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Phoenix Cooks Program Recap August-September of 2012
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2012 PROGRAM RECAP
2012 Event Sponsor
Event Sponsorship Recap
Phoenix Cooks Event • Kick Off Party
• The Event
• News Channel 3 TV Segment
• Mexican Moonshine Mixology Demonstration
• Phoenix Children’s Hospital Raffle
• Mexican Moonshine Booth
• Retail Tie-In
On Premise Activation • “Beverages with Benefits” Program
Social Media, Website and Radio Marketing • “Beverages with Benefits” Program Marketing
• Event Marketing
• Ticket Giveaway Contest
• Website Promotion
• Radio Interviews
Program Highlights
Kick Off Party “Taste of Kierland”
Friday, August 31st
6pm-9pm
Westin Kierland Resort and Spa
Over 200 VIP’s attended.
Mexican Moonshine “Paloma” Margaritas were featured.
Roger Clyne and PH were the featured entertainment.
The Event
Phoenix Cooks is a colorful landscape of ingredients, products, talents
and passions designed to intrigue the palette and zest for culinary
experiences while benefiting Phoenix Children’s Hospital.
4 Stages Hosted by Local Clear Channel Radio Talent
36 Unique Spirit and Wine Booths
Over 50 Restaurant Booths
The Event
3,500+ People Attended the Event
Over $35,000 was Raised for Phoenix Children’s Hospital
News Channel 3 TV Segment
Gary Spadafore, Director of Education at Alliance
Beverage, represented the spirit and wine brands in an
interview with journalist Brittney Shipp of Channel 3.
Roger and Mathew Blades of 96.9FM hosted a
“Unida Cantinas” and “Palomas” demonstration for
Phoenix Cooks attendees.
Mexican Moonshine
Mixology Demonstration
Mexican Moonshine participated in the
Phoenix Cooks Charity Raffle benefitting
Phoenix Children’s Hospital.
The raffle included a
Fender Guitar autographed by Roger Clyne.
Phoenix Children’s Hospital Raffle
Mexican Moonshine Booth
Featured
Mexican Moonshine Silver and Reposado Tequilas
as well as “Unida Cantina” Margaritas
IRC’s were handed out to event attendees.
Mexican Moonshine Silver and
Reposado Tequila branded cards
were available for takeaway.
Retail Tie-In
was the retail sponsor of the event and
their Wine Stewards hosted a booth where attendees could
place special orders for Mexican Moonshine Tequila.
Special Order Forms were included in the Event Bags given
to attendees at check-in.
“Beverages with Benefits” Program
Select Phoenix Cooks accounts agreed to feature event
spirits and wines during the months of July and August.
T. Cooks at the Royal Palms Resort and Spa featured
a “Mexican Moonshine Pepino Diablo” cocktail and
promoted the feature with Large Format Posters,
Check Stuffers and Leatherette Inserts.
“Beverages with Benefits”
Program Marketing
As added value to the accounts participating in
“Beverages with Benefits”, posts and tweets were made to
promote the program.
Posts and tweets were also made to promote the
“Mexican Moonshine Pepino Diablo” feature at T. Cooks at the Royal Palms Resort and Spa.
Total Reach of Facebook Marketing – 7,000+
Total Reach of Twitter Marketing – 5,800+
Post on SIPS’ Facebook Page
Alliance Beverage tweet promoting the “Mexican Moonshine Pepino Diablo” feature.
Phoenix Cooks posted a link on their Facebook
Page to the “Beverages with Benefits” website.
The link was then shared on SIPS’ Facebook Page .
Phoenix Cooks tweet promoting “Beverages with Benefits.”
Re-tweeted by Alliance Beverage and
Tram Mai (of Channel 12 News Phoenix).
“Beverages with Benefits”
Program Marketing
Local blog featured a story on the
“Beverages with Benefits” program
in an email blast and on their website.
Posts and tweets promoted the email blast,
driving consumers to the participating
“Beverages with Benefits” accounts.
Total Reach of Facebook Marketing – 4,900+
Total Reach of Twitter Marketing – 5,800+
SIPS and Phoenix Cooks shared links to the EaterAZ website on Facebook to help promote the program.
Phoenix Cooks tweeted the article.
SIPS re-tweeted to help spread the
message to more Twitter Followers.
EaterAZ email blast and website
Event Marketing
A listing was created on SIPS’ Facebook Event Calendar
with general information about Phoenix Cooks.
Posts and tweets were made to promote the event.
After the event, SIPS posted a photo album on Facebook.
Total Reach of Facebook Marketing – 2,200+
Total Reach of Twitter Marketing – 5,800+
Posts made on SIPS’ and Phoenix Cooks’ Facebook Pages promoting the event.
SIPS photo album post.
Phoenix Cooks tweet promoting the event.
Re-tweeted by Alliance Beverage.
Phoenix Cooks Listing on
SIPS’ Event Calendar.
Phoenix Cooks reposted the photo
album to their page.
Ticket Giveaway Contest
Total Reach of Facebook Marketing – 2,200+
Total Reach of Twitter Marketing – 5,800+
SIPS/Alliance Beverage ran a Facebook Contest
giving away event tickets through Phoenix Cooks’ Page.
Consumers were asked to “like” the SIPS Facebook Page
in order to enter the contest.
Posts and tweets were made to promote the contest.
Posts on Phoenix Cooks’ Facebook Page.
Tweet on Alliance Beverage’s Twitter Page.
Re-tweeted by The Westin Kierland.
Consumers would land on a page that showed the
details for the contest; all they had to do was “like”
the SIPS’ Facebook Page to be entered to win.
Website Promotion
Phoenix Cooks’ website hosted a “Libations” page
featuring all of the brands participating in the event.
The website also hosted a “Beverages with Benefits” page
featuring the participating accounts.
Clear Channel station, Mix 96.9, ran advertisements on
their website promoting the event as well as the
“Beverages with Benefits” Program.
Phoenix Cooks Website Impressions – 2,495,000+
Mix 96.9 advertising
on their website
“Beverages with Benefits” Page
on Phoenix Cooks website
“Libations” Page
on Phoenix Cooks website
Phoenix Cooks website homepage with link
to “Libations” Page
Radio Interviews
Roger Clyne had two Clear Channel Radio interviews
leading up to the event promoting the
Mexican Moonshine Booth and the Mixology Demonstration.
Radio Impressions – 1,300,000+
Phoenix Cooks Facebook Posts and Tweets for
Mexican Moonshine Interviews.
In Studio Pictures
Post on Mix 96.9 website for
Mathew Blades interview.
• Brand Exposure to 3,500+ Event Attendees
• 2 Month feature of “Mexican Moonshine Pepino
Diablo”
• Social Media Reach: 8,000+
• Website Impressions: 2,495,000+
• Radio Impressions: 1,300,000+
Program Highlights
This recap was proudly made for Mexican Moonshine by
2012 Sponsorship Recap
