Kylie Berry Portfolio

Embed Size (px)

DESCRIPTION

This is my portfolio containing my best advertising and design work.

Text of Kylie Berry Portfolio

  • Communication ArtistKYLIEBERRY

  • My name is Kylie Berry. I am a graduate from West Texas A&M University with a BA in Mass Communication with an emphisis in Advertsing & Public Relations. Throughout the past three years I have nurtured my passion for writing and photography as well as discoverd other things that I am passionate about like design, advertising and social media. I am a hard working individual with a desire to break into the advertisng, marketing or communications industry and work my way up the ladder. Throughout my portfolio you will see examples of my work. My contact information is located at the bottom of each page, just click on an icon to get to whatever portal you wish to contact me through. Thank you for your time and your interest.

    Welcome!

    I CAN TELL YOU THAT KYLIE IS ONE OF THE

    MOST INTELLECTUALLY GIFTED STUDENTS IN

    OUR PROGRAM...SHE DOES NOT DO THINGS FOR

    REWARD. SHE ABSOLUTELY WORKS HARD FOR

    THE GOOD OF THE TEAM, AND THE PURSUIT OF

    HER DESIRE TO WORK IN THE FIELD OF ADVERTISING.

    -DR. LEIGH BROWNING

    I WHOLEHEARTEDLY RECOMMEND HER FOR EMPLOYMENT

    IN A POSITION THAT CAN UTILIZE HER CREATIVE TALENTS.

    - KATHARYN WIEGAND SENIOR PROJECT DIRECTOR

    AMARILLO AREA FOUNDATION

  • ccasion NCE UPONOHere you will see multiple examples of logos I have created. These logos were created for various reasons including class projectes, freelance work and personal projects. Each logo was designed in Adobe Illustrator.

    MULTI-EVENT BORGER

    CENTER

    MULTI-EVENT BORGER

    CENTER

    HEREFORD REGIONAL

    SportsPlex

    Designs

    KRphotography

    Apex

  • Here you can see examples of graphcis I have created. In many of my classes we were required to not only think about the concept behind a piece of work but also execute that concept in a graphic manor. Each of these pieces were created for a class assignment, extracurricular activity or and internship project. All graphics were created in Adobe Illustrator.

    KYLIE BERRY2012 3.3 GPA

    mac & pc photography

    phone ettiquettesocial media

    email

    adobe suite

    time effecientorganized ambitiousYoure awakened by the crisp smell of winter as it rushes through your nose and into your lungs, and the wind as it whistles through the trees overhead, and the rustling of the tossing and turning of the sleeping bag next to you. You thrive on adrenaline coursing through your veins as you propel from the nearest ledge, climb to the highest peak, or navigate the white rapids in your yellow canoe. You take life to the extreme with every step, pedal and row. You never stop pursuing the latest thrill. You need sports wear that can keep up. Columbia o ers a line of clothing for just about any outdoor enthusiast, so you can enjoy the outdoors longer. So while your attempting the world record for fastest climb of Everest, you can concentrate more on your climb than trying to ward of frostbite. Weve got you covered. Visit us at www.coulumbia.com to nd a retailer near you.

    INSTEAD OF BREAKING INTO

    WALLET!BREAK OUT YOURSONG & DANCE

    Pay it forward support local business.

    We want to know what local business you feel deserves a boost? Click below to NOMINATE A LOCAL BUSINESS. Tell us why they deserve a cash mob.

    NOMINATE A LOCAL BUSINESSClick Here --

    When: Dec.5 @ 8 p.m.Where: Legends 222

    Dont be a GRINCH

    Call Kylie 806.382.6324 OR Z 806.477.0168 if you have any questions.

    Lets get rid of that heart thats two sizes too small, and celebrate the season, come one, come all!

    Please bring a white elephant gift worth no more than $10.

  • Campaigns

    Amarillo Area FoundationSocial Media Plan2012

    This social media plan I created for the Amarillo Area Foundation was a year long plan in order to officialy launch the Foundations Social Media presence. Over the course of my internship I was charged with creating a social media plan, monitoring and updating the Foundations Facebook and giving updates to the Senior Staff of our progress. Since the Senior Staff was unfamilliar with Facebook Metrics, I created infographics each month to show our progress and how the metrics changed each month. Here you will see two examples of

    campaigns I participated in concepting and pitched to potential clients. The Amarillo Bulls needed a soultion to draw both the college aged crowd and the hispanic population to their games. I was in charge of target market research and creative concepting. This campaign won the most creative presentation award. For Doritos, we were challenged with coming up with a campaign for the Doritos Crash the Superbowl competetion. Our team chose to target the millenial consumer and their love of music. Our campaign won for overall best creative concept.

    Home Help Blog Jobs Terms Privacy Advertisers Businesses Media Developers Directory Contact

    TASTE THE BEAT

    Youre a cool bloke.

    Youre laid back and a chill guy. You dont let the little things get you down. You need a chip just as mellow as you are. Doritos Cool Ranch is that chip. Click on the link below to listen to your mix, or the Cool Ranch bag to listen to other sweet beats. -Perrie

    Home Discover Create Explore

    Apex Get Blown AwaySeptember 2011 - April 2012

    an Amarillo Bulls campaign presentation by:

    Kylie Berry

    Kaleb Collins

    Rochelle Parchment

    Sami Rabas

    Tyler Sweeney

    Apex MCOM 2327 Advertising Principles Lori Westermann May 2011

    Apex

    Scan below for a digital copy of book

    #oflikes

    69 76 86 9302/02-02/12 03/14-04/1002/13-03/13 04/11-05/12

    friendsoffans04/

    11-05/1234,514

    #ofpeopletalking

    totalreach

    02/02-02/12

    03/14-04/10

    02/13-03/13

    04/11-05/12

    02/02-02/12 03/14-04/1002/13-03/13 04/11-05/12

    675

    1,853

    276

    683

    51

    58

    22

    24

    02/

    13-03

    /1327,733

    02/

    02-02/1224,54

    7

    03/14

    -04/1031,679

  • My Senior year at WTAMU I was a member of Buffalo Advertising, WTs competetive advertisng team. We were challenged with raising awareness and consideration for Glidden Brilliance in Walmart. I was heavily involved in the research process of the team. My group was in charge of reaserching the young family demographic and at the end of the semester were required to submit our findings to the enitre Buffalo Advertisng team as well as multiple faculty members.

    Team OneKHOUKylie BerryBrad McKinney

    Tarah TaylorLogan LebouefRandall Head

    Candace QueenCiara Dixon

    Toni Lane Casserly Marcus Rosendoll

    Alondra ArreolaDuring my time at WTAMU, I served as an officer for the Advertisng and Public Relations Society, which allowed me the opportunity to travel to Houston, TX and compete in the Hosuton AAF Advertising Competetion. During this competetion each student is put on a team with other students from different schools and are given only eight hours to complete a full campaign for the selected client. In both of these campaigns I acted as the Account Manager for my team as well as the Plans Book Coordinator for the Academy plans book.

    Sunkist f or fun kids!

    Team 5

    A burst of energy in the right direction!

    A special thank you to: NBC Telemundo

    Kylie Berry

    Jonathan Adams

    Carol Brown

    Erik Batista

    Carmina Valdes

  • PhotographyKR photography

    Photography is something im very passionate about. Ive been shooting all types of subjects and landscapes since I was about 16, and its something Ive truely come to love over the past seven years. So much so that in college I decided to start my own business. Here you will see examples of some of my most recent work, as well as a business card I designed to hand out to clients. You can also click on the Facebook and Tumblr icons to take you to my photography pages.

    KRphotography

    Kylie BerryPhotographer

    806.382.6324www.photosbykylie.tumblr.com

    Facebook: KR Photography

  • I was a member of WTAMUs yearbook staff throughout my undergraduate career. I started out as an unpaid photographer, and quickly worked my way up to paid staff. Each year I advanced through the rankings from Photographer, Assistant Editor and served a year and a half as Editor of the publication. The photos with the Eternal Flame logo are examples of my two favorite photographs I took during my time on staff.

  • Skills:

    KYLIEBERRYCommunication ArtistExperience: Education:

    Achievements:

    - Able to work in a team setting.

    - Proficient in Microsoft Office, Windows 98 & higher, Mac,

    PC and the Adobe Creative Suite.

    - Experienced in turning out high quality work under tight deadlines.

    - Experienced in forming social media, business and marketingplans.

    - Experienced in forming social media strategies and measuring analytics for various platforms.

    - Proficient with DSLR equipment.

    - Able to produce quality imagesregardless of bad lighting or other unfavorable conditions.

    - Able to lead multiple teams and projects simultaneously.

    Activities:Nobox Creative Amarillo, TexasSocial Media Coordinator

    Primary Market ResearchMGM Grand and Cirque de Solei

    Amarillo Area FoundationCommunication & Social Media Intern

    Design Flair GraphicsGraphic Design Intern

    Eternal Flame Student Life MagazinePhotographer, Editor

    2013

    Las Vegas, Nevada2012

    Amarillo, Texas2012

    Amarillo, Texas2011

    Canyon, Texas2012-2013

    West Texas A&M UniversityB.A. Mass CommunicationAdvertising & Public Relations