Literacy and the New Generations: McCrindle Research

Embed Size (px)

Citation preview

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    1/20

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    2/20

    Chapter 9

    LiteracyFor as long as we can remember, there have been concerns

    about supposed declining literacy standards. Some blame

    teaching methods and, others, teachers.

    More recently, the media have said technology is to blame, that

    too much texting has caused young people to frgt hw 2 wrt prprly. Has

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    3/20

    word up

    students with grammar and composition areas that have traditionally

    been the focus of primary education.119

    Perhaps the problem lies in the changing status of tertiary educa-

    tion. University has become the normative education pathway from

    year 12 in recent years, and it is no longer only those who learn best

    through the structured, auditory teaching style of academia who go on

    to higher education. Indeed, nearly half of all year 12 graduates now

    continue their education at university.

    Despite dissatisfaction with current literacy standards, year 12

    retention rates and tertiary participation have never been higher.

    Since the late 60s, year 12 retention rates have increased from 20% to

    around 80%,120 while 38% of those aged 25 to 34 years have tertiary

    qualications, compared to 24% of those aged 55 to 64.121 On the

    face of it, if people are spending longer at school without emerging

    more literate and learned, then education must have deteriorated in

    l i Th i b hi d h d li d

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    4/20

    lIteracy

    The teaching of reading and writing:past and present comparisonsMethods of teaching English in schools have changed over the years,

    but how exactly? Below, differences are identied between the English

    curriculum of the 1950s and of today. We have referred to the NewSouth Wales Curriculum for Primary Schools, published in 1952, and theNew

    South Wales K-6 English Syllabus, rst published in 1998.

    1 Oral expression correct orms o speech v. context ospeech

    Past: Children were taught correct sound formation (e.g. th

    instead of f ) and expression (e.g. the use of has and have).

    Present: Children are taught about different spoken texts (e.g.

    i ) d

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    5/20

    word up

    3 Spelling and writing memory v. drawing on knowledgeo dierent strategies

    Past: The look, cover, write and check method was taught. A

    familiar word was written on the blackboard and the teacher would

    pronounce it. The pupil then studied the word, following which it was

    covered and the pupil asked to write it from memory.Present: Students spell words by drawing on knowledge of the

    various blends, letter combinations, long vowel sounds, sight words,

    letter/sound correspondences and other strategies. Students are taught

    how texts differ according to their purpose, audience and subject

    matter.

    4 Grammar systematic v. practical instructionPast: Children in the earlier grades were taught the correct use of

    capital letters and full stops, as well as the proper forms of speech. In

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    6/20

    lIteracy

    Picturebooks

    Potter, Beatrix, Peter Rabbit

    Milne, A.A., Winnie the Pooh

    Little Golden Books:

    The Sleepy Little Lion

    The Three Bears

    The Little Red Hen

    The Three Pigs

    Present: Stories often deal with social issues such as gender (e.g.

    stereotyping) and violence (e.g. bullying).

    Fairytales/make-believe

    Wild, M., My Dearest Dinosaur

    Williams, J., The Prophecy

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    7/20

    word up

    The Reading Wars:Whole Language v. PhonicsTransition of teaching methods

    Pre-1950s Phonics method

    195080 Whole word method

    1980late 90s Whole language method

    Today Balanced method

    From the 1950s until recently, Australian schools favoured the wholeword and whole language methods over the phonics-based system to

    teach children how to read and write. The whole language method

    minimises both decoding (phonics) and repetition (whole words).126

    Children learn how to read and write through exposure rather than

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    8/20

    lIteracy

    The successful teaching methods used at Belleld Primary are

    supported by the ndings of a report released by the government in2005, titled Teaching Reading.129 The inquiry into literacy and subsequent

    report were sparked by the alarming statistic that 20% of school leavers

    are functionally illiterate.130 It concluded that the whole language

    method was not in the best interests of students and that phonics

    instruction was necessary for foundational reading prociency. Thereport noted that the whole language method especially disadvan-

    tages children who start school without acquiring any literacy skills at

    home an unfortunate possibility in low socio-economic areas such

    as Belleld.131 The ndings of Teaching Reading were similar to those

    of national surveys conducted in the USA and UK.132 The methods

    implemented at Belleld also support a body of research which has

    found that systematic phonics instruction is particularly benecial to

    children who are experiencing reading difculties.

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    9/20

    word up

    Back to Basics:Reading, Writing and ArithmeticUntil 2005, the amount of time spent on each subject taught in New

    South Wales primary schools was not xed. According to some this

    meant that children were not getting enough of the basics, whilenon-essential studies such as recycling and road safety were taking

    up valuable schools hours. Since then, the basics reading, writing

    and arithmetic have been allocated 55% of the school week in New

    South Wales classrooms.133 More recently, the Deputy Prime Minister

    at the time, Julia Gillard, vowed to bring back phonics and grammar in

    a national curriculum.134

    The back to basics debate is reignited every now and then often

    informing education policy. This is driven largely by concerns of the

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    10/20

    lIteracy

    Public v. PrivateMany parents continue to pay for private coaching,136 with one infour children receiving extra tutoring during their schooling.137 Is this

    because parents feel their children are not being adequately instructed

    in the core subject areas?

    Not necessarily. It says more about parents expectations than educa-

    tion standards. There are a lot of options for todays parents to choose

    from and they want to be sure their children have the best education

    available. Gen X-er parents are more able to provide this for their chil-

    dren (thanks in part to the education their Boomer parents provided),

    being on average older and more nancially stable than their own

    parents were at the same stage in their lives. Enrolments in government

    schools have dropped from 73.5% in 1986 to 67% today137 as more

    parents choose non-Government schools.136 According to our education

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    11/20

    word up

    2. In half of the teaching courses, less than 5% of course time was

    spent preparing teacher students to teach reading.3. Fewer than a third of senior teaching staff believe teacher gradu-

    ates are adequately prepared to teach reading.131

    Because younger primary teachers were taught the whole language

    method of reading and writing, some may have difculty implementing

    a phonics centred English curriculum.

    It does need to be said, however, that todays teachers face greater

    challenges in teaching their young pupils, and should be credited for

    this. Support from parents is generally less, while parents are more

    demanding than ever; class sizes have increased; teachers are con-

    stantly under the scrutiny of superiors, the media and parents, and they

    often have to deal with disruptive and troubled pupils, while modes of

    discipline are fewer than in the past. Its important to keep in mind that

    improving literacy standards is not just the job of the teacher. Parents,

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    12/20

    lIteracy

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    13/20

    word up

    Type of text 1967 Today

    Poetry 1. Francis Beaumont, English(15841616)2. Siegried Sassoon, English(18861967)3. Georey Chaucer, English(13431400)4. Alexander Pope, English

    (16881744)5. Samuel Coleridge, English(17721834)6. John Keats, English(17951821)7. Kenneth Slessor, Australian(19011971)

    1. Bruce Dawe, Australian(1930)2. Samuel Wagan Watson,Australian (1972)3. Deb Westbury, Australian(1963)4. Wilred Owen, English

    (18931918)5. Komninos Zervos, Australian(1950)6. Steven Herrick, Australian(1958)

    Drama 1. Hamletby William Shakespeare, English(15641616)2. Romeo and Julietby William Shakespeare, English(15641616)

    1. Stolenby Jane Harrison, Australian(1960)2. The Clubby David Williamson, Australian(1942)

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    14/20

    lIteracy

    Non-Fiction 1. An excerpt rom Lincolns

    Gettysburg address2. Excerpt rom Shaws preace toThe Apple Cart

    1. Maybe Tomorrowby Boori

    (Monty) Pryor, Australian (1950)2. Into the Wildby Jon Krakauer,American (1954)3. One Mans Warby Stan Arneil,Australian (19181992)

    The differences in the two reading lists are indicative of the changesthat have taken place over the 40 years between them. Australia has

    become a multicultural society embracing the people and customs

    from countries all over the globe, and increasingly less inuenced by

    British culture. We have also taken more pride in home grown talent

    shaking off cultural cringe and nding our own voice. And while

    classic literature may inculcate a more formal approach to the English

    language, modes of expression have changed since then people

    appreciate the genuine over the proper.

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    15/20

    word up

    There is one area that technology is certainly inuencing. While

    young people may be able to type 50 plus words a minute, their hand-writing leaves much to be desired. This is mainly because computers

    have replaced the handwritten school assignment. Also, the foundation

    style of handwriting has replaced the cursive handwriting style of the

    recent past. The foundation style is much more plain and requires

    less time and skill to master. While many are saddened that the art ofbeautiful handwriting is dying, it must be understood that there are

    now fewer occasions where we are required to write by hand.

    Manildra Public is one example of schools increasingly doing away

    with pen and paper as classrooms turn digital. At this rural school in

    New South Wales, students use the internet, word processing, desktop

    publishing and photo software to complete tasks, while in creative

    writing classes students can voice narration into a microphone. The

    principal, Steve Wilkinson, says now he never has to battle to get

    [students] interested [in their studies].139

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    16/20

    lIteracy

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    17/20

    word up

    themes present in Dr Faustus (using examples) in a job interview? Or

    even the correct usage of a coordinating conjunction in a sentence?

    Technological skills are developing earlier, with a new generation

    becoming immersed in technology younger then ever. If society is

    going to attach more importance to technological ability than language

    ability, then we have only ourselves to blame for the shortcomings of

    younger generations.I watch with fascination my own three-year-old son Brighton inter-

    act with the touch screens in his world. He is very adept at picking up

    the iPhone and navigating his way to his favourite game, Angry Birds

    (which is an interest he shares with Prime Minister Julia Gillard, who

    rates this game as her favourite too). He is so capable of icking through

    these touch screens, Ive seen him try to change the channels on the TV

    by making the same nger swipe. In fact, these touch screen natives

    expect all glass to come to life at the swipe action (Im waiting for the

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    18/20

    conclusIon

    ConclusionEnglish is our common code, its the communication medium that

    binds our community together. Bridging the diversity of age, ethnic

    background, gender and socio-economics, English is a link to the pastand a bridge to the future, so it is important that it is maintained.

    But the English language is a dynamic one. Its strength is in the

    ability of its structure to ex to meet the needs of changing technology

    and changing times.

    Its a resilient language which works across different countries, back-

    grounds and generations. English is also an inclusive and innovative

    language. Critical to the DNA of English is its ability to accommodate

    new words,and words from other languages, and to t existing words

    to new situations. English is not owned by a particular class, age, era or

    CONDUCTING WORLD CLASS RESEARCH

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    19/20

    Our specialty is in turning research into summary reports, A5 handout

    cards, slide shows, sales tools, white-label reports & video bries.

    Were experts in making research fnding compelling in keynotes,

    worksops & executive briefngs. Mark McCrindle & his team have a

    reputation as standout presenters.

    Research is most useul when all stakeholders hear the insights.

    We help by addressing research launches, media events, company

    meetings and industry think-tanks.

    Media activity requires new, robust, independent research with a

    great angle and a trusted commentator. As the gold standard in

    research, this is what we deliver.

    PRESENTATIONS & WORKSHOPS

    PUBLICATIONS & REPORTS

    PR & MEDIA COMMENTARY

    EVENTS & LAUNCHES

    CONDUCTING WORLD CLASS RESEARCH

    COMMUNICATING INSIGHTS IN INNOVATIVE WAYS

    QUANTITATIVE STRATEGICQUALITATIVE

    researchrooms.com

    online surveys

    data analysis

    in-depth reports

    media releases

    focus groups

    in-depth interviews

    community forums

    interactive technologies

    trends forecasts

    demographic analysis

    customer segmentation

    market research

    mccrindle.com.au freecall: 1800 TRENDSmccrindle.com.au | [email protected] | freecall: 1800 TRENDS

    ORDER FORMBOOKS

  • 8/2/2019 Literacy and the New Generations: McCrindle Research

    20/20

    ORDER FORM

    FULL NAME: MOBILE:

    EMAIL:

    ORGANISATION:

    POSTAL ADDRESS:

    CITY:

    STATE:

    POSTCODE:

    TELEPHONE: FAX:

    ELECTRONIC FUNDS TRANSFER (EFT) Please deposit funds to:

    ACC NAME: McCrindle Research BSB: 032-078 ACC NUMBER: 308 562

    Enter name in EFT description box, or fax remittance to 02 8824 3566

    PLEASE INVOICE ME: We will send an invoice to your address above.

    CARDHOLDER NAME SIGNATURE

    CARD NUMBER EXPIRY DATE

    CREDIT CARD: VISA MASTERCARD DINERSAMEX

    (Please make payable to McCrindle Research)CHEQUE enclosed for $

    PAYMENT OPTIONS

    YOUR DETAILS

    $30.00 each

    $22.50 for 4+

    $30.00 each

    $22.50 for 4+

    $24.95 each

    $22.50 for 4+

    QTY: QTY: QTY:

    POSTAGE (select the one appropriate for your order)

    TOTAL

    PRICE:$< $50 $7.00

    $50 - $99 $12.00

    $100+ Free

    TOTAL ORDER PRICE

    All prices are GST inclusive. For more information please contact McCrindle Research

    P: 1800 TRENDS (1800 873 637) E: [email protected] W: mccrindle.com.au

    BOOKS

    The ABC of XYZ: Understanding the Global Generations by Mark

    McCrindle, with Emily Wolfinger. 238 pages. Published by UNSWPress, 2011. RRP $30.00

    From explaining the labels and quantifying the numbers to outlining

    the definitive events of each generation, the best-selling The ABC of

    XYZ is a comprehensive and fascinating look at the generations.

    The ABC of XYZ is a rollicking journey across time, generations and values that

    has been forensically dissected by one of the best social analysts i n Australia.

    Bernard Salt, Demographer & columnist; Partner, KPMG

    The Power of Good: True stories of great kindness from total

    strangers by Mark McCrindle. 232 pages. Published by Hybrid

    Publishers, 2011. RRP $24.95

    Seventy short, heart-warming stories of acts of kindness by strangers

    with contributions by prominent Australians, including Jean Kittson,

    Peter FitzSimons, Tracey Spicer, Father Chris Riley, and many others.

    This book provides many examples of the power of doing good works, the

    betterment conferred in so many different ways and, on occasions, leading to

    the saving of lives. Tim Fischer A.C. Former Deputy Prime Minister

    Word Up: A Lexicon and Guide to Communication in the 21st

    Centuryby Mark McCrindle. 208 pages. Published by Halstead Press,2011. RRP $30.00

    A fascinating insight into how English changes, a quirky look at youth

    slang today, and a window into the minds of the different generations.

    Mark McCrindle deserves a medal. Mapless, hes entered the alien t errains of

    text-speak, web slang, Gen-Z dialect, among other domains, and returned with

    a guidebook should we ever lose our way.

    David Astle, Co-host of Letters and Numbers (SBS TV),columnist and crossword compiler

    Post to: PO Box 7702 Baulkham Hills 2153, NSW | Fax to: +61 2 8824 3566 | Email: [email protected]