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A Project Study Report On Training Undertaken at KARVY STOCK BROKING LTD.“A Comparative Study between services provided to Karvy Franchisees and other Franchisees” Submitted in Partial Fulfilment for the Award of Degree of Master of Business AdministrationIt is a comparision between services provided by karvy to its franchisees and by other broking houses.Submitted By: Vijaya Mishra MBA 3rd Sem.Submitted To: The Director JECRC Business SchoolPrefaceIn the present scenario, any study will not be completed without knowing practical concepts in marketplace. The studies with a practical v

Text of KARVY Training

A Project Study Report On Training Undertaken at KARVY STOCK BROKING LTD.

A Comparative Study between services provided to Karvy Franchisees and other Franchisees Submitted in Partial Fulfilment for the Award of Degree of Master of Business Administration

Submitted By: Vijaya Mishra MBA 3rd Sem.

Submitted To: The Director JECRC Business School


In the present scenario, any study will not be completed without knowing practical concepts in marketplace. The studies with a practical view are a gold coin. The MBA curriculum has been designed to provide practical exposure to the future manager. The project study is necessary for the fulfilment of MBA curriculum, it provide an opportunity to the researcher to understand industry with special emphasis on the development of skills in analysis, interpretation of practical problem through application of management. Myself as a student of MBA is very fortunate to have done my report on professionally advanced topic A comparative study between services provided to Karvy Franchisees and other Franchisees. The main objective of this project report is to upgrade oneself from theoretical concepts to practical environment. No doubt every situation is unique but a set of theoretical tool of knowledge, itself based on empirical foundation, can help in developing the mechanism for handling such situation. Another objective is to learn how business expands through franchisees and how are they served. The project is an act of increasing ones knowledge and skills so that he/she can perform his/her job in a better manner. In my context, this project work has helped us not only in preparing my project but also in understanding the organisational aspect in a detailed manner. This project work is indeed a life time experience to me.


I express my sincere thanks to my project guide, Mr Yugdeep Singh, Manager, Karvy Fortune for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him for extending his valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project. Besides him I would also like to express my thanks to all my faculty members who always guided me towards the completion of project and made it a successful one.

Vijaya Mishra

Executive Summary

The main objective of this project is to understand how business can grow by providing its franchisee. This helps organisation to save its costs which would be otherwise incurred on setting another branch. Franchising is an arrangement whereby a franchiser grants franchisee, the right to sell products in exchange for some type of consideration. Franchising offers several benefits to both franchiser and franchisee. It enables a franchisee to start its business with limited capital and use the business experience of others. If a business problem arises, the franchisee can obtain guidance or advice from the franchiser at a little or no cost. Franchised outlets are generally more successful than independently owned business units. The franchiser gains fast and selective product distribution through franchise arrangements without incurring the high cost of constructing and operating its outlets. The franchiser benefits from the fact that the franchisee being the sole proprietor in most of the cases is likely to be highly motivated to succeed. Success of the franchisee means more sales which translate in to more royalties for franchiser. In the project undertaken, proper research is done on services provided by KARVY to its franchisees and same by other major players in the market and how well are they satisfied. The data for the same is majorly primary and secondary to some extent. The research is based on various factors such as security deposit, back office cost and facilities given by the franchisers. This project enabled us to carefully analyse the basis on which the franchisee is taken and provided us with an opportunity to interact with many franchisees of major broking firms.


1) Introduction to the Industry1.1) 1.2) Introduction to the Financial Market Financial Intermediation

2) Introduction to the Organization2.1) About Karvy Stock Broking Limited 2.2) Board Of Directors 2.3) Mission, Vision and Quality Policy of the Company 2.4) Journey of Karvy 2.5) Different Verticals of Organization 2.6) Organizational Structure 2.7) Achievements 2.8) Karvy Fortune 2.9) Modes to become partner with Karvy 2.9.1) Franchisee 2.9.2) Remisser 2.10) Other Major Players in Market

3) Research Methodology3.1) 3.2) 3.3) 3.4) 3.5) 3.6) 3.7) Title of the Study Duration of the Project Objective of the Study Type of Research Sample size and method of selecting sample Scope of Study Limitations of Study

4) Facts and Findings 5) Analysis and Interpretation 6) SWOT

7) Conclusion 8) Recommendation and Suggestions 9) Appendix 10) Bibliography

Introduction to the Industry

The Indian financial services industry is in a process of rapid transformation. Reforms are continuing as part of the overall structural reforms aimed at improving the productivity and efficiency of the economy. The role of an integrated financial infrastructure is to stimulate and sustain economic growth. The Indian economy is estimated to have grown by 7.4 per cent in 2009-10. According to the latest Central Statistical Organisation (CSO) data, financial services, banking, insurance and real estate sectors rose by 9.7 per cent in 2009-10. Overall, the US$28 billion Indian financial sector has grown at around 15 percent and has displayed stability for the last several years, even when other markets in the Asian region were facing a crisis, according to Ministry of External Affairs, Government of India. This stability was ensured through the resilience that has been built into the system over time. The financial sector has kept pace with the growing needs of corporate and other borrowers. Banks, capital market participants and insurers have developed a wide range of products and services to suit varied customer requirements. The Reserve Bank of India (RBI) has successfully introduced a regime where interest rates are more in line with market forces.

Indias financial services sector will enjoy generally strong growth during coming years, driven by rising personal incomes, corporate restructuring, financial sector liberalization and the growth of a more consumer-oriented, credit-oriented culture. This should lead to increasing demand for financial products, including consumer loans (especially for cars and homes), as well as for insurance and pension products.

According to data from Bloomberg, India's market cap as a percentage of world market cap was 2.8 per cent as on December 31, 2009. In 2009, there were 21 IPOs that raised US$ 4.18 billion as compared to 36 IPOs in 2008 that raised US$ 3.62 billion. Further, according to ICICI Securities, Indian companies are likely to raise up to US$ 42.43 billion from the primary market over the next three years.

According to Madhabi Puri-Buch, Managing Director and CEO, ICICI Securities' nearly US$ 20 billion will be raised from the initial public offer (IPO) market this fiscal (2010-11), of which around US$ 8.49 billion would be from the public sector and an equal amount from private companies. Moreover, on the back of an increase in the participation of agriculture and other commodities, the 23 commodity exchanges posted 50 per cent year-on-year growth in turnover in the AprilFebruary period of 2009-10, to touch US$ 1.53 trillion, according to the commodity markets regulator, Forward Markets Commission (FMC).

The average assets under management of the mutual fund industry stood at US$ 170.46 billion for the month of May 2010, as compared to US$ 135.58 billion in May 2009, according to the data released by Association of Mutual Funds in India (AMFI).

FINANCIAL MARKETS A Financial Market can be defined as the market in which financial assets are created or transferred. As against a real transaction that involves exchange of money for real goods or services, a financial transaction involves creation or transfer of a financial asset. Financial Assets or Financial Instruments represents a claim to the payment of a sum of money sometime in the future and /or periodic payment in the form of interest or dividend. Money Market- The money market ifs a wholesale debt market for low-risk, highly-liquid, shortterm instrument. Funds are available in this market for periods ranging from a single day up to a year. This market is dominated mostly by government, banks and financial institutions.

Capital Market - The capital market is designed to finance the long-term investments. The transactions taking place in this market will be for periods over a year. Forex Market - The Forex market deals with the multicurrency requirements, which are met by the exchange of currencies. Depending on the exchange rate that is applicable, the transfer of funds takes place in this market. This is one of the most developed and integrated market across the globe. Credit Market- Credit market is a place where banks, FIs and NBFCs purvey short, medium and long-term loans to corporate and individuals.

Constituents of a Financial System


Having designed the instrument, the issuer should then ensure that these financial assets reach the ultimate investor in order to garner the requisite amount. When the borrower of funds approaches the financial market to raise funds, mere issue of securities will not suffice. Adequate information of the issue, issuer and the security should be passed on to take place. There should be a proper channel within the financial system to ensu

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