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McCrindle Research conducts world class research and communicates the insights in innovative ways. This presentation will assist you in understanding the different generational segments and provide a demographic snapshot of Australia's population.
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Generations Defined
McCrindle Research
2012
Changing Population
Builders Generation
Aged 66+
Builders
4% workforce0% in 2020
Boomers
35% of workforce15% in 2020
Baby Boomers
Aged 47-65
Gen X43% of workforce36% in 2020
Generation X
Aged 32-46
Gen Y
18% of workforce35% in 2020
Generation Y
Aged 17-31
Generation Z
Aged 16 & under
Gen Z
0% of workforce12% in 2020
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