G'Day_Phoenix Cooks Recap

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Phoenix Cooks Program August - September of 2012

Text of G'Day_Phoenix Cooks Recap


  • 2012 Event Sponsor

  • Event Sponsorship Recap

    Phoenix Cooks Event The Event News Channel 3 TV Segment CooranBong and Bombora Booth Retail Tie-In

    Social Media and Website Marketing Event Marketing Ticket Giveaway Contest Website Promotion

    Program Highlights

  • The Event

    Phoenix Cooks is a colorful landscape of ingredients, products, talents

    and passions designed to intrigue the palette and zest for culinary

    experiences while benefiting Phoenix Childrens Hospital.

    4 Stages Hosted by Local Clear Channel Radio Talent

    36 Unique Spirit and Wine Booths

    Over 50 Restaurant Booths

  • The Event

    3,500+ People Attended the Event

    Over $35,000 was Raised for Phoenix Childrens Hospital

  • News Channel 3 TV Segment

    Gary Spadafore, Director of Education at Alliance

    Beverage, represented the spirit and wine brands in an

    interview with journalist Brittney Shipp of Channel 3.

  • CooranBong and Bombora Booth


    CooranBong Coral Reef Breeze and

    Bombora Coolangatta Kiss

    IRCs were handed out to event attendees.

    CooranBong and Bombora

    Vodka branded cards were

    available for takeaway.

  • Retail Tie-In

    was the retail sponsor of the event and

    their Wine Stewards hosted a booth where attendees could

    place special orders for CooranBong and Bombora Vodka.

    Special Order Forms were included in the Event Bags given

    to attendees at check-in.

  • Event Marketing

    Total Reach of Facebook Marketing 2,200+ Total Reach of Twitter Marketing 5,800+

    A listing was created on SIPS Facebook Event Calendar with general information about Phoenix Cooks.

    Posts and tweets were made to promote the event.

    After the event, SIPS posted a photo album on Facebook.

  • Posts made on SIPS and Phoenix Cooks Facebook Pages promoting the event.

    Phoenix Cooks tweet promoting the event.

    Re-tweeted by Alliance Beverage.

    Phoenix Cooks Listing on

    SIPS Event Calendar.

    SIPS photo album post.

    Phoenix Cooks reposted the photo

    album to their page.

  • Ticket Giveaway Contest

    Total Reach of Facebook Marketing 2,200+ Total Reach of Twitter Marketing 5,800+

    SIPS/Alliance Beverage ran a Facebook Contest

    giving away event tickets through Phoenix Cooks Page.

    Consumers were asked to like the SIPS Facebook Page in order to enter the contest.

    Posts and tweets were made to promote the contest.

  • Posts on Phoenix Cooks Facebook Page.

    Tweet on Alliance Beverages Twitter Page.

    Re-tweeted by The Westin Kierland.

    Consumers would land on a page that showed the

    details for the contest; all they had to do was like the SIPS Facebook Page to be entered to win.

  • Website Promotion

    Phoenix Cooks website hosted a Libations page featuring all of the brands participating in the event.

    Clear Channel station, Mix 96.9, ran advertisements on

    their website promoting the event.

    Phoenix Cooks Website Impressions 2,495,000+

  • Mix 96.9 advertising

    on their website

    Phoenix Cooks website homepage

    with link to Libations Page

    Libations Page on Phoenix Cooks website

  • Total reach of website promotion 2,495,622 impressions

    Brand Exposure to 3,500+ Event Attendees

    Social Media Reach: 8,000+

    Website Impressions: 2,495,000+

    Program Highlights

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  • 2012 Sponsorship Recap