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8/10/2019 MEC Asia Millennials Media Trends
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MILLENNIALSMEDIA TRENDS IN
ASIA 2014
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LETS START
WITH A GLOBALSNAPSHOT
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ASIAN MILLENIALS MOBILE PENETRATION IS THE
HIGHEST IN THE WORLD
0%
10%
20%
30%
40%
50%
60%70%
80%
90%
100%
Internet PC Mobile Social
Networking
TV Online TV Time Playing
Consoles
Online Print Press Radio Online Radio
Europe North America LATAM APAC
Source: The GlobalWebIndex Q2 2013 - Q1 2014
Base: All respondents
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THEYRE MUCH MORE LIKELY TO SPEND THEIR TIME
CONNECTED
70.0 90.0 110.0 130.0 150.0 170.0
ONLINE ON PC/TABLET/LAPTOP
WATCHING TV
LISTING TO THE RADIO
READING PHYSICAL PRESS
MOBILE
WATCHING ONLINE TV
ONLINE RADIO
READING ONLINE PRINT
PLAYING CONSOLES
SOCIAL NETWORKING
APAC LATAM North America Europe
Source: The GlobalWebIndex Q2 2013 - Q1 2014
Base: All respondents
INDEX VS. TIME SPENT BY MILLENNIALS
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678 %79:6; %7::=%6%;==:>
678 %79:6; @7; %;=&6
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THE SELFIEST CITY IN THE WORLD IS IN ASIA
CAN YOU GUESS WHERE?
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THE SELFIEST CITY IN THE WORLD IS IN ASIA
CAN YOU GUESS WHERE?
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THESE NUMBERS ARE INDICATIVE OF A BIGGER
SHIFT AT THE INTERSECTION OF
MEDIA, TECHNOLOGY COMMUNICATIONS
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WE HAVE IDENTIFIED 6 TRENDS THAT DEFINE THE WAY
MILLENNIALS ARE CONSUMING MEDIA IN ASIA
1
SOCIAL MEDIA COMES FULL CIRCLE2
OUTBREAK OF SCREEN STACKING
3 CHOICE CHANGING CONSUMPTION
4 M-COMMERCE LEAPFROGS E-COMMERCE
5 CONNECTED DEVICES & CONNECTED LIVING
?? WHAT NEXT THE WOW FACTOR
6
DIME-A-DOZEN DIGITAL EXPERIENCES
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Were at the beginning of the next age of digitaladvertising, with new creative canvases andinteractivity opportunities for brands toleverage to their advantage.
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SOCIAL MEDIA COMES
FULL CIRCLE
IMPLICATION
RECOMMENDATION
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CHOICE IS
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8/10/2019 MEC Asia Millennials Media Trends
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MOBILE IS DRIVING SPOTIFY PENETRATION
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CHOICE IS CHANGING
MEDIA CONSUMPTION
IMPLICATION
RECOMMENDATION
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M-COMMERCE OVERTAKESE-COMMERCE
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55% OF CHINA'S INTERNET USERS HAVE MADE A PURCHASE VIA MOBILE
PHONE (HIGHEST MOBILE PURCHASE PENETRATION IN THE WORLD)!
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M-COMMERCE OVERTAKES
E-COMMERCE
IMPLICATION
RECOMMENDATION
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CONNECTED LIVING
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CONNECTED DEVICES TO
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IMPLICATION
RECOMMENDATION
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THANK YOU