Membership:

Recruitment, Retention . . . Is There More?

2013 District 7570 DTTS

Why are we concerned with membership?

2013 District 7570 DTTS

Rotary International Goals

Promote membership diversity

Improve member recruitment and retention

2013 District 7570 DTTS

If that’s our only motivation,

WE WILL FAIL.

2013 District 7570 DTTS

If we believe in Rotary• Peace and conflict prevention/resolution • Disease prevention and treatment • Water and sanitation • Maternal and child health • Basic education and literacy • Economic and community development

2013 District 7570 DTTS

THEN WE MUST SHARE ROTARY!

How do you share Rotary?

• Recruit new members• Retain your existing members• Engage members

2013 District 7570 DTTS

What’s Your Role?

• Make sure we have a strong membership committee with representation from all areas who will serve as advocates to assist clubs

• Recognize that “one size does NOT fit all”• Change the conversation – Membership is

more than recruitment and retention. It should also be ENGAGEMENT.

2013 District 7570 DTTS

Support Our Clubs

• Encourage clubs to have an active membership committee

• Encourage clubs to set goals that focus on recruitment, retention, and engagement

• Encourage clubs to use the resources that are available through Rotary – the websites, the Membership Committee, the AGs, the District leadership, other clubs in your Area and in the District

2013 District 7570 DTTS

Recruitment

• Identify prospective members who would make good Rotarians

• Invite prospective Rotarians to visit one or more clubs

• Follow up with prospective members• Provide an orientation to prospective

members

2013 District 7570 DTTS

Retention

• Assist clubs with meaningful induction ceremonies of new members

• Ensure that new members understand what Rotary is and what Rotary is not

• Conduct membership satisfaction surveys• Conduct exit interviews when members

leave

2013 District 7570 DTTS

Engagement

• Committees• Service projects• Roles/responsibilities at club meetings• Provide Mentors to new members• Monitor engagement

2013 District 7570 DTTS

Available Resources

• Membership Committee• www.rli33.org (“Course Materials”)• www.rotary.org• www.rotary7570.org

2013 District 7570 DTTS

Contact

Laurie S. Moran, CCEPresident

Danville Pittsylvania County Chamber of CommercePO Box 99

Blairs, VA 24527434.836.6990

lmoran@dpchamber.org

2013 District 7570 DTTS