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  • Columbia Fashion Week 2014

    PRESS / MEDIA KIT

    Columbia Fashion Week is

    Columbia’s first official 5 day /

    night fashion week. Recognized by

    Mayor Benjamin as the first of its

    kind, CFW made history in the

    capital city.

  • About CFW

    Columbia Fashion Week

    CFW (formerly Columbia Style Week) launched in June of 2012 and was slated to be 5 days and 5 nights of fashion, arts, chic mixers, live

    entertainment, exclusive shopping, and fashion education. Recognized by the Mayor of Columbia and the City Council, CFW 2012 took

    Columbia by storm and established Columbia as a legitimate emerging presence in the fashion industry for

    the Carolinas.

    In the second year, CFW continued to grow and gain local and national attention. All five nights of Columbia

    Fashion Week events were completely sold out!

    Columbia Fashion Week has partnered with the American Heart Association, Clothed in Hope and other local charities for official CFW pre-events including: “Follow Your Heart Charity Auction and Gala”,

    “Posh and Panache”, “Clutches and Cocktails”, and more. Some events are planned by the CFW staff, while others are planned and hosted by businesses in the community that have applied to add their events to the official CFW Pre-Event Calendar.

    June 18-21, 2014

    Columbia, South Carolina

    Columbia Fashion Week Mission

    o To organize the first 5 day, 5 night fashion event for the city

    of Columbia.

    o Foster an environment for the style industry in Columbia to

    unite, thrive, and compete with other markets.

    o Highlight emerging designers, models and other industry

    professionals in Columbia, South Carolina and beyond.

    o Increase economic development for Columbia’s fashion,

    retail and style community, in turn creating more

    opportunities for the fashion arts professionals locally.

    o Create an annual event that brings the “Who’s Who” in

    fashion to Columbia, South Carolina.

    o Bring national awareness and media opportunities to the

    local fashion community.

    o Create jobs and recognition to encourage locals to stay in

    Columbia, SC as opposed to relocating to other fashion

    markets where established fashion weeks create

    opportunity and growth for fashion professionals in their

    areas.

    CFW 2014 Sponsorship Opportunities:

    Title Sponsor: $15,000 Presenting Sponsor: $10,000 Platinum Sponsor: $5,000 Gold Sponsor: $3,000 Silver Sponsor: $1,500 Bronze Sponsor: $750

  • 3rd Annual Columbia Fashion Week June 18-21st, 2014 www.ColumbiaFashionWeek.com

    CFW 2012 & 2013 Sponsors Audi Columbia * WACH FOX 57 Columbia Metropolitan Magazine

    Fisher Films * Columbia Fashion Alliance FFS Model and Talent Agency Altacation * Wink Magazine Boutique M2 * Wedding 101 Paul Mitchell the School Columbia

    Ruth's House * Sheraton on Main St Marriott Columbia * Push Asheville Fashion

    VAINE * Beach Mint / Jewel Mint Leading in Stilettos * Tim Goldman

    Shear Xpectations * Miss Fancy Threads The Daily Look * Eclat Tailoring and Designs

    Women in Philanthropy * Wisteria American Heart Association - Midlands

    Wedding 101 * Fashion Camp at USC SC Wedding Company * Bakers Shoes

    The Zeigler Agency * Miss Jessie’s Emerald King PR * Bellaboop Events Audacrease Entertainment * DJ Steele

    Midlands Chapter

  • Special Thanks to ColaSW 2012 Title Sponsor

    Audi Columbia Without Audi Columbia, ColaSW 2012 would not have been possible!

    6301 Two Notch Road, Columbia SC 803-786-6601

    www.AudiofColumbia.com

  • 3rd Annual Columbia Fashion Week June 18-21st, 2014 www.ColumbiaFashionWeek.com

    Special Thanks to ColaFW 2013 & 2014 Title Sponsor

    South Carolina Wedding Company

    (803) 860 - 3387 info@southcarolinaweddingco.com www.southcarolinaweddingco.com

  • A native of New York, at 3 years of age, Alicia Zeigler was signed and working through

    Sunshine Talent Agency in Manhattan. Auditioning and modeling for clients which included

    Bradlees, Zares, Mrs. Butterworth, Teddy Ruxpin, Sesame Street and more.

    Alicia learned ballet and African dance studying under Broadway performer, Wilhelmena

    Taylor at Mind Builders Creative Arts Center in the Bronx.

    At 24 years old, Alicia started Fortress Fashion Shows and organized her first fashion show for

    Sister Care of Columbia. During the process, she realized once again her love for art and

    fashion. While producing the shows and meeting aspiring models in Columbia, she realized that

    there was a need for talent management. She was inspired to become the founder and operator

    of FFS Model and Talent Agency in Columbia SC.

    FFS Model and Talent Agency works to assist models in training, booking legitimate and safe

    jobs, building their portfolios, grooming, acting, and auditioning skills. FFS Currently boasts

    over 60 WORKING actors and models. Hiring talent and securing auditions for national movies

    and television shows (Army Wives, Good Deeds, Graceland, Eastbound and Down, WWE,

    Witness Protection, Ecoloblue, Homeland, Little Red Wagon, Budweiser, Magnum Icecream,

    For Colored Girls, Sleeping Around, Charleston Fashion Week, Charlotte NC Fashion Week,

    Charlotte Seen Fashion Week, Columbia Style Week, Swim Week and many others) as well as

    local boutiques and businesses, Alicia has provided local models with an opportunity to actually

    book paying jobs in the field they love.

    Alicia also uses her influence and position to give back to the community, giving to and raising

    funds and awareness for various non-profit organizations within the community through her

    fashion shows and events (including: The American Heart Association - Midlands, Sistercare,

    Harvest Hope, The Food Boutique, and others)

    In January of 2011, Alicia Zeigler took over Wink Magazine, a local digital women’s fashion

    magazine. A finalist in the Digital Magazine Awards in 2010, Wink was the first to provide

    beauty and fashion tips, news, and event coverage for a demographic of women in Columbia

    that had not previously has a publication exclusively for them and their age bracket. Taking the

    magazine from digital to print, and from quarterly to monthly, Alicia has more than tripled the

    readership in less than a year. As an official media sponsor for: Women in Philanthropy's

    Power of the Purse Event, Charleston Eco-Fashion Event, Charlotte NC Fashion Week and

    Columbia Style Week, and others.

    In all of her networking, Alicia founded the Columbia Fashion Alliance (which is a network of

    varied fashion professionals working together to increase the fashion presence in the city of

    Columbia) and quickly scheduled the 2 major annual events: The CFA Career Fair (which is an

    annual career fair for beauty and fashion professionals to find work in their field), and

    Columbia Style Week, (Columbia’s first official fashion week). Columbia Style Week,

    launched in June of 2012, and brought the city it's first ever 5 day/night fashion week. The

    week consisted of fashion, arts, entertainment, and education. Recognized by the Mayor of

    Columbia and the City Council, and sponsored by Audi Columbia, Columbia Metropolitan

    Magazine, Wink Magazine, WNOK Radio, and others, CSW 2012 took Columbia by storm and

    finally established Columbia as an emerging presence in the fashion industry for the Southeast.

    Named one of Columbia's "25 Most Stylish People" in 2011, one of Columbia's "10 Most

    Fascinating People" in 2012 and the SE 2013 Magazine's "Top Woman of Influence" Award

    winner, Alicia Zeigler is one to watch in 2014.

    To learn more about Mrs. Zeigler visit www.ALICIAZEIGLER.info

    The Visionary, Alicia Zeigler

  • 3rd Annual Columbia Fashion Week June 18-21st, 2014 www.ColumbiaFashionWeek.com

    ColaFW Fun Facts • Over 2400 people attended CFW Pre-events

    • Over 500 people attended CFW daytime “Shop Hop”

    Locations

    • Over 2000 people attended CFW runway shows

    • Over 800 people attended CFW after parties

    • Over 100 models walked the runway

    • 36 Designers and Retailers showcased their

    collections on the runway

    • Over 30 hair and makeup volunteers worked CFW

    • Designers and Retailers came from: Chicago,

    Fayetteville, Wilmington, Peru, Charlotte, Jamaica,

    Charleston, England, New York, Atlanta and beyond

    to showcase alongside Columbia designers and

    retailers in our very first year.

    Tourism Demographics

    Columbia, SC encompasses 6 counties

    Approximately 650,000 people

    South Carolina’s Largest Metropolitan area

    Columbia metro area appeared on Forbes/Milken Institute's

    list of "Best Places for Business and Careers."

    http://www.forbes.com/, Forbes/Milken Institute Best Places

    Columbia Metro area was selected as one of "America's