21

21st Century Manners: McCrindle Research

Embed Size (px)

DESCRIPTION

Word Up is a lexicon of 21st century youth slang, an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging communication gaps.For educators, employers, leaders and parents who rely on technology and spoken and written communications to influence and engage across the generations, Word up is an invaluable guide.For more info, check out http://mccrindle.com.au/publications

Citation preview

Page 1: 21st Century Manners: McCrindle Research

MANNERS IN THE

21st CENTURY

AN EXCERPT FROM

BY MARK MCCRINDLE

wordup.net.au

Page 2: 21st Century Manners: McCrindle Research

127

Chapter 8

MannersSocial rules are a requirement for all societies, but over the centuries what is considered socially acceptable behaviour has constantly changed.

With the death of one rule comes the birth of a new one. While few would welcome the return of the most rigid old-fashioned rules of conduct, many mourn the passing of others. In focus groups we run, a commonly expressed view is that our society exhibits less community-minded and considerable behaviour today than in the past.

Teaching manners in the homeWith parents juggling work, family budgets and other roles and respon-sibilities, it is difficult to find the time – on top of other parental duties – to instill good manners in their children. Balancing family and career is an expectation of most men and women today – notwithstanding the number of women choosing full time parenting over juggling work and family, and an increase in the number of “stay at home dads”. Nevertheless, parents today definitely average less discretionary time at home than parents once had.

Page 3: 21st Century Manners: McCrindle Research

word up

128

Percentage of women in the workforce102

1954 29%

Today 55.6%

In today’s frantic, fast-paced world, when families are at home together at the end of a busy day, much time is spent making dinner, preparing for the next day and simply unwinding, usually by vegging out in front of the screen – television or computer. On average, screen time takes up 27% of young people’s waking hours, while school, school preparation and study take a further 58%.103 This leaves precious little time for parents to spend with their young ones.

But it’s not simply a matter of finding the time to teach manners. Instructing the modern child in some of the “golden rules of child-hood” (such as “doing as you’re told” and “speaking only when spoken to”) needs to be done in a broader context. These days parents need to tell their children to be wary of strangers (“stranger danger”), and potentially trusted persons as well (the “danger from within”).104 Therefore, we teach children to be assertive rather than obedient. In our survey on manners, we found that nearly half of Aussie parents teach their kids only to listen to and obey adults whom they know.

It is revealing when talking to Gen X-ers about their childhoods to see just how much has changed in a generation: parks now devoid of slippery slides, childhoods without cracker night, no more pyjama parties, and no more walking to school unattended.

A woman from the Boomer generation illustrates this loss of innocence: “Growing up today is more complicated. I began to see a glimmer of life to come at eight when the Beaumont children went missing. Living in Adelaide then was uncomplicated. No one even thought evil could be done to children. I had no comprehension of not speaking to strangers.”

Recently, there seems to have been a shift in the teaching of good manners in the home. In the 80s and 90s, when the Boomers were

Page 4: 21st Century Manners: McCrindle Research

Manners

129

raising their X-er and Gen Y children, permissive parenting was a style that emerged in reaction to the old school authoritarian style of parenting of the Builder generation. Consequently, manners weren’t enforced as strictly. On top of that, the stress on speed and productiv-ity – nurtured by new technology and increasing materialism worked against polite behaviour.

In recent years, authoritative parenting (also known as the “helping” mode of parenting) has become popular. Manners have made a come-back, although the way parents teach them is new in some ways. Gen X parents prefer a less punitive approach in raising their children. Children are not taught good manners out of a sense of obedience to parents, but out of a sense of mutual respect and empathy for others. Gen X parents want children who can be assertive of their needs but also respectful. We found that two in three parents say they “always” correct their children if they fail to say “please”, “thank you” or “excuse me”.

Teaching manners in the classroomUp until the 60s, good manners were drummed into children in the classroom by way of prose, poems, readers and instructions from teach-ers – and often, with a little help from the cane.

Instruction in good manners disappeared from the classroom in the 80s and 90s when the X-ers were being schooled. However, there have been recent attempts at the government level to reintroduce the teach-ing of good manners in schools.105 Since 2005, the national Values Edu-cation program has been given in both private and public schools across Australia. It promotes “national” values, transcending age, cultural and religious differences. The program is restricted to what is “utilitarian” and is ostensibly morals neutral.106 It teaches children nine values:

• Care and compassion• Doing your best• Fair go• Freedom• Honesty and trustworthiness

• Integrity• Respect• Responsibility• Understanding, tolerance

and inclusion.107

Page 5: 21st Century Manners: McCrindle Research

word up

130

The “Good Manners” chart was first issued to Queensland schools in 1898 by the Department of Public Instruction as part of the systematic teaching of conduct and manners. The chart was based on rules formulated by the Children's National Guild of Courtesy which had been founded in UK elementary schools in 1889.

Page 6: 21st Century Manners: McCrindle Research

Manners

131

Formal titles and namesThese days, Australians are far more relaxed in addressing people they are unfamiliar with. Mid-last century, it was considered unacceptable to address someone by his or her first name unless one was well acquainted with that person or was considered an “equal”. Now, the only times we do address someone by title is in formal contexts (such as courts, official speeches), professional situations (such as interactions with doctors and police) and at school.

Children Children were once taught to address all unrelated adults as Mr, Miss, Mrs, Sir or Ma’am. Today’s children commonly refer to and address adults by their first names. In the classroom students are still expected to address teachers by way of formal title – although many high schools and universities prefer a more casual first name approach. Only 22% of parents insist that their children always refer to adults as Mr, Mrs, etc. Over half (51%) only insist their children address adults by formal title if those adults wish to be addressed formally.109

RelationshipsMany people today are more likely to refer to their significant other as their partner, instead of their boyfriend, girlfriend or, if married, spouse, husband or wife. In fact, four in five Australians who are in a serious relationship but are not married usually refer to the other party as “my partner”. Most married people still prefer “husband” or “wife”. The neutral term “partner” reflects changing social norms with regard to relationships and is reinforced in relatively recent law reforms, where the term is used to refer to:

“Never speak of absent persons by only

their Christian or surnames; but always as Mr. ____ or

Mrs. ____.”George Routledge,

Routledge’s Manual of Etiquette108

Page 7: 21st Century Manners: McCrindle Research

word up

132

• Coupled parents, whether living together or not (this is not limited to couples over 18),

• people married to each other,

• unmarried people who have lived together for more than two years.

The definition of spouse has also been changed in law. It now means partner, married or not.110 The term “partner” puts married and unmarried, committed and uncommitted relationships under the same umbrella. Although we still love a good wedding, many Australians no longer see marriage as a sacred institution. To many, it is no different from any other committed and loving relationship.111 Of course, this shift in mind set is linked with social changes, such as the decrease in church attendance – reducing the influence of religion on relationship choices, and the increase in people living together before marriage – influenced in part by modern financial realities.

Percentage of marriages preceded by cohabitation112

1975 16%

1984 38.4%

1995 56.3%

2001 72%

Today 76%

Civil unions as a percentage of civil and church unions112

1982 40%

1999 51%

Today 60%

Increase in age at marriage112

Males

1982 24

Today 32

Females

1982 22

Today 30

Page 8: 21st Century Manners: McCrindle Research

Manners

133

Marital statusIn the past a woman’s title advertised her marital status. Today, a woman may opt to be referred to as “Ms” whether unmarried, married or divorced, while many women retain their maiden name when they get married. In fact, one in five married women prefer to be referred to as “Ms”, while 28% of brides now keep their maiden name or a combination of their name and their husband’s. This number is only going to grow. Most single women say they would keep their name (24%) or adopt a combination of the two if they got married (27%).

Yet, interestingly, when it comes to deciding on a last name for their children, tradition still reigns. Eighty-six per cent of childless women plan on giving any children their father’s name. Of these, two in three plan to do this whether married to the father or not (only 14% plan on giving any children both names).

Customer serviceIt is now uncommon to be referred to as “ma’am” or “sir” by a wait-person, shopkeeper or check-out operator. Once it was “Will there be anything else, Sir?” Now it is simply “Will there be anything else?” (or, not infrequently, “You right, mate?”). Only one-third of Australians say they are regularly referred to as “sir” or “ma’am” by customer service people (one fifth say they are “never” addressed in this manner).109

Chivalry and respect for eldersHow often do we vacate our seats for the elderly?113

Under 35

All the time 53%

Rarely 46%

Over 35

All the time 67%

Rarely 33%

Page 9: 21st Century Manners: McCrindle Research

word up

134

We are now living in an age of “undefined equalitarianism” – which, in effect, means we don’t acknowledge the differences between the sexes anymore. The respect we extend to one another is therefore gender neutral. In extending courtesy to strangers, we consider their specific circumstances and level of need before taking their sex into account. For example, while today’s average young man may be likely to vacate his seat for an elderly or pregnant woman, he is unlikely to vacate his seat for a young and healthy woman.

In our survey on manners, we found that one in five men offer their seats to women, regardless of the women’s health or age, while most men (two in three) say they vacate their seats for pregnant or elderly women. Similarly, only a minority of men (one in five) allow women to be served ahead of them, regardless of the women’s health or age.

Most women do not expect or particularly desire special treatment from men anyway. When asked if they would be offended if a healthy, fit man did not vacate his seat for them in a busy train or waiting room, two in three say they would only expect a man to vacate his seat for them if they were pregnant or elderly. Some comments included: “No, I would not be offended if a man did not vacate his seat for me because I am fit and healthy” and “we are all equal”. However, most women will accept an offer of help from men (69%).

Chivalry in Jane Austen’s day108

On attending to the fatigued lady

“When a lady is walking with a gentleman in a park, or public garden, or through the rooms of an exhibition, and becomes fatigued, it is the gentleman’s duty to find her a seat.”

On approaching a female acquaintance in public

“If you meet a lady in the street whom you are sufficiently intimate to address, do not stop her, but turn round and walk beside her in whichever direction she is going. When you have said all that you wish to say, you can take your leave.”

On assisting a lady “In walking with a lady, take charge of any small parcel, parasol, or book with which she may be encumbered.”

Page 10: 21st Century Manners: McCrindle Research

Manners

135

“Undefined equalitarianism” has also led to a change in the way we address those in positions of seniority, such as parents, teachers and clergymen. The courtesy we now show one another is mutual (and this is reflected in the Values Education program for schools).

Parents now increasingly tend to side with their children when there is a discipline issue, whereas once they invariably sided with the teacher.105 At the same time, many schools now teach children their rights in accordance with the UN’s Rights of the Child,114 which accords children the “freedom of association” and “privacy”,115 potentially lessening parental authority and, ultimately, the respect parents have traditionally commanded by virtue of their authority over children.

Table mannersDinner was once a nightly ritual in the Australian home. Not only did we have to sit at a set table (with Mum and Dad at each end), but we were forever being told how to use a knife and fork correctly, not to talk with our mouth full, and to eat all our veggies or there’d be no dessert. After we had finished our meal, children would ask “May I be excused?” Australians are now far more relaxed – only 37% of today’s parents “always” insist that their children excuse themselves before leaving the dinner table, compared to 70.5% of their parents. Of course, today we are so time poor that only the most determined can gather their family to the dinner table with any regularity.

Page 11: 21st Century Manners: McCrindle Research

word up

136

Table manners in the 1800s108

On where to sit “The lady of the house takes the head of the table. The gentleman who led her down to dinner occupies the seat on her right hand, and the gentleman next in order of precedence, that on her left. The master of the house takes the foot of the table. The lady whom he escorted sits on his right hand, and the lady next in order of precedence on his left.”

On how to eat “How to eat soup and what to do with a cherry-stone are weighty considerations when taken as the index of social status; and it is not too much to say, that a young woman who elected to take claret withher fish, or ate peas with her knife, would justly risk the punishment of being banished from good society.”

Business etiquette In the 1950s book Australian Etiquette: The Rules of Good Society, by Lillian M. Pyke, employees are (rather comically) instructed as follows: “An employee, when summoned to the manager’s room, should remain standing until his chief indicates a seat. At the conclusion of the inter-view he should leave the room as quietly as possible, closing the door gently behind him.” It continues: “If a junior meets his employer in the lift or the street he should bow, but should not enter into conversation unless he is addressed first.” And: “If an employee has need to send a letter to his chief, he should commence ‘Sir’ if he has a very subordinate position, and conclude ‘Yours obediently’.” (p. 110)

Rules like these, given in etiquette guides, do not describe how people actually behaved; but rather an ideal, which would have been ignored as often as it was followed. However because they were held up as a standard to aim at, they still offer a clue to how times have changed. In today’s workplace, the handshake is about as formal as business etiquette gets. In our survey on manners we found that 44% of workers “never” or “sometimes” use formal sign-offs like “yours faith-fully” and “sincerely”. Many prefer casual sign-offs such as “cheers”.

Page 12: 21st Century Manners: McCrindle Research

Manners

137

A large proportion of workers (39%) describe their communication style with the boss as “casual and relaxed”. Of course, as we have seen, the advent of email is partially responsible for a relaxation in com-munication styles.

Common courtesyMost of our ancestors came from countries where forgetting manners was the worst of social crimes and could result in being shunned in society. Now, people most fear unintentional and embarrassing public moments, such as finding out your fly is undone or that you have tucked your skirt into your underwear.

10 awkward social situations

1. Wardrobe malfunctionsE.g. being exposed when an article of clothing comes undone.

6. Nigel no-friendsE.g. being ignored in a social situation.

2. Lost for wordsForgetting someone’s name, etc.

7. Embarrassment by proxyE.g. being embarrassed by family.

3. Mistaken baby bumpWrongly assuming someone is pregnant.

8. Dating disastersE.g. spilling food or drink onto your partner.

4. Romantic mishapsE.g. bumping into an ex.

9. Living a lieLying and then being caught out, etc.

5. Looking foolishE.g. saying something inappropriate.

10. Clumsy catastrophesE.g. tripping over, dropping something, bumping in to someone or something.

In our survey on manners, most respondents claimed they are courteous to strangers as they go about their daily lives. There was not much difference between the responses of younger and older survey participants to questions on courtesy, with the exception of one ques-tion. Older respondents were more likely than younger respondents

Page 13: 21st Century Manners: McCrindle Research

word up

138

to say hello to strangers in the streets. Given the emphasis placed on “stranger danger” today, this is easy to believe.

Do you ever say “hello” to strangers in the street?

Under 35

Yes 73%

No 27%

Over 35

Yes 93%

No 7%

We also asked for comments and opinions on men’s and women’s manners. Common complaints about men’s manners included vulgar-ity (spitting and burping, for example), unchivalrous behavior and chauvinism (for example, ogling women).

Australians on men’s manners:“Is it really that hard to remember to put the

toilet seat down?”

“I don’t want things done for me by a male but I guess sometimes it would be nice if

they offered and I could politely decline.”

“I think that women themselves have caused problems with male manners by not accepting

gracefully doors being opened for them, being seated before a man etc.”

In another survey we found a curious generational difference in women’s responses to men’s behaviour. Over half of women over 35 find it offensive if a man swears in front of them, compared to only one in five women under 35. Evidently women are becoming more tolerant of swearing, and perhaps swearing more often than they used to.

“My father still opens the car door for my mum,

me and my sisters. I cannot remember the last time a

male (aside from dad) did this for me.”

Page 14: 21st Century Manners: McCrindle Research

Manners

139

Common complaints about women’s manners included unladylike behavior (such as smoking or drinking “like men”), gossiping and nasti-ness.

Australians on women’s manners:“I don’t like it when women swear and talk about vulgar things. I think it’s distasteful and not ladylike at all.”

“I am disgusted when I see females emulating males’ rude manners, I think they really let themselves down.”

“[When] females call each other ‘bitches’ it makes it okay for males to do so. Females need to show each other a bit more respect.”

Etiquette new and oldMost rules of etiquette last for generations, still guiding people’s behaviour in times that are often very different from when they were invented. Taboos on what we can say or do reveal a lot about the main concerns of the society that introduces them. The Age recently ran a report contrasting taboos from a previous era, that are on their way out, with new ones produced in our own times. Some of them are listed opposite:

“Women . . . need to pick up their act and stop swearing loudly

[and] drinking like men and then chivalry may

be revived.”

Page 15: 21st Century Manners: McCrindle Research

word up

140

Taboos of etiquette116

NEW OLD

Discriminating on the basis of race, sex, creed or sexual orientation. Swearing in the presence of a lady.

Using racist, sexist or homophobic names. Staying seated when a lady is standing.

Answering a mobile phone while engaged in a business matter.

Not removing your hat in the presence of a lady.

Smacking your child in public. Not standing up when a woman enters the room.

Smoking (especially dropping cigarette butts on the ground). If a child, speaking when not spoken to.

Using plastic bags to carry home groceries.

If a child, addressing an adult by first name.

Going to restaurants or the supermarket with children.

Talking about politics, money or religion in a social setting.

Speaking loudly on a mobile phone on a train or bus.

Failing to introduce two people you are acquainted with.

Listening to loud music on your MP3 player on a train or bus.

If a woman, dressing in a revealing fashion.

Sending an SMS when talking to somebody.

Addressing somebody unfamiliar to you by first name.

Since the time when the Builders generation were young, what society considers morally acceptable has changed. We are less offended by some of the lifestyle choices once considered taboo, but have become more aware of environmental offences – such as watering one’s garden in drought-stricken times and driving a petrol-guzzling four wheel drive in the city. Perhaps today more people see morality as relative to one’s culture and time. A recent survey indicated that the younger people are, the less likely they are to believe “there are definitely some moral abso-lutes”. Seventy per cent of Builders agreed there were moral absolutes, compared to 63.5% of Boomers, 54.5% of X-ers and 53.8% of Y-ers.

Much of modern etiquette is based on the inconvenience certain behaviours cause other people, rather than rigid moral and social codes.

Page 16: 21st Century Manners: McCrindle Research

Manners

141

The areas that are subject to etiquette have changed dramatically with the times. Books dedicated to proper etiquette for letter writing, travelling, dining, courting, attending dances and visiting people were once very common. Today, there are rules for emailing, using a mobile phone and even “netiquette” – regulating behaviour on the internet.

Extracts from Routledge’s Manual of Etiquette reveal some of the con-cerns that were uppermost in Britain in 1875:

Introductions “Always introduce the gentleman to the lady – never the lady to the gentleman. The chivalry of etiquette assumes that the lady is invariably the superior in right of her sex, and that the gentleman is honoured in the introduction.”

Conversation “Some men make a point of talking commonplace to all ladies alike, as if a woman could only be a trifler. Others, on the contrary, seem to forget in what respects the education of a lady differs from that of a gentleman, and commit the opposite error of conversing on topics with which ladies are seldom acquainted.”

Dress “Never be seen in the street without gloves; and never let your gloves be of any material that is not kid or calf. Worsted or cotton gloves are unutterably vulgar. Your gloves should fit to the last degree of perfection.”

Letters “Lady correspondents are too apt to over-emphasise in their letter-writing, and in general evince a sad disregard of the laws of punctuation. We would respectfully suggest that a comma is not designed to answer every purpose, and that the underlining of every second or third word adds nothing to the eloquence or clearness of a letter, however certain it may be to provoke an unflattering smile upon the lips of the reader.”

“In writing to persons much your superior or inferior, use as few words as possible. In the former case, to take up much of a great man’s time is to take a liberty; in the latter, to be diffuse is to be too familiar. It is only in familiar correspondence that long letters are permissible.”

Balls and dances “No lady should accept an invitation to dance from a gentleman to whom she has not been introduced.”

Gifts “Unmarried ladies may not accept presents from gentlemen who are neither related nor engaged to them. Presents made by a married lady to a gentleman can only be offered in the joint names of her husband and herself.”

Page 17: 21st Century Manners: McCrindle Research

word up

142

Aussie etiquetteJust as there are universal rules of etiquette, there are rules of etiquette that apply to particular cultures or nations. Below are some long-stand-ing examples of etiquette that applies in Australia but not necessarily overseas.

1  The handshake:Hands are to be shaken on the following occasions, both formal and informal:• When two people (generally men) meet for the first time. If a male

and female are being introduced, a male should wait for the lady to extend her hand before volunteering his own.

• When parting (also formal and informal, and generally between men). It is generally more appropriate to kiss a woman friend on the cheek when saying one’s farewells.

2  Paying for goods and services:One must place the money in the cashier’s hand, not on the counter, as that is considered rude and snobbish (the ultimate Aussie crime).

3  Taxi travel:A male passenger sits in the front passenger seat next to the driver, not in the back seat as that is (again) considered snobbish. A woman may choose to sit in the back and a man accompanying a woman may sit in the back with her.

4  Queuing: When waiting to be served, one must wait in a line or risk unfriendly looks. This does not apply in pubs; however, one must decline service if someone else has been waiting longer. This can be done by a simple nod of the head towards the person who has been waiting longer.

Page 18: 21st Century Manners: McCrindle Research

Manners

143

5  Shouting:When out drinking with friends, each person must shout a round of drinks in turn. Those who do not are invited out with diminished frequency.

6  Stairways:On a flight of stairs or a busy escalator, one must walk or stand on the left side – or risk getting bowled over during peak hour.

7  Headlights:When police are patrolling the roads, it is considered the decent thing to warn an oncoming driver by flashing one’s headlights – that is, once one is out of sight of the cops.

8  Driving:When a driver holds back to let someone change lanes or come out of a driveway, it is considered rude not to acknowledge him or her by waving as a sign of thanks. Not waving, or pushing in without warning can elicit a different, less favourable salute!

9  Pedestrian crossing:When using a pedestrian crossing, it is considered polite to nod or acknowledge in some way the driver who has pulled up at the crossing, especially when the car has pulled up for earlier pedestrians.

10  Barbecues:When hosting a barbecue, it is acceptable to ask one’s guests to “bring a plate” or to bring their own meat and/or grog.

Page 19: 21st Century Manners: McCrindle Research

word up

144

It’s not possible to understand how language is evolving without considering the part played by manners. Polite behaviour is one of our ways of communicating with each other. This is partly a question of language, including our choice of words – such as “mate” and “sir”, “thanks” and “excuse me”, and of titles and first names and polite phrases. Even without words, manners are used to tell others about how formal a situation is, about the levels of respect one feels they deserve, how familiar one is ready to be, and so on. They reflect cultural changes, just as the lexicon does.

The 20th century was one of the most tumultuous in history – and rapid social change has accentuated the differences between each gen-eration. Civil rights, feminism, and the digital revolution are just some of the social landmarks that have challenged civil norms – changing the way we interact with one another.

The desire for brevity and speed – nurtured by new technology – has also had an impact on the nature of social intercourse. It’s not that young people intend to be rude when they are short and to the point. It can be seen as an attitude reinforced by their daily use of text, chat and email. Even more it is an attitude encouraged by the hectic lifestyle that the younger generations are raised in.

It seems that in every period, older generations deplore the manners of the young. The criticism is often fair, but short memories easily forget the impropriety of their own youth.

Page 20: 21st Century Manners: McCrindle Research

Our specialty is in turning research into summary reports, A5 handout cards, slide shows, sales tools, white-label reports & video briefs.

We’re experts in making research finding compelling in keynotes, worksops & executive briefings. Mark McCrindle & his team have a reputation as standout presenters.

Research is most useful when all stakeholders hear the insights. We help by addressing research launches, media events, company meetings and industry think-tanks.

Media activity requires new, robust, independent research with a great angle and a trusted commentator. As the gold standard in research, this is what we deliver.

PRESENTATIONS & WORKSHOPS

PUBLICATIONS & REPORTS

PR & MEDIA COMMENTARY

EVENTS & LAUNCHES

CONDUCTING WORLD CLASS RESEARCH

COMMUNICATING INSIGHTS IN INNOVATIVE WAYS

QUANTITATIVE STRATEGICQUALITATIVE

researchrooms.com

online surveys

data analysis

in-depth reports

media releases

focus groups

in-depth interviews

community forums

interactive technologies

trends forecasts

demographic analysis

customer segmentation

market research

mccrindle.com.au freecall: 1800 TRENDSmccrindle.com.au | [email protected] | freecall: 1800 TRENDS

Page 21: 21st Century Manners: McCrindle Research

ORDER FORM

FULL NAME: MOBILE:

EMAIL:

ORGANISATION:

POSTAL ADDRESS:

CITY:

STATE:

POSTCODE:

TELEPHONE: FAX:

ELECTRONIC FUNDS TRANSFER (EFT) Please deposit funds to:

ACC NAME: McCrindle Research BSB: 032-078 ACC NUMBER: 308 562

Enter name in EFT description box, or fax remittance to 02 8824 3566

PLEASE INVOICE ME: We will send an invoice to your address above.

CARDHOLDER NAME SIGNATURE

CARD NUMBER EXPIRY DATE

CREDIT CARD: VISA MASTERCARD DINERSAMEX

(Please make payable to McCrindle Research)CHEQUE enclosed for $

PAYMENT OPTIONS

YOUR DETAILS

$30.00 each$22.50 for 4+

$30.00 each$22.50 for 4+

$24.95 each$22.50 for 4+

QTY: QTY: QTY:

POSTAGE (select the one appropriate for your order)

TOTAL PRICE: $

< $50 $7.00

$50 - $99 $12.00

$100+ Free

TOTAL ORDER PRICE

All prices are GST inclusive. For more information please contact McCrindle ResearchP: 1800 TRENDS (1800 873 637) E: [email protected] W: mccrindle.com.au

BOOKS

The ABC of XYZ: Understanding the Global Generations by Mark McCrindle, with Emily Wolfinger. 238 pages. Published by UNSW Press, 2011. RRP $30.00

From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations.

The ABC of XYZ is a rollicking journey across time, generations and values thathas been forensically dissected by one of the best social analysts in Australia.

Bernard Salt, Demographer & columnist; Partner, KPMG

The Power of Good: True stories of great kindness from total strangers by Mark McCrindle. 232 pages. Published by Hybrid Publishers, 2011. RRP $24.95

Seventy short, heart-warming stories of acts of kindness by strangerswith contributions by prominent Australians, including Jean Kittson,Peter FitzSimons, Tracey Spicer, Father Chris Riley, and many others.

This book provides many examples of the power of doing good works, thebetterment conferred in so many different ways and, on occasions, leading to

the saving of lives. Tim Fischer A.C. Former Deputy Prime Minister

Word Up: A Lexicon and Guide to Communication in the 21stCentury by Mark McCrindle. 208 pages. Published by Halstead Press, 2011. RRP $30.00

A fascinating insight into how English changes, a quirky look at youth slang today, and a window into the minds of the different generations.

Mark McCrindle deserves a medal. Mapless, he’s entered the alien terrains of text-speak, web slang, Gen-Z dialect, among other domains, and returned witha guidebook should we ever lose our way.

David Astle, Co-host of Letters and Numbers (SBS TV), columnist and crossword compiler

Post to: PO Box 7702 Baulkham Hills 2153, NSW | Fax to: +61 2 8824 3566 | Email: [email protected]