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McCrindle Research exists to conduct world class research and communicate the insights in innovative ways.McCrindle Research track the trends and know the times. Here are 5 social and demographic trends redefining Australia today.
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Changing Times,
Changing Trends:
5 Social & Demographic Trends
Redefining Australia Today.
Mark McCrindle
Social Analyst
www.mccrindle.com.au
Trend #1 Changing Population
1972
2012
2052
Redefined Households
2011
2014
Fastest
Growing
Trend #2 Transitioning Generations
Builders Generation
Aged 67+
Builders
4% workforce
0% in 2020
Boomers
2 in 5 of workforce
1 in 5 in 2020
Baby Boomers
Aged 48-66
Gen X
2 in 5 of workforce
2 in 5 in 2020
Generation X
Aged 33-47
Gen Y
1 in 5 workforce
2 in 5 in 2020
Generation Y
Aged 18-32
Generation Z
Aged 17 & under
Gen Z
0% of workforce
1 in 10 in 2020
New Consumer Influences
Trend #3
Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
Innovation
iPhone iPad GPS
Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
Innovation
Recommendation
Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
Innovation
Recommendation
Try & See
Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
Innovation
Recommendation
Try & See
Short-term wants
Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
Innovation
Recommendation
Try & See
Short-term wants
Process
Tradition
Reputation
Sit & Listen
Long-term needs
Content
Authority
Innovation
Recommendation
Try & See
Short-term wants
Process
Authenticity
New Team Expectations Trend #4
Today: 1 retiree : 5 workers
2050: 1 retiree : 2.7 workers
2010: Total population increase: 370,000
Working age population increase: 170,000
Changing workforce
SELF ACTUALISATION
SELF ESTEEM
SOCIAL
SURVIVAL
SECURITY
Maslow’s hierarchy today:
Effective Influence – getting the mix right
Relational
Transformational
Positional
1. Work/Life Balance (Flexibility)
2. Workplace Culture (Community)
3. Management Style (Accessibility)
4. Job Content (Variety)
5. Training (Employability)
Top 5 (Gen Y) Attraction/Retention factors:
Effective Engagement Trend #5
+
+
COGNITIVE
EMOTIVE
AGREE-ERS
SEEKERS
- -
HECKLERS
EMBRACERS
www.mccrindle.com.au
Cognitive-emotive engagement
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