Upload
anthony-roberts-jr
View
218
Download
0
Embed Size (px)
Citation preview
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 1/25
+
New Media Tactics & Strategies for ActivistsPresented by Anthony Roberts, Jr.
for C2EA Youth Action Institute (YAI) ‘11
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 2/25
+Outline
Video
Introduction
Power of the Internet
Toolbox
You’ve Got the Power! 5 Steps to Creating Action & Change
Activity
Presentation of Actions & Change
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 3/25
+Video
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 4/25
+Introduction
A.S.,B.S. in Marketing
M.S. in Internet Marketing
Activist for over 12 years YAI ’09 participant
C2EA Youth Caucus Co-Chair ‘09-’10
C2EA Youth Caucus Communications Chair ‘10-’11
Working in online arena (social/new media) for over five years
Integral in the passage of the Kennedy Service Learning Act,SAFRA Act, Florida Clean Indoor Act
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 5/25
+Power of the Internet
General PublicMedia OutletsNewsworthy
Visible toGeneral Public
Publish ContentNewsworthy
Web 1.0
Web 2.0
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 6/25
+ Toolbox
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 7/25
+Broadtexter
Pros
Ease of use, setup
Scheduling of messages
Chat with member(s) Access from web or mobile
Cons
Open visible page 1 person able to admin.
Possible info. change of
members
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 8/25
+Joopz
Pros
Scheduled messages
Text reminders
Group messaging Secure messaging
Cons
Web ability to send messagesonly
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 9/25
+Change.org
Pros
Massive community of users
Ease of use service
Social sharing features
Cons
Grassroots Not prepared for attention
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 10/25
+Posterous
Pros
Group/Sites
Ready in minutes
Social sharing features SEO
Cons
One you start, you can’t stop
Process of publishing content
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 11/25
+Dropbox
Pros
Amount of storage
Cloud storage
Desktop agents Central location for info.
Cons
Uploading of revisions, staying current File management process
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 12/25
Pros
Largest/oldest social networking site
Access to members
Groups/pages
Cons
Standing out from the crowd
Delivering compelling info.
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 13/25
Pros
Hashtags #
Tweetups
Lists Directories (wefollow.com)
Cons
Highest turnover of users
Miss a day, miss the convo.
Updates/conversations
Stagnant growth and devlopment
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 14/25
+YouTube
Pros
Self-publishing of content
Tags/titles for SEO
Embed via HTML code Enhancement of message
Cons
Editing of content
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 15/25
+QR Codes
Pros
Quick response codes
Share url, e-mail address, SMS or
text QR Generators
Cons
Recognition by general public
Use other than smartphone users
Advance preparation required
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 16/25
+You’ve Got the Power!
5 Steps to Create Action &Change
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 17/25
+1. Take a Stance
Find an issue or cause that you feel passionate about
Ensure that it’s ethically aligned with your personal ethics
Know who you are up against
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 18/25
+2. Know the Facts
Conduct through research on the cause and issue
Schedule interviews with insiders, influencers and gatekeepers
Create a fact sheet containing key details
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 19/25
+3. Rally the Troops
Solicit friends, colleagues and classmates that would join yourefforts
Ensure you communicate plans to the team via their preferredmethod of contact
May it clear and easy for them to reach you and to be in theknow
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 20/25
+4. Organize
Create an execution strategy that includes:
Timeline
Roles and responsibilities
Requested outcome or ask Plan of action
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 21/25
+5. Act & Report
Take action (power in #’s)
Report on success or impact of campaign
Outline necessary follow-up meetings and/or actions
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 22/25
+
Activity: Social Action
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 23/25
+Activity: Social Action
1. Visit one of the sites listed as a resource or search foradditional
2. Identify a HIV/AIDS specific issue in MI
3. Determine which platform to use
4. Formulate a plan of action
5.
Execute (if possible)
6. Report back to group
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 24/25
+Activity: Social Action Resources
Michigan Department of Community Health
AIDS Partnership Michigan
Michigan AIDS Coalition
Michigan PWA
Detroit Community AIDS Library
HIV/AIDS Resource Center
8/3/2019 New Media Tools for Advocates
http://slidepdf.com/reader/full/new-media-tools-for-advocates 25/25
+
Questions
Anthony Roberts, Jr.
888-274-6621