KAH_Phoenix Cooks Recap

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Phoenix Cooks Program Recap August - September of 2012

Text of KAH_Phoenix Cooks Recap

  • 2012 PROGRAM RECAP

  • 2012 Event Sponsor

  • Event Sponsorship Recap

    Phoenix Cooks Event The Event News Channel 3 TV Segment KAH Booth Retail Tie-In

    On Premise Activation Beverages with Benefits Program

    Social Media and Website Marketing Beverages with Benefits Program Marketing Event Marketing Ticket Giveaway Contest Website Promotion

    Program Highlights

  • The Event

    Phoenix Cooks is a colorful landscape of ingredients, products, talents

    and passions designed to intrigue the palette and zest for culinary

    experiences while benefiting Phoenix Childrens Hospital.

    4 Stages Hosted by Local Clear Channel Radio Talent

    36 Unique Spirit and Wine Booths

    Over 50 Restaurant Booths

  • The Event

    3,500+ People Attended the Event

    Over $35,000 was Raised for Phoenix Childrens Hospital

  • News Channel 3 TV Segment

    Gary Spadafore, Director of Education at Alliance

    Beverage, represented the spirit and wine brands in an

    interview with journalist Brittney Shipp of Channel 3.

  • KAH Booth

    Featured

    KAH Blanco and Reposado Tequila

    as well as KAH Paloma and KAH Tequila Sunrise

    IRCs were handed out to event attendees.

    KAH Blanco and Reposado Tequila

    branded cards were available

    for takeaway.

  • Retail Tie-In

    was the retail sponsor of the event and

    their Wine Stewards hosted a booth where attendees could

    place special orders for KAH Tequila.

    Special Order Forms were included in the Event Bags given

    to attendees at check-in.

  • Beverages with Benefits Program

    Select Phoenix Cooks accounts agreed to feature event

    spirits and wines during the months of July and August.

    SOL Cocina featured a

    KAH Raspberry Serrano Margarita and promoted the feature with Large Format Posters

    and Check Stuffers.

    5 cases of KAH Blanco Tequila were sold.

  • Beverages with Benefits Program Marketing

    As added value to the accounts participating in

    Beverages with Benefits, posts and tweets were made to promote the program.

    Posts and tweets were also made to promote the

    KAH Raspberry Serrano Margarita feature at SOL Cocina.

    Total Reach of Facebook Marketing 7,000+ Total Reach of Twitter Marketing 5,800+

  • Posts on SOL Cocina and Phoenix Cooks Facebook Pages

    Tweets by Phoenix Cooks and Alliance

    Beverage promoting the features at

    SOL Cocina.

    Phoenix Cooks posted a link on their Facebook

    Page to the Beverages with Benefits website.

    The link was then shared on SIPS Facebook Page .

    Phoenix Cooks tweet promoting Beverages with Benefits.

    Re-tweeted by Alliance Beverage and

    Tram Mai (of Channel 12 News Phoenix).

  • Beverages with Benefits Program Marketing

    Local blog featured a story on the

    Beverages with Benefits program in an email blast and on their website.

    Posts and tweets promoted the email blast,

    driving consumers to the participating

    Beverages with Benefits accounts.

    Total Reach of Facebook Marketing 4,900+ Total Reach of Twitter Marketing 5,800+

  • SIPS and Phoenix Cooks shared links to the EaterAZ website on Facebook to help promote the program.

    Phoenix Cooks tweeted the article.

    SIPS re-tweeted to help spread the

    message to more Twitter Followers.

    EaterAZ email blast and website

  • Event Marketing

    Total Reach of Facebook Marketing 2,200+ Total Reach of Twitter Marketing 5,800+

    A listing was created on SIPS Facebook Event Calendar with general information about Phoenix Cooks.

    Posts and tweets were made to promote the event.

    After the event, SIPS posted a photo album on Facebook.

  • Posts made on SIPS and Phoenix Cooks Facebook Pages promoting the event.

    Phoenix Cooks tweet promoting the event.

    Re-tweeted by Alliance Beverage.

    Phoenix Cooks Listing on

    SIPS Event Calendar.

    SIPS photo album post.

    Phoenix Cooks reposted the photo

    album to their page.

  • Ticket Giveaway Contest

    Total Reach of Facebook Marketing 2,200+ Total Reach of Twitter Marketing 5,800+

    SIPS/Alliance Beverage ran a Facebook Contest

    giving away event tickets through Phoenix Cooks Page.

    Consumers were asked to like the SIPS Facebook Page in order to enter the contest.

    Posts and tweets were made to promote the contest.

  • Posts on Phoenix Cooks Facebook Page.

    Tweet on Alliance Beverages Twitter Page.

    Re-tweeted by The Westin Kierland.

    Consumers would land on a page that showed the

    details for the contest; all they had to do was like the SIPS Facebook Page to be entered to win.

  • Website Promotion

    Phoenix Cooks website hosted a Libations page featuring all of the brands participating in the event.

    The website also hosted a Beverages with Benefits page featuring the participating accounts.

    Clear Channel station, Mix 96.9, ran advertisements on

    their website promoting the event as well as the

    Beverages with Benefits Program.

    Phoenix Cooks Website Impressions 2,495,000+

  • Mix 96.9 advertising

    on their website

    Beverages with Benefits Page on Phoenix Cooks website

    Libations Page on Phoenix Cooks website

    Phoenix Cooks website homepage with link

    to Libations Page

  • Total reach of website promotion 2,495,622 impressions

    Brand Exposure to 3,500+ Event Attendees

    2 Month Feature of KAH Raspberry Serrano Margarita

    5 Cases of KAH Blanco Tequila Sold

    Social Media Reach: 10,900+

    Website Impressions: 2,495,000+

    Program Highlights

  • This recap was proudly made for KAH by

  • 2012 Sponsorship Recap