Kelompok 2 :

ANDIKA SUGIARTO 1306419501BAYANG DWI KUSUMADITO 1206333805

AULIA ICHWAN 1306356173ANDREAS HOTMANRI S 1306356091

ANDI ALMIRA CHRISTANTRIRAMA 1306356085ASTRI AYUNINGTIAS 1306359154

The Process of Innovation :

Realizing the Business Model

Cat Cafe•indonesia•

Sources of InnovationShock to System

Accidents

Watching Others

Recombinant Innovation

Regulation

AdvertisingInspiration

Knowledge

Needs Pull

Future Exploration

Innovators

Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.

Innovation Search Strategy

Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.

Search Strategy Mode of Operation

Sending Out Scouts Dispatch idea hunters to track down new innovation triggers

Exploring Mulitple Futures

Use futures techniques to explore alternative possible futures and then develop innovation options

Using the web Harness the power of the web, through online communities, and virtual worlds, for example, to detect new trends

Working with active users

Team up with product and service users ti see the ways in which they change and develop exixting offerings

Deep Diving Study what people actually do, rather than what they say they do

Probe and learn Use prototyping as a mechanism to explore emergent phenomena and act as boundary object to bring key stakeholders into innovation process

Mobilize Mainstream Bring mainstream actors into the product and service development process

Innovation Search Strategy

Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.

Search Strategy Mode of Operation

Corporate Venturing Create and deploy venture unit

Corporate Entrepreneurship and Intrapreneuring

Stimulate and nurture the entrepreneurial talent inside the organization

Use Brokers and Bridges Cast the ideas net far and wide and connect with other industries

Deliberately Diversity Create diverse teams and a diverse workforce

Idea Generators Use Creativity Tools

ProcessCat Cafe•indonesia•

Idea Generatio

n

Idea Conversio

n

Idea Diffusion

RANTAI NILAI INOVASI

Source: Avanti Fontana, “Innovate We Can!”, 2011

Process

Source: Hansen and Birkinshaw, 2007 dalam Cesar and Claudia,

According to Hansen and Birkinshaw, there are some question that could represent value chain of inovation

Source: Hansen and Birkinshaw, 2007 dalam Cesar and Claudia,

Business Strategy Cat Cafe

• Kecintaan kami para penyusun konsep terhadap Hewan peliharaan Kucing

• Pengetahuan akan Kebutuhan ruang dan psikologi kucing terkait dengan hubungan dengan manusia

Inte

rnal

• Banyaknya coffeshop di Indonesia

• Banyaknya tempat penitipan dan tempat yang menawarkan jasa untuk kucing di indonesiaEkst

erna

l

Differentiation Strategy

Cat Cafe•indonesia•

Sumber : Cafe Gio Cat, www.visitkorea.or.kr

Model Business Cat CafeCat Cafe•indonesia•

Sumber : Business Model Canvas: nine business model building blocks, Osterwalder, Pigneur & al. 2010

Structure (Organik)Cat Cafe•indonesia•

Ada tim-tim lintas fungsi

Informasi mengalir Bebas

Rentang Kendali lebar

Desentralisasi

Formalisasi RendahStruktur Organisasi Manajemen Cat Cafe

Sumber : Bagan 3.1,hal.64,Innovate We Can,Avanti Fontana, 2011

Organisasi Organik

Stimulation Innovation

Sumber : Robins dan Coulter 2007

Application in Cat Cafe Indonesia : Struktur organisasi organik Komunikasi intensif Menciptakan lingkungan kondusif

untuk inovasi

Application in Cat Cafe Indonesia : Social Media Exposure Promotion Openess; First mover with cat lover

base loyalty Learn from failure

Application in Cat Cafe Indonesia : Veterinarian Updation Skills Coaching Skills for Supervisor Incentive performance

Cat Cafe•indonesia•

Thankyou

ANDIKA S•BAYANG DWI K•AULIA I•ANDREAS H S•ANDI ALMIRA C•ASTRI AYUNINGTYAS

NOVEMBER 2014