BANK OF OKLAHOMA OR PAL

    7

    NOV 2012

    PREVIEW TO OFW

    MEDIA PARTY

    -----------------------------

    -----------------------------

    SUNDAY MARCH

    2013

    OFW

    KICK OFF

    ANNOUNCEMENT

    SPONSORED BY

    REMINGTON PARK

    BENEFITING

    POLICE ATHELETIC

    LEAGUE

    FRONT ROW TO

    OFW

    Announcement of

    all participants

    Event booklet

    Passport to fashion

    Weekly schedule

    MONDAY

    OFW EVENTS

    LOCATIONS

    TBA

    WED SEPT 5

    OFW EVENT

    @

    RUTH MEYERS

    WOMENS

    STYLE WEEK

    DESIGNER

    PRESENTED BY

    TBD

    SPECIAL EVENT

    BENEFITING

    MAIN FASHION WEEK EVENTS

    OFWs RETAILERSS EXPO FASHION 9-5 PM

    FASHION SHOWS

    INVITED FESIGNERS

    PRESENTED AT 50 PENN

    CLOSING NIGHT AND

    RED CARPET EVENT

    SAT FROM 7PM-11PM

    SPONSORS TBA

    FRONTROW SHOW

    FOUR DESIGNERS &

    A CELEBRITY DESIGNER

    SPONSORS RECOGNITON,

    OFW FASHION AWARDS,

    BENEFITING THE FOOD BANK

    ALL WEEKLY EVENTS WILL BE PRESENTED BY ALL MAJOR SPONSORS.

    SMALL EVENTS CAN BE PRESENTED BY OTHER