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Mark McCrindle of McCrindle Research presented this at The Australian Communities Forum in November 2012 in Sydney. It outlines 5 key demographic shifts occurring in Australia, a demographic snapshot of what Australia would look like if it were 100 households, and 8 key factors around how communities operate.
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How would you rate the current strength and health of Australian communities today?
1 2 3 4
5%11%
61%
24%
1. Better than ever with a bright future
2. Travelling well, with a somewhat positive outlook
3. Some problems emerging, with more challenges ahead
4. Not in good shape at all, and I’m pessimistic about the years ahead.
1
2 4
3
Which of the following best represents your organisation or community group?
25%
37%
8%
30%
1. Many of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos
2. Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical in focus
3. Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos
4. Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus
DEFINING THE AUSTRALIAN IDENTITY
5 SHIFTS
Joe Blake Trouble and strife Frog and toad Dog and bone Do the Harold Holt
AUSSIE SLANG: A QUIZ
(44%) (34%) (25%) (20%) (10%)
Spit the dummy Cunning as a dunny rat Dry as a pommy’s towel Cross as a frog in a sock Blind as a welder’s dog
BEST LOVED AUSTRALIANISMS
(58%) (23%) (13%) (8%) (6%)
DEFINING THE AUSTRALIAN COMMUNITY
Even if your organisation or community group engages with all age groups, which of the
following represent a particular focus you have?
1 2 3 4 5 6
14%
23%
19%
8%8%
28%1. Under 18s (Gen Z) 2. 18-32 (Gen Y) 3. 33-46 (Gen X) 4. 47-64 (Baby Boomers) 5. 65+ (Builders) 6. We have no particular
age focus at all
Even if your organisation or community group engages with all age groups, which of the following ...
18%
12%
12%
24%
29%
6%
0%
0%
0%
0%
20%
80%
15%
10%
5%
45%
10%
15%
29%
7%
14%
21%
21%
7%
We have no ...
65+ (Builde...
47-64 (Baby...
33-46 (Gen X)
18-32 (Gen Y)
Under 18s (...
Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus
Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos
Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical infocusMany of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos
With Australia’s ever-changing cultural diversity, do you have particular strategies
or an intentionality to engage with this cultural diversity?
1 2 3 4
11%
18%
40%
31%
1. Yes, primary focus for us 2. Yes, significant focus 3. Yes, small focus 4. No, not at all a focus
With Australia’s ever-changing cultural diversity, do you have particular strategies or an intent...
6%
56%
31%
6%
20%
20%
40%
20%
30%
40%
25%
5%
15%
23%
31%
31%
No, not at ...
Yes, small ...
Yes, signif...
Yes, primar...
Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus
Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos
Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical infocusMany of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos
How much of an impact has the GFC and subsequent financial downturn had on your
operations (including donors and funding challenges, more client / community demand, rising costs and
organisational budgetary challenges etc).
1 2 3 4
8%
17%
43%
32%
1.Massive impact 2.Significant impact 3.Slight impact 4.No impact at all
How much of an impact has the GFC and subsequent financial downturn had on your operations (inclu...
11%
28%
50%
11%
0%
80%
20%
0%
19%
50%
25%
6%
21%
36%
29%
14%
No impact a...
Slight impact
Significant...
Massive imp...
Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus
Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos
Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical infocusMany of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos
THE MOST ASKED QUESTIONS IN AUSTRALIA
What is Gangnam style? What is love? Why is the sky blue? Why is my internet so slow? When is daylight savings? When is Fathers’ Day?
THE MOST ASKED QUESTIONS IN AUSTRALIA
How is coal formed? How is honey made? Where is Chuck Norris? Where is my iPhone? Who is Julian Assange? Who is Kony?