Millennials and Neo-Millennials: Learning Environment 2.0

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In the 2nd session of our four part series will we will build on our knowledge of Millennials. From Web 2.0, social interaction and harnessing collective intelligence to assessment and creating structure and rules of engagement, attendees will gain a better understanding of how to get their school ready for Millennial students from a technology and learning environment perspective


  • 1.Millennials & Neo-Millennials: THE WEBINAR SERIES Presented by the Imagine America Foundation and ED MAP.

2. About the Imagine America Foundation

  • TheImagine America Foundation(IAF), established in 1982, is a not-for-profit organization dedicated to providing scholarship, research and training support for the career college sector.
  • To date through theImagine America programs, the Foundation has presented over $37 million in scholarships and awards to students enrolling at career colleges and universities all across the Unites States and Puerto Rico.For more information, please visit

3. About the Imagine America Foundation

  • Imagine AmericaScholarship and Award Programs
    • Imagine AmericaHigh School Scholarship
      • Imagine AmericaPromise Scholarship Program
    • Military Award Program (MAP)
      • LDRSHIP Award
    • Adult Skills Education Program (ASEP)

4. About the Imagine America Foundation

  • Research
    • Filling America's Skilled Worker Shortage: The Role of Career Colleges(2008)
    • Economic Impact of Americas Career Colleges(2007)
    • In Service to America: Celebrating 165 Years of Career and Professional Education(2007)
  • Upcoming Research
    • Fact Book 2009:A Profile of Career Colleges and Universities(Spring 2009)
    • Postsecondary Graduation Rates Study (Summer 2009)
    • ROI for Faculty Development (Summer 2009)

5. About ED MAP, Inc.

  • ED MAP is a content management company dedicated to delivering innovation for our partners. We create, get, store, deliver and monetize content for the educational markets.We have extensive relationships with academic publishers and educational institutions. We are the only company flexible enough to meet their diverse content advisory, editorial, production, logistics, and customization needs.
  • We create value and equity for our partners in two ways. For academic institutions and their faculty and students, over the long-term we lower the cost of scholarship, offer choices of content tailored to specific needs, and offer cost recovery or profit models for content distribution and management. For publishers of learning materials, we enable them to get a content strategy directionally correct, and remain flexible enough to adapt their offerings as the market changes.
  • Our clients include proprietary and career colleges, K-12 online programs and institutions, multi-campus systems, traditional campuses, continuing education and professional associations. Additional information can be found at our company website:

6. ED MAP Labs Millennial Review

  • EML Millennial Review is a robust tool that, in a controlled environment, offers an online, asynchronous review of all aspects of the student experience. It enables schools to gain feedback from current students, potential students and targeted demographics. Three participants in todays webinar will be selected to receive a free Millennial Website Review and the results will be shared anonymously in the fourth webinar.

7. David Brake CEO Content Connections Session Two: Learning Environment 2.0 8. About Content Connections

  • Founded in 2002, Content Connections is an independent consumer research and consulting company specializing in the unique challenges of the higher education market space. The company works with educational publishers, institutions of higher learning, instructors and students, conducting hundreds of surveys, focus groups and product reviews every year.
  • Clients include: Cengage, Elsevier, Lippincott, Williams & Wilkins, National Geographic, McGraw-Hill, Microsoft, Pearson, Sun Microsystems and Wiley.
  • In a nutshell: We help create communities around content.
  • Since 2002, weve done over 300 focus groups and virtual focus groups; over 1,500 product reviews; over 2,000 brief and comprehensive surveys.
  • Weve engaged over 500,000 college instructors

9. 10. Todays Session

  • What is Web 2.0 and Social Media?
  • The Four Pillars of Social Media Engagement
  • What is Learning 2.0?
  • The Social Media Ecosystem
  • Instructor Impressions of the Millennials
  • The Traditional Learning Transaction
  • The Role of Learning Styles/Preferences
  • Some Learning 2.0 Tools and Tactics
  • Millennials and Communities
  • Web 2.0 Makes Everyone a Publisher
  • Two Visions of the Future
  • Your Learning 2.0 Content Plan

11. What is Web 2.0 & Social Media?

  • Web 2.0: Disruptive technologies that tend to disintermediate (or severely challenge) traditional means of delivering content.
  • Web 2.0 is a close cousin of the termSocial Media .
  • Social mediarefers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media--Web 2.0 applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.

12. The 4 Pillars of Social Media Engagement

  • Communicate
  • Collaboratehttp://www. tripadvisor .com/
  • Educatehttp://www. youtube .com/watch?v=8nzjLOjlvkA
  • Entertainhttp://www. youtube .com/watch?v=DLxq90xmYUs

13. What is Learning 2.0?

  • Challenges old school notions of the instructor as sage on stage
  • Engages students and instructors
  • Promotes instructor-student collaboration
  • Promotes student-student collaboration
  • Appeals to different learning styles/preferences
  • Includes an entertainment factor
  • Not constrained by time, geography or distance

14. The Social Media Ecosystem A 15 Category Classification System

  • Social Networks
  • Publish
  • Photo
  • Audio
  • Video
  • Microblogging
  • Livecasting
  • Virtual Worlds
  • Gaming
  • Productivity Apps
  • Aggregators
  • RSS
  • Search
  • Mobile
  • Interpersonal

15. The Good, the Bad and the Ugly

  • Social Media is About Enabling Conversations by Engaging participants
  • You cannot control conversations, but you can influence them.
  • Example:http://www. ratemyprofessors .com/
  • Example:http://www. starbucksgossip . typepad .com/

16. Instructor Impressions ofMillennials

  • Aggregated from Focus Groups with Instructors (2006 - 2008)

17. We Asked: Instructors, what do you think of Millennials?

  • Reading Ability:
    • 15% Above Average
    • 40% Average
    • 45% Below Average
  • Writing Ability:
    • 10% Above Average
    • 40% Average
    • 50% Below Average

18. Instructors Responses,contd.

  • Problem-Solving Ability:
    • 20% Above Average
    • 40% Average
    • 40% Below Average
  • Motivation:
    • 15% Above Average
    • 30% Average
    • 55% Below Average

19. We Then Asked

  • If you could take any one of the four categories (reading, writing, problem solving, motivation) and move ALL of your students to Above Average, which would you choose?

20. Instructors Response:

  • About 2/3 said,
  • Motivation.

21. Instructors Response, contd:

  • About 1/3 said,
  • Problem Solving.

22. What Do Millennials Expect from an Education?

  • Customer Satisfaction
  • On-demand delivery of information
  • Collaborative within limits
  • Entertaining whenever possible

23. The Changing Demographicsof FaceBook *Source: iStrategy Labs 24. The Traditional Learning Transaction

  • Phase I:
    • Instructor DELIVERS content
    • Student must ACCESS content
  • Phase 2:
    • Instructor FACILITATES processing of content
    • Student must PROCESS content
  • Phase 3:
    • Instructor ASSESSES content mastery
    • Student DEMONSTRATES MASTERY of content

25. The Role of Learning Styles / Preferences