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KARVY- STOCKBROKING LIMITEDSME SEGMENT

Internship Report

Submitted By: Aakanksha Rathi SSN: 888940845

In partial fulfillment of the Masters Program in Business Administration, Ohio University, Athens, USA

OHIO University Christ College Academy for Management Education Christ College Campus Hosur Road, Bangalore-29 April 2007

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ACKNOWLEDGEMENTI would like to convey my heartiest gratitude to several people, for their support and guidance which helped me complete my Summer Internship. First and foremost I would like to thank KARVY STOCK BROKING LIMITED, Bangalore for giving me an opportunity to do my internship in their esteemed organization. My special appreciation extends to the Segment Head Mr. Som Shekhar for his constant encouragement throughout this period. I also extend my gratitude to my Guide at KARVY, Wealth Manager with patience at all times. This internship would not be complete without the support of our Director Mr. Shivprakash. I would also like to thank our Internship Co-ordinators, Prof. Amalendu Jyotishi and Prof. Girish for their guidance and unflinching support throughout the phases of my Internship. I also thank Prof. Venkatesh Bhagwat for his insightful knowledge, patience and encouragement which gave me the strength and power to perform my best. My special thanks to my co-students and dear friends Ms. Shikha Nagrath, Mr. Sumit Ambastha, Mr. Gaurav Singh and Mr. Mitesh Sonthalia who being a part of the same internship, supported me throughout my Internship and with whose help I could complete my work efficiently and effectively. Their consistent help kept me motivated and going. Last but not the least, my endless appreciation goes to my family who has stood by my side and given me moral support whenever I was low and boosted my will power. Miss. Sangeetha K, who instructed us with the work procedures and dealt with us

Thank You!

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CONTENTSPAGE NO.

1) Executive Summary............................................................................4 2) Introduction........................................................................................5 3) Background.........................................................................................6i) Karvys Mission.........................................................................6

ii) Karvy Milestones......................................................................7 iii) KARVY Credo............................................................................8 iv) Quality Policy............................................................................9 4) Achievements.....................................................................................10 5) KARVY Wings......................................................................................11 i) KARVY Stock Broking Limited...................................................14 6) Organization Structure........................................................................15 i) Structure of SME Segment........................................................16 ii) Process.....................................................................................17 7) Product & Services..............................................................................19 i) Products....................................................................................19 (a) Mutual Funds..................................................................19 (b) Insurance........................................................................31 (c) Equities..........................................................................35 (d) Bonds.............................................................................38 (e) Derivatives.....................................................................41 ii) Services....................................................................................43 (a) Depository Participants..................................................45 (b) Distribution of Financial Products...................................46 (c) Advisory Services...........................................................47 (d) Private client Group OR CPMS........................................48 8) Marketing Plan....................................................................................50 9) Competitors of KARVY.........................................................................52

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10) Learnings ...........................................................................................54 11) Bibliography........................................................................................58

EXECUTIVE SUMMARYThis internship report consists of the overall experience of working as a part of SME Segment at KARVY STOCKBROKING LIMITED. This experience helped me understand the basic functioning of the particular SME segment where I was inducted. My Internship consisted of the On Job Training as A Relationship Manager. The best learning experience was that I started from the very basics of getting to that position and not from the position itself. This helped me get useful insight and understanding of various financial products, the market details about them and the benefits provided by them to the customers. Emphasis was given in analysis of the investor behavior of the clients. Another interesting fact was that all these products were suggested to clients not just based on their market performance and returns, but on the clients financial condition as well as their risk taking capacity. Training sessions were held to give me insights about the various products that KARVY STOCKBROKING deals in like: Mutual Funds, Insurance and Bonds. Presentations on the same after self study and analysis were a part of this internship session. I provided financial advice and suggestions to the investors for mutual funds which may prove prudent to them. For other products I studied the clients investing behavior and assisted the wealth manager, who decided the investment options and designed the portfolios.

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INTRODUCTIONKARVY is a premier integrated financial services provider and ranked among the top five in the country in all its business segments. It services over 16 million individual investors in various capacities and provides investor services to over 300 corporates, comprising who is who of Corporate India. It is a member of all three: National Stock Exchange (NSE)

Bombay Stock Exchange (BSE) Hyderabad Stock Exchange (HSE)Karvy utilized its experience and superlative expertise to capitalize on its strengths and better its service, innovate and provide new ones. It diversified in the process and thus evolved as Indias premier integrated financial service enterprise. Karvy has been a customer centric company since its inception. It offers a single platform servicing multiple financial instruments in its bid to offer complete financial solutions to the varying needs of both corporate and retail investors, where an extensive range of services are provided with great volume-management capability. KARVY covers the entire spectrum of financial services such as Stock broking, Depository Participants, Distribution of financial products - mutual funds, bonds, fixed deposit, equities, Insurance Broking, Commodities Broking, Personal Finance Advisory Services, Merchant Banking & Corporate Finance, placement of equity, IPOs, among others. Karvy has a professional management team and ranks among the best in technology, operations and research of various industrial segments.

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(Karvy.com)

BACKGROUNDThe flagship company, Karvy Consultants Limited was found with the vision and enterprise of a group of practicing Chartered Accountants on a modest scale in 1981 in Hyderabad, where it now has 13 branches. It initiated with just one activity and later carved roads into fields of registry and share accounting as well. From then there was no stopping at all. A decade of commitment, professional integrity and vision helped Karvy achieve a leadership position in its field. It is known to handle the largest number of issues ever in the history of the Indian stock market in a particular year. Thereafter, Karvy made inroads into a host of capital market services, corporate and retail which proved to be a sound business synergy. Today Karvy has access to millions of Indian shareholders, besides companies, banks, financial institutions and regulatory agencies. Over the past one and half decades, Karvy has involved as a veritable link between industry, finance and people. In January 1998, Karvy became the first Depository Participant in Andhra Pradesh. An ISO 9002 company, Karvys commitment to quality and retail reach has made it an integrated financial services company. A SEBI category 1 registrar, so far Karvy has handled over 675 issues as Registrars to public issues, processed over 52 million applications and is servicing over 16 million investors from various locations spread over 205 cities.

Karvys Mission: Our mission is to be a leading and preferred service provider to our customers, and we aim to achieve this leadership position by building an innovative, enterprising, and technology driven

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organization which will set the highest standards of service and business ethics .(Karvy.com)

KARVY MILESTONESKarvy has traveled a success route over the past 20 years and positioned itself as an emerging financial service giant in which embeds the confidence and support of enviable patrons across the financial world. Patrons are also of diversified fields which includes over 16 million individual investors in various capacities and 300 corporates comprising the best out of the whole lot .Years of experience of holistic financial services and expertise in this industry has helped it gain the status it enjoys

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