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Mark McCrindle Australian Communities Forum: Communities Defined

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Mark McCrindle of McCrindle Research presented this at The Australian Communities Forum in November 2012 in Sydney. It outlines 5 key demographic shifts occurring in Australia, a demographic snapshot of what Australia would look like if it were 100 households, and 8 key factors around how communities operate.

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Page 1: Mark McCrindle Australian Communities Forum: Communities Defined
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How would you rate the current strength and health of Australian communities today?

1 2 3 4

5%11%

61%

24%

1. Better than ever with a bright future

2. Travelling well, with a somewhat positive outlook

3. Some problems emerging, with more challenges ahead

4. Not in good shape at all, and I’m pessimistic about the years ahead.

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1

2 4

3

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Which of the following best represents your organisation or community group?

25%

37%

8%

30%

1. Many of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos

2. Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical in focus

3. Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos

4. Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus

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DEFINING THE AUSTRALIAN IDENTITY

5 SHIFTS

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Joe Blake Trouble and strife Frog and toad Dog and bone Do the Harold Holt

AUSSIE SLANG: A QUIZ

(44%) (34%) (25%) (20%) (10%)

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Spit the dummy Cunning as a dunny rat Dry as a pommy’s towel Cross as a frog in a sock Blind as a welder’s dog

BEST LOVED AUSTRALIANISMS

(58%) (23%) (13%) (8%) (6%)

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DEFINING THE AUSTRALIAN COMMUNITY

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Even if your organisation or community group engages with all age groups, which of the

following represent a particular focus you have?

1 2 3 4 5 6

14%

23%

19%

8%8%

28%1. Under 18s (Gen Z) 2. 18-32 (Gen Y) 3. 33-46 (Gen X) 4. 47-64 (Baby Boomers) 5. 65+ (Builders) 6. We have no particular

age focus at all

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Even if your organisation or community group engages with all age groups, which of the following ...

18%

12%

12%

24%

29%

6%

0%

0%

0%

0%

20%

80%

15%

10%

5%

45%

10%

15%

29%

7%

14%

21%

21%

7%

We have no ...

65+ (Builde...

47-64 (Baby...

33-46 (Gen X)

18-32 (Gen Y)

Under 18s (...

Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus

Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos

Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical infocusMany of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos

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With Australia’s ever-changing cultural diversity, do you have particular strategies

or an intentionality to engage with this cultural diversity?

1 2 3 4

11%

18%

40%

31%

1. Yes, primary focus for us 2. Yes, significant focus 3. Yes, small focus 4. No, not at all a focus

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With Australia’s ever-changing cultural diversity, do you have particular strategies or an intent...

6%

56%

31%

6%

20%

20%

40%

20%

30%

40%

25%

5%

15%

23%

31%

31%

No, not at ...

Yes, small ...

Yes, signif...

Yes, primar...

Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus

Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos

Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical infocusMany of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos

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How much of an impact has the GFC and subsequent financial downturn had on your

operations (including donors and funding challenges, more client / community demand, rising costs and

organisational budgetary challenges etc).

1 2 3 4

8%

17%

43%

32%

1.Massive impact 2.Significant impact 3.Slight impact 4.No impact at all

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How much of an impact has the GFC and subsequent financial downturn had on your operations (inclu...

11%

28%

50%

11%

0%

80%

20%

0%

19%

50%

25%

6%

21%

36%

29%

14%

No impact a...

Slight impact

Significant...

Massive imp...

Our people are drawn by the function rather than existing relationships and our purpose is more interest based / practical in focus

Our people are drawn by the function rather than existing relationships and our purpose is more around belief and ethos

Many of our people are there from a friendship / family connection (relational) and our purpose is more interest based / practical infocusMany of our people are there from a friendship / family connection (relational) and our purpose is more around belief and ethos

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THE MOST ASKED QUESTIONS IN AUSTRALIA

What is Gangnam style? What is love? Why is the sky blue? Why is my internet so slow? When is daylight savings? When is Fathers’ Day?

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THE MOST ASKED QUESTIONS IN AUSTRALIA

How is coal formed? How is honey made? Where is Chuck Norris? Where is my iPhone? Who is Julian Assange? Who is Kony?

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