A Social Media Program for Dairy Advocates

Introducing

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Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online.Source: The Pew Research Center for the People and the Press, Dec. 2008

Online NewsTakes the Lead

Social Media Has Power

• 112 million bloggers

• 140 million Facebook users

• 3 billion photos on Flickr

• 30 million LinkedIn users

• 13 hours of YouTube video uploaded every minute of everyday

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• Get positive information about dairy to consumers ages 17-29 through peer-to-peer contacts.

• Engage in respectful, meaningful conversations about modern dairy farming practices through blogs, Facebook, YouTube and other social media tools and destinations.

What’s in it for Dairy?

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Percentage of consumers who regard word-of-mouth as the best source of

ideas and information about products and services.

90%Source: http://peersuasion.com/news_0305_mp.php

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Percentage of internet searches that begin at Google.

70%Source: http://news.cnet.com/8301-1023_3-9991866-93.html

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Hours of video uploaded to YouTube every minute of every day.

13Source: http://googleblog.blogspot.com/2008/09/future-of-online-video.html

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Introducing

Join the Conversation

• Find conversations and listen in• Focus on responding to information seekers• Be respectful and polite • Rely on “one voice” messages• Support comments with links and facts  • Don’t say anything you’ll regret later • If you’re not comfortable, don’t comment

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Five Easy Follow-Upsin 15 Minutes or Less

• Visit www.dairyfarmingtoday.org (DFT)• Subscribe to the DFT YouTube channel• Become a fan of DFT on Facebook• Post a DFT banner ad on your blog

or Web site

• Email mydairy@rosedmi.com for more info

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